Pizza Hut MySpace Effort Not Consumption-Friendly

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You know when you watch a friend do something so stupid you wish you were never born so you could never have seen it? That's the feeling that flooded us when we saw Pizza Hut's latest social networking snafu: the uncool-but-cool pizza delivery guy.

Even if you forgive the use of Incubus' Drive, the pretentious article-preceding-name ("The Ted" - why not go all the way and call him The Tedster?) and the awkward "Who I'd like to meat?" joke, you have yet to account for gratuitous use of words like "babe-licious" and "par-tay."

Let's not forget the use of seedy come-ons like "In a court of girls, I'm the prisoner, not the judge ... and I've been very, very bad." The page in general is so wince-worthy that the very thought of pizza afterward made us throw up in our mouths. Way to go, imc2!

by Angela Natividad    Jan-25-07    
Topic: Bad, Brands, Guerilla, Online



McDonald's Places Subliminal Ad on Cable Network

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Get ready for the return of the proverbed naked girl in the ice cubes of liquor drink ads. Or at least single frame brand blips on television shows such as the Food Network's Iron Chef America. YouTube user H20ay32 posted this video capture of a recent broadcast during which a single frame of the broadcast consisted of the Golden Arches and McDonald's tagline, "I'm Lovin' It." While McDonald's did obviously sponsor the show with on screen billboards, this subliminal placement by a major brand is sure to create debate.

more »

by Steve Hall    Jan-23-07    
Topic: Brands, Cable, Guerilla, Trends and Culture



Homeless Ads Peer Out of Portuguese Trash Bins

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For client Vitae, the largest homeless shelter in the EU, McCann Portugal runs a rather unsettling holiday campaign in which people find a hollow-eyed homeless man in their trash bins with the appeal, "Help. So that no one have to come here for food."

Coming from a country in which passing change to the homeless is discouraged, we're hard-pressed to work out the call-to-action here. Do you give them a potted plant? Drive them to Vitae? Bake them a pie?

by Angela Natividad    Jan-11-07    
Topic: Good, Guerilla, Outdoor, Poster



Spar Invites Consumer Interaction with Gigantor Clam Shells

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Spar, a restaurant sitting in a beach in Mumbai, India, recently conducted a guerilla campaign where large clam shells were strategically placed along the shore. When people reached down to open the shells they found a talk bubble ad that says "Looking for Seafood? Spars Seafood Festival."

Definitely something we'd take home to show the natives to demonstrate how much cooler every other country is besides our own. "Even the ads are better!" we hear ourselves boasting before some disgruntled relative bitchslaps us with the very shell we brought to brag about.

Cheers to Spar. It would have been awesome to throw in a plastic Mardi-Gras style pearl necklace, though. You know, make the whole festival idea seem more festive. It's kind of a buzzkill to open a huge shell and have nothing but a piece of paper to show for it. Oh, well. We'd still take it home.

by Angela Natividad    Jan- 5-07    
Topic: Campaigns, Good, Guerilla



Domino's Knocks Off Lonelygirl with Spoiled Adolescent Brat

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An Adrants reader points us to Mackenzieheartsu, a boring but strangely watchable spoiled rich girl whose travails over her father's choice of car colour culminate in her getting what she wants and selling the old car for $9.99 on Ebay.

The last video drops a link to Anything Goes Deal, the latest Domino's promotion, a less-than-subtle hint likely to fly over the heads of everyone involved. Nobody in her comments section seems the wiser, anyway.

The campaign ran a couple weeks in December and looks over, which is too bad because we thought Mackenzie more convincing than LonelyGirl15 (who had suspiciously clean production skills). The comments she received indicate she made a vivid impression with people riding the Laguna Beach and OC waves.

