'Out of Reach' Stimulates Greed Factor for Scion tC

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Ooh, ooh. More online executional madness for the limited-edition Scion tC in Galactic Gray. (Only 2300 available! Get your booster bait before it's gone.)

The ATTIK effort is a lot like this one for the limited-edition Scion xB Series 5, which is more likely to blind you with its mica sheen.

Outdoor executions will focus on demonstrating to bystanders that the car is just too cool for them. With placement and coordination by malbon Brothers Farms street teams, the car will literally move away when people draw near. (Hence the campaign name "Out of Reach.")

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by Angela Natividad    Mar-20-08    
Topic: Brands, Campaigns, Good, Guerilla, Online, Promotions



Because the Hard Way's Just Funner

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Ebert & Gerbert's tapped Colle + McVoy -- less its agency than its partner in crime -- to help blow out the candles on its 20th anniversary.

Maybe because the retainer was so high, C+M decided to give the sandwich guys a run for their money. They built the world's largest air vortex cannon and blew the candles out from 180 feet away. See it all at Candle Cannon.

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by Angela Natividad    Mar-20-08    
Topic: Administrivia, Agencies, Brands, Guerilla



Heavens, There's a Man in Those Murky Waters.

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This is neat. During the Wilderness Fair in Stockholm, the Miami Guerrilla Agency used removable paint to spray images of divers on the ground in the style of road signs around the area. Above the divers is an arrow pointing to the nearest body of water; below is the web address www.borjadyka.nu (www.startdiving.now). See a variation.

The promotion is for the Swedish Diving Association's "Diving Village," a Wilderness Fair attraction. Hope nobody got the wrong idea and jumped instead.

by Angela Natividad    Mar-18-08    
Topic: Events, Guerilla, Promotions



It's a Mobile Barbeque! How Very American

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Tabasco's Chipotle Sauce, Weber Grill Creations seasonings, Royal Oak charcoal and Chinet tableware have joined forces with the Kansas City Barbeque Society to launch the first-ever Great American BBQ Tour.

The sample- and recipe-packed bus will start its slow journey in Rio Rancho, New Mexico during the Pork 'n' Brew BBQ Cookoff from March 28-29. It'll visit 25 cities before coming to a stop at the Jack Daniels World Championship Invitational in Lynchburg, TN (October 24-25).

See tour info and schedule.

We are hungry for rib of animal drowning in spicy sauce. And maybe apple pie with Kraft Singles on top.

by Angela Natividad    Mar-18-08    
Topic: Events, Guerilla, Outdoor, Promotions, Sponsorship



Why Post Flyers When There are So Many to Vandalize?

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Okay, we love this. Instead of posting flyers for its East Village concert (which takes place either last night or right now), Black Lips (or its fans?) used ads around town to spread the word.

Black lips were drawn across the faces of models and actors, alongside the concert place and time: 3/10/08 and/or 3/11/08, Bowery Ballroom. See more at Guerilla Communication.

Black Lips' MySpace confirms the concert takes place on the 11th, not the 10th. Oh but wait, Copyranter insists it's Monday the 10th.

Well, this is guerrilla so shit happens. Either way, you missed it. (Bummer.)

by Angela Natividad    Mar-11-08    
Topic: Events, Good, Guerilla, Poster, Promotions



SXSW Gets GEICO Caveman Down with His Bad Self

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SXSW may not be all about advertising, but ad culture definitely spices up the debauched buffet.

At a launch party for GEICO's "I Heart Cavemen" campaign (paleolithic Facebook meets Match.com), Marty the Caveman made a well-documented cameo.

When last we saw the caveman at a party, he was all brooding solo-boy. But give him time to love the limelight, and even early man can learn to schmooze proper.

iStrategyLabs -- responsible for the "I Heart Caveman" campaign and party -- has more on the caveman's SXSW antics. Stealing Facebook groupies? Baring soul to iJustine? Picking fights? Marty was busy.

by Angela Natividad    Mar-11-08    
Topic: Campaigns, Guerilla, Industry Events, Promotions



Pissed-Off Panda Invades Copenhagen for Climate Conference

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To get the Danes all peppy about the 2009 international climate conference in Copenhagen, We Love People stenciled images of a burning panda on the streets. Also, watch while a giant projection of a panda in flames races across the Copenhagen cityscape.

We have seen such magic before.

The agency told us the "burning panda" imagery -- put together for WWF -- represents a panda that is angry about global warming. Aww. We love furry, fat and scowly things.

Just because we feel like it, here are some random panda facts from a website that looks like it was made in the early content days of dot-com.

by Angela Natividad    Mar- 6-08    
Topic: Campaigns, Events, Good, Guerilla, Strange



To Plea for Plight of Pigs, PETA Exploits ... Yo' Mama.

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Here's a picture from a recent PETA stunt at Covent Garden in London. (If you're wondering why it says "Moo," it's because it came from our favourite Hilton.) Campaign copy reads, "Unhappy Mother's Day for pigs! GO VEGETARIAN."

See Make the Logo Bigger exercise deductive logic: "Wouldn't momma pigs have a bad day every day?"

No need to be coherent when you've got a naked MILF on her knees in a cage. And BFD says the woman in the cage isn't just somebody's mom -- she's pregnant.

Ugh, PETA, uuuuuugh. You make us want to tear the shin off an antelope with our teeth.

by Angela Natividad    Mar- 3-08    
Topic: Cause, Guerilla, Human, Worst



'quarterlife' Slips into Inner Recesses of UCLA Backpacks

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For the network debut of quarterlife, NBC used Free Hand Ads to promote the show across the top margin of college-ruled paper. Free Hand distributed the sheets at UCLA on February 14.

It's often said that the best ideas are the simple ones. We believe it of Free Hand Ads, so we totally don't blame them for the fact that quarterlife so enthusiastically bombed on its first night on air (totaling 3.86 million viewers, last in its class).

Some drama is better left on MySpace.

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by Angela Natividad    Mar- 3-08    
Topic: Guerilla, Outdoor, Promotions



GEICO Gecko Makes Cameo at Houston Zoo

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Possibly because he proved such a smashing success in San Diego, the Association of Zoos and Aquariums has brought a man dressed like GEICO's Gecko to the Houston Zoo along with a live gecko exhibit.

Houston Zoo director Rick Barongi called GEICO "a great partner for zoos and aquariums." What?! GEICO on best behaviour amongst wee kiddies and disgruntled animals? We believe it. If we were the most visible insurance option at a zoo, we would be too.

by Angela Natividad    Feb-29-08    
Topic: Brands, Campaigns, Good, Guerilla, Packaging, Sponsorship










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