HBO Uses Google Maps to Plot 'The Sporanos' Series Events

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For its client, HBO, New York-based Deep Focus is using Google Maps on The Sopranos website to map locations of fictitious events that have occurred during the series to help viewers get ready for the show's March debut.

by Steve Hall    Feb-16-06    
Topic: Good, Guerilla, Online



Playboy Pulls 'Upskirt' Trick With Promotional Mirrors

Creative Criminal, a blog based in India, reports Playboy has installed branded floor mirrors at the entrances of malls, movie theaters and stores and warns women might want to be careful walking past said mirrors. Or a certain "upskirt" crowd, this'll certainly get attention.

by Steve Hall    Feb-16-06    
Topic: Guerilla, Point of Purchase, Promotions



Dutch 'Glamour' Promotes Spring Fashion Issue With Stiletto Run

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To promote Glamour's first spring fashion issue in the Netherlands, BSUR Concepting has developed what is sure to be an extremely funny event; the Glamour Stiletto Run. The event, part of a broader campaign which includes television, print, online, viral and buzz, will take place March 9 in an Amsterdam shopping district where women will race 75 meters in high heels. BSUR plans to take over the as yet undetermined shopping spot for an hour and award the winner with 10,000 Euros. Now that's a promotion to be seen. You can view the promotional site and commercial here.

by Steve Hall    Feb-15-06    
Topic: Good, Guerilla, Magazine



Fountains Across Europe Adorned With Schweppes Bottles

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Duval Guillaume Antwerp has created an ambient (cool word for out of home) campaign that will transform fountains across European countries into Schweppes bottles illustrating the product's sparkling effervescence. Though we're not sure we'd like to enjoy beautiful fountains across Europe adorned as Schweppes bottles, we will say this is most certainly a show stopper in terms of garnering notice for the product.

by Steve Hall    Feb-13-06    
Topic: Best, Guerilla, Outdoor



'Black' Launched WIth Microsite Game And Stealth-Like Tactics

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To promote the new, first person shooter EA game, Black, Freestyle has launched My Black Valentine. Stereotypical connotations of the word "black" and "shoot" aside, the microsite helps those who are without love during Valentine's day get their anger out by shooting things. It's simple enough, fun for a few minutes and you can send it to a friend which, by current definition, makes it a viral. At least that's what Freestyle says.

more »

by Steve Hall    Feb-10-06    
Topic: Games, Guerilla, Online, Opinion, Viral



Levi's 'Denim Monsters' Come to Life

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Back in June 2005, we wrote about a Levi's promotion which placed "Denim Monster" artistic structures in San Francisco's Union Square. At the time, they were, apparently, static structures that didn't move. Now, it seems, a video has surfaced showing these "Denim Monsters" now move about causing double-takes as the creature walks down the sidewalk. We don't know if this is a recent development ot not but we like it a lot.

by Steve Hall    Feb-10-06    
Topic: Good, Guerilla, Outdoor, Strange



Nvidia Caught Hiring Forum Shills

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Boing Boing links to a story on the Consumerist that digs into graphic chip manufacturer Nvidia having possibly hired a group of people through Arbuthnot Entertainment Group to visit Internet forums, build up trust and then use that trust to shill Nvidia products. The Consumerist has attempted several times to speak with Nvidia Public Relations Director Derek Perez to obtain confirmation but has not had its calls returned.

While there may be nothing wrong with unleashing a torrent of paid shills to promote a brand online, doing so without disclosing that fact is likely to backfire and hurt Nvidia more then it every could have possibly helped. Bad move. Wake up. Smell the honesty.

by Steve Hall    Feb- 6-06    
Topic: Guerilla, Online, Worst



Kinko's Highlights the Sidewalk

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While brilliance is something we don't see very often in advertising let alone in any industry, thank God creativity still exists somewhere. Ad Blather points out a BBDO New York-created campaign for Kinko's which places an oversized highlighter at the end of a line yellow line drawn on a roadside curb. We like.

by Steve Hall    Feb- 3-06    
Topic: Good, Guerilla, Outdoor



Snowmen Carry Message For Bank's Environmental Car Loan

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In a clever marketing effort and to encourage Swedish environmental awareness and to introduce a new loan option from financial institution SEB which promotes the purchase of environmental cars eight Scandinavian snowmen have been built in Stockholm to carry the message. The snowmen are the work of Lowe Brindfors which appears to be too busy doing client work to create their own website.

by Steve Hall    Jan-31-06    
Topic: Good, Guerilla, Outdoor



Controversy Surrounds New Zealand 'Big Day Out' Helicopter Stunt

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Apparently, there's some controversy surrounding a promotion DDB New Zealand did on January 20 during a musical festival called Big Day Out, at which, according to information we can gather, the agency chartered a helicopter, flew around with a guy hanging off it until, well, he fell off. No one at DDB is talking and we've been informed the employees have been instructed not to speak with anyone about the event. We were forwarded what we were told is a taped phone conversation between, allegedly, someone at DDB and a representative of New Zealand's Civil Aviation Authority during which the CAA representative tells the person at DDB it is illegal not to report an aviation accident which, apparently, DDB failed to do.

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by Steve Hall    Jan-31-06    
Topic: Events, Guerilla










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