Not sure what this says about us but a recent survey found 51% of us would rather have a good night's sleep than great sex. Well, we all get tired once in while, it seems, and do need a really good sleep. And the Westin is there to give it to us. In public. In Times Square.
Hmm. Times Square isn't exactly the first place that comes to mind when one thinks of getting a good night's sleep but, then again, hosting a promotion in the privacy of a hotel room isn't likely to be seen by many people. So Times Square it is.
The Westin has partnered with the National Sleep Foundation (do we really need such a thing?) to launch the National Sleep Foundation Hotline where, presumably, people can discuss their sleeping problems with professionals. Hmm...we can just hear these "professionals" offering up the prepackaged advice, "Have you stayed at a Westin lately? They have really comfortable beds. Give it a try and call us next week."
According to the background, this pimple climbing wall in Israel which I will now lovingly call Mt. Zitmore, is supposed to get teen boys thinking about Clearex in a unique way. Hmmm. And here I thought the last thing teenage boys wanted to be reminded of were. the. zits. they. had. From Shalmor Avnon Amichay/Y&R Interactive in Tel Aviv. Look at interactive going experiential! Way to think outside the zit!
(Full image after the jump.)
Beware Chiocagoans. Do not get caught walking the sidewalks wearing bad fashion lest you get jacked by Dick Cheney and Tupac. OK, so it's not really Dick Cheney and Tupac but it's a team of guerrilla-style fashion police from apparel brand Fashion Geek who accost people on the street dubbed to have less than a clue about fashion.
At points, it gets pretty violent. Hence the giant disclaimer at the end of the video. So...this is how we sell clothes now?
- Be very wary of the kid who's mastered the art of turning important body parts into Fruit by the Foot.
- Yawn. American Legacy is still recruiting people to work for big tobacco companies.
- We have Charter Communications to internet access but we haven't transformed from an idiot to an employee of the month. Hmm.
- Mullen Creative Director Edward Boches outlines the seven thing Alex Bogusky should blog about.
- So what do you do when you're worried your movie won't be a hit? You pay a high school girl $1,800 to say she loves some guy she doesn't even like during her graduation speech.
- We got this box in the mail too. Didn't write about it at the time. Probably should have. Not a bad stunt.
- When your office building's revolving door doesn't work, don't call maintenance. Call the agency that created the marketing stunt.
So how do you promote a dance festival? You wear silly costumes and stop traffic by dancing in the street. That's how. The festival is Woking Contemporary Dance Festival and the dance is called Traffic Light Dance Off.
Hmm. Sort of like Blue Man Group. Except not blue. And not as good. But still fun. Lethal Design + Branding organized the stunt.
- We really like this America-themed Levi's commercial, part of a recently launched Wieden + Kennedy-created campaign for the brand.
- Giant toilet mascot for Denver Water runs through a fountain and scares off kids. What has advertising come to?
- Someone spent a lot of time and effort to examine a Nissan Hypercube promotion in Canada during which the creators "took their hands off the wheel and major details were overlooked."
- Paddy Power Poker Pro Spray will make you very very sexay!
- Toshiba launched a series of Young & Rubicam Brands-created 'reality' webcasts in which two all-American towns: Boring, Oregon and Normal, Illinois will compete to see which town's residents can use Toshiba technology to become the more exciting place. Filming will take place with video postings on MySpace beginning Monday, July 27th.
- When we think of sneakers, we think of hyperdive-powered intergalactic space vehicles. Don't you? Well Under Armour does.
- There's a time and a place for humor.
PETA grabbed Playmate of the Year Jayde Nicole for their latest Go Veg effort. In celebration of National Veggie Dog Day (only PETA can come up with this stuff), Nicole, along with another lettuce-clad hottie, gave out free veggie dogs outside Capitol Hill yesterday.
Hmm. We've seen this lettuce bikini thing before. Wonder who created the idea first. Oh and before you all go slinging agency names around like a sandbox full of kids fighting over a plastic shovel and screaming, "mine! mine! mine!", we're quite sure old-school cavewomen - or maybe even Eve, herself - can lay claim to the invention before anyone had an inkling of the word "advertising".
Sadly, Obama Girl didn't make an appearance with the Giuliani Girls for an all out catfight.
Last night was the Cannes Lions awards event for Design, Press and Cyber efforts. As always, for the full list of winners, go hithery-dithery. But here are the Grand Prix winners for each category:
For DESIGN: "Paper Battlefield" for Nike Hong Kong by McCann Worldgroup/Causeway Bay.
For PRESS: "We Are Animals," that creepy bejeaned-human-meets-carnal-instinct campaign by FRED & FARID/Paris for Wrangler.
For CYBER: "Best Job in the World" -- which is seriously cleaning up this year -- by Cumminsnitro/Brisbane for Tourism Queensland.
"Eco:Drive" by AKQA/London for Fiat also scored a Cyber Grand Prix, as did "Why So Serious?" for Warner Bros.' The Dark Knight. The latter campaign is a typical piece of elaborate genius by the folks at 42 Entertainment/Pasadena, whose every project is not so much advertising as it is grand oeuvre.
We literally choked on our Juicy Juice when we saw this guerrilla effort for Hammertime, a new A&E show that follows the family life of MC Hammer -- kinda like Run's House.
"Each week we'll open our home to viewers to showcase the hectic pace of our lives and our eclectic family; our real life truly is drama," said MC Hammer, who apparently thinks drama is a marvel unique to his universe.
Michael Moore knows exactly how to hit the Inner Unhinged-Rage button. And however biased you feel he is, he addresses you with such a strong sense of complicity -- inflaming all the right wounds -- that the young and virile among us can't help but be swept up by the tide.
Promotional efforts for Save our CEOs, his latest documentary, are no exception. This is a caustic snapshot of how public funds were gleaned to save big fat slow-moving companies -- including the numerous financial institutions whose willful negligence in the loan acquisition process paved the way for your sweeping foreclosures and shortsales.
At theaters in Los Angeles, New York, Chicago and DC, audiences got an unedited appeal from Moore himself, asking in a sarcastically compassionate drawl for viewers to donate still more cash to those coffers.