Our favourite comment was "I hope your father sells you on Ebay in $9.90 and some poor Norwegian baker family buy you to bake fish bread whole of your life." We're not sure what fish bread is, but it sounds uncute and we have serious doubts Mackenzie would like its shade. It might not match anything in her room.

by Angela Natividad    Jan- 5-07    
Topic: Good, Guerilla, Online, Promotions, Video



Browsers Filter, Cabs Bulled, Sprint Hunts, 'O.C.' Dies

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- A case is made for the implementation of browser level ad filtering.

- New York City cabs get decked out like bulls to promote televised bull riding on cable channel Versus.

- Sprint is on the hunt for a new creative agency for its $1.6 billion creative account.

- Advertising Age's Jonah Bllom likes the new Wall Street Journal.

- Qwest won't jack you up, mobsters recycle, Mini beats SUV in bullfight and more new commercial in Advertising Age's TV Spot of the Week.

- Merrill Lynch says U.S. ad spending will increase 2.9 percent in 2007. Traditional slows but isn't dead.

- In response to FOX's cancellation of The O.C., tweens and teens mourn throughout the nation.

- England has now banned the advertising of cheese during children's programming.

- The Webber Dance School is has placed footstep patterns on treadmills in health club so people can try to learn the steps while working out on the treadmill. Nifty, indeed.

by Steve Hall    Jan- 4-07    
Topic: Agencies, Brands, Guerilla, Online, Outdoor, Television



Beamvertised Skater Skids Across Holland Buildings

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For Sportlife, a chewing gum that's big in Holland, Netherlands-based Fresh Creation orchestrates a stunning promotion called "Can You Make it to the Pack?" in which a skater is beamed doing tricks across billboards, buildings and other cityscapes.

For those who lament street peace jarred by deviant boarders the beamvertised, totally heedless skater must have been especially distracting, along the lines of "Goddamnit, now they move through walls." Must have been frustrating.

We dig the campaign and envision a world in which beamvertising becomes as much a part of city life as the lights on Times Square. Can you see it now? It would be next to impossible to drive. We'd all just walk around with that deer-in-headlights look on our faces all the time.

by Angela Natividad    Dec-22-06    
Topic: Good, Guerilla, Outdoor, Promotions



Smirnoff Gives Lost Stars Fresh Play, Children Point and Laugh

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Smirnoff Ice's Save the Mistletoe is an amusingly long-way-around attempt to say Smirnoff brings people together (just like mistletoe - so stop ravaging innocent bushes).

While we remain unmoved by the plight of the sprig, the execution wins us over. By some curious witch magic the campaign features celebrity supporters that we thought were long dead or had found joy in covert day jobs. Natalie from The Facts of Life, Lisa Turtle from Saved by the Bell, Tiffany who crooned "I Think We're Alone Now" and even the Soup Nazi band together to protect the kissing plant from further appropriation by brute force.

That's not all. Kevin at PR Blog divulges having seen a swamp-like creature that was actually supposed to be mistletoe, getting heckled by children at a nearby ice rink for love of the campaign. We wonder which sponsoring celebrity burn-out he happened to be. We put our money on The Incredible Hulk.

by Angela Natividad    Dec-20-06    
Topic: Campaigns, Celebrity, Good, Guerilla, Outdoor



MTV Sydney Slam Tags Side of Building For Christmas

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In Sydney, to celebrate Christmas, MTV got a crowd of restless people to litter...oh wait...tag the side of a building with 2,000 magnetic LED lights. They turned the whole thing into a video as only MTV can. Looks like it was fun. Not sure though. Though we do wonder what is was like for the people, if any, living in the building to be pelted by 2,000 magnets.

by Steve Hall    Dec-15-06    
Topic: Guerilla, Video



Beer Bottles Bring Christmas Spirit to Union Station

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Who needs chimes or bells to create Christmas carols when you have beer bottles instead? Yes, Amstel has come up with an inventive promotion that fits perfectly with the holiday season. In New York's Union Square today, a group of carolers delivered holiday tunes by blowing on beer bottles filled to various levels to make the right sounds. Giving something back while selling. Nice.

by Steve Hall    Dec-14-06    
Topic: Good, Guerilla, Outdoor








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