LG Scares the Crap Out of Job Applicants With End-of-World Stunt

lg_interview_stunt.png

Thankfully not every country has laws like we do in America that make it near impossible for marketers to carry out stellar stunts like LG just did in Chile. The electronics brand placed a TV behind an interviewers desk so that it appeared to be a window. Applicants entered. The interview began. And then all hell breaks loose!

Pretty awesome if you ask us. The video, uploaded September 2, is nearing 500,000 views on YouTube.

This is not the first time LG has scared the crap out of people to sell a few flat screen TVs. Last October, they freaked out elevator riders by digitally dropping the floor out from under them. That video has garnered close to 20 million views. Will this latest video top that?

more »

by Steve Hall    Sep- 4-13    
Topic: Guerilla



Volvo Trucks President Has 32 Ton Balls in Crazy YouTube Stunt

volvo_claes_nilsson.png

We thought Steve Wynn sitting atop his new hotel in Las Vegas was a cool stunt. That's nothing compared to the stunt Volvo Truck President Claes Nilsson just pulled. In a video that has garnered upwards of 750,000 views since September 1, Nilsson stands atop a Volvo FMX truck and says, "I've learned that when you want to make a YouTube hit, you need a hook at the beginning of the film."

more »

by Steve Hall    Sep- 3-13    
Topic: Brands, Guerilla, Video, Viral



ING Direct Says If You Stop Drinking Coffee Long Enough, You Can Buy A New Car

ingdirect_coffee_car.jpg

In an effort to attempt to convince Canadians how much money they can save if they would simply stop buying coffee everyday, john st. created a full sized car out of coffee cups. Theoretically, the message if you stop drinking coffee long enough, you could buy yourself a new car. Or at least that's what we take away from this work.

more »

by Steve Hall    Aug-29-13    
Topic: Guerilla



MINI Brings Roller Coaster to Streets of Toronto

mini_roller_coaster.png

To convey the excitement of driving a MINI, the brand's AOR, Anomaly, along with production company Asymetric, transformed three MINI Cooper S models into roller coaster cars. Part of MINI Canada's Not Normal campaign, Anomaly and Asymetric worked together over the course of several months to craft the campaign and transform the vehicles into road-worthy roller coaster cars.

more »

by Steve Hall    Aug-26-13    
Topic: Guerilla



Beer Brand Cleans Up Red Light District With Peep Show Vending Machine

astra_peep_show.png

So how do you get a bunch of drunken Germans in Hamburg's St. Pauli red light district to clean up their mess after a long night of drinking? You give they a Coke Happiness Machine, of course. Oh wait, it's not a Coke machine and it delivers an entirely different kind of happiness.

more »

by Steve Hall    Aug-13-13    
Topic: Guerilla



Toyota Recreates Website Outdoors (Literally)

rav4_outdoor_website.png

If you're the Toyota RAV4, a vehicle specifically designed for outdoor types, how do you reach these outdoor types when they aren't likely to be sitting on their ass in front of a computer screen surfing the internet? You take the brand's website to the great outdoors where these outdoor adventurers are hiking, biking, jogging surfing and doing basically anything that gets them off their ass.

more »

by Steve Hall    Aug- 2-13    
Topic: Guerilla



Kick Ass Kentuckians Kick Ass With 'Kentucky Kicks Ass' Tatoos

KKAtattoo3.jpg

Remember the guys who stealthily rebranded Kentucky with Kentucky Kicks Ass? If you recall, three Kentuckians, Whit Hiler, Griffin VanMeter, and Kent Carmichael, took it upon themselves to poke fun at the state's "Unbridled Spirit" tourism slogan and suggest a much better one, Kentucky Kicks Ass. Everyone loved it. Even Kentucky's Governor. Well, that is after the state realized this unofficial slogan was actually doing more good for the state than current tourism efforts.

Now the boys are back with an additional effort which offered to pay anyone who would have the Kentucky Kicks Ass slogan and logo tattooed on their body. Many did so and you can check out the results in the video and pictures below.

more »

by Steve Hall    Aug- 2-13    
Topic: Guerilla



Man 'Levitates' Alongside London Bus in Pepsi Max Stunt

pepsi_max_dynamo_levitate.png

OK this is cool and all but, really? Please! On the other hand, we suppose there are plenty of people out there, as seen in the video, who are more than happy to be wowed by a guy who levitates alongside a London bus crossing the Westminster Bridge.

The stunt, created last month by Arnold KLP for Pepsi Max, involved English magician Dynamo affixing himself to the side of a London bus so that he appears to levitate alongside the bus as it crosses the bridge.

more »

by Steve Hall    Jul-19-13    
Topic: Guerilla



Meet the Insane Travelers Who Dropped Everything and Flew to Random Locations Courtesy of Heineken

heineken_departure_roulette.png

Last week Heineken launched Departure Roulette, a stunt at JFK airport that allowed people to immediately change their flight plans and get on a plane to a random location all at the push of a button. As would be expected, most people are not adventurous, daring or silly enough to make a random travel change at a moment's notice. Some though, much to Heineken's (and our) amusement, are and this video lets us in on the action.

What we'd really love, though, are follow up stories that reveal what happened to these adventurous souls to who Heineken up on their offer. Now that would be fun.

more »

by Steve Hall    Jul-18-13    
Topic: Guerilla



Lost Phone Provides Awesome Tour of Shanghai

time_out_shanghai_tour.png

If you saw a phone laying on the ground, would you pick it up and see if you could find out who the owner was and return it? That was the premise behind a recent stunt BBDO Shanghai crafted for city guide Time Out Shanghai. Called Stolen Phone Tour, those who picked up the phone were treated to a text message-guided tour of some of Shanghai's hidden gems, all captured hidden camera-style.

more »

by Steve Hall    Jul-16-13    
Topic: Guerilla










Featured FREE Resource: