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Based on the premise that people are more likely to watch a play if they know somebody in it, agency Happy Soldiers added a new scene to Spirithouse Theatre Company's play, "Vigil."
Spirithouse is a fairly new indy theatre company in Australia. "Prelude to Vigil," the new scene, takes five minutes and requires a fresh and local casting call every week. Spirithouse says this was a first for an independent play group.
Kind of a neat approach to (not?) advertising: personalizing an entire performance, and stimulating engagement, which in turn serves to generate word of mouth and record attendance. Apparently the play sold out in every instance.
@dabitch and @leighhouse graced our morningtime desks with this rabbit rubbish bin. The bins are designer Paul Smith's contribution to Super Contemporary, an exhibit that launched at London's Design Museum this week.
The "New London Rubbish Bins" will solicit garbage over the next four months at Covent Garden and Holland Park. Ears light up when you toss a little something-something into their sacks.
More photos at High Snobiety.
Good way to bring design character to a city and reward constructive community behaviour. Here's hoping no malevolent clothes irons appear over the horizon.
In time for allergy season -- which not only stimulates sneezes but generates impromptu tear-duct leakage -- Kleenex erected a Tissue Tree, swathed in silk, no less, beside Sydney's Museum of Contemporary Art.
The tree was inspired by the work of "wrapping" artist Christo and is wrapped in over a kilometer of silk. (See metric conversion here.) More importantly, it sports 700 generous tissue blossoms, which passersby can tug out at leisure.
Clever way to promote Kleenex Silk Touch, whose wares are supposed to be even softer than the average snot receptacle. Greenpeace is gonna have a helluva good time tearing the lovely idea a new one, though. We can already hear the siren song: Turning your gauche synthetic wares into fake spins on the noble arbors that fell for your cause? You sick bastards!
StrawberryFrog Brazil demonstrates the strength of Loctite Super Bonder by suspending the cast of reality TV show Big Brother Brazil 65 feet overhead -- with the glue itself.
This generated 36 minutes of brand exposure on the copiously-watched program, with viewership spikes during the stunt itself. That is, if this video case study is any authority.
There's this cute little "climate change art group" called The Canary Project, which in turn is working on something called Green Patriot Posters, which looks to me like kids marketing climate change awareness in various ways.
Look: they have billboards! And adorable little tennis shoes!
The cute custom sneaks are the work of students at McCormack Middle School in MA, which were encouraged to express their knowledge of their carbon footprints on a pair each. The sneakers now appear in associated billboards along with the tagline: "The Kids at McCormack School know their CARBON FOOTPRINT. What about YOU?"
Peruse more earnest little posters, or make your own, at the website.
Casey writes, "It's got to be for something, but I'm not sure what it is..." Well thanks for the detailed information, Casey. We really appreciate it. But, yes, it's definitely for something but we know not what it is. Anyone care to shed some insight on why men and women are walking around New York today in swimwear?
Is it related to that similarly-themed promotion that had similarly-dressed men and woman wandering the streets of New York on Friday?
Either way, it's definitely a travel promotion of some sort.
The Global Coalition for Peace wraps its convictions around telephone poles and street lamps with "What Goes Around Comes Around."
Each piece features soldiers whose weapons stretch so far around the medium that the barrels ultimately aim back at the bearers.
"Stop the Iraq War," the prints proclaim. NICE.
Probably one of the scariest things about human trafficking is that it's kinda like objectification brought to the lowest common denominator: you're not just eyeballing someone like a slab of meat; you're actually treating the person like an item on which you can impose your will.
Bringing this idea to stark relief, the German arm of Amnesty International celebrated the 60th anniversary of human rights in 2008 with "Frau im Koffer" ("Woman in Suitcase"), a guerrilla effort where a live contortionist was squeezed into a transparent suitcase and tossed onto a conveyor belt in baggage claim.
- Magnetic poetry a la Twitter.
- TV ads buoy Hulu.
- Mobile e-commerce barcode thing.
- Plugging value matters. Especially now.
- Thanks to a simple enough idea floated by this guy right here, El Pollo Loco decides to accept the KFC-Oprah coupon. (Okay, only on Mother's day. Still: coup, baby, COUP!)
At Piccadilly Circus in London, McDonald's has a dynamic billboard that stimulates both engagement and viral behaviour.
Playing on the irresistible human desire to pretend to interact with stuff that isn't really there, the billboard randomly flashes things like umbrellas, bouncing soccer balls, dumbbells and thought bubbles -- all waiting for some eager pedestrian to position his head and/or arms in just the right spot so some content-starved intrigue-seeker can snap a shot for mom and dad at home.
Orchestrated by Leo Burnett. See vid.