In Portugal, the new Peugeot 308 got some guerrilla-style action courtesy of Torke Stunt. To hype the launch of the new model, two trucks were outfitted with giant, 3D objects in the shape of the number 308. Fifty eight wooden boxes were placed around Portuguese cities with peep holes containing a message telling people to check out the new model at a dealership. In airports, limo drivers held signs with the number 308, ads were placed atop departure and arrival screens and boxes with big 308s on them were placed on baggage claim belts. We're betting that last one wouldn't play well here in the States.
It's nice to see guerrilla efforts done campaign style. So often, they are just one offs. Good ones but one offs none the less.
When we receive an email which reads, "ADK Europe's first campaign for Dutch National Ballet saw the team sneak around the city at night projecting images of a man with a large package and a frightened young woman onto buildings," we wonder just what kind of big package they are referring to. Well, it's not the UPS kind, rather, the men-in-ballet-tights kind.
Anyway, it's one of those images projected on a building sort of campaign that also includes a mobile element. Those who see the projections, posters and other street marketing efforts are directed to call a number which plays, "This is Juliet/Romeo. You are listening to my voice mail. If you have the answer to my heart-felt yearning and can tell me where I can find my beloved Juliet/Romeo, please send me an SMS with details of where you have seen him, so I can go to him right away."
As part of a promotion to tout its classified advertising sections, the Charleston Post and Courier launched a television and print campaign accompanied by a third, very interesting element: pizza box advertising. Yes, there's been ads on pizza boxes before but the paper's agency, RawleMurdy, worked directly with local Charleston pizza shops providing them with a total of 50,000 pizza boxes branded entirely with the paper's message and an offer for free classified listings for items under $100.
The campaign ran between August 27 and September 26. The paper reports phone inquiries and online listing are up. Not half bad in an age where many paper's are seeing a decline in classified ad revenue. You can view the print work here and one of the spots here.
Hey, there's ads on toilet paper. Why not on the tissue paper that covers the table in the doctor's exam room? After all, there's nothing to do in those rooms but read six month old issues of Good Housekeeping and Redbook. Why not take in a Cialis ad that just screams, "Dude, you ain't got dick!" Maybe Cialis should just install pill dispensers too. After all, the best advertisement for Cialis would be a guy walikng proudly through the waiting room sporting a pants-ripping hard on.
This is part of Greenpeace's ongoing attempt to get Kleenex to stop using ancient trees to make its products. It's pretty much the same deal as what happened here -- indeed, they're interrupting the exact same "Let it Out" campaign -- but this time everybody's in Wrigley Fields and there's lots of bear puns (Chicago is home of the Cubs).
There's an adaptation of "Take Me Out to the Ballgame" at the end of the video, except the lyrics have been changed to champion the cause of bears and trees.
Clever the first time. The second time around? ...eh.
This just goes to show that holding executive status in the same universe as Virgin's Richard Branson is an increasingly ridiculous job. Janet Stanek of Stand Advertising has committed to spending 30 hours perched on a billboard overlooking a highway in Buffalo, NY.
She was set up there yesterday morning and will remain there until noon today.
The stunt accomplishes (?) three goals: to celebrate Stand's 6th anniversary, raise $30K for Make-a-Wish, and "get out of those interminable Monday morning status meetings." We feel you on that one, Janet.
Janet will be tethered onto the billboard with little more than a sleeping mat and a tent (which, we hope, includes a loo). Watch her brave the elements (for the children, no less) at Boss on a Billboard.
Any way we can get a soccer ball up there with her?
What do you do when you open a retail clothing store and no one comes? You take the store to the people, of course. That's exactly what Wexley School for Girls did for eco-friendly clothing company Nau in Seattle. The agency hired models to walk the streets of Seattle, Bellevue and Kirkland with a rack of clothing and handouts urging people to visit the store. Apparently, it worked with the Bellevue store reported a nice increase in store traffic.
So Halo 3 is out. Everyone's happy. As part of the promotional fun, Pead PR held an event called Halo 3 Ice Block Buster. The promotion placed a one ton block of ice in Queen Elizabeth Square in Aukland which gamers, who were lined up at midnight yesterday to get their hands on the game could squirt water pistols at the block until it melted. Inside the block were 50 numbered tokens which awarded such prizes as Samsung LCD TVs, Xbox 360 consoles and Halo 3 games. It took four hours to get all 50 coupons out of the block. Game on.
This is just awesome. We don't know why but it is. Maybe it's because anytime you place a cute, cuddly character on the street it attracts a lot of attention and makes everyone happy. That's what's happening in Holland with a fish named Guppie, a forlorn looking red fish who ambles about from town to town capturing the public eye.
While no one new at firts, Guppie's purpose was to call attention to a GreenPeace website called MaakSchoonSchap which makes people aware of endangered fish being sold in their supermarkets and asks that they stop buying them.
What's not to like about a cuddly, sad looking fish? It worked for Nemo.
- Next week, Union Square Park in San Francisco will be transformed into a Zen garden with 25 tins of gravel, stepping stone and bamboo courtesy of the Westin Hotels & Resorts.
- I got my Adsturbation T-shirt (Thanks, Deutsch). Did you get yours?