Subaru Kicks VW's Butt, Queers Give Financial Advice

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OK, we're back from ad:tech San Francisco, their biggest to date, and we've got piles of backlogged bits for you so here we go, once again. machine gun style.

Exopolis has created a funky website for the Nicktoons Network Animation Festival. It's a busy page with all kinds of things to do but that's what the kids love.

The Dairy Farmers of Canada have launched Mobiloke, karaoke for the the cell phone. It's part of a campaign to make milk hip.

Apparently, this is to promote Honda's new civic hybrid and references London's congestions charge.

There's a new film coming called Art School Confidential staring John Malkovich which proves to look very weird but probably not far off from real art school.

Zugara has created another site for Reebok's "I Am What I Am" campaign. Each country's version of the site will feature different athletes and artists specific to that region. For example the U.S site (www.rbk.com/us/iawia) features Mark Zuppan and Carolina Kluft while the U.K. site (www.rbk.com/uk/iawia) features Amir Khan and Ryan Giggs.

Somebody's filed some sort of patent for an Advertising Box that seems to make it easier for marketers to create online ads and for consumers to change and interact with them.

Oxygen Network is promoting it's new Ivana Young man reality dating show with a cheesy video featuring Ivana Trump.

We have no idea what this is but we're sure it has to do with some sort of heartwarming organ donor list thing. We could be wrong.

Ad archive site Ads of the World has launched a forum section.

Lethal has launched a campaign in London for the Honda Civic Hybrid that involves the hanging of air fresheners from trees around the city to connote the vehicles environmentally friendly emissions.

Allegiant Air is allowing its planes to be wrapped with logos and commercial messaging. InterAir Media is behind the move.

Here's an ad from a tech retailer called TekServe that used $60,000 worth of iPods dominos-style to deliver its message.

Dieste Harmel & Partners has taken Gold at the 2006 FIAP show in Buenos Aires for an Anheuser-Busch spot titled "Mini Mouth."

For you art directors with some spare time on your hands, a site called TheBroth is a place where multiple players can move 1,000 colorful tiles to form collaborative mosaic artworks.

It's not exactly the most beautifully produced commercial, but this PSA advocates the hiring of those with disabilities and makes the argument that doing so is better for all involved.

Apparently, Subaru felt the need to respond to the VW My Fast ads.

It seems queers need financial advice too.

At ad:tech, ad serving company Atlas had a Truth Booth into which conference attendees would share their inner secrets which would be edited and emailed back to them. Wexley School for Girls created.

Here is a seriously whacked video promoting a cereal called Jelly Filled Frosted Sugar Balls. Actually, it's a twisted promotion for Mercury's twisted The Neverything.

We have no idea what this is. We're too lazy to find out. But, someone sent it to us so it must be something. Oh, it has something to do with advertising during the World Cup in Germany.

This thing promotes Sprite 3G...and a woman lays an egg. Don't ask, just watch.

This ad does a really nice job demonstrating the human touch Toyota imbues on its vehicles. A little too much human touch for us though.

Jeff Kling has a new book coming out. We think.

Ford' Your Ticket 2 Drive has Music 2 Drive 2. Good tunes.

Captains of Industry has created a podcast series for its client Arbor Networks that brings radio-style drama to the podcast. It's all about securing the net.

by Steve Hall    May- 1-06    
Topic: Commercials, Guerilla, Podcast, Television, Viral, Weblogs



Beetle Turbo Says 'Hold On Tight'

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Here's an interesting way to promote the notion the you'd better hang on tight when driving the Volkswagen Turbo Beetle. This subway hanger also gives nod the the hanger's that used to (and maybe still do) hang from the ceiling of the original Beetle. They sure did come in handy when those 40 horses kicked in as Dad gunned it up the street on the way home from the hardware store in those heady days before that thing called Home Depot existed.

by Steve Hall    Apr-24-06    
Topic: Good, Guerilla, Outdoor



Ad Agency Creates Branded Girl Band

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We all know those mythical days of corporately untainted music are over and have given way to overly commercialized, manufactured pop groups. Noting that trend, Saatchi & Saatchi UK figures they nor their clients should be left out of the fun and have created a band for hire. Saatchi has brought together four twenty-something girls (not shown in the photo) who will completely give themselves over to the whim of the advertiser who chooses to cough up the dough to sponsor them. Everything from the name of the band, musical style, lyrics, clothing, the food they eat and the liquid they drink will be under control of the advertiser.

more »

by Steve Hall    Apr-18-06    
Topic: Guerilla, Packaging, Trends and Culture



Acid + All Heartburn Medicine Helps Late Tax Filers

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OK. We diligently filed our taxes on time yesterday postponing it to the last possible moment only to find out that...damn...we had another day! Taking advantage of that extra day, today, Thomas Pharmaceuticals has hired a seersucker-suited, brochure-wielding, product sampling team to hand out the company's Acid + All heartburn medication to those filing their tax returns at the James Farley Post Office in Manhattan. While this is certainly a great way to reached the stressed out American, hasn't everyone converted to filing taxes electronically negating the need to visit the Post Office? Anyway, we might stop by and pick up some Acid + All ourselves just for fun.

by Steve Hall    Apr-18-06    
Topic: Guerilla



Assvertising Makes Return In Italy

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Assvertising has been around for so long. We know who invented it and, even though it's bootie we're talking about, we're tired of it. Yea right. We'll take any opportunity to stick a hot ass up here so when we received a press release from Southern Italy's MTN telling us about their latest self promotional stunt, we got busy. The agency hired a few women to prance about in Italian cities and flash their asses for passersby to gawk at. Yawn. Oh wait. No. That's hot! The appropriately named Adverbox has a bunch of pictures for your viewing pleasure.

by Steve Hall    Apr-12-06    
Topic: Guerilla



Giant Eva Longoria Maxim Cover Built in Las Vegas Desert

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This one does not appear to be an April Fool's joke as was, supposedly, the giant iPod in Australia. To celebrate its 100th issue with Hot 100 winner Eva Longoria on its cover, Maxim, along with the Las Vegas Convention and Visitors Authority, has constructed a 75 X 110 foot replica of the cover and placed it in the Las Vegas Desert near the Primm Valley Casino Resorts, 35 minutes south of Las Vegas near the Nevada/California state line. The stunt is tied to Maxim's 100th issue celebration at the Wyn Las Vegas Resort and Country Club April 7-9

by Steve Hall    Apr- 3-06    
Topic: Events, Good, Guerilla, Magazine, Outdoor



Life-Like Stickers of Children on Doors Call Attention to Begging

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Childcare India is running a campaign in India that affixes life-like stickers of begging children to glass doors to call attention to apparently rampant child begging. The campaign's headline, placed on a sticker near the door's handle, is "Push him out of begging. Not out of your way."Some of us might call it creepy. We'd like to call it effective advertising.

by Steve Hall    Mar-30-06    
Topic: Best, Guerilla



Huge Ass Bike Billboards Hated by Torontoist

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Reacting to a Cyclemedia press release which read, in part, "These billboards are impossible to miss and are fully interactive! Get ready for in your face advertising that literally screams from the streets of Toronto," Torontoist wondered, as we do, what the hell is interactive about a bike billboard. Oh, yea, as Torontoist says, it's the eggs that will be thrown at the poor billboard cyclist as he tries to weave his way in and out of pedestrian and automotive traffic on the narrow streets of Toronto.

by Steve Hall    Mar-29-06    
Topic: Bad, Guerilla, Outdoor



McDonald's Lures Snowboarders With Rooftop Ski Slope

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Snowboarding makes you hungry so why not, as a marketer, make sure snowboarders have a clear view of your restaurant while they are out getting air. That's exactly what this Quebec McDonald's did by placing a see-through "slope" over the top of its restaurant, albeit a fake restaurant as a commenter corrects. Now, every time a boarder passes over, he's greeted with the view of tables full of McDonald's food.

by Steve Hall    Mar-29-06    
Topic: Brands, Good, Guerilla, Outdoor



Coffee Shop Launches Ambient Campaign, Starbucks Not Pleased

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Draft New Zealand created an ambient campaign for an Aukland coffee cafe, a market segment we're told is filled with many independents alongside giants like Starbucks. Draft created and placed branded trashcans throughout the city that looked like coffee cups including a stir stick. We're also told Starbucks wasn't too happy one was placed outside its own store and several Starbucks employees ripped all the branding off that particular can. Brand wars are alive and well in New Zealand.

by Steve Hall    Mar-29-06    
Topic: Good, Guerilla








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