Eyewear Retailer Takes Advantage of Superman

superman_eyewear.jpg

Here's an interesting ad installation for laser eye surgery clinic in Ecuador. It seems this poor Superman forgot to visit the clinic.

by Steve Hall    Mar-27-06    
Topic: Good, Guerilla, Outdoor



Nike Takes to Street With Sneakers And Soccer Ball

soccer_sneakers.jpg

There's good guerrilla marketing and then there's brilliant guerrilla marketing. This recent work from JWT Mexico for Nike is the latter. The agency built three vehicles. Two in the shape of a pair of Nike sneakers and one the shape of a soccer (football) ball. They then drove the two sneaker mobiles behind the soccer ball mobile as if a soccer player were running after the ball. Definitely a head turner. And they didn't even have to resort to sex. See more images here.

by Steve Hall    Mar-24-06    
Topic: Good, Guerilla



MSN Music Teams With House of Blues For Branded Experience

msn_music_house_blues.jpg

In an effort to lend some cool factor to MSN Music, The Wexley School for Girls and General Public have, in partnership with the House of Blues, created a branded experience for venue's MSN Music Nights. Elements include a special drink, temp tattoos, drink glasses, projections, in-house tv films, branded instrument installations, bathroom mirror stencils, t-shirts, bar shirts, collectible download cards, posters and silk screened drum heads. The work looks great and appears to blend nicely with the House of Blues decor. See two more images here and here and a video here.

by Steve Hall    Mar-24-06    
Topic: Brands, Good, Guerilla, Point of Purchase, Poster, Specialty



Greenpeace Scales Jesus, Hangs Ad banner

greenpeace_outdoor.jpg

Here's an inventive stunt for Greenpeace Billboardom points out whereby a large banner with the copy, "The future of the planet is in your hands. What would Jesus do?" is hung over a large statue of Jesus (the Cristo Redentor, in Rio) by a team of climbers.

by Steve Hall    Mar-23-06    
Topic: Guerilla, Outdoor



Giant Chair Used to Sell Disney Classic DVD Series

disney_chair_dvd.jpg

It's the over sized furniture strategy again. this time Disney is trying to make parents feel like kids again so they'll buy the company's Classic DVD series.

by Steve Hall    Mar-22-06    
Topic: Good, Guerilla, Point of Purchase



Sink Stickers Create Awareness of World Water Day

world_water_day_sink.jpg

In another effort (Spanish effort here) to call attention to World Water Day, Duval Guillaume, working for Green Belgium, has created a campaign which, today, will affix stickers to the drains of bathroom sinks in Mexican and Belgian cinemas, pubs, restaurants, universities, transit stations and anywhere else there's a sink. The message say, "It takes you one second to get drinking water. He has to walk 20 miles."

Why are there no U.S.-based efforts for this cause? Do we even know it's World Water Day today?

UPDATE: In comments, Keith says Starbucks is doing something.

by Steve Hall    Mar-22-06    
Topic: Good, Guerilla



VW Toureg Greets Visitors At Universal Studios Ride

16_big_vw-touareg-big.jpg

As part of a marketing agreement with Universal Studios, The VW Touareg is making an appearance at the Universal Orlando theme park. Volkswagen has tied itself to the "Revenge of the Mummy" ride at Universal Studios' Hollywood and Universal Orlando theme parks. A Volkswagen Touareg wrapped in mummy-like cloth greets visitors to the attraction which immerses riders in the world of Imhotep and his mummy companions.

by Steve Hall    Mar-22-06    
Topic: Guerilla, Sponsorship



Sewer Straws Call Attention to World Water Day

world_water_sewer.jpg

Calling attention to World Water Day, Intermon Oxfam placed king size straws in the the manholes of Madrid, Barcelona and Zaragoza with the message "would you drink from this water? Thousand of people haven't got other choice." The work was done by CP Proximity Live Spain. See more images here.

by Steve Hall    Mar-22-06    
Topic: Good, Guerilla



Oranges on Trashcan Promote Godfather Game

oranges.gif

Writing on his Coffee & Manipulation blog, Victor tells us about a promotion he saw on his way to work in San Francisco today. As he emerged from a transit terminal, he saw a collection of oranges atop a trash can with the stickers affixed to them which read "Godfather321.com." The URL turns out to be an Electronic Arts site promoting its new Godfather-themed game featuring Marlon Brando. Victor notes the significance of the orange lies in its representation of death in the Godfather movies.

by Steve Hall    Mar-21-06    
Topic: Guerilla, Online, Outdoor, Promotions



Windshield Sticker Convinces Drivers Not to Speed

windshiled_poster.jpg

While we don't know where, geographically, these windshield stickers were placed, we're quite sure most local PTA's would take issue with it. However, the message is powerful and clear. This poster is exactly what one could be looking at if speeding through a child-filled school zone. It certainly delivers the message.

by Steve Hall    Mar-20-06    
Topic: Creative Commentary, Good, Guerilla, Outdoor, Poster










Featured FREE Resource: