For the network debut of quarterlife, NBC used Free Hand Ads to promote the show across the top margin of college-ruled paper. Free Hand distributed the sheets at UCLA on February 14.
It's often said that the best ideas are the simple ones. We believe it of Free Hand Ads, so we totally don't blame them for the fact that quarterlife so enthusiastically bombed on its first night on air (totaling 3.86 million viewers, last in its class).
Some drama is better left on MySpace.
Possibly because he proved such a smashing success in San Diego, the Association of Zoos and Aquariums has brought a man dressed like GEICO's Gecko to the Houston Zoo along with a live gecko exhibit.
Houston Zoo director Rick Barongi called GEICO "a great partner for zoos and aquariums." What?! GEICO on best behaviour amongst wee kiddies and disgruntled animals? We believe it. If we were the most visible insurance option at a zoo, we would be too.
Coke Zero's throwing weight behind tongue-piercing parlors in Brazil. Seriously.
Shops in Sao Paulo, Rio de Janeiro, Porto Alegre and Salvador are giving free piercings to people that agree to take a picture with a fresh new Coke Zero stud. Coke's calling the concept advertasting. (Not to be confused with this.)
See TV spot with talking tongues that for some reason are bitching out a bewildered-looking eyeball with legs. It (hopefully) helps if you speak Portuguese. The shop responsible: Espalhe Marketing de Guerrilha.
For Delay No Mall, a shopping center that supports artists, Leo Burnett/Hong Kong gave away 5000 creativity-sparking Gashapons in Causeway Bay.
"Gashapon" is the word for those toys that come in eggs. (Off-topic, do L'eggs count as Gashapons? It didn't occur to us until just now how weird it is that women can buy stockings out of gigantic plastic eggs.)
Anywho, the Gashapons contained plasticine mushy stuff that people could use to create something on the fly.
The street team then took the pieces back and instantly had 5000 creative ideas. Like this seahorse.
Neat. If you're planning a Silly Putty Sculpture Jamboree. (Which we're kind of hoping Delay No Mall is.)
To a fault, even. More here and here.
We've got no idea what No Nice! is. But based on the occasional martini accompanying the brand, we figure -- hope, at least -- it can get you drunk.
The, uh, campaign went down in Rome, Milan and Turin, Italy. The brand: No Nice. The "branded" vehicles: dirty cars parked on the streets.
Fresh Creation sent us this neat take on escalator advertising, a model that's been hurtin' for creativity pretty much since its inception.
The ad is for Juice Salon. Each descending step reflects how a different hairstyle can change your appearance. Neato.
In livid response to our post on the wearable video vest, Brand Marketers opened our eyes to T-Shirt TV, which came out before the video vest and looks way better (said them, not us).
What do you think? To democratize the options, both models are worn mainly by girls with no pants. (See vest, see tee.)
Like you'd watch TV on somebody's torso otherwise. It is to scoff.
"If you wear it, they will watch." That's the premise behind the concept of wearable video (patent pending).
The business plan is simple enough: just slide a video vest onto "brand ambassadors," a winning euphemism for "leggy girls in bikinis and/or short skirts walking around with audio/visual torsos." Big upgrade on ye olde standby.
Online testimonials included "Hey, cool" and "I was drawn to her."
We love a little hell and high water on a Super Tuesday morning. Those things, says Greenpeace, will be the only result of Bush's big plans against global warming.
And since Bush has trouble with the "transparency" thing, GP decided to be transparent for him -- all over the Washington Monument during his "Major Economics Meeting" last week.
Politics: a damn serious business. In the same way falling facedown in a sandbox -- and stabbing your eye out with a stick -- can be considered good times.
Here's footage of the Loch Ness monster, live in Tokyo! Wait, don't pick up the crossbow just yet. It's actually just a promotion for The Water Horse.
The monster was created with help from a water screen and water jets. We hope it's not hungry for people or trucks.
Tokyo seems to be the spot where all the monsters come to play. Doesn't seeing Japanese across the screen add a realistic "monster footage!" quality to the video? We thought so, anyway.