Half of Adrants is Asian, which means we were irreparably traumatized by karaoke from an early age. But there's a contagious warmth to this effort by T-Mobile -- which can only be described as the Ultimate Karaoke Gangbang.
The mobile/communications firm projected the lyrics to the Beatles' Hey Jude over a billboard, then passed mics out to people on Trafalgar Square. It's neat to watch the faces: people look earnest, but uncertain, and over time they just kinda lose themselves in the na-na-nas and the feel-good Hey Jude-in'.
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- Finish the sentence: "Without advertising..." (LOL at "I'd have a savings account.")
- French agency Pourquoi tu cours (trans: "Why are you running?") is selling itself -- and its services -- via eBay and Facebook. The founder claims bids have exceeded 2,010 euros.
- Following fast in the footsteps of Volvo and Land Rover, Universal Studios will start incorporating live tweets in its rich media ads for certain films. Expect to see them in late June.
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Imagine buying movie tickets with kisses instead of cash, or repaying your local streetside violinist with embraces and not cold change.
ABSOLUT Vodka builds upon its "In an ABSOLUT World" campaign with "Kindness as Currency," a soul-warming snapshot of a parallel universe where human contact is the end, not merely the means.
The charming piece is a jarring departure from past "ABSOLUT World" efforts that depicted Times Square slathered in costly art, or everyone alive winning the lotto.
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Samsung is doing something weird in Austria. And it has to do with its LED TVs and the online game Spore. They've taken to the streets with the Spore creature posing with people and leading them in a little dance.
Enjoy all the street action here.
ANIMAL New York's Bucky Turco and crew decided to take back some of the space taken over by NPA, a wild posting kinda firm. (Pics and full story of the day's whitewashing activites here.) NYC's Department of Building Sign Enforcement has laws against ads on certain spaces, but according to the notice left by the group, NPA and building owners don't seem to be following those laws. Artists then came in and made things all perty. [ Post-jump ]
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Who wants new car feature esoteric metaphor? I DO, I DO! So the nudeless were hired to go out and prance around in London to show how their blue scarves are representative of the effect you get with the new Peugeot 308 Coupe Cabriolet: "The innovative Neck Airwave Heating System diffuses warm air through the head rests, protecting the head and neck from the cold." Get all that? It keeps you compfy like a scarf--on a summer day. Watch the nearly nude in action here and on nudeinascarf.com. (Although click that image for the best part, the model in the front row probably on Twitter: "Fuck sake. On another promotion shoot. Headed to the tube to dance now.") Um, and what is the use of that CHIPS soundtrack?
In an Absolute world, we wouldn't need money. At least in London with this latest promotion where Absolute exchanged hugs for real stuff. (Clip post-jump, Twitter here.) Not sure it would fly here, maybe though:
"Hello? Yes, this is he. Yes, I know. Two months late. No, yeah, we were going to send a check out soon as we can. Yeah, I understand. Looks bad on our credit history, yep. Collections? Whoa, hang on for a sec... sorry, had to check with my wife. You guys take hugs? You do? OH, but not over the phone. Gotcha. Yeah, makes sense. So then, guess smiles are out. HEY. What about jokes. You take jokes? You do? Awesome. Okay, two bill collectors walk into a bar."
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For, like, two hours. CURB and SEA LIFE London Aquarium went around spraying through stencils with salt water to temporarily promote their recent facility refurbishment. Great way to get attention without destroying the environment, innit? *Ponders as only I do* Like futbol in England needs promoting, but I was thinking, maybe another all-natural use for the stencils involves one with an EPL logo and a pack of very drunk hooligans in select locations. What. It washes off. Eventually.
*cue angry EPL representative emailing Steve and Adrants about disgusting brand association*
For all that la vie en rose talk, the Upright Citizens of Paris aren't exactly known for their social placidity -- particularly now that the global crise has made everyone tenser than usual.
So it's understandable that when giant packages start parachuting out of the sky at dusk, Parisians react with a degree of trepidation. No worries, though: these aren't malevolent gifts of nerve gas. It's furniture, courtesy of those benign Swedes at IKEA.
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Look ironic, stingy and unprofessional -- all at the same time!
Just shuffle one of Coffee Company's slidevertisements into your next PPT. It won't be soon forgotten -- and you'll be especially salient next time Le Patron does the Pink Slip Reckoning Dance.
Work by THEY/Amsterdam.
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