Waging War Hurts the Wagers, Says Peace Coalition

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The Global Coalition for Peace wraps its convictions around telephone poles and street lamps with "What Goes Around Comes Around."

Each piece features soldiers whose weapons stretch so far around the medium that the barrels ultimately aim back at the bearers.

"Stop the Iraq War," the prints proclaim. NICE.

by Angela Natividad    May-18-09    
Topic: Cause, Good, Guerilla, Outdoor, Poster



Luggage-Confined Woman Brings Sex Traffic to Top of Mind

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Probably one of the scariest things about human trafficking is that it's kinda like objectification brought to the lowest common denominator: you're not just eyeballing someone like a slab of meat; you're actually treating the person like an item on which you can impose your will.

Bringing this idea to stark relief, the German arm of Amnesty International celebrated the 60th anniversary of human rights in 2008 with "Frau im Koffer" ("Woman in Suitcase"), a guerrilla effort where a live contortionist was squeezed into a transparent suitcase and tossed onto a conveyor belt in baggage claim.

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by Angela Natividad    May-11-09    
Topic: Cause, Good, Guerilla, Strange



Bouncy Balls, Ypulse Mashup, Top SocMedia Brands

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- Magnetic poetry a la Twitter.

- TV ads buoy Hulu.

- Mobile e-commerce barcode thing.

- Plugging value matters. Especially now.

- Thanks to a simple enough idea floated by this guy right here, El Pollo Loco decides to accept the KFC-Oprah coupon. (Okay, only on Mother's day. Still: coup, baby, COUP!)

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by Angela Natividad    May- 8-09    
Topic: Brands, Campaigns, Guerilla, Online, Social



No, It's Not Mime Disease, It's Brand Interaction.

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At Piccadilly Circus in London, McDonald's has a dynamic billboard that stimulates both engagement and viral behaviour.

Playing on the irresistible human desire to pretend to interact with stuff that isn't really there, the billboard randomly flashes things like umbrellas, bouncing soccer balls, dumbbells and thought bubbles -- all waiting for some eager pedestrian to position his head and/or arms in just the right spot so some content-starved intrigue-seeker can snap a shot for mom and dad at home.

Orchestrated by Leo Burnett. See vid.

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by Angela Natividad    May- 6-09    
Topic: Brands, Campaigns, Guerilla, Outdoor



It Was Like Woodstock, But Rated PG.

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Half of Adrants is Asian, which means we were irreparably traumatized by karaoke from an early age. But there's a contagious warmth to this effort by T-Mobile -- which can only be described as the Ultimate Karaoke Gangbang.

The mobile/communications firm projected the lyrics to the Beatles' Hey Jude over a billboard, then passed mics out to people on Trafalgar Square. It's neat to watch the faces: people look earnest, but uncertain, and over time they just kinda lose themselves in the na-na-nas and the feel-good Hey Jude-in'.

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by Angela Natividad    May- 4-09    
Topic: Brands, Campaigns, Good, Guerilla, Social



Tweets on Rich Media, Meaty Love Messages, Jobs on the Wire

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- Finish the sentence: "Without advertising..." (LOL at "I'd have a savings account.")

- French agency Pourquoi tu cours (trans: "Why are you running?") is selling itself -- and its services -- via eBay and Facebook. The founder claims bids have exceeded 2,010 euros.

- Following fast in the footsteps of Volvo and Land Rover, Universal Studios will start incorporating live tweets in its rich media ads for certain films. Expect to see them in late June.

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by Angela Natividad    Apr-30-09    
Topic: Agencies, Brands, Campaigns, Guerilla, Online, Packaging, Social



ABSOLUT World Replaces Currency with Kindness

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Imagine buying movie tickets with kisses instead of cash, or repaying your local streetside violinist with embraces and not cold change.

ABSOLUT Vodka builds upon its "In an ABSOLUT World" campaign with "Kindness as Currency," a soul-warming snapshot of a parallel universe where human contact is the end, not merely the means.

The charming piece is a jarring departure from past "ABSOLUT World" efforts that depicted Times Square slathered in costly art, or everyone alive winning the lotto.

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by Angela Natividad    Apr-29-09    
Topic: Brands, Campaigns, Good, Guerilla, Video



Samsung Unleashes Spore on Streets of Austria

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Samsung is doing something weird in Austria. And it has to do with its LED TVs and the online game Spore. They've taken to the streets with the Spore creature posing with people and leading them in a little dance.

Enjoy all the street action here.

by Steve Hall    Apr-27-09    
Topic: Guerilla



You Can Never Have Enough White Space.

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ANIMAL New York's Bucky Turco and crew decided to take back some of the space taken over by NPA, a wild posting kinda firm. (Pics and full story of the day's whitewashing activites here.) NYC's Department of Building Sign Enforcement has laws against ads on certain spaces, but according to the notice left by the group, NPA and building owners don't seem to be following those laws. Artists then came in and made things all perty. [ Post-jump ]

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by Bill Green    Apr-27-09    




Peugeot's Nearly Nude Scarf Party!

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Who wants new car feature esoteric metaphor? I DO, I DO! So the nudeless were hired to go out and prance around in London to show how their blue scarves are representative of the effect you get with the new Peugeot 308 Coupe Cabriolet: "The innovative Neck Airwave Heating System diffuses warm air through the head rests, protecting the head and neck from the cold." Get all that? It keeps you compfy like a scarf--on a summer day. Watch the nearly nude in action here and on nudeinascarf.com. (Although click that image for the best part, the model in the front row probably on Twitter: "Fuck sake. On another promotion shoot. Headed to the tube to dance now.") Um, and what is the use of that CHIPS soundtrack?
by Bill Green    Apr-23-09    
Topic: Guerilla, Specialty










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