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Last weekend Sony Ericsson converted a number of London-based Carphone Warehouses into floral installations, where mothers could get free flowers in honor of Mother's Day.
The gig was a promotion for the W595 Sakura handset, which Sony's trying to position as "the perfect alternative 'floral' gift for Mother's Day." (The phone's outfitted with a cherry blossom design and is, in fact, quite festive.) It also hired a "floriographer" to school moms and kids alike on what flowers to choose -- and which to avoid -- on this most hallowed of holidays.
Top flowers to pick/avoid are below. For what it's worth, they illuminate the subconscious reason guys are always asking whether we like orchids.
And why would you give someone dead leaves?
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In "A Gift from Mother Nature," a personified Aunt Flo stalks girls in the street and tries passing off a charming gift, suspiciously wrapped in red.
We like how, in the event of total brain density, a disclaimer at the beginning of the ad reads "YOUR MONTHLY GIFT FROM MOTHER NATURE IS A EUPHEMISM FOR YOUR PERIOD." It's like, thanks Tampax, we totally thought Flo was sharing her latest batch of fresh-baked Vegan cookies.
But the appropriately annoying human allegory doesn't just bestow The Curse with playful malice; she also encourages you to buy white dresses and makes tidy, embarrassing personal jokes in front of your boyfriends. It's hilarious when she chases a woman down the street, notices her pregnant belly and goes, "Shoot ... I forgot" -- and waves her away with obvious disappointment.
The video's objective is to show women how they can outsmart Mother Nature, which is the only weird thing about it: I'm not seeing any outsmarting, just a lot of wincing and running-away. Unless Tampax is suggesting we get knocked up at the next opportunity.
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See the beach girl at left? Her environment -- all the way down to her clothes -- are tricks of the light. This is her, pre-projection.
Shots of underpants-clad people in bare rooms appear in these displays for Puma's ongoing Lift campaign ("Light injected footwear"). Somebody turns an out-of-sight overhead on -- and voila, the more colourful elements of life is projected onto them. Cool idea by Droga5; other campaign credits here.
See street and surf guys. Also see the commercial, where a courting couple projects its desires onto the atmosphere. The song's appropriate in the context of these pieces.
- @MackCollier, in the thick of SXSW, captures social media junkies in unnatural habitats.
- Trojan continues that slightly uncomfortable pro-STD reverse psychology thing with an a la carte booth. Samples of genital warts, anyone?
- Mark Cuban invests in poo-inducing pizza. Just read the story, man.
- More 'net-based teen angst.
- "Is this the most sexually explicit ad ever?" In a word, no. We're still kinda confused about what dude was doing with the Six Hour Power jar, and it isn't immediately clear if he's going to bang his secretary or just give her a really peppy memo. It could go either way ... but the reason why this ad fails is, we don't care where it goes.
- Why Jason Calacanis employed a felon -- or how to handle negative press.
Riding Ad Land's current obsession with breaking into Guinness, Cricket has just produced the world's largest cell phone -- a gigantosaur Samsung Messager composed of "wood, metal, lights, wizardry, and love."
Video here.
The phone -- so big you risk cardiac arrest if you happen to be lying on it in vibrate mode -- kicks off Cricket's Get Some Respekt campaign. See it in person through March 15th in Chicago; the monster of mobile hits Philly on the 20th.
Orchestrated by Seattle's Cultural Engineers and events firm NEVERSTOP.
We've all heard the legend that JK Rowling sketched the birth of Harry Potter out on a diner napkin while scratching by on welfare. The iconic "I Love New York" campaign was supposedly conceived in similarly humble circumstances -- on somebody's crumpled serviette.
To leverage the power of this unlikely muse, the School of Visual Arts re-imagines diner napkins, toilet paper, sugar sachets and other incidental scraps as college-ruled paper.
Across the bottom of each sheet is the message, "Think. School of Visual Arts." Nice, simple and instantly-engaging. We wish we had some doodle-worthy napkin now, and we're not sure we even remember how to use a pen.
Work by Knarf/New York; more photos at Toxel.com.
You gotta forgive the quality of the imagery at left, but we couldn't leave this one alone. For a Macedonian testicular cancer awareness campaign, grabby paper hands were laid down on public seats or positioned suggestively over barber's gowns, snatchin'-the-manpouch style.
The objective is to take the stigma away from checking your Holy Grail for testicular cancer. (Alternatively, I don't know how I'd feel if I put on a barber gown and looked down to find two disembodied hands cupped over my boobies. I guess I'd have no choice but to live with it.)
The blunt "Check Them" message also appeared on eggs -- which made us feel decidedly wary about picking any up in the near future.
Orchestrated by McCann Erickson for NGO Veritas Spiriti. The work is also shortlisted in the "Best Targeted Campaign" category of this year's Festival of Media Awards.
Adrants reader Andre Malvensen was impressed with a Wexley School For Girls campaign for the Seattle Sounders and wrote, "The Seattle Sounders have hit one out of the park with their Scarf Seattle campaign. (www.ScarfSeattle.com) The premise is simple, either buy or print a Seattle Sounders Scarf, place it somewhere in Seattle, take a picture of it and submit it. It's brilliant. Not only do the fans get a sense of involvement, but it's also free advertising and marketing as the scarves pop up all over the place. As the fans try and one up each other and the thing goes viral you even start to get news stories and publicity on it."
And for those who might complain about all those Sounders scarfs laying around Seattle, just think of them as a nice give for the homeless who live out in the cold.
- Adidas launches branded video hub. Welcome to Bandwagonsville!
- New Pearl Jam website by Freedom + Partners. Site includes a puzzle that lets users "unlock" songs from reissues of Ten. Puzzle completion can be timed; people can compete for speed.
- Evan Williams: just a poor but honest farmboy.
- BeanCastin' it up: "I'm for Sale" with Bill Green, John Wall and the spirit of Ben Kunz. (Take a shot every time I say "like" -- and thank me when you've got the goggles on tight.)
- Media that shapes Advergirl's worldview.
- Who Watches the Watchmen?
- Helping PETA help themselves.
- Sexting suicide.
MoMA cut ties with happycorp after ECD/founder Doug Jaeger (kind of) admitted to enabling ad renegade Poster Boy to "vandalize" one of its subway print installations.
Well, that's not really all. He also hired a photographer to shoot him in front of them and expressed his interest in selling said photos.
MoMA's since shafted the agency and replaced the images. Too bad; we dug the final results. See Defaced Marilyn and Oil Spill Monet.
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