Booth babes, with their sexy little outfits and bursting cleavage, are now passe. In their place comes the staged exhibit hall skit. Courtesy of No More Landing Pages, we get the babelicious heroine saved from certain death by superheroes from ineffective landing pages. A little theater to spice of exhibit hall blues. Who can complain with that?
Okay, this is only slightly horrifying. Watch your friends at eBay kidnap Santa.
This was part of an unbranded guerrilla campaign that went live last week.
The kidnapper's manifesto is stated at Santa Kidnap. Naturally, it's all in our best interest. (Kind of like Abu Ghraib?)
Credits: Total for digital and media work; Tequila for creative (man, we don't like most things they do, do we?); and LAVA comm for seeding.
If the Guinness ad scavenger hunt actually sparks your curiosity, we've got news for you: Guinness Tipping, the official campaign site, has been launched, courtesy of iChameleon Group.
The plot thickens with the inclusion of dominoes and mystery numbers. There are also people in an unfiction forum calling the ad-hunt a "beer ARG" comparable to a previous Stella Artois effort which we thought was interesting but never heard about again.
Happy hunting. We're getting curious about the treasure on the other side of this rainbow.
If you live in France and happen to have found a baby in the frozen food section of your local grocer, fear not. This isn't the latest baby dumping stunt by a distraught teenager; it's just a home-grown campaign to promote France's national child abuse phone number, 119. Another clue this isn't one of those baby-in-a-trash-barrel things: the babies here are tiny, plastic and wrapped in bags like toys.
It's not a sanctioned campaign but a one-off from a group of people who think the cause needs greater promotion. We're not sure what we'd do if we found a frozen baby while reaching for a bag of frozen peas but we sure like the approach these guys took to call attention to the issue. Watch the video.
A college kid named Will is working with KFC to promote the company's Triple Dip Strips. See the challenges on Will It Spill.
The idea is the packaging will protect eaters from spills while enabling them to dip on the go. True to form, the package doesn't hold while Will rides a mechanical bull. Did we really expect it to? Well, kind of.
"Yup ... that's a spill," Will concludes, lying facedown and observing the mess he made all over the padded floor.
This is what Tupperware is for.
No, you don't have to move to Nevada. Durex is conducting a cattle call for condom testers, ostensibly -- MBP wryly adds -- to find out how its products are performing.
"Sexual intercourse enthusiasts" who volunteer at the Condom Tester site get a handy-dandy toolkit with vibrating rings, condoms and lubricants. One volunteer gets $1,000.
Try explaining that one to mom and dad.
Anyway, we of course have registered because we're always good sports where a noble cause is concerned. Post-registration, the brave are invited to The Pants Whisperer -- which we've seen -- and Propose the Ring -- which we wish we'd caught earlier, because damned if a vibrating ring isn't a better take on the De Beers manifesto.
Not necessarily sure what to make of all of this but, if anything, when Joe Jaffe is involved, it's bound to be a gleeful tempest in a teacup though one which manages to capture quite a bit of attention as well as achieve marked significance and success. Jaffe asked everyone who was planning to buy his new book, Join the Conversation, yesterday on Amazon so that the book would climb the daily sales charts. And climb it did.
At 8:52AM, the book was listed at number 4,840. By 6:23PM, the book has risen to number 26 overall and the second most sold business book of the day behind Alan Greenspan's book. Whether or not cramming all his book sales into one day will make him more money is unclear but that doesn't matter to Jaffe. He wants to get people involved, more so that they normally would. He's turned the mundane process of buying a book into a communal event of sorts which is in complete alignment with the subject matter of his book.
We may always go "eh?" upon seeing one of its campaigns (observe one and two), but the Coffees of Hawaii marketing department is always actively putting coffee in people's hands, and that's admirable.
Coffees of Hawaii debuted its Kona Nightingale coffee at the 2007 Ford Ironman World Championships in Kailua-Kona. Athletes were given little cups of iced espresso out of a floating bar in the week preceding the race.
Hrm. Athletic exertion + icy espresso. The formula for heart failure?
It's definitely memorable.
OMG. Just when we thought we'd written this line for the last time, we're gonna write it again: "Just when you thought every last inch of space had been covered with advertising, yet another appears." Most recently, it was the front of washing machines in laundromats. Now, it's the front of plows to promote Audi Canada's Quattro event which aims to get people into dealerships this week to try ot the vehicle.
Accompanied by radio, print and online, five snow plows were outfitted with signage and painted plows which read, "Winter is Coming" along with the dates of the event. As we've said every time before, it's only a matter of time before someone offers to paint our house for free as long as they can paint a giant logo on the front of the house. Lowe Roche created the campaign.
In Portugal, the new Peugeot 308 got some guerrilla-style action courtesy of Torke Stunt. To hype the launch of the new model, two trucks were outfitted with giant, 3D objects in the shape of the number 308. Fifty eight wooden boxes were placed around Portuguese cities with peep holes containing a message telling people to check out the new model at a dealership. In airports, limo drivers held signs with the number 308, ads were placed atop departure and arrival screens and boxes with big 308s on them were placed on baggage claim belts. We're betting that last one wouldn't play well here in the States.
It's nice to see guerrilla efforts done campaign style. So often, they are just one offs. Good ones but one offs none the less.