Golden Palace Makes Olympic Closing Ceremony Appearance

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A Canadian Olympics viewer watching the closing ceremonies on the country's CBC network saw the Golden Palace casino make another Olympic appearance. The first was during a men's curling event. Reportedly, a Golden Palace t-shirt-clad man appeared on stage alongside the Italian Olympic Chairman as he was speaking during the closing ceremony. While it may be tough, it's likely this guy will be edited out by the time the broadcast airs in America. Not that he achieved much as the Golden Palace logo wasn't completely visible during his appearance.

by Steve Hall    Feb-26-06    
Topic: Guerilla, Television



Golden Palace Makes Olympic Appearance

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While we knew it was inevitable we just don't know why it took almost until the end of the Olympics for Golden Palace to unleash one of its streakers upon unsuspecting athletes and attendees. During a break in a curling match between the U.S and Great Britain, a chunky male with a Golden Palace tattoo and a rubber chicken covering his groin ran across the playing area. While the players thought it was funny and laughed, the referee thought differently and tackled the guy.

by Steve Hall    Feb-24-06    
Topic: Guerilla



The Hills Have More Than Just Eyes

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Whatevs.org gets pitched by Fox Searchlight for its upcoming horror flick, The Hills Have Eyes, with a styrofoam-encased delicacy most, other than horror movie fans, would rather not see. See what's inside here.

by Steve Hall    Feb-24-06    
Topic: Direct, Good, Guerilla, Promotions, Specialty



LA Weekly Campaign Does More Than Skewer Bush

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This campaign for LA Weekly's been running a bit and we've all seen the image of Vampire Bush but we thought we'd pull it together for you and show the other images from the campaign that endeavor to "provoke thought, stir controversy and encourage conversation." The images, which range from global to local, are running in the paper, have been affixed to the paper's sidewalk dispenser and have been wild posted around the city. See four of the images here.

by Steve Hall    Feb-23-06    
Topic: Guerilla, Newspaper, Outdoor, Poster



Agency Vandalizes Own Billboards For Client St. Louis Cardinals

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Like stunt marketing run amok but not really, since, hey, everyone's doing it, St. Louis ageny Schupp Co. - which sounds more like a beer company than an agency - purchased a bunch of billboards for its client, the St. Louis Cardinals, then proceeded to steal the cardinal cut-out portion of the billboard. The agency, following stunt marketing protocol, created a fake MySpace (is there no other?) profile under the name of Bird Napper whose favorite activity is...wait for it...stealing birds from billboards. The profile contained other witticisms such as listing "Celebration" and "The Heat is On" as favorite songs - former pep songs for the Cardinals and for favorite movie, "anything but the last 20 minutes of Fever Pitch" - a nod to the Cardinals losss to the Red Sox in the 2004 World Series.

more »

by Steve Hall    Feb-22-06    
Topic: Guerilla, Outdoor, Weblogs



Curious George Billboard Gets Tagged

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It seems not everyone likes the new Curious George movie and Defamer posits a few angry parents rebelled against this "mindless crap" from Hollywood and decided to add a bit of their own creativity to this billboard. Defamer has a bigger image of the board here.

by Steve Hall    Feb-21-06    
Topic: Guerilla, Outdoor



Park Pisser Pleads For Privy's

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Proving there's a cause group for every single topic in the world, The Privy Group, with help from Saatchi & Saatchi has created an outdoor campaign which consists of a life-sized cut out of a guy taking a piss in various parks throughout New York City. Advergirl has the story.

by Steve Hall    Feb-20-06    
Topic: Good, Guerilla, Outdoor



New Zealand Helicopter Stunt A Big Lie, Sponsor Comes Clean

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When one is hoodwinked, the natural reaction is to get mad and start calling people names but we're not going to do that because we think this hoodwink was one of the best marketing stunts to come around in a long time. As we reported in late January, a helicopter with a naked guy hanging from it was spotted at New Zealand's Big Day Out but the stunt went wrong and the guy fell to the ground and was injured. We also received a taped conversation between what was assumed to be a representative of New Zealand's Civil Aviation Authority and a person at DDB, the agency thought to be behind the stunt in which the CAA representative was trying to obtain details of the event.

None of this happened. While we were skeptical at the time and knew New Zealand site Nzgirl had something to do with the stunt, we couldn't get anyone to confirm or deny anything. As it turns out, Nzgirl, which has a reputation of doing crazy, stunts, wanted to top everything they'd done before so they decided to do nothing...except tell a few people they did and let the rumor mill run with it. A dozen people were hired to spread the story about the helicopter and the nude guy and that was it. New Zealand media bit and reported the story as if it had happened albeit with a bit of distrust. Nzgirl reaveals all here.

more »

by Steve Hall    Feb-20-06    
Topic: Events, Good, Guerilla, Viral, Word of Mouth



HBO Uses Google Maps to Plot 'The Sporanos' Series Events

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For its client, HBO, New York-based Deep Focus is using Google Maps on The Sopranos website to map locations of fictitious events that have occurred during the series to help viewers get ready for the show's March debut.

by Steve Hall    Feb-16-06    
Topic: Good, Guerilla, Online



Playboy Pulls 'Upskirt' Trick With Promotional Mirrors

Creative Criminal, a blog based in India, reports Playboy has installed branded floor mirrors at the entrances of malls, movie theaters and stores and warns women might want to be careful walking past said mirrors. Or a certain "upskirt" crowd, this'll certainly get attention.

by Steve Hall    Feb-16-06    
Topic: Guerilla, Point of Purchase, Promotions










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