To help promote the Canadian Synchronized Swim Team who appeared at the Aquatics World Championships in Montreal last month, experiential agency Gearwerx Experiential Marketing developed a mobile, see-through swimming pool mounted atop a trailer which traveled in and around Montreal while swimmers performed inside the tank. Gearwerx President Max Lenderman shares more details on the promotion here.
Golden Palace, that purveyor of online gambling and supreme stunt advertiser, has dyed several Florida county cows with with its name. And to stave off PETA, they dyed "Go Veg" on the side of one of the cows.
Scrubbers, a Luton, UK-based car wash company was slapped on the wrist by Britain's Advertising Standards Authority for a leaflet, distributed on windshields of parked cars, with the cartoon image of a buxom blond washing a car and the tagline, "The best hand job in town." If that weren't enough wink, wink, the brochure described the company's various services with names like "In n Out," "Polish Off," "The Quickie," The Full Monty" and "Personal Service." Predictably, Scrubbers' spokesperson Megan Gallagher defended the leaflet hinting everyone's an idiot saying, "Some people are very small-minded and they can't take these things in fun, which is what the intention was."
Yesterday in New York City, some weirdo decided to hang from a 13th floor balcony of the Kimberly hotel at 150 East 50th Street and drop a bunch of flyers promoting his non-sensical website that seems to be designed to dissuade Florida tourism. Of course, all hell broke loose with police arriving on the scene, closing the block and finally apprehending the kook. The Daily News reports the website mentioned on the flyer is registered to Mauricio Pavez of Miami. It's unclear whether Pavez was the man on the balcony as the police declined to release the man's name.
While idiotic and frustrating to many New Yorkers who were held up due to the street closings, we can be quite sure the man's website is getting a lot more attention today than if he hadn't been caught.
While it's been by other companies for other purposes, GoGORILLA Media, a New York based guerrilla marketing firm, has been employing homeless people in an effort to promote its services to advertising agencies. Several homeless men and women have been spotted outside New York advertising agencies holding a hand-scribbled sign which explains their plight. Right next to the sign is a box full of GoGORILLA brochures. While one would wish there to be no homeless people in the world, one hopes, for GoGORRILLA's reputation, these sign holders really are homeless and not paid interns made to look homeless.
First, there was Lincoln who used the name of a real bike messenger without permission in a print ad. Then, there was Coors Light which did a less than respectable job of properly representing bike messengers in a giant New York City billboard. After that, it seems things turned around with one marketer, Puma, which displayed a bit of sense with its Team Puma bike messenger association.
Now, while on her way to work this morning in Chicago, Adrants reader Amanda Moorhouse reports having been handed a Starbucks DoubleShot that was pulled out of a messenger bag by a guy dressed as a bike messenger. Two makes a trend. Four makes a trucker hat.
Earlier this month we pointed out some Tats Cru, Inc. street art that GM commissioned to promote its new Hummer H3, the small man's hummer. Predictably, the art has been defaced as noted by flicker user Irena Tejaratchi who took this image including the phrases, "sell out, "no blood for oil," "sham" and "dummer." While GM might not like their brand defaced, they knew what they were getting into and they most likely figured they'd get a bunch of press, too, which they have.
Huh? Let's Do What?
We couldn't say it any better ourselves, so we'll just let our NYC street team watchdog, Bucky Turco, comment on HBO's street campaign for Entourage.
OMD's desperately struggling trend marketing group, "Edge" is responsible for attempting to make HBO's Entourage show cool and culturally relevant to throngs of NYC and LA's hippest collection of savvy demo opinion formers, key influencers, tastemakers, etc.
At the heart of the Edge program was the initiative to promote the tagline "Let's Hug It Out Bitch," which HBO hopes to seed as the new expression for male reconciliation. You know, the whole "guys can't say sorry thing." It's a term used by Ari, the brash loudmouth agent, and least cool character on the show.
This Ain't My Graf
Street art site Wooster Collective summarizes (then alters the story for accuracy here) recent happenings in the world of corporate graffiti. Recently Time Magazine paid CopeII to create a graffiti billboard in New York. Earlier this week a graffiti artist was arrested in Chicago for buffing - covering up with black paint - another graffiti artist's work, commissioned by Critical Massive, for Axe Deodorant. This has caused a battle within the graffiti community. Graffiti wants to be art. Not commerce. But even natural graffiti artists need to make a living. Not to mention ad agencies which can't leave a single inch of potential media space untapped.
Dayton, Ohio ad agency The Next Wave launched a guerrilla marketing campaign targeting attendees of a Dayton Ad Club seminar at which the author of Guerrilla Marketing, Al Lautenslager spoke. With sidewalk chalk slogans such as "You can read a book about 'Guerrilla Marketers' or you can hire one- www.thenextwave.biz," Big ideas, so little sidewalk" and "it's only chalk-not like we spent thousands to get your attention. You probably can’t imagine what we'd do with real money," The Next Wave attempted to persuade attendees books and seminars are not the answer to successful guerrilla marketing. While their messages were ultimately hosed off, they did receive a new business call during the event.