To promote Carson Kressley's new Lifetime series How to Look Good Naked, 160 women will parade their way to New York's Times Square today via taxi and subway wearing bathrobes while conspicuously carrying their bras in one hand. One assumes, they ladies won't really be naked under their robes. One also wonders what idiot decided to stage this stunt in the middle of winter. With chilly temperatures,
360 320 (all those erect nipples distracted us from our math calculations) erect nipples are likely to knock a building or two down.
Continuing the current fetish for encasing humans in glass to make some sort of point (child slaves, sex trafficking, cell phones), Lime designed this effort called "Trapped" for DfT Drink Drive. It appeared in Paddington Station and will be touring the UK from the 13th to the 23rd.
As you can see, a giant pint glass is separating this forlorn man from his holiday celebrations. This dramatic symbolism represents how drinking and driving can screw up all your fun and games.
We dig that grimacing old man in the background.
Lime is part of UK-based Leo Burnett Group. Photo provided by ImageWise.
To celebrate the debut of Google Transit, which helps commuters plan their itineraries, the Google pin took to the streets of Vancouver, which was the first Canadian city to get the Google Transit treatment.
Grey, Vancouver was responsible for the pinnage. Gawk stupidly, as we did, at this montage.
Any chance of the pin blowing up?
To try building hype, Target started a secret society called Target Rounders. The group is comprised of college kids who earn discounts, CDs and other goodies if they sing the praises of Target to friends and family.
We heard about the group from Rosie Siman, a 21-year-old member of the group and a senior at the University of Georgia. Apparently shit really hit the fan when Target circulated a Rounders newsletter in early October, saying the company would be launching a Facebook group.
Oh, Facebook. All roads, good and ill, lead to you, don't they?
AdFreak just received an email which claimed ING Direct this Friday would, "take over two city blocks with a life sized board game. 'Road to Saving' is designed to teach Philadelphians how to save their money, in a fun, innovative way." Apparently, local celebrities (they have them) will be there to instruct people on how to play the game as well as compete with the $5,000 first prize going to charity. The average Joe, three of which will compete after the celebs, not being so rich will get to keep the prize money for themselves.
So if you live in Philadelphia, don't be surprised if your favorite block suddenly resembles Monopoly...or something.
Just when you think every last bit of space has been commandeered by ads, another pops up. We know someday someone's going to offer to paint our house for free in exchange for placing a giant logo on the front of our house. And Kevin Dugan, in an article on his blog posits we may soon see the Washington Monument sheathed in a Durex condom, ads embedded in one's bodies so they appear on x-rays, ads painted in the bowl of a toilet (this one's a no brainer), ads on baby scales and ads on headstones in graveyards.
Think it won't happen? Did you ever think you'd see ads on the paper that covers the exam table in a doctor's office or on the front of snow plows?
In our minds, OfficeMax has got the psychological monopoly on holiday elf exploitation, but this year TJ Maxx is swiping the idea and bringing it to the streets of Manhattan.
Where's a bull when you need one?
The big holiday march, led by Carson Kressley of Queer Eye, was dubbed "Discover Your Inner Elf." Which is just a wordier way of saying "Elf Yourself." Niiiiice.
To add a personal face to human trafficking, Leo Burnett, South Africa put young children on the auction block in shop windows for its client, The Salvation Army. See variation here.
The children do not look amused.
This isn't the first time kids have been put in windows, but we've previously seen the idea in cheerier settings.
Here's yet another entry in the long list of methods used to promote movies. To call attention to the DVD release of Quentin Tarantino's Death Proof, Amsterdam agency New Message has placed a bunch of bloody, severed arms in front of movie theaters throughout the Netherlands. We're thinking those arms aren't going to be on the ground very long as people pick them up and take them home to freak their friends out with later.
The Superficial tips us to a story about Reese Witherspoon's four year old son, Deacon, who wants to be a pizza delivery guy when he grows up according to comments Witherspoon made to Britains's Daily Express. Without losing a beat, Pizza Hut' Chief People Officer (you've got to be kidding) rushed a letter over to Deacon which read, in part, "We recently heard that you want to be a pizza delivery driver when you grow up. How wonderful! You've got several years to go before you can join our team, but in the meantime we're sending you a few things, so that you can practice."
Along with the letter came a Pizza Hut uniform, a miniature delivery vehicle and Pizza Hut coupons. Way to glom on to the dreams and aspirations of Hollywood's tiniest, Pizza Hut. Photo courtesy of Just Jared. See the full letter there too.