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Ronald Barfs, Crop Branded, Flashmob Bores, Spidey Styles

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- Threadless is out with a new t-shirt which puts a twist on "I'm Lovin' It" along with a graphic of Ronald barfing up his lunch.

- Apparently babies who sleep on mattresses in Milwaukee can die. Who knew?

- Yawn. Another flash mob. Oh wait, not yawn! This one's got bikinis.

- Cascadian Farms says it's the first-ever branded crop in Farmville. Starting July 19th through July 26th, Cascadian Farm will offer users the chance to purchase organic blueberries for their farms and will provide a variety of other benefits, including coupon offers and organic and green living tips that players can use offline.

- Fashion brand Band Of Outsiders the new Spider-Man, Andrew Garfield in its new ad campaign.

by Steve Hall    Jul-16-10    
Topic: Celebrity, Guerilla, Specialty

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Students Push the Envelope at Visual Arts School

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To urge students to...ahem...go the extra mile, The School of Visual Arts had New York-based agency KNARF design customized door installations consisting of giant envelope visuals and a handle which read "push." So, you know, the students would always be...ahem...pushing the envelope.

by Steve Hall    Jun-28-10    
Topic: Guerilla, Specialty

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If You Cannot Come to Wrath of Cannes, Wrath of Cannes Will Come to You

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Steve mentioned earlier that there are some Wrath of Cannes shirts going around, and yeah, those rumours are true: the other day the Wrath's Kristen Bryan found me, handed me a Grand Coney tee and asked me to strike a "sexy" pose.

Not sure what one of those looks like, since I by nature just ooze sex out of my pores, so I whipped out some creepy awkward fist-to-face thing that was probably planted in my subconscious by AsianPoses.com.

Ask Wappling, who took the picture at left, also sported a shirt, as did Rafiq from ihaveanidea and Brett McKenzie.

The real Cannes is officially invaded. New goal - to actually experience Wrath of Cannes live. Someday.

by Angela Natividad    Jun-25-10    
Topic: Good, Guerilla, Industry Events

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Wrath of Cannes Didn't Make it to Cannes But Their T-Shirts Did

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The anti-Cannes organization, Wrath of Cannes, will host its fourth annual event tomorrow night at Kabin on 92 2nd Avenue (between 5th and 6th) beginning at 7PM.

They didn't make it to Cannes but their T-shirts did and were worn by various ad peeps including, we think, Ask Wappling from Adland. At least it looks like her.

by Steve Hall    Jun-22-10    
Topic: Guerilla, Industry Events

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@DavidonDemand: Man at the Mercy of The Internets

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Yesterday at Cannes Lions, Chelsi and I had the curious experience of meeting @DavidonDemand.

Here's the story: David Perez, a creative recruiter over at Leo Burnett Chicago, really wanted to come to Cannes. In its infinite kindness, LB found a practical reason to send him: he could promote Wildfire, the agency's self-conscious celebration of spontaneity in the art and craft of modern marketing.

So for the next seven days, this poor sod is strapped to a live feed. His job: to do everything Twitter tells him to do.

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by Angela Natividad    Jun-22-10    
Topic: Brands, Guerilla, Industry Events, Promotions

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Yawn. Microsoft Does Flash Mob For Office Launch

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When will Microsoft realize there's absolutely nothing it can do to associate even the tiniest bit of cool with its brand? In yet another lame attempt, we get this flash mob stunt the brand did yesterday in New York's Lincoln Park for the launch of its new Office product.

It's as bad as that in-store dance disaster they did last Fall.

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by Steve Hall    Jun-17-10    
Topic: Bad, Brands, Guerilla, Worst

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Women Arrested For Wearing Orange Miniskirts at World Cup

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Being in South Africa to watch the World Cup must be an amazing experience. Sitting next to a fat, sweaty, drunk football fan might put a damper on the experience. Which is why the Johannesburg police should have left alone the 30 or so women who wore orange miniskirts during Monday's Netherlands-Denmark match in an apparent stunt marketing effort for Netherlands-based Bavaria Beer.

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by Steve Hall    Jun-16-10    
Topic: Guerilla, Opinion

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Leo Burnett Recruiter to Become Ad Industry's Bitch At Cannes

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Why go to Cannes when you can have your own Cannes Stooge? Why embarrass yourself by getting drunk and ending up on some guy's couch in the morning wearing just your bikini? Why subject yourself to all the buffoonery and pompous idiocy...when you can have someone else experience it all for you?

That's where Leo Burnett Creative Recruiter David Perez comes in. Burnett is sending Perez to Cannes from June 21 - 26 equipped with a webcam mounted on his glasses and the edict he must do whatever anyone tweets him to do.

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by Steve Hall    Jun-10-10    
Topic: Announcements, Guerilla, Industry Events

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Dude Perfect Makes Another Shot For GMC

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OK, this Leo Burnett Detroit-created 1:30 GMC-sponsored "stunt" video which celebrates tonight's NBA finals game is a minute longer than it needs to be. No one cares about the set up. All we want to see is the "stunt." So Texas-based Dude Perfect is at it again for GMC. This time, in an Action Figure-produced video, they make a 40 foot long distance shot to a hoop on a floating dock while cliff diving.

The Dude Perfect crew holds the world record for the world's longest distance basketball shot. Their previous video, "Plane shot," in which they successfully land a shot while riding in a moving plane, was featured during this week's third game of the NBA finals.

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by Steve Hall    Jun-10-10    
Topic: Guerilla

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What Do Nudity and Flowers Have in Common?

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"What happens when you mix high fashion, Chelsea Flower Show and naked models? You get the BrandAlley's Chelsea Flower Show Flashwalk."

And that precisely explains this new work from BrandAlley for the 2010 Chelsea Flower Show.

Paint and nudity. What's not to love?

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by Steve Hall    Jun- 7-10    
Topic: Guerilla, Racy, Video

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