Next Time, Think Twice Before Taking on a Seven-Foot Beer!

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Continuing the current fetish for encasing humans in glass to make some sort of point (child slaves, sex trafficking, cell phones), Lime designed this effort called "Trapped" for DfT Drink Drive. It appeared in Paddington Station and will be touring the UK from the 13th to the 23rd.

As you can see, a giant pint glass is separating this forlorn man from his holiday celebrations. This dramatic symbolism represents how drinking and driving can screw up all your fun and games.

We dig that grimacing old man in the background.

Lime is part of UK-based Leo Burnett Group. Photo provided by ImageWise.

by Angela Natividad    Dec-17-07    
Topic: Cause, Guerilla



Yes, a Giant Google Pin Constitutes as an Outdoor Campaign

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To celebrate the debut of Google Transit, which helps commuters plan their itineraries, the Google pin took to the streets of Vancouver, which was the first Canadian city to get the Google Transit treatment.

Grey, Vancouver was responsible for the pinnage. Gawk stupidly, as we did, at this montage.

Any chance of the pin blowing up?

by Angela Natividad    Dec-10-07    
Topic: Guerilla, Outdoor



Target Learns the Hard Way: Astroturf Evangelism Gets Yo' Ass Skinned

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To try building hype, Target started a secret society called Target Rounders. The group is comprised of college kids who earn discounts, CDs and other goodies if they sing the praises of Target to friends and family.

We heard about the group from Rosie Siman, a 21-year-old member of the group and a senior at the University of Georgia. Apparently shit really hit the fan when Target circulated a Rounders newsletter in early October, saying the company would be launching a Facebook group.

Oh, Facebook. All roads, good and ill, lead to you, don't they?

more »

by Angela Natividad    Dec- 5-07    
Topic: Bad, Guerilla



ING Direct To Turn Philadelphia City Blocks Into Board Game

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AdFreak just received an email which claimed ING Direct this Friday would, "take over two city blocks with a life sized board game. 'Road to Saving' is designed to teach Philadelphians how to save their money, in a fun, innovative way." Apparently, local celebrities (they have them) will be there to instruct people on how to play the game as well as compete with the $5,000 first prize going to charity. The average Joe, three of which will compete after the celebs, not being so rich will get to keep the prize money for themselves.

So if you live in Philadelphia, don't be surprised if your favorite block suddenly resembles Monopoly...or something.

by Steve Hall    Dec- 5-07    
Topic: Games, Guerilla



Washington Monument Sports A Condom. Just Wait. It'll Happen

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Just when you think every last bit of space has been commandeered by ads, another pops up. We know someday someone's going to offer to paint our house for free in exchange for placing a giant logo on the front of our house. And Kevin Dugan, in an article on his blog posits we may soon see the Washington Monument sheathed in a Durex condom, ads embedded in one's bodies so they appear on x-rays, ads painted in the bowl of a toilet (this one's a no brainer), ads on baby scales and ads on headstones in graveyards.

Think it won't happen? Did you ever think you'd see ads on the paper that covers the exam table in a doctor's office or on the front of snow plows?

by Steve Hall    Dec- 4-07    
Topic: Guerilla, Strange, Trends and Culture



Elf Adaptation Takes to Streets of Manhattan

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In our minds, OfficeMax has got the psychological monopoly on holiday elf exploitation, but this year TJ Maxx is swiping the idea and bringing it to the streets of Manhattan.

In red.

Where's a bull when you need one?

The big holiday march, led by Carson Kressley of Queer Eye, was dubbed "Discover Your Inner Elf." Which is just a wordier way of saying "Elf Yourself." Niiiiice.

by Angela Natividad    Nov-30-07    
Topic: Guerilla, Promotions



Doe-Eyed Child Slaves Stare Bleakly Out of South African Shop Windows

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To add a personal face to human trafficking, Leo Burnett, South Africa put young children on the auction block in shop windows for its client, The Salvation Army. See variation here.

The children do not look amused.

This isn't the first time kids have been put in windows, but we've previously seen the idea in cheerier settings.

by Angela Natividad    Nov-30-07    
Topic: Cause, Guerilla



Severed Bloody Limbs Promote Quentin Tarantino Flick

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Here's yet another entry in the long list of methods used to promote movies. To call attention to the DVD release of Quentin Tarantino's Death Proof, Amsterdam agency New Message has placed a bunch of bloody, severed arms in front of movie theaters throughout the Netherlands. We're thinking those arms aren't going to be on the ground very long as people pick them up and take them home to freak their friends out with later.

by Steve Hall    Nov-29-07    
Topic: Good, Guerilla, Outdoor, Strange



Pizza Hut Uses Reese Witherspoon's Son For Publicity

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The Superficial tips us to a story about Reese Witherspoon's four year old son, Deacon, who wants to be a pizza delivery guy when he grows up according to comments Witherspoon made to Britains's Daily Express. Without losing a beat, Pizza Hut' Chief People Officer (you've got to be kidding) rushed a letter over to Deacon which read, in part, "We recently heard that you want to be a pizza delivery driver when you grow up. How wonderful! You've got several years to go before you can join our team, but in the meantime we're sending you a few things, so that you can practice."

Along with the letter came a Pizza Hut uniform, a miniature delivery vehicle and Pizza Hut coupons. Way to glom on to the dreams and aspirations of Hollywood's tiniest, Pizza Hut. Photo courtesy of Just Jared. See the full letter there too.

by Steve Hall    Nov-13-07    
Topic: Celebrity, Guerilla



nip/tuck in Hollywood Makes Bandage Removal the New Striptease

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To promote season five of nip/tuck on FX, and its move from Miami to LA, Hadley Media helped orchestrate a holographic public appearance by actors Dylan Walsh and Julian McMahon in the front office window at McNamara/Troy, the LA-based plastic surgery practice.

Until November 16th, you'll be able to catch the offices and holograms in Hollywood. The sideshow spectacle includes the McNamara/Troy waiting room, a live "patient" and the unwrapping of bandages from an attractive client. Sneak peek and image gallery are available at the site.

Fans can also leave live messages on the answering service. And while you probably won't be able to buy a fake nose, there's plenty of other fake stuff to go around. (Doctors and offices, to start.)

In recent weeks, an Adrants colleague took advantage of the promotion to get one of the good doctors to leave a message on our voice mail about the, uh, "work" we ought to get done. We were bummed, mainly because we had that part done already.

Did nobody notice?

by Angela Natividad    Nov-12-07    
Topic: Guerilla, Promotions, Strange










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