Bearing Change for Obama, Brammo Bikes from Detroit to DC

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With help from Crispin Porter + Bogusky (featuring built-in tweetage from @bogusky hisself!), two intrepid messengers from Brammo are on a mission to present President Obama with the most energy-efficient electric vehicle in America: the Brammo Enertia powercycle.

The pair adds a dash of bloggable epic to the quest by road-trippin' it from Detroit to Washington, DC: the route automotive CEOs took when they made their pilgrimages to beg for bailout aid.

"But instead of seeking aid, were going to present President Obama with a homegrown solution to the transportation crisis," the pair writes gleefully.

To succeed in their quest, dubbed ShockingBarack, they're depending on little more than "the kindness of everyday Americans." Visit the ShockingBarack website to offer them a place to crash, a source that'll help them get in touch with the President or an outlet to fuel their motorbikes. (They promise to reimburse you the $0.30 it takes to charge them.)

If you lack the inclination or the geographic convenience to do either, follow the journey. The latest video -- where they visit the Mayor of Adrian bearing a peace offering of donuts -- appears below.

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by Angela Natividad    Oct-15-09    
Topic: Brands, Campaigns, Guerilla, Online, Social



Michelin Man Made Over, Milk Meets Milkquarious

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- The Michelin Man is getting makeover. He's transforming into a "tire-chucking superhero." OK, then.

- WONGDOODY: The company, along with a few lucky staffers, will be featured on next week's Oct. 14 episode of "America's Next Top Model" as part of a "challenge" experienced by the season's petite models.

- Ooo. Ooo. Here's a good one from a reader: Bridge Worldwide, an ad agency in Ohio, is having employees spend the day selling the CMO's new book, Marketing With Meaning. They've sent my company four unsolicited emails about it, in addition to spamming social media outlets like Facebook and Twitter. Marketing With Meaning? I don't think these people understand what irony is.

- This is what those New York creatives who charge $750 per hour do with the money.

- Outside Magazine enters the world of Harry Potter moving media.

- Check out Milkquarious. It's about a rock idol, White Gold, who swears by the power of milk for strong bones, hair, teeth and nails.

- Yellow Pages guerrilla marketing campaign hits the target.

by Steve Hall    Oct- 7-09    
Topic: Brands, Guerilla, Magazine, Social, Video



It's Raining Noodles!

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OK so dumping thousands of ping pong balls from an airplane for a dorm complex party while in college isn't exactly the same as this but there are some similarities.

Yesterday, 300 pots of Golden Wonder were dropped from the skies over Portsmouth (UK) and one lucky winner, Tuan Anh Nguyen, 24 years old from Southsea in Portsmouth, took home a pot with £1,000 inside.

The stunt celebrated the launch of The Nation's Noodle & The Nation's Pasta, a new line of instant noodle and pasta snacks from Golden Wonder.

Here's a video of the event.

by Steve Hall    Sep-29-09    
Topic: Guerilla



Doomed New Beverage Goes Out to UN General Assembly

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RelaxZen, a beverage that promises to both relax and focus you, decided to put itself to the test by sending cases of product to the 192 leaders meeting at the United Nations General Assembly.

RelaxZen is outfitted much like other doomed drinks that came and went in the early 2000s. It has zero calories and sugar, is non-drowsy and provides "100% focused relaxation."

Check out their Open Letter to the UN, which is doing a molassessy circuit of YouTube as we speak. It sports a cheap potshot of Ahmadinejad, which is supposed to be a funny illustration of how some people need to mellow out, but it just came across as feeble and sad.

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by Angela Natividad    Sep-24-09    
Topic: Brands, Campaigns, Guerilla, Political, Video



Little Debbie Does Dallas (No Really. It's Part of the Promotion)

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OK so now we know why those silly little Smart cars exist. They're really not good for much and look like they'll blow over in the wind but cupcake maker Little Debbie has a use for them. The brand is launching a new cupcake and, along with a Facebook page, a 125,000 carton cupcake giveaway, a mobile tour, a Twitter feed, a YouTube channel, a Flickr photostream, event marketing, TV spots and blogger bribes..,uh...blogger outreach, will giveaway two Smart cars.

Se the spots here.

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by Steve Hall    Sep-22-09    
Topic: Events, Guerilla, Mobile/Wireless, Promotions, Social



Ass-Based Ads Tapped...IN THESE TOUGH ECONOMIC TIMES

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As we seem to have said here many times over the past week or so, in these tough economic times, companies are resorting to all manner of silly pomp and circumstance to pimp their wares. So to announce to the world...OK, Australia... it will cease to charge booking fees, online travel agency ZUJI Australia has chosen an old standby: assvertising.

Apparently people all across Australia are dropping their pants to "uncover the online fees." We're not quite sure that's the best method for delivering the message but it did result in a PR stunt which shared with Australians hot-assed women (and a few men) in their underwear parading around central Sydney.

And what's not to love about some hot ass once in a while?

by Steve Hall    Sep- 8-09    
Topic: Guerilla, Racy



New Yorkers, Bagging Kenny Cole, and Party Pic Greatness

- Ken Cole. Patriot.

- Jetpacks still not quitting.

- All black ads look alike.

- New Yorkers shooting New Yorkers.

more »

by Bill Green    Sep- 4-09    
Topic: Brands, Guerilla, Specialty



Get The Lotion and The Deur, It's Domino's

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Agency Indie out of the Netherlands did a series of outdoor placements using a door as central meeting place for Domino's deliveries. Mmmm. Sand and pepperoni. GET SOME. Cool idea though to bring the campaign's idea of delivery to life this way. (Yes, they have Domino's in the Netherlands. You kidding? THEY GOT THAT SHIT IN OMAN.) Via Xipax.

by Bill Green    Sep- 3-09    
Topic: Guerilla



Thriller Flashmob Does Trafalgar on MJ's 51st

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All the fun coordinated playtime stuff happens on Trafalgar Square. It gets Beatles karaoke (courtesy of T-Mobile!), it gets turfed, and on Saturday it hosted the largest-ever flashmob to dance to Thriller in tandem.

The event was organized on Facebook and Twitter to celebrate the King of Pop's 51st birthday. The video makes it all feel frenetic and cumbersome, but hey, whaddaya want, it's a bunch of fans on a mission.

Speaking of fans on a mission, remember that one time a sadistic jailer forced 1500 inmates at a Cebu prison to dance to Thriller? Oh, MJ, you impacted the world in ways you probably never imagined.

by Angela Natividad    Aug-31-09    
Topic: Celebrity, Guerilla



Scribble Your Dreams of Transport Improvement, Streetside!

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Instead of imposing changes that everyone inevitably just complains about later, the Chicago Transportation Authority decided to poll city inhabitants to find out how they'd improve the public transport service.

With help from Chicago Now, the entity created a huge street chalkboard where users could kneel down and write their views. Oh yeah, you could also leave opinions on a Chicago Now blog. But given the option between keyboard and chalk, we'd rather be clutching the latter.

Variant photo here.

by Angela Natividad    Aug-27-09    
Topic: Campaigns, Good, Guerilla








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