DARE's Manifesto Returns to Haunt You -- in the Form of Wheatpasted Coffin Nails

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Colorado's Department of Public Health and Environment uses the image of a coffin nail to declare, "The Cigarette is Dead!"

"Today, cigarette smoking has not only become passe due to all we've learned about its health effects, but, plainly speaking, it's become a difficult behavior to keep," gushes a press release with the undaunted conviction of a fourth-grade graduate of DARE.

"The days when smoking was socially acceptable are over!" (Zeal added by us.)

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by Angela Natividad    Oct-29-08    
Topic: Cause, Guerilla, Online, Outdoor, Video



Show Your Dawg You've Got His Back.

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Under the wince-worthy tagline "Fix your dog, it's all good!", the ASPCA uses graffiti to encourage pet owners to spay or neuter their animals. See the bad-ass pitbull variant.

The campaign targets black and Hispanic inner-city male dog owners, which will probably smirk, or maybe dolefully shake their heads, when they see the earnest posters on the streets of New York. But since this is a friendly effort to encourage proper furry-friend-stewardship -- and not a lamesauce rap promotion for Taco Bell -- maybe they'll cut the ASPCA some slack.

Put together by Tampa-based Pyper Paul + Kenney.

by Angela Natividad    Oct-28-08    
Topic: Cause, Guerilla, Outdoor



Asics Shine in Giant Lite-Brite

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Lori Kanary, an artist known for cobbling pictures together out of Lite-Brite, was recently commissioned to build the world's biggest Lite-Brite image -- a garishly-coloured Asics shoe.

Impressive. Though part of me is just relieved Asics didn't reach for the graffiti artists, which are making a tidy living off shoe labels experiencing crises of brand relevance. The other part of me is resentful of how, as a kid, I never even got to touch a Lite-Brite.

This time could be different, however. Splashlight Studios will be exhibiting the Asics Lite-Brite, starting with New York, for the next six months. Think there'll be guards around it?

by Angela Natividad    Oct-27-08    
Topic: Brands, Guerilla, Outdoor, Promotions



Obama Goes Green. No, Not That Kind of Green

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Hyping Obama in the "battleground state" of North Carolina, BooneOakley has launched a guerrilla campaign. The agency printed decals of the Obama sunrise logo, each, at a diameter of 9.25 inches, sized perfectly to fit over the green circle in a stoplight sign. Of course, it's all supposed to mean "GObama."

As of this week, the decals have begun to appear on street signs throughout the states of North Carolina and neighboring Georgia and Virginia, placed by agency staff and by friends. Additional decals are available at no charge from GObamaNC.com.

Not overly concerned with the potential illegalities of such a stunt, BooneOakley President david Oakley said, "Well, it's not like we're putting them on actual stoplights. We don't even know anyone with an SUV tall enough to reach that high."

Hmm. Tell that to the police when they knock on your door, David;)

by Steve Hall    Oct-24-08    
Topic: Guerilla, Political



Crumpler Tries its Hand with Toilet Paper Advertising

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For the record, we think Crumpler's* Paint By Numbers toilet paper rolls -- in a stall near you! -- are totally rad. (Read the colour key!)

With that said, the effort lit a spark in us that ignites every time we see yet another brand trying to do something with toilet paper. Like the occasional outbreak of insanity, every few months somebody pitches us with some TP-oriented thing that they're sure will bring ruminations of their genius to public stalls everywhere. See examples one and two.

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by Angela Natividad    Oct-22-08    
Topic: Good, Guerilla, Opinion, Strange



Meijer Brings Headless Horseman to Waking Life

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Last Friday a headless horseman galloped eerily across Chicago's building facades. The night marauder rode for four hours between the Loop and Wrigleyville.

Who woke him up? Meijer, which gave people a chance to win $1000 if they texted the company directly upon seeing the apparition. Flyers were distributed to prime people for the sighting; and whenever the van projecting the Horseman stopped or idled in traffic, the horse would rear its hind legs and flash the message: text Meijer for a grand.

A purported several hundred texts arrived over the course of the four-hour campaign. Dubbing it a success, the street team plans to repeat the work this Friday in Cincinnati.

by Angela Natividad    Oct-22-08    
Topic: Good, Guerilla, Promotions



Nebraska Princess's YouTube Debut, Little Big Planet's Qu'ran Faux Pas, Hummer Dummer

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- Make magazine offers Twitter support. Hey, neato.

- Wayne Wang's The Princess of Nebraska premiered on YouTube last Friday. Which brings up the usual "dawn of a new era?" questions.

- Ecast MixMaster helps decide how best to get you trashed.

- O noes, kids and search and porn.

- Little Big Planet alienates Muslims. I would never have guessed.

- The essence of blogging.

- Do you dare mess with someone else's Hummer -- even for love of advertising? Good luck and godspeed.

by Angela Natividad    Oct-20-08    
Topic: Events, Games, Guerilla, Online, Opinion, Outdoor, Promotions, Strange, Video



'Beyond Your Expectations' Ain't Quite Up to Snuff

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Mexico invades Chicago O'Hare in a zealous attempt to show middle Americans it's "Beyond Your Expectations." Curious? Wander through Terminal 3 -- which serves 38 percent of O'Hare's traffic -- for a taste of this technicolor fiasco.

Through October, a Colonial-style kiosk will serve as soapbox for the Mexican Tourism Board. Pretty girls in Nano-chromatic sheaths will pass out flyers and obscure your line of sight with videos of, I don't know, tourists getting drinks made in their mouths. Or possibly pyramids.

Oh wait, this is all supposed to be beyond expectation. God, what a poverty-ridden tagline.

by Angela Natividad    Oct-16-08    
Topic: Bad, Brands, Campaigns, Guerilla



'Goddess of Money' Throws Weight Behind White Collar Lunch Hour

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This may sound improbable, but "goddess of money" Ivanka Trump (don't you love PR people?) gives a damn what you have for lunch at work every day. Enough to blog about it, even.

She's partnering with ConAgra for something called the Lunch Trade. I'm not sure what it entails (Handi-Snacks but bigger? City-wide buffets? Mass sandwich-swap? Anything goes!) but it'll reportedly "impact" 15,000 employees across NYC and Chicago.

Wow. Sounds almost like genocide. Keep reading her blog for more details.

by Angela Natividad    Oct-15-08    
Topic: Campaigns, Celebrity, Events, Guerilla, Promotions



Just Another Square in a Wide-Brimmed Hat.

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Jake of Zoomdoggle is scruffy and cute, so you must love him. Do everything he says. In this case, find the 8000 Indiana Jones hats he and his friends have hidden all over LA, and take pictures of yourself being just as animated and ironic as he is. (Don't forget to tag them!)

Adrants reader Jay notes this apparently casual scavenger hunt was announced the same day Indiana Jones and the Kingdom of the Crystal Skull came out on DVD, so he's pegged it as a below-the-radar marketing ploy. "Wonder what they're going to do with all the pictures," he ruminates suggestively.

I'm sure we'll all find out.

UPDATE: Cunning's 'fessed to using Jake and Friends as vehicles for an over-arching Indiana Jones promotion. (Not in so many words, but I feel my assumptions are safe -- or if not, they'll be corrected with lightning speed. See comments.)

Nice save.

by Angela Natividad    Oct-15-08    
Topic: Brands, Games, Guerilla, Online, Promotions, Social










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