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To generate buzz for Netherlands-based S&M rag Massad, agency New Message enlisted dour-faced porn star Sofia Valentine to wander fetish parties and brand ass, The Story of O-style.
The so-called "spankvertising whip" -- an apt expression if I ever heard one -- looks suspiciously like a cricket bat but leaves pert white derrieres branded with "Massad, the SM Magazine."
Short and to the point. Sort of like pain. See it in action.
If you arrived at work in the morning to find your computer monitor scribbled all over with crayon would you:
A.) Call HR and tell them Alev Biuky has gone insane and is roaming the hallways of random ad agencies at night?
B.) Call IT and tell them Photoshop had an orgasm last night and left the remains all over the screen?
C.) Call maintenance and tell them some kind of technicolor worm crawled all over your monitor?
D.) Bring your kid to work cuz, ya know, the crayon's not really on your computer, it's on an acetate created to promote Bring Your Kids to Work Day. At BBDO New York?
On January 15 at 11AM, a flashmob-style dance broke out in Liverpool station courtesy of T-Mobile. The point of the stunt? To illustrate the fact some things in life are worth sharing and T-mobile can help with that sharing. Simple enough. The work comes from Saatchi $ Saatchi.
And yes, before you jump all over Saatchi, they know the flashmob things has been done before.
More specifically, it wants its couches and desks and bedroom sets and carpets and oblong dishware inside the White House. (See concept design for the Oval Office, which doesn't so much say "President" as it does "patriotic single mom with puppy and kindergartener.")
And by adopting the "Change" message that worked so well for Obama, it hopes you'll help achieve its goal. Witness and wince while it slathers Washington, DC's Union Station with bright yellow propaganda:
o "The time for domestic reform is NOW!" (At left.)
o "Fiscally responsible home furnishings FOR ALL!"
o "Change Begins AT HOME!"
In an all out effort to accost, uh, make the public aware of its new logo and celebrate the "next generation's" apparent positive outlook for the coming year, Pepsi has unleashed itself upon Times Square with a week-long promotional extravaganza.
This past weekend, Pepsi, with street teams and a Times Square billboard takeover, featured its new Refresh Everything message of hope, optimism and a world made perfect through the rose colored glasses of advertising. A new television commercial, Wordplay, also made its debut.
Instead of sending over a typical holiday card, Mortar went the extra mile and sent us a Holiday Recession Kit.
It is amazingly practical.
Tools for survival include Top Ramen ("It got you through college, it'll get you through this"), a Magic 8-Ball, a Spork ("Perfect for Top Ramen, or digging your way out of prison. Or defending yourself in prison"), matches, edible packing material, and a wee bottle of VooDoo Spiced Rum, which is pretty self-explanatory.
All it's missing is a single cigarette and some rope.
One Adrants reader loves Guerrilla marketing so much, he made a four and a half minute video highlighting the year's best stunt marketing. From 13th street to that animated porn thing to Samsung's optical illusions to Nike basketball stunts to empty baby strollers to the Madrid City Council save energy stunts to Wassup to the iPhone blendertec thing to many others.
To prove how far it's willing to go to help you save, FirstBank encourages holiday spendthrifts to snap digital photos of its ads -- and repurpose them as presents.
The idea's a lot funnier than it sounds. At left is an outdoor ad with a generic piece of art, which you can photograph, frame and pass on to unwitting (or undeserving) family members.
Other cheapskate gifts include a star adoption certificate (which we're actually thinking of using) and a homemade jam label.
If serendipity brought you to Croatia's Zagreb Zoo last week, you could've seen lions! and tigers! and bears! ... and hipsters!
Agency Bruketa & Zinic parked "fashion beasts" in a cage to showcase Puma Sport's 2009 collection. And they didn't just stand around, either; sometimes they sang. These efforts, so different from the usual dolphins-catching-fish or monkeys-throwing-poo, were rewarded with heavy gawkage.
We've seen people trapped in cages or store windows before, typically for more sobering reasons: to combat human trafficking, or fight for pigs' rights, or promote the objectively unloveable Dodge Magnum. In any case, we thought the fashion beast thing was a neat way to captivate both parents and kids -- which aren't typically receptive to noisy marketing messages during family time.
- Pepsi blocks other non-alcoholic beverages from entire first half (!!!) of next year's Super Bowl. And Halftime! Now that's just gluttonous.
- To promote its Scott Shop Towels ("like paper towels but way tougher," the PR folk explained), Kimberly Clark goes on safari for grills gone wild!.
- Bill Green lends valuable insight on how to gain a near-instant boost in Twitter followers.
- Evil Dead -- the Musical.
- If the Peanuts crew were an ad agency, Lucy would be the obnoxiously bitchy, but refreshingly honest, Christmas party organizer. And Linus would be an AD. (The security blanket should've been the tip-off.)
- Powder Blue trailer strips Jessica Biel down to her bare minerals. Eat your heart out, Natalie Portman! (Neither link is SFW.)
- Burger King's King loses wallet.