How do you make cancer funny? With tighty whities and hairy men, which make most everything funny.
For Olay's Skin Cancer Takes Friends, effort, which encourages watchers to get free screenings, Company X and Saatchi and Saatchi put together a spot about a screening station on the streets of New York. Only one man balls up to take the exam and he strips all the way down to his briefs, to the horror of passers-by.
Check it out on the Company X website.
The ad was shot with a set of hidden cameras and reactions were for the most part genuine. Company X editor Barney Miller gushes, "Every friend I play it for says something along the lines of, 'Wow, that's funny. I really need to get a skin cancer screening.'"
Hrm. Okay, then.
In an effort to put all those overpriced, hipsteresque pussy vodkas back in their place, the grand daddy of vodka, Stolichnaya, constructed a 10,000 square foot traveling hotel and gave it a celebu-gasmic opening in LA May 2. With everyone from Bai Ling to Apple Guy Justin Long to ER's Shane West to Andy Dick to Devon Aoki to Bijou Phillips to James Blunt and even Paris Hilton who looked bored out of her mind, Stoli did the pop up store thing in high style. What, you expect more? There's only so much you can say about celebrities and LA.
While we think its a great idea to call attention to the number of pedestrian deaths by doing so at one potential point of death, the crosswalk, we don't think asking people to read the names of dead people and other "don't walk and die"-related messages while crossing the road is a smart move. One primary preventer of death is to simply pay attention to your surroundings. Distractions such as this would seem to increase the very problem it's trying to prevent. A perfect idea of creative conference room idea gone wrong.
Of course, following this line of logic, all forms of roadside advertising such as billboards should be banned since, when driving, people should be paying attention to the road, not reading billboards, right?
We're inclined to agree with Autoblog on this one. We're not sure we'd like large magnetic stickers that look like dents placed on our cars to somehow illustrate how tough the VW Polo is. Not to mention the questionable strategy behind the move as questioned by Autoblog which wrote, "Besides, what message does this bone-headed marketing campaign really send for the Polo? Is it: 'Polo: the steering is so bad, you'll have little control when you try to park.' Or could it be: 'Polo: the car everybody else will hate because it reminds them of the stupid magnet that got stuck on their car.'" Indeed. We don't really get it either.
Fame is fickle. Snubbed at a casting call for a recent Air Canada ad, some disgruntled geese launch a weird online campaign that covers all the requisite Web 2.0 bases:
AllRecipes (This was probably going the extra mile.)
Oh, and in case you wondered what the point was, it's for a contest to win free tickets. Woo-hoo. The campaign, entitled The Great Migration, was orchestrated by Marketel.
Beamvertising is back and bringing the Ninja Turtles to life outside the big screen.
For the Brazilian film Tartarugas Ninja, the beamvertised Turtles enacted a mini-rescue against a building, utilizing its actual dimensions, which made the show that much more realistic. We admit it came as a comfort to us to watch them in live action. We have always wanted them to be real.
Dressing properly pays off. USAToday.com's recent face lift has increased registrations by 380 percent.
- CBS has created an online distribution network for its programming. Outlets include AOL, Joost, Bebo, MSN Video, TV.com, Comcast, Brightcove, SlingMedia, Netvibes, Veoh. Programming will include with a 90/10 revenue split to CBS.
- BudTV ain't cookin'. Traffic has dropped 40 percent since its launch in February.
- Elana Centor sat down with Fallon copywriter Paula Maki Biondich to discuss her work on the latest Holiday Inn commercial in which bloggers and WiFi are celebrated. That squeak at the end? No idea.
- Verizon has jumped on the Adwalker train and is using the "human TVs" to promote its FiOS service.
- Yikes. Reminiscent of that "where the hell did all the 18-34 men Go" trauma of a year of two ago, MediaWeek's Marc Berman reports NBC's adult 18-49 demo plummeted 24 percent to a 2.2/9 compared to last year representing the lowest since September 1991. Hmm. Ratings glitch?
- The Web Marketing Association has begun the 2007 Call for Entries for the 11th annual international WebAward competition. Check it out if you can stand the insanely annoying Rovion video that incessantly appears in the lower right hand corner of the site every time you visit. This is a technology that should get shot in the head. Along with in text advertising and PayPerPost.
- CreateAthon 2007 wants 24 hours of time from agencies to dedicate their time and talent to non profits.More info here.
- Kleenex has debuted a new oval-shaped package and a program that lets people design their own tissue box for $4.99.
- While it feels like the whole graffiti as advertising trend is so yesterday, apparently, it's still a thing and Adidas has launched a project whereby graf artists are tagging a New York subway car.
Genevieve at VLAN points us to this effort to win Baltica beer drinkers on the metro. Maybe we're delusional but there seems to be something totally sexual about the way the beers are perched. Like ... do they move?
Not that we need another but if you feel you simply don't have enough online personas, there's another place for you to place one, B4class. Created by 18-year old North Quicy, MA resident Sofia Loginova, the site's unfortunate claim to fame, to the chagrin of Loginova, will now be yet another Boston-based marketing stunt gone wrong even though Loginova had nothing to do with it. This morning, unattended backpacks were found in Newton North High School which prompted a Aqua Teen Hunger Force-style lock down until it was determined the backpacks contained only promotional references to Loginova's B4class.
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