No Nice!: Genuine Guerrilla.

To a fault, even. More here and here.

We've got no idea what No Nice! is. But based on the occasional martini accompanying the brand, we figure -- hope, at least -- it can get you drunk.

The, uh, campaign went down in Rome, Milan and Turin, Italy. The brand: No Nice. The "branded" vehicles: dirty cars parked on the streets.

Weeeeak.

Why Not Use Moving Steps to Illustrate Variety?

Fresh Creation sent us this neat take on escalator advertising, a model that's been hurtin' for creativity pretty much since its inception.

The ad is for Juice Salon. Each descending step reflects how a different hairstyle can change your appearance. Neato.

It's a Chest-Based Video Showdown! Cast Your Vote for Vest or Tee

In livid response to our post on the wearable video vest, Brand Marketers opened our eyes to T-Shirt TV, which came out before the video vest and looks way better (said them, not us).

What do you think? To democratize the options, both models are worn mainly by girls with no pants. (See vest, see tee.)

Like you'd watch TV on somebody's torso otherwise. It is to scoff.

Forget Sandwich Boards; Why Not Wear Video?

"If you wear it, they will watch." That's the premise behind the concept of wearable video (patent pending).

The business plan is simple enough: just slide a video vest onto "brand ambassadors," a winning euphemism for "leggy girls in bikinis and/or short skirts walking around with audio/visual torsos." Big upgrade on ye olde standby.

Online testimonials included "Hey, cool" and "I was drawn to her."

...Yeah.

Bush-ese Interpreted as 'Hell, High Water' by Greenpeace

We love a little hell and high water on a Super Tuesday morning. Those things, says Greenpeace, will be the only result of Bush's big plans against global warming.

And since Bush has trouble with the "transparency" thing, GP decided to be transparent for him -- all over the Washington Monument during his "Major Economics Meeting" last week.

Politics: a damn serious business. In the same way falling facedown in a sandbox -- and stabbing your eye out with a stick -- can be considered good times.

Loch Ness Monster Migrates from Scotland to Tokyo

Here's footage of the Loch Ness monster, live in Tokyo! Wait, don't pick up the crossbow just yet. It's actually just a promotion for The Water Horse.

The monster was created with help from a water screen and water jets. We hope it's not hungry for people or trucks.

Tokyo seems to be the spot where all the monsters come to play. Doesn't seeing Japanese across the screen add a realistic "monster footage!" quality to the video? We thought so, anyway.

What's that Big Dome? Oh, it's Canada

With the help of DDB Canada, Inside Live! and Fuse OMD, the Canadian Tourism Commission erected a big dome thingy at the Canary Wharf in London. (Very Epcot.) Egged on by building projections (here and here), online ads and street activities, curious Londoners can step inside the dome and explore Canada.

The campaign lasts four weeks and is an attempt to drive more of the Queen's men and women to Canada on holiday. The dome supposedly showcases four vacation possibilities. Skiing? White water rafting? Olympic swimming? We're not sure. The possibilities hidden in that mysterious rotunda are boundless

Bacardi Sells Rum by Hocking Mystery Suitcase

First Bacardi told us about the mysterious travellers of Murmansk Route. Then it said the mysterious travellers of Murmansk Route have something that will change our lives.

To get it, all we have to do is bid for a locked suitcase on eBay.

Not sold? Watch the video, which actually still won't win you unless you speak Spanish, and even then, odds remain 50/50.

more »

Adidas Boost Auckland Marathon Runners With Giant Fan

Here's an interesting extension of Adidas' Impossible is Nothing mantra. During the Aukland Marathon at the 17 km mark, runners could choose to run through lane which was outfitted with what was called the adiBOOST, a giant fan that would put a 50 knot wind at their backs insuring the impossibility of finishing the marathon would be nothing to be concerned with. Nice idea.

Onitsuka Tiger Campaign Subtracts Cartoons, Adds Electricity, to Last Year's Idea

Check out the Electric Tiger Land shoe campaign by StrawberryFrog, Amsterdam (print variations 1 and 2).

Here's the accompanying spot.

The pressie tells us the shots are of a giant "city in a sneaker" sculpture for Asics' Ontisuka Tiger.

The sculpture was inspired by Tokyo and has Japanese market signs in the toe, Onitsuka Tiger vending machines in the heel and the Narita airport runway on the the tongue. Versions were also made for Germany, France, the UK, Korea, and Australia.

more »