Samsung Unleashes Spore on Streets of Austria

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Samsung is doing something weird in Austria. And it has to do with its LED TVs and the online game Spore. They've taken to the streets with the Spore creature posing with people and leading them in a little dance.

Enjoy all the street action here.

by Steve Hall    Apr-27-09    
Topic: Guerilla



You Can Never Have Enough White Space.

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ANIMAL New York's Bucky Turco and crew decided to take back some of the space taken over by NPA, a wild posting kinda firm. (Pics and full story of the day's whitewashing activites here.) NYC's Department of Building Sign Enforcement has laws against ads on certain spaces, but according to the notice left by the group, NPA and building owners don't seem to be following those laws. Artists then came in and made things all perty. [ Post-jump ]

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by Bill Green    Apr-27-09    




Peugeot's Nearly Nude Scarf Party!

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Who wants new car feature esoteric metaphor? I DO, I DO! So the nudeless were hired to go out and prance around in London to show how their blue scarves are representative of the effect you get with the new Peugeot 308 Coupe Cabriolet: "The innovative Neck Airwave Heating System diffuses warm air through the head rests, protecting the head and neck from the cold." Get all that? It keeps you compfy like a scarf--on a summer day. Watch the nearly nude in action here and on nudeinascarf.com. (Although click that image for the best part, the model in the front row probably on Twitter: "Fuck sake. On another promotion shoot. Headed to the tube to dance now.") Um, and what is the use of that CHIPS soundtrack?
by Bill Green    Apr-23-09    
Topic: Guerilla, Specialty



I'm a Little Short, Can You Spot Me a Hug?

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In an Absolute world, we wouldn't need money. At least in London with this latest promotion where Absolute exchanged hugs for real stuff. (Clip post-jump, Twitter here.) Not sure it would fly here, maybe though:

"Hello? Yes, this is he. Yes, I know. Two months late. No, yeah, we were going to send a check out soon as we can. Yeah, I understand. Looks bad on our credit history, yep. Collections? Whoa, hang on for a sec... sorry, had to check with my wife. You guys take hugs? You do? OH, but not over the phone. Gotcha. Yeah, makes sense. So then, guess smiles are out. HEY. What about jokes. You take jokes? You do? Awesome. Okay, two bill collectors walk into a bar."

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by Bill Green    Apr-22-09    




Shark Attack in Britain Claims Sidewalks.

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For, like, two hours. CURB and SEA LIFE London Aquarium went around spraying through stencils with salt water to temporarily promote their recent facility refurbishment. Great way to get attention without destroying the environment, innit? *Ponders as only I do* Like futbol in England needs promoting, but I was thinking, maybe another all-natural use for the stencils involves one with an EPL logo and a pack of very drunk hooligans in select locations. What. It washes off. Eventually.

*cue angry EPL representative emailing Steve and Adrants about disgusting brand association*

by Bill Green    Apr-22-09    
Topic: Guerilla



Ergonomically Pleasing Furniture Descends on Volatile Ville

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For all that la vie en rose talk, the Upright Citizens of Paris aren't exactly known for their social placidity -- particularly now that the global crise has made everyone tenser than usual.

So it's understandable that when giant packages start parachuting out of the sky at dusk, Parisians react with a degree of trepidation. No worries, though: these aren't malevolent gifts of nerve gas. It's furniture, courtesy of those benign Swedes at IKEA.

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by Angela Natividad    Apr-16-09    
Topic: Brands, Guerilla



Here's a Clever Way to Never Be Tapped to Pitch Again.

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Look ironic, stingy and unprofessional -- all at the same time!

Just shuffle one of Coffee Company's slidevertisements into your next PPT. It won't be soon forgotten -- and you'll be especially salient next time Le Patron does the Pink Slip Reckoning Dance.

Work by THEY/Amsterdam.

by Angela Natividad    Apr-10-09    
Topic: Brands, Guerilla



Horse Armada Precedes Launch of Lancia Delta

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To promote the debut of the new Lancia Delta, 200 horses appeared in the city of Amsterdam. It's formidable to witness, and still more impressive is the sight of all those somber-looking Amsterdammers, taking pictures the way kids take exams.

Three Lancia Deltas were hidden within the cavalry and ultimately revealead on the RAI Square, where the Netherlands' biggest car event happens every year.

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by Angela Natividad    Apr-10-09    
Topic: Brands, Events, Good, Guerilla, Promotions



Heineken Lady Cider, Visa Superfreaks, Edible Business Cards

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- Amsterdam's Pink & Poodle takes women on for Heineken cider brand Jillz.

- Sayonara to Enfatico (and about bloody time).

- LA Times positions Southland ad as news story. (Via).

- D*Face gives The Queen a facelift.

- Seeking greener pastures on the down-low? One headhunter's business card is edible.

- One prepaid mobile's bailout plan.

- Reason #4320984309384 why we can't visit mom and dad after Cannes.

- Visa Debit does Superfreak. We don't know why, but Morgan Freeman doesn't sound sold either.



FirstBank Scrimps. Like You.

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To show how it's all home-grown and waste-free, FirstBank blew its ad wad on a poster tied to the end of a wee biplane. The creative reads, "This is the closest thing we have to a private jet."

"They're not into extravagances," explained CD Jonathan Schoenberg of TDA Advertising & Design. "They haven't taken any bailout money. And they're doing great."

That's about as charming as gingham. Other witty low-budget efforts have included this ski mask thing and this reusable holiday ad thing.

by Angela Natividad    Apr- 9-09    
Topic: Brands, Campaigns, Guerilla, Outdoor








Stanton Optical


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