All Drapes Buses With Clothes

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In a move far more effective that a typical "All gets your clothes cleaner" before/after :30, All Detergent is staging a promotion in New York over the next two weeks that has two buses, draped with dirty laundry roaming the streets of the city. People who see the bus can text message All and enter a sweepstakes to win $200 and a $5,000 grand prize for a shopping spree. A website accompanies the promotion and has videos, product info and a bus route map to make it easier to spot the vehicle.

by Steve Hall    May-17-06    
Topic: Good, Guerilla, Mobile/Wireless, Online, Outdoor, Promotions



Virgin Mobile Dances With Devil For Calling Plan

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Vancouver, Canada resident has collected a bunch of images on Flickr for a recent Virgin Mobile campaign promoting an after 6PM calling plan. The campaign consists of red 666 street postings which you can see here.

by Steve Hall    May-12-06    
Topic: Good, Guerilla, Outdoor, Poster



Meatylicious March PETA's Worst Nightmare

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Those cheeky United Kingdom citizens love their meat and hate PETA so much they've gone out and created a site called Meatylicious to drum up support for what they hope to be the world's biggest ever virtual march to celebrate meat. The site's got all sorts of fun meat facts and a "Meatyfest" with includes such gems as "Eat with your mouth open so others can enjoy it," "A man with no meat is no man at all" and "A good steak is like a sunny day: bloody lovely." PETA will love this. The work was created by London agency Grand Union.

by Steve Hall    May-11-06    
Topic: Events, Good, Guerilla, Online, Strange, Viral



Handicap Parking Spots Take On New meaning

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Miami Ad School students have created an interesting campaign for the United Nations Mine Action Service that drives home the message by making every parking spot in a lot a handicap spot. Powerful. Confusing if you're trying to park but powerful.

by Steve Hall    May-10-06    
Topic: Good, Guerilla



Brooke Burke Dumps the King

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Sadly, an endearing relationship has come to an end. We cheered, we cried, we vicariously lived a deep and meaningful relationship but, alas, it has all come to an end. AdFreak tells us they've received an email announcing the breakup of Brook Burke and the King. A sad day this is, indeed. Following the announcement, marketers could be heard weeping the world over.

by Steve Hall    May- 8-06    
Topic: Guerilla, Online, Strange



Thule Taps Toilet Paper

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While advertising on toilet paper has been around for a while, we haven't seen many, if any, major (or semi-major) advertisers avail themselves of the oddly intimate medium. Thule, the automobile roof rack company, as part of a larger campaign, will slap its logo and mesaging on a toilet paper roll near you.

by Steve Hall    May- 5-06    
Topic: Good, Guerilla



Marmite Auctions Last Glass Jar, First Squeeze Tube On ebay

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Marmite, that weird spreadable, edible stuff those in the U.K. seem to love, is auctioning off its last 57 gram jar of the stuff on eBay along with the first sqeezable plastic tube of the stuff. Apparently, a glass jar of the stuff is considered a collector's item. Currently, there are 38 bids with the highest at 170 Pounds.

by Steve Hall    May- 4-06    
Topic: Guerilla, Online, Promotions, Strange



Subaru Kicks VW's Butt, Queers Give Financial Advice

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OK, we're back from ad:tech San Francisco, their biggest to date, and we've got piles of backlogged bits for you so here we go, once again. machine gun style.

Exopolis has created a funky website for the Nicktoons Network Animation Festival. It's a busy page with all kinds of things to do but that's what the kids love.

The Dairy Farmers of Canada have launched Mobiloke, karaoke for the the cell phone. It's part of a campaign to make milk hip.

Apparently, this is to promote Honda's new civic hybrid and references London's congestions charge.

There's a new film coming called Art School Confidential staring John Malkovich which proves to look very weird but probably not far off from real art school.

Zugara has created another site for Reebok's "I Am What I Am" campaign. Each country's version of the site will feature different athletes and artists specific to that region. For example the U.S site (www.rbk.com/us/iawia) features Mark Zuppan and Carolina Kluft while the U.K. site (www.rbk.com/uk/iawia) features Amir Khan and Ryan Giggs.

Somebody's filed some sort of patent for an Advertising Box that seems to make it easier for marketers to create online ads and for consumers to change and interact with them.

Oxygen Network is promoting it's new Ivana Young man reality dating show with a cheesy video featuring Ivana Trump.

We have no idea what this is but we're sure it has to do with some sort of heartwarming organ donor list thing. We could be wrong.

Ad archive site Ads of the World has launched a forum section.

Lethal has launched a campaign in London for the Honda Civic Hybrid that involves the hanging of air fresheners from trees around the city to connote the vehicles environmentally friendly emissions.

Allegiant Air is allowing its planes to be wrapped with logos and commercial messaging. InterAir Media is behind the move.

Here's an ad from a tech retailer called TekServe that used $60,000 worth of iPods dominos-style to deliver its message.

Dieste Harmel & Partners has taken Gold at the 2006 FIAP show in Buenos Aires for an Anheuser-Busch spot titled "Mini Mouth."

For you art directors with some spare time on your hands, a site called TheBroth is a place where multiple players can move 1,000 colorful tiles to form collaborative mosaic artworks.

It's not exactly the most beautifully produced commercial, but this PSA advocates the hiring of those with disabilities and makes the argument that doing so is better for all involved.

Apparently, Subaru felt the need to respond to the VW My Fast ads.

It seems queers need financial advice too.

At ad:tech, ad serving company Atlas had a Truth Booth into which conference attendees would share their inner secrets which would be edited and emailed back to them. Wexley School for Girls created.

Here is a seriously whacked video promoting a cereal called Jelly Filled Frosted Sugar Balls. Actually, it's a twisted promotion for Mercury's twisted The Neverything.

We have no idea what this is. We're too lazy to find out. But, someone sent it to us so it must be something. Oh, it has something to do with advertising during the World Cup in Germany.

This thing promotes Sprite 3G...and a woman lays an egg. Don't ask, just watch.

This ad does a really nice job demonstrating the human touch Toyota imbues on its vehicles. A little too much human touch for us though.

Jeff Kling has a new book coming out. We think.

Ford' Your Ticket 2 Drive has Music 2 Drive 2. Good tunes.

Captains of Industry has created a podcast series for its client Arbor Networks that brings radio-style drama to the podcast. It's all about securing the net.

by Steve Hall    May- 1-06    
Topic: Commercials, Guerilla, Podcast, Television, Viral, Weblogs



Beetle Turbo Says 'Hold On Tight'

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Here's an interesting way to promote the notion the you'd better hang on tight when driving the Volkswagen Turbo Beetle. This subway hanger also gives nod the the hanger's that used to (and maybe still do) hang from the ceiling of the original Beetle. They sure did come in handy when those 40 horses kicked in as Dad gunned it up the street on the way home from the hardware store in those heady days before that thing called Home Depot existed.

by Steve Hall    Apr-24-06    
Topic: Good, Guerilla, Outdoor



Ad Agency Creates Branded Girl Band

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We all know those mythical days of corporately untainted music are over and have given way to overly commercialized, manufactured pop groups. Noting that trend, Saatchi & Saatchi UK figures they nor their clients should be left out of the fun and have created a band for hire. Saatchi has brought together four twenty-something girls (not shown in the photo) who will completely give themselves over to the whim of the advertiser who chooses to cough up the dough to sponsor them. Everything from the name of the band, musical style, lyrics, clothing, the food they eat and the liquid they drink will be under control of the advertiser.

more »

by Steve Hall    Apr-18-06    
Topic: Guerilla, Packaging, Trends and Culture










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