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ESPN 'Lost Socks' Chide Red Sox Over Ramirez Trade Acting quickly following the trade of the Red Sox' Manny Ramirez to the Los Angeles Ddgers, last Thursday, ESPN agency Ground Zero, by noon Friday, had plastered laundromats around LA county with lost socks affixed to a tag which read, "Lose a sock, Boston? ESPN joins Los Angeles in welcoming Manny Ramirez." Quick thinking and wit works just about every time. Nice work. Hot Cheerleaders Capture Attention, Misrepresent 'Friday Night Lights' Though it's likely they had some, Lisbon agency Torke could have used a bit more help identifying the "soul" of FOX's Friday Night Lights, which debuted locally July 20. The guerrilla campaign they created, which involved the gratuitous use of bare midriffed cheerleaders, hardly captured the essence of the show. Oh sure, the show has cheerleaders in it and centers around a high school's quest for football greatness but those two elements are just a backdrop for the true heart of the show - an examination of family life, interpersonal relationships and life's challenges in small town Texas. The T and A aspects of this promotion hardly do the show justice. Then again, a dissertation on the woes of abortion, racism, poverty, career choices, physical disability and the difficulties of parenthood wouldn't exactly capture the same attention a few mini-skirted, hot cheerleaders most certainly did. Microsoft: If You Can't Win 'Em, Trick 'Em Under the premise that if people could experience Vista firsthand, they'd love it, Microsoft decided to bamboozle a bunch of Vista-haters with The Mojave Experiment. Groups of users were invited to try Mojave, the "newest version of Windows." After showering Vista with opinions of disdain, they gave Mojave a go and lavished it with compliments. Then they were told it was Vista. Roadside Flowers Call Attention to Online Reality Show If you were driving to work last Friday in Cape Town, you likely saw something along the side of the highway that didn't look quite right; patches of blue and yellow cellophane flowers and tiny little windmills. No, Disney didn't invade Cape Town with It's A Small World but Can You Twist, South Africa's first online reality show which transitions episodes offline with real life, ARG-style endings. Some of the real life endings include flowers handed out to 250 women around the country and a bank "break up letter" newspaper ad in which underlined words spelled out the site's URL. Wouldn't it be nice if you really coculd break up with your bank and leave all your debt behind? Now that would truly be a great reality show. Live Unbuttoned, Make Waves, Cause Fender-Benders "Runaway jeans cause car crash" is the fourth installment of Levi's "Live Unbuttoned" campaign. (Also see backflipping into jeans, which was unexpectedly successful, and helium jeans.) It was put together by Feed Company, which also did the Ray Ban "Never Hide" thing (remember "Guy catches sunglasses with face"?), which is great to see on paper considering people wasted plenty of time drawing comparisons between "backflipping into jeans" and "Guy catches sunglasses with face." Now you at least will know for sure: It's the same company. Tell all your friends. Lotus Won't Just Fit You with Features; You'll Get a Little Character, Too Check out Faceless People, for which a bunch of, well, faceless people appear in high-profile places all over England. By wading through a sea of faceless folk on FacelessPeople.com, you can read up on the specs for the new Lotus Evora. Tagline: "True character in a faceless world." Diggin' the creepy guerrilla effort (imagine getting on the bus and sitting next to somebody WITHOUT A FACE!), but I also think it's pretty bitchy to claim to have a premium on character. (Why spend $80K for character when a jagged scar does it for free?) Thanks to Adrants reader Tom Quinn for sending this over. Oreo Turns Elevator Into Milk Dunking Machine OK, this is kind of cool. Using a glass elevator with a giant faux Oreo cookie attached to it that dunks into a faux glass of milk when the elevator hits the first floor, Oreo has done a nice job creating interest with the use of alternative media. Hmm. Anyone feel like Oreo cookies and milk now? Wonderbra Could Make Basoomas a Transit Hazard Flipping on old jokes about front-heavy women, Wonderbra added a yellow safety line behind the one that appears in metro stations. That's right, Miss Full-Frontal-Since-This-Morning. Get used to stepping a little further back, 'cause you know those boobies are gonna get in the way of the Five line. Reason #4304983098 why it's better to just embrace your surfboard self. Via the PhotoShelter blog. Agency: Euro RSCG/Singapore. Product Placement in Porn Advocated, Pennies Pitch - The FWA has announced its 2008 Site of the Year judging panel. Some idiot named Steve Hall will be one of the judges. - Chuck McCarthy has a few ideas for those of us in advertising. Not one to overlook a missed ad opportunity, Chuck thinks branded background images on those distorted login codes would be a great medium, Justin Timberlake's Sexy Back could be turned into Snackin' Back for a cracker brand and energy drink product placement in porn would be hot. - A dude thinks the back of pennies are a great medium. He was right. After affixing his URL to the back of fifty pennies and distributing them around New York, business boomed. Not Every Suicide Note Looks Like a Suicide Note. (Some Look Like Kate Moss) For the Looking Glass Foundation, which assists adolescents with eating disorders, DDB, Canada launched a PG-rated but poignant awareness campaign in British Columbia. The "Pencil Marks" PSA features a girl charting her waist-slimming progress with pencil marks on a wall. The agency also distributed broken toothbrushes in baggies that read, "Attempting to purge, Jane B. broke a toothbrush off in her throat and choked." See, if you're gonna be all pro-Mia, you need to get over your squeamies and use a finger.*
by Angela Natividad
Jul-18-08
Comments (9)
Topic: Campaigns, Cause, Commercials, Guerilla, Online, Television 
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Source: Viral Video Chart
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