Greenpeace Scales Jesus, Hangs Ad banner

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Here's an inventive stunt for Greenpeace Billboardom points out whereby a large banner with the copy, "The future of the planet is in your hands. What would Jesus do?" is hung over a large statue of Jesus (the Cristo Redentor, in Rio) by a team of climbers.

by Steve Hall    Mar-23-06    
Topic: Guerilla, Outdoor



Giant Chair Used to Sell Disney Classic DVD Series

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It's the over sized furniture strategy again. this time Disney is trying to make parents feel like kids again so they'll buy the company's Classic DVD series.

by Steve Hall    Mar-22-06    
Topic: Good, Guerilla, Point of Purchase



Sink Stickers Create Awareness of World Water Day

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In another effort (Spanish effort here) to call attention to World Water Day, Duval Guillaume, working for Green Belgium, has created a campaign which, today, will affix stickers to the drains of bathroom sinks in Mexican and Belgian cinemas, pubs, restaurants, universities, transit stations and anywhere else there's a sink. The message say, "It takes you one second to get drinking water. He has to walk 20 miles."

Why are there no U.S.-based efforts for this cause? Do we even know it's World Water Day today?

UPDATE: In comments, Keith says Starbucks is doing something.

by Steve Hall    Mar-22-06    
Topic: Good, Guerilla



VW Toureg Greets Visitors At Universal Studios Ride

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As part of a marketing agreement with Universal Studios, The VW Touareg is making an appearance at the Universal Orlando theme park. Volkswagen has tied itself to the "Revenge of the Mummy" ride at Universal Studios' Hollywood and Universal Orlando theme parks. A Volkswagen Touareg wrapped in mummy-like cloth greets visitors to the attraction which immerses riders in the world of Imhotep and his mummy companions.

by Steve Hall    Mar-22-06    
Topic: Guerilla, Sponsorship



Sewer Straws Call Attention to World Water Day

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Calling attention to World Water Day, Intermon Oxfam placed king size straws in the the manholes of Madrid, Barcelona and Zaragoza with the message "would you drink from this water? Thousand of people haven't got other choice." The work was done by CP Proximity Live Spain. See more images here.

by Steve Hall    Mar-22-06    
Topic: Good, Guerilla



Oranges on Trashcan Promote Godfather Game

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Writing on his Coffee & Manipulation blog, Victor tells us about a promotion he saw on his way to work in San Francisco today. As he emerged from a transit terminal, he saw a collection of oranges atop a trash can with the stickers affixed to them which read "Godfather321.com." The URL turns out to be an Electronic Arts site promoting its new Godfather-themed game featuring Marlon Brando. Victor notes the significance of the orange lies in its representation of death in the Godfather movies.

by Steve Hall    Mar-21-06    
Topic: Guerilla, Online, Outdoor, Promotions



Windshield Sticker Convinces Drivers Not to Speed

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While we don't know where, geographically, these windshield stickers were placed, we're quite sure most local PTA's would take issue with it. However, the message is powerful and clear. This poster is exactly what one could be looking at if speeding through a child-filled school zone. It certainly delivers the message.

by Steve Hall    Mar-20-06    
Topic: Creative Commentary, Good, Guerilla, Outdoor, Poster



Adidas Opens Pop Up Store in Chinatown

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Following the pop up store trend, Adidas has launched one hidden away in New York City's Chinatown. The premise behind many of these stores is to appear to be special finds that can be spread by word on mouth rather than stores that are promoted with traditional advertising. It's one natural trend as many people become immune to typical hammer to the head advertising tactics.

by Steve Hall    Mar-20-06    
Topic: Good, Guerilla, Trends and Culture



Women Caged In Glass Demonstrate Adidas-Wear

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Who know what the right term for this stuff is anymore: ambient, experiential, transient, guerrilla, whatever. Anyway, flickr user cdfio snapped this shot of a bunch of women each encased in their own glass cube doing stretching exercises while wearinf Adidas-wear.

by Steve Hall    Mar-19-06    
Topic: Good, Guerilla



The King Frolics With Spring Break Hotties

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There's really not all that much to say about The King making an appearance during Spring Break other that to point you to the images and let you enjoy the tantalizingly, curvaceous sights.

by Steve Hall    Mar-19-06    
Topic: Brands, Guerilla










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