And now we know what all the commotion was this morning in Grand Central station. Fashion's biggest names (and former Brits), including Victoria Beckham, Anna Wintour, Hamish Bowles, Tamara Mellon, models Karen Elson and Jourdan Dunn, Georgina Chapman and Keren Craig of Marchesa, and David Neville and Marcus Wainwright of Rag & Bone, were standing on the subway platform. They were there with British Ambassador Sir Peter Westmaccott to hype Britain's GREAT campaign, an effort make the rest of the world understand England is still cool even if it's now just a tiny island in the North Atlantic.
With a strange and twisted B2B-ish guerrilla campaign, Travel Booster, a software solution for airlines, travel agents and tour operators, has launched More Than Just A Flight. The campaign features a fake travel company and a fake CEO of that company.
This fake CEO is seriously strange ("we're the Chuck Norris of traveling") but the campaign puts him on a flight where he changes into a Santa Claus and gives passengers presents. It's all an allegory for Travel Booster which can provide airlines and other travel businesses to sell more than what's just their main line of business.
Tropicana continues their Brighter Mornings campaign with a man made sun installation this morning in Trafalgar Square. At 6AM - one hour prior to natural sunrise - the man made sun began to rise. It will stay lit until 7:33PM this evening as well giving Londoners and extra three hours of daylight.
Created by Greyworld and taking over six months to create, the manufactured sun is 30,000 times bigger than a football, has a surface area of 200m2 and weighs over 2,500kgs. Its internal light source produces the equivalent of 60,000 lightbulbs, 4-million lumens of light.
Still it's no match for the actual sun but who doesn't love a little extra light now and then? Especially in Winter when it's so dark all the time. Check out the video of this morning's illumination and a "making of" video.
- Michael Glass is out with a Pinterest collection of advertising agency office space. Very cool.
Cultural Strategies is launching "The Social Revolución", the first official SXSWi Latino Awards, Lounge & After Party in 2012. They are actively seeking sponsors and nominees.
- Really, really love the new Volkswagen Golf R? Well, there's an iPad app for that. From AKQA.
- Top Gear is celebrating there approach to 10 million fans on Facebook...by blowing up a caravan when they do.
In what Illegal Advertising properly dubs a guerrilla catwalk, German lingerie label Blush takes on the French with a bit of guerrilla warfare in Paris. The brand sent a model clad in underwear to roam the famous landmarks and streets of Paris. Heads do turn but this being Paris, not so much as you would think. We especially like the well planted group of camera-wielding Asians as the model struts her way to the Eiffel Tower.
Well this is pretty ingenious. To aid potential drunk drivers in determining just how drunk they might be before they drive off into a potentially disastrous situation, TDA_Boulder - for client Hapa Sushi - created and distributed 5,000 hand-shaped cards to the windshield wipers of parked cars.
The card's message read, ""WHEN TO CALL A CAB. 1. Turn wipers on low. 2. If you have any difficulty following the finger with your eyes, we suggest you call a taxi at 1.800.829.4222." The 800 number was directed to one of several cab companies.
And no sushi sales message. How high-minded of the restaurant.
To call attention to Dupuytren's disease, an ailment that affects the use of one's hands, 200 people dressed in skin-colored body suits formed a giant hand in Covent Garden to visually illustrate the contracting effects of the disease. Observers are directed to a website for more information
Taking car marketing to...ahem...new heights, Chevrolet has launched Let's Do This, a quirky promotion that, along with dropping a Sonic from a plane and attaching one to a bungee cord and rolling it off a 100 foot high pile of shipping containers, asks people to send in pictures and videos of goofy accomplishments.
A contest awards points to the person who earned the most badges (for particular submitted stunts) and the most votes (by visitors). The person accumulating the most votes overall will win a Chevy sonic.
Goodby, Silverstein & Partners is behind the work.
We love this new VW Canada work from Red Urban and Untitled Films. Beginning in October, pop-up "Performance Art" galleries began to appear in major cities across Canada. The outdoor exhibits featured limited edition, hand-numbered, framed, long-exposure light painting photographs created by the new Jetta GLI. While the frames have been hung for all to admire, they weren't secured allowing some passeresby to claim the artwork for themselves. The "thieves" are being asked to share their steals on Volkswagen Canada's Facebook page which has already received numerous photos from fans decorating homes and offices with their stolen goods.
Whether or not you feel this campaign promoted thievery is your prerogative. We, however, think it's a wonderful way for a brand to give and get all at the same time. give a little art to the general public and get some free publicity in return. Win win.
We like this one. A new campaign for BMW aims to encourage PGA Tour golfers behind the wheel of a race-ready M model used "aroma advertising" and in-hotel floor graphics. The campaign comes from Baldwin&, Raleigh, for BMW Golf, the sports marketing arm of BMW of North America, Inc.
One hundred bottles of "15w-50" motor oil-scented men's cologne were given to PGA players finishing the Deutsche Bank Championship in Norton, Massachusetts over Labor Day weekend. The fragrance was selected to suggest the auto racing experience. Hang tags read: "Do you know what driving 195mph feels like? Well, this is how it smells. Get to the BMW Championship a little bit early to take one of our M cars out for a spin at the Autobahn Country Club."