This is what it's come to. A guerrilla marketing campaign for a show no one had ever heard of and which caused a city to cry terrorism has now caused the CEO of the network that hosts the show to resign. Drudge has the resignation letter but because his flash links aren't permanent, here's the letter:
From: Jim Samples
I am sure you are aware of recent events in which a component of an Adult Swim marketing campaign made Turner Broadcasting the unintended focus of controversy in Boston and around the world. I deeply regret the negative publicity and expense caused to our company as a result of this campaign.
As general manager of Cartoon Network, I feel compelled to step down, effective immediately, in recognition of the gravity of the situation that occurred under my watch. It's my hope that my decision allows us to put this chapter behind us and get back to our mission of delivering unrivaled original animated entertainment for consumers of all ages.
As for me, there will be new professional challenges ahead that will make the most of the experiences I've had as part of this remarkable company. Through my 13 years at the company I have found myself continuously in awe of the talented artists and business people surrounding me, from those who realize their vision in creating a cartoon to those who so brilliantly deliver the animation to viewers.
I will always cherish the experience of having worked with you. I appreciate the support that you have shown me. As a friend and a fan, I also look forward to seeing your best and most personally fulfilling work yet. Cartoon Network, Adult Swim, Boomerang and each of you deserve nothing less."
Spineless appeasement to overly sensitive reactionarys or appropriate response to the blown out of proportion event?
Women aren't much known for forgetting to wash their hands in public bathrooms (a lot of it is peer pressure, and hygiene) but the story may be different for men, who arguably may need it more than we do.
We're not generally huge hand-washing sticklers (it's good for the immune system, right?) but the psychological brainfuck resulting from this effort by Wash Your Hands may just change our dirty ways forever.
And if you couldn't already tell, we nabbed this one from Cool Hunter.
Today in New York City, street teams are handing out posters of Czech model Petra Zemcova and informing passersby they can meet her at Fortunoff jeweler's 5th and 54th store where she will be autographing prints of the poster between noon and 2PM. The event is part of a new Irwin Slater-created campaign which will include inserts in The New York Times, ROP ads in area newspapers, POP, direct mail and online banners.
This is the first work the agency has done for Fortunoff and the jeweler's first celebrity campaign since they first used Lauren Bacall beginning in 1980. The campaign is tagged "Give Passionately. Love Brilliantly." See two other versions of the ad here and here.
Adland chides Boston in a story about budget airline FlyMe which has taken to advertising on suitcases in Miami as a means of delivering its message, writing, "My first thought was, good thing this isn't Boston, since that'll probably bring up another bomb scare." Too true.
So, Pizza Hut's removed most everything we found unliveable about their Pizza Hut delivery guy effort on MySpace. This time around they're shooting for something innocuous and mild, changing their protagonist from a ridiculously self-absorbed tool to a fairly average gamer and HD lover.
The updated MySpace also includes Youtube videos that pretty much demonstrate how irresistible the guy is when he's got a box of pizza in his hands. Judging from the jump in friends (it's nearly doubled), the revamped MySpace is apparently slightly more palatable than the previous effort, but unless Pizza Hut plans on using the guy outside of MySpace in long-term ad campaigns or other guerilla efforts, we don't see it working much in their favour.
Some campaigns are launched with high hopes only to be buried by more important things or simply bad planning. This is what we think happened with Wells Fargo's strange 2006 Backstage campaign, boasting music by no-name artists, a weird Stagecoach Island game, and a national tour (less Woodstock than a futile set of volleyball games).
We would never have found out about the campaign that didn't fly if we hadn't been to the bank yesterday, where we saw a card sticking out of a machine and went in to return it. The coiffed rep gushed, "good behaviour needs rewarding" and, after quizzing us on our FICO savvy, gave us a Backstage shirt. We harbor the suspicion there are about 4,000 said shirts in the backstage of the branch, but didn't say anything.
Of course, had we searched Adrants, we would have realized the game's been around in one form or another for over a year. Aren't we good?
- FOX has released its second Ignited Minds-created PSA in its Pause campaign which urges young people to stop and think before they make a stupid decision.
- Can we please stop with the pregnant stomach advertising auctions?
- Copyranter loves his girlfriend. We do too!
- Reaching new levels of un-informed stupidity, Boston's Mayor Menino now wants to ban all guerilla marketing from Boston, saying, "This nitwit technique has no place in our city."
- Now we have ads to promote Super Bowl ads. Sprint is running a teaser on YouTube for their Super Bowl activity.
We're not sure whether to laugh at or be concerned for Boston which got quite angry with Turner Broadcasting's for its ten city publicity stunt which, over the past two weeks, placed circuit board-like devices throughout each city, including Boston, to promote the the company's Cartoon Network Adult Swim Aqua Teen Hunger Force. Wednesday, all hell broke loose in the city of Boston when a commuter noticed one of the devices under a highway overpass above Sullivan Sqaure Station in Charlestown.
Bomb squads were called. Subways were shut down. Traffic was diverted. Newly seated Massachusetts Governor Deval Patrick said, "It's a hoax and it's not funny." Boston Mayor Thomas Menino threatened legal action. All because a few promotional items were placed around the city.
You know when you watch a friend do something so stupid you wish you were never born so you could never have seen it? That's the feeling that flooded us when we saw Pizza Hut's latest social networking snafu: the uncool-but-cool pizza delivery guy.
Even if you forgive the use of Incubus' Drive, the pretentious article-preceding-name ("The Ted" - why not go all the way and call him The Tedster?) and the awkward "Who I'd like to meat?" joke, you have yet to account for gratuitous use of words like "babe-licious" and "par-tay."
Let's not forget the use of seedy come-ons like "In a court of girls, I'm the prisoner, not the judge ... and I've been very, very bad." The page in general is so wince-worthy that the very thought of pizza afterward made us throw up in our mouths. Way to go, imc2!
Get ready for the return of the proverbed naked girl in the ice cubes of liquor drink ads. Or at least single frame brand blips on television shows such as the Food Network's Iron Chef America. YouTube user H20ay32 posted this video capture of a recent broadcast during which a single frame of the broadcast consisted of the Golden Arches and McDonald's tagline, "I'm Lovin' It." While McDonald's did obviously sponsor the show with on screen billboards, this subliminal placement by a major brand is sure to create debate.