Doomed New Beverage Goes Out to UN General Assembly

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RelaxZen, a beverage that promises to both relax and focus you, decided to put itself to the test by sending cases of product to the 192 leaders meeting at the United Nations General Assembly.

RelaxZen is outfitted much like other doomed drinks that came and went in the early 2000s. It has zero calories and sugar, is non-drowsy and provides "100% focused relaxation."

Check out their Open Letter to the UN, which is doing a molassessy circuit of YouTube as we speak. It sports a cheap potshot of Ahmadinejad, which is supposed to be a funny illustration of how some people need to mellow out, but it just came across as feeble and sad.

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by Angela Natividad    Sep-24-09    
Topic: Brands, Campaigns, Guerilla, Political, Video



Little Debbie Does Dallas (No Really. It's Part of the Promotion)

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OK so now we know why those silly little Smart cars exist. They're really not good for much and look like they'll blow over in the wind but cupcake maker Little Debbie has a use for them. The brand is launching a new cupcake and, along with a Facebook page, a 125,000 carton cupcake giveaway, a mobile tour, a Twitter feed, a YouTube channel, a Flickr photostream, event marketing, TV spots and blogger bribes..,uh...blogger outreach, will giveaway two Smart cars.

Se the spots here.

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by Steve Hall    Sep-22-09    
Topic: Events, Guerilla, Mobile/Wireless, Promotions, Social



Ass-Based Ads Tapped...IN THESE TOUGH ECONOMIC TIMES

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As we seem to have said here many times over the past week or so, in these tough economic times, companies are resorting to all manner of silly pomp and circumstance to pimp their wares. So to announce to the world...OK, Australia... it will cease to charge booking fees, online travel agency ZUJI Australia has chosen an old standby: assvertising.

Apparently people all across Australia are dropping their pants to "uncover the online fees." We're not quite sure that's the best method for delivering the message but it did result in a PR stunt which shared with Australians hot-assed women (and a few men) in their underwear parading around central Sydney.

And what's not to love about some hot ass once in a while?

by Steve Hall    Sep- 8-09    
Topic: Guerilla, Racy



New Yorkers, Bagging Kenny Cole, and Party Pic Greatness

- Ken Cole. Patriot.

- Jetpacks still not quitting.

- All black ads look alike.

- New Yorkers shooting New Yorkers.

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by Bill Green    Sep- 4-09    
Topic: Brands, Guerilla, Specialty



Get The Lotion and The Deur, It's Domino's

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Agency Indie out of the Netherlands did a series of outdoor placements using a door as central meeting place for Domino's deliveries. Mmmm. Sand and pepperoni. GET SOME. Cool idea though to bring the campaign's idea of delivery to life this way. (Yes, they have Domino's in the Netherlands. You kidding? THEY GOT THAT SHIT IN OMAN.) Via Xipax.

by Bill Green    Sep- 3-09    
Topic: Guerilla



Thriller Flashmob Does Trafalgar on MJ's 51st

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All the fun coordinated playtime stuff happens on Trafalgar Square. It gets Beatles karaoke (courtesy of T-Mobile!), it gets turfed, and on Saturday it hosted the largest-ever flashmob to dance to Thriller in tandem.

The event was organized on Facebook and Twitter to celebrate the King of Pop's 51st birthday. The video makes it all feel frenetic and cumbersome, but hey, whaddaya want, it's a bunch of fans on a mission.

Speaking of fans on a mission, remember that one time a sadistic jailer forced 1500 inmates at a Cebu prison to dance to Thriller? Oh, MJ, you impacted the world in ways you probably never imagined.

by Angela Natividad    Aug-31-09    
Topic: Celebrity, Guerilla



Scribble Your Dreams of Transport Improvement, Streetside!

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Instead of imposing changes that everyone inevitably just complains about later, the Chicago Transportation Authority decided to poll city inhabitants to find out how they'd improve the public transport service.

With help from Chicago Now, the entity created a huge street chalkboard where users could kneel down and write their views. Oh yeah, you could also leave opinions on a Chicago Now blog. But given the option between keyboard and chalk, we'd rather be clutching the latter.

Variant photo here.

by Angela Natividad    Aug-27-09    
Topic: Campaigns, Good, Guerilla



Westin Touts Sleep Over Sex in Times Square

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Not sure what this says about us but a recent survey found 51% of us would rather have a good night's sleep than great sex. Well, we all get tired once in while, it seems, and do need a really good sleep. And the Westin is there to give it to us. In public. In Times Square.

Hmm. Times Square isn't exactly the first place that comes to mind when one thinks of getting a good night's sleep but, then again, hosting a promotion in the privacy of a hotel room isn't likely to be seen by many people. So Times Square it is.

The Westin has partnered with the National Sleep Foundation (do we really need such a thing?) to launch the National Sleep Foundation Hotline where, presumably, people can discuss their sleeping problems with professionals. Hmm...we can just hear these "professionals" offering up the prepackaged advice, "Have you stayed at a Westin lately? They have really comfortable beds. Give it a try and call us next week."

by Steve Hall    Aug-17-09    
Topic: Brands, Guerilla



Good Thing He Didn't Have Herpes.

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According to the background, this pimple climbing wall in Israel which I will now lovingly call Mt. Zitmore, is supposed to get teen boys thinking about Clearex in a unique way. Hmmm. And here I thought the last thing teenage boys wanted to be reminded of were. the. zits. they. had. From Shalmor Avnon Amichay/Y&R Interactive in Tel Aviv. Look at interactive going experiential! Way to think outside the zit!

(Full image after the jump.)

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by Bill Green    Aug-11-09    
Topic: Guerilla



Dick Cheney and Tupac Attack Fashion-Challenged Chicagoans

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Beware Chiocagoans. Do not get caught walking the sidewalks wearing bad fashion lest you get jacked by Dick Cheney and Tupac. OK, so it's not really Dick Cheney and Tupac but it's a team of guerrilla-style fashion police from apparel brand Fashion Geek who accost people on the street dubbed to have less than a clue about fashion.

At points, it gets pretty violent. Hence the giant disclaimer at the end of the video. So...this is how we sell clothes now?

by Steve Hall    Jul-30-09    
Topic: Brands, Guerilla, Strange, Video








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