Adidas: Bigger's Always Better, and Don't Forget the Aerosol!

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To propel its classic kicks back into salience, Adidas made a gigantor pair of Superstars and gave one shoe to each coast.

I did The Eyeroll when a bunch of dudes started whipping out spray paint cans because the first thing a brand does in crisis is reach for a graffiti artist. (Adidas also did the tagging thing last year and the year before. Plus, Reebok and Converse have already peed on this hydrant.)

But the resulting footwear is (of course) pretty dope. If in doubt, a whole three seconds of the video is devoted to recording some dude in a doo-rag giving Adidas props.

Sam Flores and Upper Playground designed the left coast sneak; NYC and Surface2Air, Paris handled the right. Thanks in:fluencia for pushing the news our way.

by Angela Natividad    Apr-23-08    
Topic: Brands, Campaigns, Guerilla, Video



Who Decided Segways Were a Savvy Marketing Tool?

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On my way to work today, I passed three Sovereign Bank employees wheeling around outside City Hall on Segways, handing out flyers. And not just any Segways, comically branded white & red Sovereign Bank Segways. It's part of Sovereign's spring marketing campaign to tell people about their $150 incentive to open checking accounts.

Now my colleague Amanda Mooney thought the Segways were a brilliant marketing gimmick only if your marketing goal was to make your brand look old and stodgy, and normally I would agree with her, but ever since Alexander Ovechkin & the Washington Capitals turned a Segway tour around DC into a hilarious media opportunity, I've been in favor of Segway marketing. Hey, they may look ridiculous, but at least we pay attention to them.

by Amy Yen    Apr-19-08    
Topic: Guerilla



Geeks Banged, Phones Found, Foucan Leaps, Meth Murders

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- Here's a trailer for The Big Bang Theory, a comedy of geek/glam stereotypes that will probably last all of two seasons. And the saddest part is, I'll probably watch it at some point. It returns April 14 on CBS.

- This stunt by agency New Message for The Phone, a Dutch show where a randomly-placed phone surprises whomever picks it up with a chance to win 25,000 Euros, was called "HILARISCH!" by one a YouTube fan. I didn't find it that funny, but I like that there are people somewhere in the world shouting "HILARISCH!", possibly even as I write this out.

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by Angela Natividad    Apr-11-08    
Topic: Brands, Campaigns, Cause, Commercials, Guerilla, Television, Video



Witch Uglies Down, Reporters Get Mauled, Public Health Stickers Litter Life

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- Milk makes baby-eating witches insecure about their looks. Dude. Did she just try passing her wart off as a mole?

- Cops with Slingbox and a bullhorn wreak havoc. "Haaands up. COME ON, THREE POINTER!"

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Once You Go Black, You Go Jeff Dahmer. Wait, What?!

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That probably generated traffic trouble.

The sex-and-candy action took place last month in Sao Paulo, when 40 panty-clad girls stood eating chocolate body parts in public places. Pics appeared on Irresistivel.net, which pinpointed their locations and Orkut profiles via Google Maps.

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Charity Sexes Down, Fanboys Get Website, Make Your Own Mexican, Alkies Go on Tour, and Go Get Yourself Fired

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- YAI, a charity for people with disabilities, used easy sex to bait youth into volunteering. Gawker spread the word and YAI pulled the campaign, to the chagrin of ad-heads and volunteers alike.

- Adidas and EVB, SF have launched an NCAA fanboy site called March is Brotherhood. Learn chants, read coach blogs and make coaches call your friends.

- itzbig thinks encouraging passive aggressive employees to get fired will help them find better careers.

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by Angela Natividad    Apr- 7-08    
Topic: Brands, Campaigns, Games, Guerilla, Online, Promotions, Video



But Does It Come with Guerrilla Maintenance?

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You've heard of the sometimes-subversive art of guerrilla marketing. But it's got nothin' on guerrilla gardening: One group's valiant attempts to improve public landscapes with illicit cultivation.

Guerrilla Communication says guerrilla gardening -- gardening on someone else's land without permission -- has been going on for centuries. Eco aesthetes are encouraged to take up a spade and alight upon the nearest eyesore with sunflowers at the ready.

Nice. Very Green Samaritan. Now what I could use is a super-awesome guerrilla room-cleaner.

by Angela Natividad    Apr- 2-08    
Topic: Cause, Guerilla, Outdoor



It's a Bird! It's a Plane! It's Plaid Tour '08!

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Remember that van that looked like it was dipped into the dyeing vat of a private school uniform purveyor? Last year it motored through the East Coast converting heathens to Web 2.0; this year it's going West.

See tentative dates.

About four months from now, the Plaid van will stop at agencies and companies to preach the gospel of social media. Along with new ideas, they will come bearing Twinkies and shirts. (Email Darryl [at] thinkplaid [dot] com if you'd like them to pop by.)

The roadies need sponsors so if you can pitch in some cash, a hotel room or a new fashion tip for that chocolate ride, they'd be much obliged. (So would we.)

by Angela Natividad    Mar-25-08    
Topic: Agencies, Events, Good, Guerilla, Social, Sponsorship



Lovable Loser Challenges Celebrities for Cozy Cotton Underpants

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With money to burn from Hanes, a scruffy guy called Dave -- who's clearly approaching midlife with misgivings -- is challenging celebrities to games like Rock Paper Scissors or wrestling. (Somewhat more entertaining than watching Sarah Chalke moan off a wedgie.)

Dave has so far lost challenges to Cuba Gooding, Jr., Reggie Bush and Nelly, among others. But he did win a Comfortsoft Pose-Off against Paris, who unwittingly forfeited the game when she just didn't bother to look at him twice.

We'll clarify. She looked at him once, then tore him to shreds with her stare and publicly forgot he existed. It was superhuman.

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by Angela Natividad    Mar-25-08    
Topic: Campaigns, Celebrity, Guerilla, Online, Sponsorship



Grab Your Bikinis Girls! 'Cosmo' Wants Your Body on the Beach!

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If you're into girls wearing bikinis - 1200 of them - you might want to head to Nikki Beach in Miami on April 18. And if you are a girl, Cosmopolitan is looking for 1200 of you 18-34 who are willing to hang out with 1,200 other women dressed in bikinis for a photos shoot which, Cosmo hopes, will break Guinness World Records for the most people photographed on a beach. The current record is 1,000.

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by Steve Hall    Mar-24-08    
Topic: Events, Guerilla, Magazine










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