ING Direct To Turn Philadelphia City Blocks Into Board Game

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AdFreak just received an email which claimed ING Direct this Friday would, "take over two city blocks with a life sized board game. 'Road to Saving' is designed to teach Philadelphians how to save their money, in a fun, innovative way." Apparently, local celebrities (they have them) will be there to instruct people on how to play the game as well as compete with the $5,000 first prize going to charity. The average Joe, three of which will compete after the celebs, not being so rich will get to keep the prize money for themselves.

So if you live in Philadelphia, don't be surprised if your favorite block suddenly resembles Monopoly...or something.

by Steve Hall    Dec- 5-07    
Topic: Games, Guerilla



Washington Monument Sports A Condom. Just Wait. It'll Happen

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Just when you think every last bit of space has been commandeered by ads, another pops up. We know someday someone's going to offer to paint our house for free in exchange for placing a giant logo on the front of our house. And Kevin Dugan, in an article on his blog posits we may soon see the Washington Monument sheathed in a Durex condom, ads embedded in one's bodies so they appear on x-rays, ads painted in the bowl of a toilet (this one's a no brainer), ads on baby scales and ads on headstones in graveyards.

Think it won't happen? Did you ever think you'd see ads on the paper that covers the exam table in a doctor's office or on the front of snow plows?

by Steve Hall    Dec- 4-07    
Topic: Guerilla, Strange, Trends and Culture



Elf Adaptation Takes to Streets of Manhattan

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In our minds, OfficeMax has got the psychological monopoly on holiday elf exploitation, but this year TJ Maxx is swiping the idea and bringing it to the streets of Manhattan.

In red.

Where's a bull when you need one?

The big holiday march, led by Carson Kressley of Queer Eye, was dubbed "Discover Your Inner Elf." Which is just a wordier way of saying "Elf Yourself." Niiiiice.

by Angela Natividad    Nov-30-07    
Topic: Guerilla, Promotions



Doe-Eyed Child Slaves Stare Bleakly Out of South African Shop Windows

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To add a personal face to human trafficking, Leo Burnett, South Africa put young children on the auction block in shop windows for its client, The Salvation Army. See variation here.

The children do not look amused.

This isn't the first time kids have been put in windows, but we've previously seen the idea in cheerier settings.

by Angela Natividad    Nov-30-07    
Topic: Cause, Guerilla



Severed Bloody Limbs Promote Quentin Tarantino Flick

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Here's yet another entry in the long list of methods used to promote movies. To call attention to the DVD release of Quentin Tarantino's Death Proof, Amsterdam agency New Message has placed a bunch of bloody, severed arms in front of movie theaters throughout the Netherlands. We're thinking those arms aren't going to be on the ground very long as people pick them up and take them home to freak their friends out with later.

by Steve Hall    Nov-29-07    
Topic: Good, Guerilla, Outdoor, Strange



Pizza Hut Uses Reese Witherspoon's Son For Publicity

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The Superficial tips us to a story about Reese Witherspoon's four year old son, Deacon, who wants to be a pizza delivery guy when he grows up according to comments Witherspoon made to Britains's Daily Express. Without losing a beat, Pizza Hut' Chief People Officer (you've got to be kidding) rushed a letter over to Deacon which read, in part, "We recently heard that you want to be a pizza delivery driver when you grow up. How wonderful! You've got several years to go before you can join our team, but in the meantime we're sending you a few things, so that you can practice."

Along with the letter came a Pizza Hut uniform, a miniature delivery vehicle and Pizza Hut coupons. Way to glom on to the dreams and aspirations of Hollywood's tiniest, Pizza Hut. Photo courtesy of Just Jared. See the full letter there too.

by Steve Hall    Nov-13-07    
Topic: Celebrity, Guerilla



nip/tuck in Hollywood Makes Bandage Removal the New Striptease

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To promote season five of nip/tuck on FX, and its move from Miami to LA, Hadley Media helped orchestrate a holographic public appearance by actors Dylan Walsh and Julian McMahon in the front office window at McNamara/Troy, the LA-based plastic surgery practice.

Until November 16th, you'll be able to catch the offices and holograms in Hollywood. The sideshow spectacle includes the McNamara/Troy waiting room, a live "patient" and the unwrapping of bandages from an attractive client. Sneak peek and image gallery are available at the site.

Fans can also leave live messages on the answering service. And while you probably won't be able to buy a fake nose, there's plenty of other fake stuff to go around. (Doctors and offices, to start.)

In recent weeks, an Adrants colleague took advantage of the promotion to get one of the good doctors to leave a message on our voice mail about the, uh, "work" we ought to get done. We were bummed, mainly because we had that part done already.

Did nobody notice?

by Angela Natividad    Nov-12-07    
Topic: Guerilla, Promotions, Strange



SENZ Viral Brings Umbrella on 180 MPH Skydive

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If you've ever been stuck in Manhattan with the wind blowing and the rain pouring down, you know your umbrella usually breaks around the 12th minute: at the muddy street corner, while a line of taken cabs power down the street.

Broken and defeated by life, you walk a quarter mile for the rain-soaked subway ride.

To both empathize with you and save you, SENZ Umbrella uploaded a would-be viral video showing its umbrellas are tough.

And we mean tough.

Saying "sucks" to bad luck, an open umbrella is thrown out of a plane with a skydiver, only to remain intact when they both hit the ground. The spot is the elemental soul-sister to Will It Blend? -- a series of spots about a really hardy blender.

(Thanks core77 for bringing it to our attention.)

by Albert Kugel    Nov- 8-07    
Topic: Guerilla, Strange, Video



Monotonous Trade Show Booth Spiels Replaced by Tiger and Cheerleader

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"They're Greeeeeeat!" Oh wait, that's "a Tiger in Your Tank!" Oh wait, that's a guy in a tiger suit next to a cheerleader standing in front of the Traffic Marketplace booth on Monday during ad:tech New York. What tigers and cheerleaders have to do with whatever it is Traffic Marketplace does, we know not. But it seems to have attracted the attention of conference goers who at least stopped and looked. That's gotta count for something.

by Steve Hall    Nov- 6-07    
Topic: Guerilla, Industry Events



Staged Skits the New Conference Booth Babe

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Booth babes, with their sexy little outfits and bursting cleavage, are now passe. In their place comes the staged exhibit hall skit. Courtesy of No More Landing Pages, we get the babelicious heroine saved from certain death by superheroes from ineffective landing pages. A little theater to spice of exhibit hall blues. Who can complain with that?

by Steve Hall    Nov- 6-07    
Topic: Guerilla, Industry Events, Promotions








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