SENZ Viral Brings Umbrella on 180 MPH Skydive

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If you've ever been stuck in Manhattan with the wind blowing and the rain pouring down, you know your umbrella usually breaks around the 12th minute: at the muddy street corner, while a line of taken cabs power down the street.

Broken and defeated by life, you walk a quarter mile for the rain-soaked subway ride.

To both empathize with you and save you, SENZ Umbrella uploaded a would-be viral video showing its umbrellas are tough.

And we mean tough.

Saying "sucks" to bad luck, an open umbrella is thrown out of a plane with a skydiver, only to remain intact when they both hit the ground. The spot is the elemental soul-sister to Will It Blend? -- a series of spots about a really hardy blender.

(Thanks core77 for bringing it to our attention.)

by Albert Kugel    Nov- 8-07    
Topic: Guerilla, Strange, Video



Monotonous Trade Show Booth Spiels Replaced by Tiger and Cheerleader

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"They're Greeeeeeat!" Oh wait, that's "a Tiger in Your Tank!" Oh wait, that's a guy in a tiger suit next to a cheerleader standing in front of the Traffic Marketplace booth on Monday during ad:tech New York. What tigers and cheerleaders have to do with whatever it is Traffic Marketplace does, we know not. But it seems to have attracted the attention of conference goers who at least stopped and looked. That's gotta count for something.

by Steve Hall    Nov- 6-07    
Topic: Guerilla, Industry Events



Staged Skits the New Conference Booth Babe

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Booth babes, with their sexy little outfits and bursting cleavage, are now passe. In their place comes the staged exhibit hall skit. Courtesy of No More Landing Pages, we get the babelicious heroine saved from certain death by superheroes from ineffective landing pages. A little theater to spice of exhibit hall blues. Who can complain with that?

by Steve Hall    Nov- 6-07    
Topic: Guerilla, Industry Events, Promotions



eBay Kidnaps St. Nick. Does this Mean We Have to Bid for Presents?

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Okay, this is only slightly horrifying. Watch your friends at eBay kidnap Santa.

This was part of an unbranded guerrilla campaign that went live last week.

The kidnapper's manifesto is stated at Santa Kidnap. Naturally, it's all in our best interest. (Kind of like Abu Ghraib?)

Credits: Total for digital and media work; Tequila for creative (man, we don't like most things they do, do we?); and LAVA comm for seeding.

by Angela Natividad    Oct-31-07    
Topic: Brands, Guerilla, Online



Guinness Generates Online 'Beer ARG,' Launches Mystery Site

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If the Guinness ad scavenger hunt actually sparks your curiosity, we've got news for you: Guinness Tipping, the official campaign site, has been launched, courtesy of iChameleon Group.

The plot thickens with the inclusion of dominoes and mystery numbers. There are also people in an unfiction forum calling the ad-hunt a "beer ARG" comparable to a previous Stella Artois effort which we thought was interesting but never heard about again.

Happy hunting. We're getting curious about the treasure on the other side of this rainbow.

by Angela Natividad    Oct-29-07    
Topic: Games, Guerilla, Online, Promotions



Frozen Babies Found In Grocery Freezers, Child Abuse Prevented

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If you live in France and happen to have found a baby in the frozen food section of your local grocer, fear not. This isn't the latest baby dumping stunt by a distraught teenager; it's just a home-grown campaign to promote France's national child abuse phone number, 119. Another clue this isn't one of those baby-in-a-trash-barrel things: the babies here are tiny, plastic and wrapped in bags like toys.

It's not a sanctioned campaign but a one-off from a group of people who think the cause needs greater promotion. We're not sure what we'd do if we found a frozen baby while reaching for a bag of frozen peas but we sure like the approach these guys took to call attention to the issue. Watch the video.

by Steve Hall    Oct-29-07    
Topic: Good, Guerilla, Point of Purchase, Specialty, Strange



KFC Enlists College Kid for Dirty Work

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A college kid named Will is working with KFC to promote the company's Triple Dip Strips. See the challenges on Will It Spill.

The idea is the packaging will protect eaters from spills while enabling them to dip on the go. True to form, the package doesn't hold while Will rides a mechanical bull. Did we really expect it to? Well, kind of.

"Yup ... that's a spill," Will concludes, lying facedown and observing the mess he made all over the padded floor.

This is what Tupperware is for.

by Angela Natividad    Oct-24-07    
Topic: Guerilla, Online, Promotions



Get Laid. And Maybe Paid!

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No, you don't have to move to Nevada. Durex is conducting a cattle call for condom testers, ostensibly -- MBP wryly adds -- to find out how its products are performing.

"Sexual intercourse enthusiasts" who volunteer at the Condom Tester site get a handy-dandy toolkit with vibrating rings, condoms and lubricants. One volunteer gets $1,000.

Try explaining that one to mom and dad.

Anyway, we of course have registered because we're always good sports where a noble cause is concerned. Post-registration, the brave are invited to The Pants Whisperer -- which we've seen -- and Propose the Ring -- which we wish we'd caught earlier, because damned if a vibrating ring isn't a better take on the De Beers manifesto.

by Angela Natividad    Oct-23-07    
Topic: Brands, Good, Guerilla, Online, Promotions



Joe Jaffe Climbs Amazon Book Charts With 'Bumrush' Stunt

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Not necessarily sure what to make of all of this but, if anything, when Joe Jaffe is involved, it's bound to be a gleeful tempest in a teacup though one which manages to capture quite a bit of attention as well as achieve marked significance and success. Jaffe asked everyone who was planning to buy his new book, Join the Conversation, yesterday on Amazon so that the book would climb the daily sales charts. And climb it did.

At 8:52AM, the book was listed at number 4,840. By 6:23PM, the book has risen to number 26 overall and the second most sold business book of the day behind Alan Greenspan's book. Whether or not cramming all his book sales into one day will make him more money is unclear but that doesn't matter to Jaffe. He wants to get people involved, more so that they normally would. He's turned the mundane process of buying a book into a communal event of sorts which is in complete alignment with the subject matter of his book.

by Steve Hall    Oct-22-07    
Topic: Good, Guerilla, Online, Publishing



Coffees of Hawaii Jump-Starts Triathletes with Caffeine-Laced Beverages

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We may always go "eh?" upon seeing one of its campaigns (observe one and two), but the Coffees of Hawaii marketing department is always actively putting coffee in people's hands, and that's admirable.

Coffees of Hawaii debuted its Kona Nightingale coffee at the 2007 Ford Ironman World Championships in Kailua-Kona. Athletes were given little cups of iced espresso out of a floating bar in the week preceding the race.

Hrm. Athletic exertion + icy espresso. The formula for heart failure?

It's definitely memorable.

by Angela Natividad    Oct-22-07    
Topic: Events, Guerilla, Promotions







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