Flipping on old jokes about front-heavy women, Wonderbra added a yellow safety line behind the one that appears in metro stations.
That's right, Miss Full-Frontal-Since-This-Morning. Get used to stepping a little further back, 'cause you know those boobies are gonna get in the way of the Five line. Reason #4304983098 why it's better to just embrace your surfboard self.
Via the PhotoShelter blog. Agency: Euro RSCG/Singapore.
- The FWA has announced its 2008 Site of the Year judging panel. Some idiot named Steve Hall will be one of the judges.
- Chuck McCarthy has a few ideas for those of us in advertising. Not one to overlook a missed ad opportunity, Chuck thinks branded background images on those distorted login codes would be a great medium, Justin Timberlake's Sexy Back could be turned into Snackin' Back for a cracker brand and energy drink product placement in porn would be hot.
- A dude thinks the back of pennies are a great medium. He was right. After affixing his URL to the back of fifty pennies and distributing them around New York, business boomed.
For the Looking Glass Foundation, which assists adolescents with eating disorders, DDB, Canada launched a PG-rated but poignant awareness campaign in British Columbia.
The "Pencil Marks" PSA features a girl charting her waist-slimming progress with pencil marks on a wall. The agency also distributed broken toothbrushes in baggies that read, "Attempting to purge, Jane B. broke a toothbrush off in her throat and choked."
See, if you're gonna be all pro-Mia, you need to get over your squeamies and use a finger.*
- Jezebel compiled a list of the top 10 female product advertising icons -- and the actresses that could replace them. That Mrs. Butterworth's/Queen Latifah one is hella funny. Now you: go forth and laugh.
- Driverside.com, which sends reminders for auto maintenance and calculates repair estimates in your area, is paying parking tickets off for 100 San Francisco inhabitants. Register at the above link and check back July 25th to see if you're among the scott-free parking violators.
- Gary Busey's objectively bananas, and here's proof. If you're planning to argue, I've got three words for you: stupid, misfortunate placenta.
- Neat water campaigns: submerged-society ones for Australian brand Insight, quiet dreamscape ones for Diesel.
- BooneOakley is behind State Farm's "Experience Peace of Drive" car wash campaign. (Apparently you also get a free massage.) More from the effort: bathing car, car and yoga, car and cucumber, car and candles, car and acupuncture. (Kinda cool. I had a fat friend whose mom made him visit an acupuncturist to induce weight loss. It didn't work, but he kept telling her it did because he found the needles soothing.)
- To jazz up its Wimbledon sponsorship, HSBC commissioned two artists to make photographs out of growing grass. Brings a freakish new angle to "watching grass grow."
- Cleveland-based? Go be a patriot. A green patriot.
- Former CEO Carly Fiorina of Hewlett Packard is among the contenders for VP under McCain. George Parker is hella bummed.
- Hit the honeys where it hurts. Effort by the Association of Women Against Genital Mutilation.
- Stitch up a rosebud. Because where our ladyparts are concerned, we just love ourselves a flower pun. Effort by Amnesty International, variant ad at Copyranter.
Now that you've been primed, here's some reading on female circumcision. (Because while the image of a dirty blade in new panties might make my eyelid twitch, it doesn't really tell the whole story.)
- Eddie Murphy's head traverses the country in search of viewers for his new movie, Meet Dave.
- This...is just gross.
- If you don't want people to make fun of your goofy in-house video, don't send bloggers email attacking them for posting it. That's just dumb.
- Oops. Atlanta agency guy boinks college interns and gets home late for dinner. Accusatory emails ensue.
- Beyond Madison Avenue analyzes the theory of using monkeys in advertising.
- Writing for Animal, Copyranter continues his hatred for the Ketel One campaign and identifies a recent ad as one of the most annoying ads ever created.
Check out the Aquafresh interactive mobile, complete with virtual tooth-brushing games and free teeth cleaning duds.
The only thing that would make it cooler would be if you could step inside a giant mouth and bounce on its big foamy tongue while getting slightly high on a fresh-breath smell.
- On her grandparents' 50th wedding anniversary, a Millennial reflects on how the advancement of technology in the last century have made life different.
- To distract from its increasing irrelevance, the Yellow Pages is engaging in a few guerrilla stunts. Nothing we haven't seen before.
- Draft FCB is a new breed agency with great analytics. It's gonna transform this industry in a modern way -- and that means holistic offerings with a strong Return On Ideas, not to mention rad rock music and awesome whitewash camera tricks. And then we choked on our rapidly-escaping brain cells and died. From George "Fuck Louie, that's some 'Analytics' you've got there!" Parker, via MTLB.
- Some mothers want John McCain to keep their babies out of war. Others are begging him to take theirs. (Via.)
"Dude ... I think the tennis player in that ad just totaled your car with his oversized ball."
"Sucks, man. Wanna play tennis?"
"Sure. But before we go, let's buy proper footwear at K-Swiss."
Orchestrated by TriBeCa for the Roland Garros French Open in Paris. More photos here and here.
Fun facts: Maybe because it's French, TriBeCa calls it "ambush marketing," not "guerrilla marketing," and the goal was to create a "Wahoo Effect."
I'm not really sure what "Wahoo" is ("Yahoo" without the awkward "Yang" association?), but maybe it has something to do with how people open their mouths and make no noise when they see something like, say, a car smashed by a giant tennis ball.
Via the hip cats at in:fluencia.