There's nothing like illustrating the strength of fine china by parking a sports car on top of four tea cups. Huh? Strength of fine china? Is that really a quality a tea cup needs to have? most people drink tea with a tea cup, not park their car on top of it. Oh...wait. This is marketing. I'm sorry. Of course you park a car on top of tea cups when you're Canadian china chain William Ashley and are trying to attract attention to your flagship store during Toronto Film Festival Week. Our bad. Great promotion.
We've all seen a person at some point who looked like an idiot because they forgot to remove the tag from that new piece of clothing they just bought. It's kind of like the fodd stuck between the teeth thing. Well, with this street campaign for Marshalls, forgetting to remove the tag is exactly why this Chicago street campaign is so interesting. The retailer sent a team out to roam the streets with gigantic price tags affixed to their clothing, making them impossible to miss and drawing attention to the clothing itself. We're told call ins to radio stations were also part of the stunt to further increase awareness. We like. See other images here.
Michael Shostack has the scoop on last week's launch a Naked Juice campaign which began with a street protest with Kiwi and green shirted women holding signs that read, "Say no to added sugar" and "Down with free radicals." The street stunt was a precursor to an outdoor campaign consisting of billboards, transit posters, wild postings and cab ads. Thirty of the 60 cabs will be fully wrapped with Naked Juice Branding. Unfortunately, there was no actual nudity promoting Naked Juice but what's up with that guy in the bannana suit? Is he hung or what?
A cometary isn't something one normally would se promoted with an ad campaign but Philadelphia's Laurel Hill Cometary, with help from Red Tettemer, has launched a promotional campaign with the tagline, "The Underground Museum." The campaign includes print, guerilla and outdoor. We especially like the toaster the agency tossed into various ponds and fountains throughout the city which included the copy, "For an easier way to get to Laurel Hill Cemetery, visit theundergoundmuseum.org.
- Jumping on the pop-up store trend, Sharpe Blackmore Euro RSCG launched the Evian Purity Spa in Toronto's Yorkville. The spa will operate for the month of September then close.
- This has absolutely nothing to do with advertising but you have to see this video of an interview Ben Affleck gave a few years a go with a Montreal-based French Canadian reporter for Jersey Girl during which he never let her off his lap.
- Caffeine Marketing offers up some important tips on requesting links from others sites to build your own site's popularity.
- Mack Simpson who works for Hispanic agency Dieste Harmel wants us to know there's an elephant inside the living room of Madison Avenue. That elephant is th burgeoning Hispanic market which is expected to have $863.1 billion in buying power by 2007 and making up 20 percent of the 20-34 population.
- Mack Simpson has also created a top ten list every young creative should heed. Don't be a dickhead, think twice/speak once and don't play politics are just a few.
Abuse seems to be a theme lately. First, it was last week' boxer-themed One Man Fight video for Amnesty International. This week it's ambient (OK, OK, we'll start using that term) placements near the top of Boston T (subway) station stairways that read, "I fell down some stairs" for Endabuse.org.
This past weekend, New Zealand vodka maker 42Below held its its 42Below Cocktail World Cup.which took place in the mountains of Queenstown New Zealand and involved bungee jumping, rafting at 80 MPH and sliding down snow covered mountains all while mixing drinks. It's yet another way the cheeky vodka maker has a bit of fun while, at the same time, gaining some publicity. For the event, 42 bartenders from around the world battled it out. Winners will be named September 16 at the Cocktail World Cup Finals.
Perhaps taking a lead from the Levi's Denim Monsters, French marketing firm TriBeCa, to promote the opening of a flagship LEE store, developed a street campaign for LEE jeans in which the jeans were placed over parking meters and hung from wires above the streets while manholes were painted with "LEE," banners were hung in metropolitan areas and bar coded stickers were handed out as coupons for use at retail locations. More street scene images here.
- Davis Freeberg sends us this long form commercial for TiVo called Blue Moon which is a 50's-style video explaining an important scentific discovery that turns out to be, yes, a TiVo.
- While we really like this new campaign for Florida's Commerce Bank which, in the TV spot, asks "When did you stop thinking you were a magician?" and other kid-related things along with images of kids that change to adults at the end of the commercial, there seems to be a missing transition between the innocence of dreaming in kidhood and Commerce Bank's assertion you can keep dreaming in adulthood if you bank with them. The work was created by Hispanic agency, The Lab thelabideas.com
- Put your Hispanic marketing caps on because the demographic segment is growing eight times faster than other other groups and will, this year, match the purchasing power of African-Americans spending over &800 billion.
- Arthur Schiff, the man behind the classic Ginsu Knife commercials as well as many other informercials died earlier this week at the age of 66.
- Debuting next week during the Come Out & Play festival in New York this month will be "kill them with kindness" game called Cruel 2 B Kind. The game assigns players one weapon and one weakness which consist of random acts of kindness which are to be delivered to other players who could be anyone on the street in the game zone.
- Maverick Media has created another Windows Live Messenger video, called Bottle, that points out the dangers of using old technology to deliver office messages.
- South African singer Verity is hoping record her album by pre-selling 5,000 CDs through a project called the Lucky Packet Project to finance the cost of recording the album. About ten percent of the revenue will go to the South African charity People Opposing Women's Abuse.
- OK, this Great Escape video for the PSP game Dark Mirror is just weird but it definitely reminds one to be sure which bed they slip into the night before.
- T-list is taking social media physical by selling t-shirts on which people can place thisr top five lists of bands, movies, places or any other list one might find on MySpace or any other social media site.
- Getting even closer to the day ads will be affixed to the back of church pews, the Boy Souts of America are now accepting brand sponsorship of its Scout Badges.
- While you may have heard of this stunt already, here's the video of UK artist Bansky "punking" Paris Hilton's new CD by buying copies, altering the cover sleeve's content and replacing her CD with an audio remox of her favorite and inane comments.
- A&T is hyping its online entertainment site Blue Room by airing, on September 10, footage from the Conde Nast Fashon Rocks pre-party featuring Elton John performing highlights from the songs on his upcoming The Captain and the Kid album.
No idea what this is promoting but it has to be something since no one wold normally paint themselves orange and green and roam the street smiling into the cameras. And can you say waist to hip ratio? Damn. See another here.