To promote the new, first person shooter EA game, Black, Freestyle has launched My Black Valentine. Stereotypical connotations of the word "black" and "shoot" aside, the microsite helps those who are without love during Valentine's day get their anger out by shooting things. It's simple enough, fun for a few minutes and you can send it to a friend which, by current definition, makes it a viral. At least that's what Freestyle says.
Back in June 2005, we wrote about a Levi's promotion which placed "Denim Monster" artistic structures in San Francisco's Union Square. At the time, they were, apparently, static structures that didn't move. Now, it seems, a video has surfaced showing these "Denim Monsters" now move about causing double-takes as the creature walks down the sidewalk. We don't know if this is a recent development ot not but we like it a lot.
Boing Boing links to a story on the Consumerist that digs into graphic chip manufacturer Nvidia having possibly hired a group of people through Arbuthnot Entertainment Group to visit Internet forums, build up trust and then use that trust to shill Nvidia products. The Consumerist has attempted several times to speak with Nvidia Public Relations Director Derek Perez to obtain confirmation but has not had its calls returned.
While there may be nothing wrong with unleashing a torrent of paid shills to promote a brand online, doing so without disclosing that fact is likely to backfire and hurt Nvidia more then it every could have possibly helped. Bad move. Wake up. Smell the honesty.
While brilliance is something we don't see very often in advertising let alone in any industry, thank God creativity still exists somewhere. Ad Blather points out a BBDO New York-created campaign for Kinko's which places an oversized highlighter at the end of a line yellow line drawn on a roadside curb. We like.
In a clever marketing effort and to encourage Swedish environmental awareness and to introduce a new loan option from financial institution SEB which promotes the purchase of environmental cars eight Scandinavian snowmen have been built in Stockholm to carry the message. The snowmen are the work of Lowe Brindfors which appears to be too busy doing client work to create their own website.
Apparently, there's some controversy surrounding a promotion DDB New Zealand did on January 20 during a musical festival called Big Day Out, at which, according to information we can gather, the agency chartered a helicopter, flew around with a guy hanging off it until, well, he fell off. No one at DDB is talking and we've been informed the employees have been instructed not to speak with anyone about the event. We were forwarded what we were told is a taped phone conversation between, allegedly, someone at DDB and a representative of New Zealand's Civil Aviation Authority during which the CAA representative tells the person at DDB it is illegal not to report an aviation accident which, apparently, DDB failed to do.
MIT Advertising Lab points out a unique use of the ubiquitous nightclub hand stamp. In the U.K., to promote the Franz Ferdinand CD, the usually forgetful stamps became ads for the CD reminding party goers as they woke up the next day to check out the free DC offer in that day's The Guardian newspaper. The effort is up for an epica award.
OK, this one's been making the rounds for a couple days and we think it's brilliant execution of an idea. Lots of people bite their nails out of nervousness, habit or lack of anything better to do. Berlin agency Jung von Matt has created a convincing poster/bag campaign for Stop 'n Grow, a cream that must, apparently, taste so awful, no nail biter would ever again consider sticking their fingers in their mouths.
Wooden toy maker BRIO Corporation is using Flippies flip books to demonstrate unique features of its Smart Track products for the BRIO Wooden Railway System. BRIO will use the flip books to show its Smart Track train rails which make a train do different things such as blow its whistle or back up, depending on which Smart Track the train is passing over.
Here's a smart street campaign from McCann-Erikson Belgium for Durex Condoms which makes witty use of the streetscape in its design. Knob, ribs. It's all good. Full sized images here and here.