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Yesterday, an army of zombies appeared near Madison Square Garden and other parts of New York City. Covered in blood and looking every bit as dead as a zombie should, the army wandered about as part of a promotion for AMC's upcoming series The Walking Dead.
The zombies also appeared in 26 other cities around the world including Washington DC, LA, Hong Kong, Buenos Aires and Taipei as part of the promotion.
At one point, the zombies began to crawl over a taxi. But taxi driver David Pollack played along with the stunt and pretended to escape from the undead slipping out the back seat of his cab. Of the little role play, Pollack said, "I'm a tough New Yorker, but I don't mess with zombies."
In a publicity stunt in New York, Adriana Lima slipped into $2 million diamond-studded Victoria's Secret bra and prance around a pink carpet for the onlooking public. In a blue dress especially designed to reveal the bra, Lima modeled the Damini-designed creation which contained more than 3,000 jewels and took six people 1,500 hours to craft.
Not exactly a bra your average woman can afford but, of course, that's not the point. All Victoria's Secret care about is publicity and that's what they got with this tunt.
If you have kids, you've been there. You know what the public tantrum is like. You know what it's like to be stared at as if you were the worst parent in the world. You wish you could leave all the groceries behind and just walk out of the store. It's not fun.
But Duval Guillaume has made a bit of fun out of the fact some kids are just out of control. With broadcasts over the public PA system of a large mall in Belgium, the agency created a scenario in which a mall worker is trying to page the child's parent while the child screams and acts up in the background. And all the shoppers get to listen to this tirade.
The stunt concludes with an announcer letting parents know there's Opvoedengslijn, a new advice hotline for parents with out of control kids.They've dubbed it First Aid For Out of Control Kids. Funny. But, for many, very helpful
The Farmers Insurance Group has announced a partnership with Farmville. A first for an insurance company, Farmers will have its airship incorporated into the game. It will provide an insurance of sorts to the 60 million monthly players of the game with its airship. The airship will provide "wither protection" free for ten days so that players' crops won't...um...wither.
Yesterday around 10:30AM a truck owned by the band Imperial Stars blocked all three southbound lanes of freeway 101 near Sunset Boulevard in Los Angeles. The stunt, three months in the making, was originally planned for Monday but moved becasue of the Columbus Day holiday.
The stunt was hatched to promote the band's new single, Traffic Jam 101, which the band performed live atop the truck while traffic piled up for miles.
As many as thirty people in other vehicles were part of the stunt. Imperial Stars IT Manager Tyler Fairbanks said, "Most people were in shock, but then we started getting people yelling at us."
Well, yes, Tyler, people do tend to yell when idiots block traffic on a highway. People don't take kindly to being stuck in a traffic jam. Especially when it's for some stupid publicity stunt.
Hot chicks in short shorts and heels. Works all the time when the goal is to get a bit of attention. Doesn't really matter what the intended goal is. People will look at hot chicks just because they are hot.
In this case, these hot chicks - two French students, one Muslim - had a very specific purpose for donning short shorts, high heels...and mini-burqas. The two were out to protest a new law in France that makes wearing a burqa in public worthy of a fine.
New York Retailer Daffy's needed to attract some attention to itself and its new line of fall fashions. To do so, it held a fashion show in it's display windows and let passersby text comments to the models in the window. Predictably, many texts just asked the models to take all their clothes off.
But the models had a good time responding to the crowds texts directly and taking off as much as possible without, of course, getting in trouble with the police.
Online betting site Paddy Power erected a gigantic Holloywood-style sign near the Ryder Cup at Celtic Manor and, subsequently, were sued for the stunt. They lost and have three days to remove the sign. Showing their anger over the stunt, Celltic Manor owners called Paddy Power "scum.
Pretty cool stunt though. Here's a video of the sign's...ahem...erection.
Ladies, once again a marketer wants to leverage your bootylicious ass for its own financial gain. As if the brand had never heard of Juicy, a press release touting a promotion for KFC's bun-less Double Down sandwich reads, "KFC is recruiting college co-eds to serve as 'human billboards' for its bun-less Double Down sandwich. Forget park benches, sky writing or on-blimp advertising. KFC is taking advertising to a whole new medium: the backsides of college sweat pants."
Um, what? A whole new medium? Hello? Has the brand been asleep for the past 20 years? Has it never seen clothing from Juicy? Or any clothier for that matter? Has it not witnessed the message-clad ass strutting down every sidewalk in the country? Has it never heard of ass-vertising? Has it never read Adrants?
To prove just how much the Audi Quattro all-wheel drive hugs the road, Lowe Roche put together a stunt during the Toronto Film Festival. Model sized Audi Quattros were outfitted with powerful magnets. The models were then affixed to metal objects around the city where crowds attending the festival tried to pull the cars off. Well, akin to the Quattros road handling abilities, the cars were not easily removed. But once they were removed, a message on the bottom was revealed: Nothing Sticks Like a Quattro.
We like the method used to deliver the message. It was stunt-y but the stunt was directly related to the salient point the agency was trying to make. That doesn't always happen. This time it did.