- YAI, a charity for people with disabilities, used easy sex to bait youth into volunteering. Gawker spread the word and YAI pulled the campaign, to the chagrin of ad-heads and volunteers alike.
- Adidas and EVB, SF have launched an NCAA fanboy site called March is Brotherhood. Learn chants, read coach blogs and make coaches call your friends.
- itzbig thinks encouraging passive aggressive employees to get fired will help them find better careers.
more »
You've heard of the sometimes-subversive art of guerrilla marketing. But it's got nothin' on guerrilla gardening: One group's valiant attempts to improve public landscapes with illicit cultivation.
Guerrilla Communication says guerrilla gardening -- gardening on someone else's land without permission -- has been going on for centuries. Eco aesthetes are encouraged to take up a spade and alight upon the nearest eyesore with sunflowers at the ready.
Nice. Very Green Samaritan. Now what I could use is a super-awesome guerrilla room-cleaner.
Remember that van that looked like it was dipped into the dyeing vat of a private school uniform purveyor? Last year it motored through the East Coast converting heathens to Web 2.0; this year it's going West.
See tentative dates.
About four months from now, the Plaid van will stop at agencies and companies to preach the gospel of social media. Along with new ideas, they will come bearing Twinkies and shirts. (Email Darryl [at] thinkplaid [dot] com if you'd like them to pop by.)
The roadies need sponsors so if you can pitch in some cash, a hotel room or a new fashion tip for that chocolate ride, they'd be much obliged. (So would we.)
With money to burn from Hanes, a scruffy guy called Dave -- who's clearly approaching midlife with misgivings -- is challenging celebrities to games like Rock Paper Scissors or wrestling. (Somewhat more entertaining than watching Sarah Chalke moan off a wedgie.)
Dave has so far lost challenges to Cuba Gooding, Jr., Reggie Bush and Nelly, among others. But he did win a Comfortsoft Pose-Off against Paris, who unwittingly forfeited the game when she just didn't bother to look at him twice.
We'll clarify. She looked at him once, then tore him to shreds with her stare and publicly forgot he existed. It was superhuman.
more »
If you're into girls wearing bikinis - 1200 of them - you might want to head to Nikki Beach in Miami on April 18. And if you are a girl, Cosmopolitan is looking for 1200 of you 18-34 who are willing to hang out with 1,200 other women dressed in bikinis for a photos shoot which, Cosmo hopes, will break Guinness World Records for the most people photographed on a beach. The current record is 1,000.
more »
The World Wildlife Foundation (WWF) is sharing tips and tools for minimizing your negative impact on the environment. See them at Reduce.WWF.be. (Helps if you're Belgian.)
To add cautionary appeal to the deal, WWF is promoting the site with guerrilla appearances of its fishman. Think of him as the mutant status quo for a less hospitable toxic Earth. The effort was put together by Germaine of Antwerp.
What's with non-profits and fishpeople? Why don't we ever get threatened with the conception of mutant minotaurs or X-Men? Is it not possible that our toxic future may yield supercharged heroes and creatures of fairy-tale lore in addition to radioactive six-eyed frogs and deranged (but unfairly oppressed) gill-faced rednecks?
Greenpeace doesn't like Cottonnelle's "Be Kind to Your Behind" campaign.
Big shocker.
What do you think the Greenpeace mooners wipe with? We're gonna take a chance and guess fig leaves, which have a natural quilted feel. Plus, they make your hands smell nice.
To retain its position as the quilted ass-polisher of choice, Cottonelle has launched a campaign called "Be Kind to Your Behind."
See the TV spot and associated outdoor print.
more »
Ooh, ooh. More online executional madness for the limited-edition Scion tC in Galactic Gray. (Only 2300 available! Get your booster bait before it's gone.)
The ATTIK effort is a lot like this one for the limited-edition Scion xB Series 5, which is more likely to blind you with its mica sheen.
Outdoor executions will focus on demonstrating to bystanders that the car is just too cool for them. With placement and coordination by malbon Brothers Farms street teams, the car will literally move away when people draw near. (Hence the campaign name "Out of Reach.")
more »
Ebert & Gerbert's tapped Colle + McVoy -- less its agency than its partner in crime -- to help blow out the candles on its 20th anniversary.
Maybe because the retainer was so high, C+M decided to give the sandwich guys a run for their money. They built the world's largest air vortex cannon and blew the candles out from 180 feet away. See it all at Candle Cannon.
more »
|
@adrants
@stevehall
|
