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To compel holiday shoppers to try Sierra Mist Cranberry Splash, Creature organized the Re-Gift Rap Battles, which will hit shopping malls in most major cities coast to coast.
Imagine White Elephant, except with a persuasion element: participants grab a wrapped gift -- a nose hair trimmer, ceramic cat, backscratcher -- then rap about it to another contestant. At each event, eight contestants will be sifted through four rounds, after which a winner and the worst holiday gift will be named.
Somewhat more exciting than pulling a sampler afternoon at Costco. Think Jin the Bay Area wonder will come out and play?
- Be a GAMER. Made of steel. Video game school will show you how.
- The US Army is using webcasts by overseas soldiers to bait new recruits. The series is called -- wait for it! -- "Straight from Iraq." Soldiers are ready to take your questions.
- Keep up with Advergirl's social manifesto on how companies are using social media. It's illustrated!
- To remind us all how with-it and un-stodgy it is, Microsoft (I guess?) sends rats skydiving. Sick 'em, PETA.
by Angela Natividad
For season 2 of Mad Men, Torke dressed a passel of perpetual extras up in period costumes, complete with classic cars from the '50s and '60s. Thus coiffed, they wheeled around Lisbon distributing the "Mad Men News."
Not sold. The effort felt more Grease than Mad Ave., minus an Olivia Newton-John knockoff rockin 'the hotpants. If I were on the receiving end of one of those newsletters, I'd be shocked not to find a yearbook in my hand.
Stare with scornful rue too. TDA Advertising & Design out of Boulder, did some guerrilla signage designed to turn streetlights into pneumatic tubes. At first, you're probably going, why posts? But shhhhh, chill. It works in the context of the campaign theme "Mobile banking. Available everywhere."
I kinda got a kick out of this demo for Audio Spotlight,* a technology that enables the user to transmit messages from a set of speakers to your skull. From as far as 20 meters away, the person using the device can target individuals and whisper secrets (and ad messages) only they can hear.
Gawker's Joshua Stein is less amused by the effort. He was totally blindsided by the technology, which targeted him on the streets of New York for a Paranormal State promotion.
Gotta say, it is in fact some creepy shit -- not to mention invasive. But hey, that won't stop Remy Martin from using Audio Spotlight to add an intensely personal element to its billboards in Chicago, LA, NYC and Atlanta.
So watch out. The cognacs will be coming at you from that most sacred of temples: "inside the brain-house," to seize an expression from Joshua.
When I saw the words "You can't eat sympathy" in the ad at left, the concept of world hunger came second to the memory of chunky kids in high school that eat their feelings. (Oh, come on. You watched Mean Girls, didn't you?)
But nah. It's Mercy Corps' Action Center effort to make people more aware of world hunger. If you're living in New York, you've probably noticed people walking around with body paint that makes them look skeletal. That's agency Household Name's way of telling you to think on hunger over lunch.
Also see World hunger just got a little closer to home.
Witness with envy as the world's largest beach ball -- 36 feet across -- alights upon a throng of Dallas citizens, hands high over heads like children with a giant parachute.
"that is fuckin incredible lol," gushes one of the more eloquent viewers on YouTube.
The ball, a promotional effort by Carnival Cruise Lines, set the world record for largest beach ball last Sunday. Witnesses to the historic moment were treated to live music, free food and cruise giveaways by Senior Cruise Director John Heald.
Colorado's Department of Public Health and Environment uses the image of a coffin nail to declare, "The Cigarette is Dead!"
"Today, cigarette smoking has not only become passe due to all we've learned about its health effects, but, plainly speaking, it's become a difficult behavior to keep," gushes a press release with the undaunted conviction of a fourth-grade graduate of DARE.
"The days when smoking was socially acceptable are over!" (Zeal added by us.)
Under the wince-worthy tagline "Fix your dog, it's all good!", the ASPCA uses graffiti to encourage pet owners to spay or neuter their animals. See the bad-ass pitbull variant.
The campaign targets black and Hispanic inner-city male dog owners, which will probably smirk, or maybe dolefully shake their heads, when they see the earnest posters on the streets of New York. But since this is a friendly effort to encourage proper furry-friend-stewardship -- and not a lamesauce rap promotion for Taco Bell -- maybe they'll cut the ASPCA some slack.
Put together by Tampa-based Pyper Paul + Kenney.
Lori Kanary, an artist known for cobbling pictures together out of Lite-Brite, was recently commissioned to build the world's biggest Lite-Brite image -- a garishly-coloured Asics shoe.
Impressive. Though part of me is just relieved Asics didn't reach for the graffiti artists, which are making a tidy living off shoe labels experiencing crises of brand relevance. The other part of me is resentful of how, as a kid, I never even got to touch a Lite-Brite.
This time could be different, however. Splashlight Studios will be exhibiting the Asics Lite-Brite, starting with New York, for the next six months. Think there'll be guards around it?