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To promote its Shark Week, airing July 30 - August 4, Discovery Channel has hung a 446 foot long inflatable shark atop its Silver Spring, MD building. They're calling it the biggest Shark Week stunt ever. To accompany the inflatable, street teams with pun-filled names like Bight University Chewleaders, will roam the streets of New York. A team of surfers with surf boards will wander about apparently to create intrigue or to cause New Yorkers to wonder if The Day After Tomorrow or Deep Impact are coming true. Bight University Faculty members will quiz New Yorkers on their knowledge of shark fact and myth. If we have a choice, we'd rather be approached by the Chewleaders rather than some surfer dude or some pocket protector-wearing professorial type.
We're not quite sure a vehicle tricked out to look like an office with Vodafone branding all over it does a very good job promoting 3G wireless services. After all, if all those 3G features are so great, why would anyone need an office in the first place? Yea, yea, yea...we get the whole "Gee, look...it's a mobile office" thing but all it does is...oh screw it...it's kinda cool. Don't listen to us.
Instead of encouraging people, as they previously did, to steal things from a billboard, Vancouver's ReThink has created an outdoor poster installation that encourages people to place things on the posters which have been outfitted with pedestals to hold things. The work, which carries the tagline "art that you can feel," is to promote Sculpture Biennale, an art show, made it possible for passersby to become artists as well.
Three helium balloons rose above New York's Bryant Park today in an apparent promotion for, well, something. Flickr user thefangmonster snapped these shots (1, 2)
- Email marketing provider ExactTarget which, yes, advertises on this site, is happy to announce the company's co-founder and CMO Chris Baggot was awarded Best Email Markerting Blog for his blog, Chris Baggot's Email Best Practices.
- More "Get A Girlfriend ads from Axe.
- Advergirl is happy to be a girl and isn't too pleased with Crispin Porter + Bogusky's Miller Lite Man Law campaign. If we were a girl, we'd agree.
- Someday, this industry will figure out contextual advertising but, for now, we will still have to deal with ads for movies called Water placed next to stories about tragic floods.
When you travel a lot and sometimes find yourself peering out that tiny little fish eye hole in your hotel room door, you don't usually expect to see the Papa Johns pizza delivery man staring you back in the face. It's a little off putting especially if you don't expect it but that's exactly what Saatchi & Saatchi dod for Papa Johns and they got an awards for in at Cannes. Nice work.
If you're one of the few people daring to grab a cup of coffee from a New York Street vendor, you may receive a cup that looks like a woman wearing red lipstick has already used the cup. Makeup retailer Sephora, with help from PromoMedia Concepts produced coffee cups branded with a store opening message along with an imprint that makes the cup look like it's been sipped before. It certainly grabs the attention. After all, no one wants to drink out of someone else's coffee cup and this lipstick sure does make one look closely to make sure it's just an imprint and not the real thing.
Ah, yes. Another mysterious site with a countdown clock. Don't the creators of these sites, in this case, according to Whois information, Cincinnati Ohio-based hyperQuake, know this has been done a million times before? Do they think we will actually care what the countdown leads to? Are they so bold as to assume there is something unique about what they are about to announce? Oh wait. Of course they do. This is advertising and when we create cool campaigns like this we just know the entire world will be jonesing right along with us.
The countdown site, called Debunkify, is accompanied by a video on YouTube and billboards and TV ads in several Ohio locations. The billboards proclaim, "kill the myths before they kill you" and the site indicates all will be revealed July 10. OMG, we just can't wait. Can you? Yawn.
While in New York for the BDI Online conference called Web Video Goes Mainstream, I was on my way to meet a friend for lunch and on the way, I was approached by a guy representing The Human Rights Campaign, an organization that "envisionas an America where gay, lesbian, bisexual and transgenderpeople are insured of their basic equal rights." To fund the organization, he, of course, was trying to get people to donate. While I might donate, I told him I'd be happy to give a worthy cause some publicity. So here it is. Street marketer calls attention to equal rights for all.
We love when we get little tipster emails from people that say things like "Thought you should check out this new site..." and "Viral marketing at its best" because, inevitably, it's not and we relish the opportunity to squat down and dump all over it like a 400 pound slob who's just had an enema. This, unfortunately, is not one of those times. This viral, and we do call it viral because we're sure it's been paid for or influenced by The Coffee Bean, follows the antics of three roommates as they terrorize a fourth who is a mascot called Mr. Ice Blended for West Coast-based The Coffee Bean.
The site, Masot Roomate, has a bunch of videos that show the guys pulling various pranks on the mascot from attacking him on the job, impersonating him, placing his hands down their pants and mascot mascotnapping him. Without fail, all the guys have MySpace profiles which look like they were all recently created and, for the most part, all have the same friends. In another section. Another section of the site, called "5 mascots we wouldn't ever fuck with" explains why the Kool-Ais Man, The Fruit of the Loom Guys, Grimace, McGruff the Crime Dawg and The San Diego Chicken are off limits. Only an unleashed creative type would obsess over these icons and write such lines as, "I spent my formative years with my junk cradled in the safe confines of their white cottony briefs" about the Fruit of the Loom Guys.
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