42Below Held Its Cocktail World Cup

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This past weekend, New Zealand vodka maker 42Below held its its 42Below Cocktail World Cup.which took place in the mountains of Queenstown New Zealand and involved bungee jumping, rafting at 80 MPH and sliding down snow covered mountains all while mixing drinks. It's yet another way the cheeky vodka maker has a bit of fun while, at the same time, gaining some publicity. For the event, 42 bartenders from around the world battled it out. Winners will be named September 16 at the Cocktail World Cup Finals.

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by Steve Hall    Sep- 9-06    
Topic: Good, Guerilla, Promotions



Lee Jeans Take Over Streets of Paris

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Perhaps taking a lead from the Levi's Denim Monsters, French marketing firm TriBeCa, to promote the opening of a flagship LEE store, developed a street campaign for LEE jeans in which the jeans were placed over parking meters and hung from wires above the streets while manholes were painted with "LEE," banners were hung in metropolitan areas and bar coded stickers were handed out as coupons for use at retail locations. More street scene images here.

by Steve Hall    Sep- 7-06    
Topic: Good, Guerilla



TiVo Mooned, Ginsu Died, Paris Punked, Scouts Badged

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- Davis Freeberg sends us this long form commercial for TiVo called Blue Moon which is a 50's-style video explaining an important scentific discovery that turns out to be, yes, a TiVo.

- While we really like this new campaign for Florida's Commerce Bank which, in the TV spot, asks "When did you stop thinking you were a magician?" and other kid-related things along with images of kids that change to adults at the end of the commercial, there seems to be a missing transition between the innocence of dreaming in kidhood and Commerce Bank's assertion you can keep dreaming in adulthood if you bank with them. The work was created by Hispanic agency, The Lab thelabideas.com

- Put your Hispanic marketing caps on because the demographic segment is growing eight times faster than other other groups and will, this year, match the purchasing power of African-Americans spending over &800 billion.

- Arthur Schiff, the man behind the classic Ginsu Knife commercials as well as many other informercials died earlier this week at the age of 66.

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- Debuting next week during the Come Out & Play festival in New York this month will be "kill them with kindness" game called Cruel 2 B Kind. The game assigns players one weapon and one weakness which consist of random acts of kindness which are to be delivered to other players who could be anyone on the street in the game zone.

- Maverick Media has created another Windows Live Messenger video, called Bottle, that points out the dangers of using old technology to deliver office messages.

- South African singer Verity is hoping record her album by pre-selling 5,000 CDs through a project called the Lucky Packet Project to finance the cost of recording the album. About ten percent of the revenue will go to the South African charity People Opposing Women's Abuse.

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- OK, this Great Escape video for the PSP game Dark Mirror is just weird but it definitely reminds one to be sure which bed they slip into the night before.

- T-list is taking social media physical by selling t-shirts on which people can place thisr top five lists of bands, movies, places or any other list one might find on MySpace or any other social media site.

- Getting even closer to the day ads will be affixed to the back of church pews, the Boy Souts of America are now accepting brand sponsorship of its Scout Badges.

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- While you may have heard of this stunt already, here's the video of UK artist Bansky "punking" Paris Hilton's new CD by buying copies, altering the cover sleeve's content and replacing her CD with an audio remox of her favorite and inane comments.

- A&T is hyping its online entertainment site Blue Room by airing, on September 10, footage from the Conde Nast Fashon Rocks pre-party featuring Elton John performing highlights from the songs on his upcoming The Captain and the Kid album.



Hotties And Six Packs Paint Themselves Orange And Green

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No idea what this is promoting but it has to be something since no one wold normally paint themselves orange and green and roam the street smiling into the cameras. And can you say waist to hip ratio? Damn. See another here.

by Steve Hall    Aug-30-06    
Topic: Guerilla



Ben & Jerry's Bank Promotion Taste Tested

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David Berkowitz vidited the Benn & Jerry's promotion that's been going on for a bit where the ice cream copmpany took over a bank in New York City's Union Square and set up tasting stations for its new line of bottled milkshake ice cream.Berkowitz reports the Chocolate Fudge Brownie and liquefied Chunky Monkey were great. Not so great was the Cherry Garcia which was likened to medicine. Check out the images of the promotion here.

by Steve Hall    Aug-28-06    
Topic: Guerilla, Outdoor



Calvin Klein Palaces Giant Ball of Jeans In Museum, Holds Contest.

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Now here's an interesting way to promote your jeans. Grab thousands of them, make a giant two ton ball out of them, slap your logo on them and put them in a museum in China. Oh, and have a contest too that gives people the chance to win $625 in cash for guessing how many jeans are in the exhibit.

by Steve Hall    Aug-25-06    
Topic: Good, Guerilla



'Prison Break' Promoted With Wanted Posters

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Adrants reader Sanj sends us an image of wanted poster wild postings which promote the beginning of the second season of the FOX series Prison Break. It's actually a really good show.

by Steve Hall    Aug-22-06    
Topic: Good, Guerilla, Outdoor, Television



Stupid Stoners Steal Fake Weed, Net Puts Surveillance Video on YouTube

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Because it's hard to believe anyone would be stupid enough to think a sandwich bag filled with fake weed was real on a Prime TV billboard in New Zealand promoting the Showtime series Weeds and try to steal it, this "surveillance" video released on YouTube just seems like another planned social media promotion. Not that that's a bad thing but we just wonder about the intelligence of those in this video. The video shows people trying to pull weed-like substance out of the big bag affixed to the board and ends with "$429 Reward. To the stoner who ruined our Weeds Billboard: please call 021 682526 to return the missing buds. Please." Oh wait, those stupid people are paid social media actors. Silly us. How could we have thought otherwise? Oh wait again. This is supposed to be funny. OK, now we're laughing.

by Steve Hall    Aug-21-06    
Topic: Guerilla, Online, Strange, Television, Video



Firefox Gets Crop Circle Love

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There's nothing more powerful that a Firefox lover. OK, maybe an Apple lover but they're both freaks anyway. Ariel tells us a bunch of Firefox lovers in Oregon went out an created a crop circle in the shape of the Firefox logo. A team of 12 people did it in 24 ours and it's 220 feet in diameter. If you want all the nitty gritty details on how they accomplished the task, it's all here ad-nauseam.

by Steve Hall    Aug-17-06    
Topic: Consumer Created, Good, Guerilla, Outdoor



Adidas Drives Store Traffic With Rubber Ducks

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Thomas Christensen tells us that during Copenhagen Fashion Week, Adidas placed blue rubber ducks in a fountain with a message on the bottom that read, "I've swum too far - help me get back home! Reward for my return at adidas Original store". Upon visiting the store, Christensen ended up with a t-shirt.

by Steve Hall    Aug-15-06    
Topic: Good, Guerilla








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