Who Says You Can't put A Car in A Shopping Cart?

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Just how easy is it to buy an Alfa Romeo? So easy you can just place it in a shopping cart and be on your way. And that's exactly what Duval Guillaume did in Belgium's shopping centers for the Alfa Romeo MiTo.

by Steve Hall    Jan-13-10    
Topic: Guerilla



If You're Luggage Looks Like Leg, Make Sure You Claim It

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So you just got off the plane from a long flight and you're heading to baggage claim. It's the most boring, mundane aspect of leaving the airport. Everyone stands around for what seems forever waiting for the carousel to start turning. There's nothing to do except wait and wait and wait.

But wait! Not anymore. Now you can watch ads tumble onto the carousel while you wait for your own bags to arrive. Dutch Customs Authority created several packages with messages on them urging people to make sure they properly declare their wares. Especially if it appears to be a body part.

Yet another surface defaced by advertising. What next? People's foreheads? Oh wait.

by Steve Hall    Jan- 7-10    
Topic: Guerilla, Specialty



Yawn. Lingerie Brands Lets Voyeurs Stare at Hot Babe For Ten Days

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We'd be remiss in our reportage of sex-laced advertising if we didn't inform you of this French Aubade lingerie campaign created by Chainsaw which has a woman pimping the lingerie from an apartment above a busy street where passersby can watch her silhouette behind a window curtain. And when she's done prancing around in the room, she unveils herself (point for product shot) and then closes the blinds revealing the brand name (point for actual information transferal).

And that's it (point for salaciously gratuitous post for the day).

by Steve Hall    Jan- 5-10    
Topic: Guerilla, Racy



Tarantino Japanders, Fashion FlaskWalks, Interns Beg

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- And now that fashion brands are involved, we've relabeled the flashmob FlashWalk.

- Want to be Phamous in Vegas? Oops, that's another casino's thing. Anyway, Mandalay Bay has launched the Untamed Adventure Contest. Facebook. Untamed moments. Compromising positions. Pictures. Prizes.

- Dear PR people: Don't lie. You don't want to "gauge my interest." You want me to give you press. There's no need for code words.

- Please Hire Us. Crispin Porter + Bogusky interns beg for jobs. Complete with retro flashing logo.

- If you somehow missed it during the Victoria's Secret Fashion Show, here's the :90 Michael Bay-directed commercial for your viewing pleasure.

more »

by Steve Hall    Dec- 8-09    
Topic: Agencies, Celebrity, Guerilla, Industry Events, Social, Video, Viral



Planet Hollywood Will Make You 'Phamous' in Vegas

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Oh how we love a good flash mob. Remember the flash mob's quaint beginnings? Neither do we. It was so long ago and the "art form" has long been usurped by marketers. But hey, it's still fun to see a hundred or so people suddenly break into dance. Especially when the song is as catchy as the one that accompanies this Vegas-based Planet Hollywood flash mob.

The song, called "Phamous", and the flash mob performance were created in cooperation with the Planet Hollywood marketing department by Shay Carl and produced by Midi Mafia. None of the employees on duty at the time had any knowledge of the stunt.

So yea, it was planned. But we still like it.

by Steve Hall    Dec- 6-09    
Topic: Guerilla



ElfYourself Returns Social Media-Style

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Back for its fourth year, the popular ElfYourself from OfficeMax has more goodies than ever before. Now people can star in two dances, Hip Hop Elves and Singing Elves, along with favorites from past years. Of course, Facebook Connect has been added so people can easily use Facebook photos from within ElfYourself and post the video to walls. And, yes, Twitter's there as well.

In its past three year's existence, the game has garnered 284 million visits. There was also a flash mob stunt to hype this year's outing.

by Steve Hall    Nov-18-09    
Topic: Guerilla, Social, Video



Gatescapes: Urban Beautification, or Just a Cleaner Graf?

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Place-based marketing? Yikes. Something that would be at home in the Dept. of Ad Creep, Mediacy, Inc. has found a way to cover up the graf found on the gajillion corrugated gates around cities using some type of specialty vinyl. Yeah full-color graphics with adhesive back! (Available only for NYC and LA markets as of right now.)

more »

by Bill Green    Nov-13-09    
Topic: Guerilla, Outdoor, Poster, Specialty



Long Way to Go For a Cup of Joe

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Coffee brand Douwe Egberts wants you talking more over coffee, because, well, coffee equals conversation. BUT DON'T TAKE OUR WORD FOR IT. From agency Duval Guillaume, Brussels in the house:

Strategy:
The coffee brand Douwe Egberts wanted to sell more coffee. They based their campaign on the insight that every good conversation is held while having a cup of coffee. At home, at work or at a restaurant. So how do we sell more coffee? Simple: create more conversations.

more »

by Bill Green    Nov-12-09    
Topic: Brands, Guerilla



Colonel Sandrs Goes to the UN, Sigourney Snakes, Bond Bombs

- And, yea, there was that whole KFC Colonel Sanders thing at the UN. Everyone's freaking out over the supposed security lapse. Or the stupidity of security guards who must have thought the Colonel was an actual delegate of some country called KFC.

- Something about a snake and Sigourney Weaver.

- This is kind of sad. Sometimes you just want to remember someone in their prime. Not when they should really be sitting on a porch somewhere peacefully enjoying the fact they had a good run.

by Steve Hall    Oct-28-09    
Topic: Celebrity, Commercials, Guerilla



Improv Everywhere Grocery Store Musical Pimps Trident Gum

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OK. We've gotta admit. We love the work Improv Everywhere does for brands. While it might be seen as bothersome to have a group of people just randomly break out in song or dance in the middle of your day but don't we all need a pleasant distraction from time to time?

We're only seven days late to this but working with Gold n Fish Marketing, Improv Everywhere put together a grocery store musical for Trident Layers Gum. It's the story about fruit and how much better grocery store fruit would be if it were squished together.

OK, not literally. That would be gross. Figuratively, on the other hand, that'd make some pretty sweet tasting gum. Which, of course, is what this is all about. Nice work. And, as always, the gig got tons of coverage and was highlighted on CNN yesterday.

by Steve Hall    Oct-28-09    
Topic: Guerilla










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