If you don't attend Canada's first-ever Ad Week, you'll top off your creative career hustling gold watches. Or zazzing tourists over three-card monty. Or as one of those silver guys that move really, really slowly.
(Okay, probably not really, but think of the fun you could have snickering at the too-cool creative douchebags that all seem to get their retro glasses and sneakers at the same off-Broadway boutique.)
Positively charming guerrilla and print work by Bos/Toronto and Trevor//Peter Communications.
- Hurtin' for love? Advertise on a stripper's apple bottoms. Dolla make you holla! (Via.)
- BU needs money too.
- Mind your social media Ps and Qs.
- The rumours are true: it snows in Switzerland.
- Ivanka Trump blogs for Brides.com.
- Bogus Nike discount code. Boooo. (Hoooo.)
- Maybe that dam is somebody's house.
- Possibly the best marijuana PSA evar. If you watch it while high on 4/20, the universe will fold in on itself. Also, just for the record, I have ironed my hair while under the influence. It is so, so dangerous.
The economy shake-up means hard times for everybody, but print news weeklies are probably among the heaviest-laden. Few people are willing to wait a day to see news in print; fewer still have the patience for a week, not when they can load Google News and have at it instantaneously.
In a desperate bid at self-preservation, the LA Weekly has launched "LONG LIVE PRINT." Weeklyites invaded the Detour Festival in Downtown LA to wave signs, distribute bookmarks (cringe) and ink the message onto other people's shirts with a printing press (nifty!).
Other media ran on newsstands and in the LA Weekly itself. See the creative in all its grungy glory:
Cool work by Ignited LA
. Painfully valiant though, given that we've never thought much about the LA Weekly
, and now we associate it with the struggle of by-weeklies to remain relevant in an increasingly by-the-Tweet
kind of world.
- The American Cancer Society is hosting a Great American Smokeout today. How liberating. Excuse me while I light up.
- New Anheuser-Busch InBev logo fails to be a turn-on.
- Google is shuttering virtual world Lively, which it launched in July. Guffaw.
- Honeyshed's hurtin' for suitors.
- Clean your free t-shirt with our product. That's confidence.
- Hello Kitty Beaujolais Nouveau -- the bastard child of all things commercial, cavity-inducing and just generally wrong (or right?) with the universe.
- Oh snap, my email just went retro.
- MTV's "Burma Viral," produced by Shilo for Ogilvy & Mather, won a London Int'l Awards Gold Statue for TV/Cinema Animation, and a Silver Shark for Best Int'l Animation at the 46th Annual Kinsale Shark Awards. At left is the somewhat-stunned project writer, Carl Le Blond, clutching the London Gold. Way to goooooo.
- Valleywag watered down, broadened out, folded into Gawker.
- Intel's obnoxious "That guy" is a chick, actually.
- Lego reenacts Star Wars with non-violent games.
- I fucking hate maggots.
- Racing for a hot shower.
- Linda Tripp's mouth-blown, hand-painted ornament store.
- And you thought foreign oil dependence was our problem.
To compel holiday shoppers to try Sierra Mist Cranberry Splash, Creature organized the Re-Gift Rap Battles, which will hit shopping malls in most major cities coast to coast.
Imagine White Elephant, except with a persuasion element: participants grab a wrapped gift -- a nose hair trimmer, ceramic cat, backscratcher -- then rap about it to another contestant. At each event, eight contestants will be sifted through four rounds, after which a winner and the worst holiday gift will be named.
Somewhat more exciting than pulling a sampler afternoon at Costco. Think Jin the Bay Area wonder will come out and play?
- Be a GAMER. Made of steel. Video game school will show you how.
- The US Army is using webcasts by overseas soldiers to bait new recruits. The series is called -- wait for it! -- "Straight from Iraq." Soldiers are ready to take your questions.
- Keep up with Advergirl's social manifesto on how companies are using social media. It's illustrated!
- To remind us all how with-it and un-stodgy it is, Microsoft (I guess?) sends rats skydiving. Sick 'em, PETA.
by Angela Natividad
For season 2 of Mad Men, Torke dressed a passel of perpetual extras up in period costumes, complete with classic cars from the '50s and '60s. Thus coiffed, they wheeled around Lisbon distributing the "Mad Men News."
Not sold. The effort felt more Grease than Mad Ave., minus an Olivia Newton-John knockoff rockin 'the hotpants. If I were on the receiving end of one of those newsletters, I'd be shocked not to find a yearbook in my hand.
Stare with scornful rue too. TDA Advertising & Design out of Boulder, did some guerrilla signage designed to turn streetlights into pneumatic tubes. At first, you're probably going, why posts? But shhhhh, chill. It works in the context of the campaign theme "Mobile banking. Available everywhere."
I kinda got a kick out of this demo for Audio Spotlight,* a technology that enables the user to transmit messages from a set of speakers to your skull. From as far as 20 meters away, the person using the device can target individuals and whisper secrets (and ad messages) only they can hear.
Gawker's Joshua Stein is less amused by the effort. He was totally blindsided by the technology, which targeted him on the streets of New York for a Paranormal State promotion.
Gotta say, it is in fact some creepy shit -- not to mention invasive. But hey, that won't stop Remy Martin from using Audio Spotlight to add an intensely personal element to its billboards in Chicago, LA, NYC and Atlanta.
So watch out. The cognacs will be coming at you from that most sacred of temples: "inside the brain-house," to seize an expression from Joshua.