Fiat New Uno Powered by Pee

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Here's a fun one. To illustrate the Fiat Uno's great fuel economy, Leo Burnett Tailor Made in Brazil launched a campaign called If Pee Were Gas. The agency installed flow monitors of sorts in urinals. Based on the amount of pee dispensed by the urinal visitor, an image of the Uno on a flat screen mounted above the urinal would travel a certain distance. The more pee, the further the car would travel. Check out the case study video below.

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by Steve Hall    May- 9-12    
Topic: Guerilla, Point of Purchase, Strange



Platini Guerilla Marketing Speech Gets Spoofed

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Check out this speech given by Union of European Football Association President Michael Platini on the topic of guerrilla marketing during championship games. Bavaria beer is said to be behind the work. Check it out.

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by Steve Hall    May- 9-12    
Topic: Guerilla, Spoofs



Women's Privates 'Locked,' Dior Meets Depeche Mode

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- Paddy Power protects the English mens soccer team from feminine distraction by outfitting Polish and Ukrainian women with "goal line technology" for their vaginas.

- The top 100 digital marketing-related boards on Pinterest.

- Dior meets Depeche Mode. 11,649,743 views since May 3. Impressive.

- B-Reel created the game Battle For Everything for Coke Zero as part of its sponsorship of the movie Battleship.

- Marks & Spencer signs Rosie Huntington-Whitley...and undresses her just as Burberry did last year.

- The Swedish Armed Forces looked for recruits...by locking a guy in a box. Interesting story.

by Steve Hall    May- 7-12    
Topic: Brands, Celebrity, Games, Guerilla, Racy, Social



RIM Admits It Was Behind 'Wake Up' Stunt

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Last Thursday we reported on a stunt held at an Apple store in Sydney. Protesters hopped off a bus and stood in front of an Apple store with placards which read, "Wake Up." Samsung was thought to be behind the stunt as the date the Wake Up site was counting down to aligned with an upcoming Samsung Galaxy S3. Turns out, the date differed and actually aligned with the launch of a new OS for Blackberry.

In a statement, RIM said, "We can confirm that the Australian 'Wake Up' campaign, which involves a series of experiential activities taking place across Sydney and Melbourne, was created by RIM Australia."

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by Steve Hall    May- 1-12    
Topic: Brands, Guerilla



Underwear-Clad Hotties Make Bike Deliveries For Boston Restaurant

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Yesterday Boston-based Ole Restaurant kicked off its new bike delivery service by sending out one hot guy and one hot girl dressed only in their underwear to make surprise deliveries to startled Bostonians. Smartly, the company made its deliveries to media outlets in the city with the obvious purpose of scoring some publicity.

Note to videographer: If you're going to shoot a three minute video of barely dressed hotties, the least you could do is get a few good gratuitous shots of the pair. Way too much quick cutting here.

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by Steve Hall    Apr-27-12    
Topic: Guerilla, Promotions, Racy



Samsung Thought to be Behind 'Wake Up' Protest

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A YouTube video from Blunty captured a potest a few days ago outside an Apple store in Sydney, Australia. A black bus with "Wak Up" written on the side pulled up and out poured a group of black-clad protesters with signs which read, "Wake Up." The protesters proceeded to stand in front of the Apple store and shout "wake up!"

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by Steve Hall    Apr-26-12    
Topic: Guerilla



Chevy Sonic Robot Helps Make Street Art

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So far the Chevy Sonic has been promoted by being tossed out of a plane, creating a music video, performing a kick flip and doing a bungee jump. Now it's being promoted witha a bit more mundane but equally interesting tactic; street art. More exactly, Chevy teamed with street artist Jeff Soto to outfit a Sonic with a robot that would help Soto create a mural. The end result is pretty inspiring.

by Steve Hall    Apr-25-12    
Topic: Guerilla



TNT Brings Drama to Belgium With Brilliant Stunt

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This is totally amazing! To launch and hype the intensity of drama that can be found on TNT in Belgium, the cable channel, with help from the ever talented Duval Guillaume, placed a big red push button in a Flemish square in a Flemish town. A sign next to the button read, "Push to add drama." And drama is exactly what button pushers got. Simply a must see. Brilliant work.

Sadly, if a stunt were pulled in America, it's highly likely it would be misunderstood for a terrorist attack and actual (as opposed to staged) drama would occur.

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by Steve Hall    Apr-11-12    
Topic: Guerilla



Man Collides With Giant Mountain Dew Balloon

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Only in advertising. Yup. Only in advertising do you get stunts like this one from Mountain Dew. With help from BBDO Toronto and production company The Corner Store, Mountain Dew has created a duel between a man and a gigantic balloon filled with Mountain Dew. Like a drunken college stunt, you have a man tethered to one crane and a balloon filled with Mountain Dew tethered to another. You can guess what happens next.

Actually, you don't have too guess. Just watch the video.

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by Steve Hall    Apr-11-12    
Topic: Guerilla



Cake Improves Mood of Brits

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Hoping to bring happiness to Brits who, like those of us in the U.S., are a bit down due to the depressed economy, bad mortgages, high gas prices and general economic nastiness, cake maker Mr. Kipling created 19 Cake-To-Go dispensers at bus stops that offered free cake to anyone who wanted a piece. How nice.

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by Steve Hall    Mar-22-12    
Topic: Guerilla, Outdoor








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