In another effort (Spanish effort here) to call attention to World Water Day, Duval Guillaume, working for Green Belgium, has created a campaign which, today, will affix stickers to the drains of bathroom sinks in Mexican and Belgian cinemas, pubs, restaurants, universities, transit stations and anywhere else there's a sink. The message say, "It takes you one second to get drinking water. He has to walk 20 miles."
Why are there no U.S.-based efforts for this cause? Do we even know it's World Water Day today?
UPDATE: In comments, Keith says Starbucks is doing something.
As part of a marketing agreement with Universal Studios, The VW Touareg is making an appearance at the Universal Orlando theme park. Volkswagen has tied itself to the "Revenge of the Mummy" ride at Universal Studios' Hollywood and Universal Orlando theme parks. A Volkswagen Touareg wrapped in mummy-like cloth greets visitors to the attraction which immerses riders in the world of Imhotep and his mummy companions.
Calling attention to World Water Day, Intermon Oxfam placed king size straws in the the manholes of Madrid, Barcelona and Zaragoza with the message "would you drink from this water? Thousand of people haven't got other choice." The work was done by CP Proximity Live Spain. See more images here.
Writing on his Coffee & Manipulation blog, Victor tells us about a promotion he saw on his way to work in San Francisco today. As he emerged from a transit terminal, he saw a collection of oranges atop a trash can with the stickers affixed to them which read "Godfather321.com." The URL turns out to be an Electronic Arts site promoting its new Godfather-themed game featuring Marlon Brando. Victor notes the significance of the orange lies in its representation of death in the Godfather movies.
While we don't know where, geographically, these windshield stickers were placed, we're quite sure most local PTA's would take issue with it. However, the message is powerful and clear. This poster is exactly what one could be looking at if speeding through a child-filled school zone. It certainly delivers the message.
Following the pop up store trend, Adidas has launched one hidden away in New York City's Chinatown. The premise behind many of these stores is to appear to be special finds that can be spread by word on mouth rather than stores that are promoted with traditional advertising. It's one natural trend as many people become immune to typical hammer to the head advertising tactics.
Who know what the right term for this stuff is anymore: ambient, experiential, transient, guerrilla, whatever. Anyway, flickr user cdfio snapped this shot of a bunch of women each encased in their own glass cube doing stretching exercises while wearinf Adidas-wear.
There's really not all that much to say about The King making an appearance during Spring Break other that to point you to the images and let you enjoy the tantalizingly, curvaceous sights.
To promote it spolygamy-themed new show, Big Love, HBO headed down the wedding-theme promotional road placing figurines atop actual wedding cakes in actual bakeries. Now, it's sending out direct mail wedding invitations which point to a website for the Henrickson wedding, Bill Paxton's surname in the series.
In mid-February, we reported BSUR Concepting, to promote the Dutch launch of Glamour, would host the Glamour Stiletto Run, a race during which women wearing heels will run a 75 meter sprint to win 10,000 Euros. Today, that event occurred and you can view it here. If anyone has a less epileptic video of the event, we'd love to see it.
See more images of the event here.
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