Source Says Cornelius Trunchpole is Saatchi's Gerry Graf


A tipster tells us "I have it on good authority that the Facebook character Cornelius Trunchpole [who also has a blog] is, in fact, none other than Saatchi & Saatchi Chief Creative Director Gerry Graf. And that the whole thing is a publicity stunt for his new agency. Apparently everyone at Saatchi's has known about this for weeks,"

Hmm. Perhaps Graf got tired of waiting around for everyone to figure this out and wanted to drop a clue. Well, here it is, people. We've contacted Saatchi for confirmation and will share their response as soon as we have it.

UPDATE: During a chat with Cornelius after friending him on Facebook, he denies he is Gerry Graf:

Cornelius: Delighted to make your acquaintance dear boy.

Steve Hall: Are you Gerry Graf? I'm told this is a stunt to promote a new ad agency

Cornelius: Gerry Graf? Of course I'm not. I'm Cornelius Trunchpole! Though I am launching a new ad agency, that much is true. Trunchpole & Trunchpole. It will follow a most unorthodox model.

by Steve Hall    May-26-10    
Topic: Agencies, Guerilla

Royal Guard Goes Nude For PETA


Oh look. PETA does nudity again. but this time they painted the models so they can actually appear nude in public without it being called indecent. At least that's our take on it. So now the cause group wants us all to know that even England's famed bearskin hats are off limits.

Former Lara Croft model Lucy Clarkson, along with several other curvaceous beauties, donned painted Royal Guard uniforms and paraded across Westminster Bridge to call attention to the urgent issue.

We love PETA. Oh wait.

by Steve Hall    May-26-10    
Topic: Guerilla, Racy

CNN Commercializes Historic Event For Own Gain


Why they're telling us about this four months after the fact is beyond us. And also besides the point. The important thought to take away from this Heimat Berlin-created CNN Go Beyond Borders project which, wait...usurped the celebration of the 20th Anniversary of the fall of the Berlin Wall is this: Must every historic event be marred by commercialism? Must every brand deface important events and landmarks just for its own commercial gain? Can any historic event take place without a dollar sign affixed to it?

Apparently not.

more »

by Steve Hall    May-19-10    
Topic: Guerilla, Outdoor, Worst

Vancouver Attacked by Giant Plastic Six Pack Rings


Those pesky plastic six pack holders are wreaking havoc in Vancouver courtesy of Rethink which has placed giant versions of the single use plastic six pack rings atop sculptures across the city for the Plastic Pollution Coalition.

Won't the Sacred Society for Sculpture Safety have something to say about this?

by Steve Hall    May-10-10    
Topic: Guerilla

McDonald's Shamrock Shake Helps Chicago River Turn Green


If you've been to Chicago, you've seen the Chicago River which winds through the city. There's bridges, tour boats and lots of scenic views. And the water gets turned green each year for St. Patrick's day. This year, Leo Burnett added a twist by placing a giant plastic McDonald's Shamrock Shake cup alongside the river. The installation made it appear as if the contents of the cup had spilled into the river.

by Steve Hall    Mar-19-10    
Topic: Guerilla, Outdoor

English Rugby Stars Play World's Largest Game of Poker


If you're a bored rugby player who likes to play poker, you'd probably find yourself in a commercial like this one for, the official gaming and casino partner of the English rugby team.

The brand grabbed rugby stars James Haskell, Ben Foden and Delon Armitage to play the world's largest game of poker. And large it is.

by Steve Hall    Mar- 8-10    
Topic: Guerilla

Giant Camera Takes Giant Picture


Cameras can't possibly get any smaller, right? Well, they can but that's not the point here. No. We're talking about big cameras. Giant cameras . Cameras so big you have to jump on the shutter button to take a picture.

To hype the Samsung Nx11 camera, specially designed for the "creative class," Cheil World Wide created a gigantic camera made out off a shipping container. Once a picture was taken, it would display on an equally gigantic screen located atop a building across the street.

by Steve Hall    Mar- 8-10    
Topic: Guerilla

Tropicana Turns Inuvik Sunlight Stunt Into Ad Campaign


So...this is a month and a half late...sort of. On January 8, Tropicana brought sunlight to Inuvik in Canada's Northwest Territories which doesn't see any sun for months at a time. A helium balloon emitting 100,000 lumens was lit and floated above the town.

The event has been turned into a campaign, entitled Brighter Mornings or Brighter Days, which will launch after the Olympic closing ceremonies Sunday. The campaign will touts the brand's new Tropicana Essentials Orange Juice.

BBDO Toronto cretad the campaign and the spot, "Artic Sun", was directed by Samir Mallal via Film Group, Vancouver and Radke Film Group, Toronto.

Very nice work.

by Steve Hall    Feb-26-10    
Topic: Campaigns, Commercials, Guerilla

KLM Levitates, Toyota Won't Stop Advertising


- While the dude probably has an incredibly string piece of mettle running up his pant leg, this levitation stunt by Dutch magician Ramana for KLM is impressive. No matter how he does it, it's gotta take a certain amount of stamina.

- Saatchi & Saatchi wants Toyota to stop advertising until its current recall drama has subsided. Toyota isn't listening and will continue to advertise.

- So here's a :30 Pedigree commercial extended to 1:50 because the whole thing is in slow motion. It's kinda beautiful. Much more so than normal speed. Then again, that's what the slo-mo cheat offers.

- Guys, want to learn how to be an alpha male and get what you want out of life? Even your best friend's girlfriend? Les Singer has the answer.

by Steve Hall    Feb-23-10    
Topic: Agencies, Brands, Guerilla

Bubble Wrap Applied to Insurance Claim Happy Street


This could be fun for those of you who love to pop bubble wrap. This Wednesday, for client, London-based agency will cover an entire street in Worcester with bubble wrap in an effort to highlight the horrible weather the region has been having over the past month and the number of insurance claims that have been made. The residents of the street in question have been identified as being on the street with one of the highest number of claims in the last five years.

Hmm. Way to slam your customers. Hopefully, we'll have shots of the event when it occurs. Maybe if they just handed out bubble wrap bikinis like the one pictured, everyone would become distracted from the weather-related damage and stop making claims.

OK, OK. We admit it. That was a total stretch just to post a picture of a woman in a bikini.

by Steve Hall    Jan-26-10    
Topic: Guerilla

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