Adidas Boost Auckland Marathon Runners With Giant Fan


Here's an interesting extension of Adidas' Impossible is Nothing mantra. During the Aukland Marathon at the 17 km mark, runners could choose to run through lane which was outfitted with what was called the adiBOOST, a giant fan that would put a 50 knot wind at their backs insuring the impossibility of finishing the marathon would be nothing to be concerned with. Nice idea.

by Steve Hall    Jan-29-08    
Topic: Events, Good, Guerilla, Outdoor

Onitsuka Tiger Campaign Subtracts Cartoons, Adds Electricity, to Last Year's Idea


Check out the Electric Tiger Land shoe campaign by StrawberryFrog, Amsterdam (print variations 1 and 2).

Here's the accompanying spot.

The pressie tells us the shots are of a giant "city in a sneaker" sculpture for Asics' Ontisuka Tiger.

The sculpture was inspired by Tokyo and has Japanese market signs in the toe, Onitsuka Tiger vending machines in the heel and the Narita airport runway on the the tongue. Versions were also made for Germany, France, the UK, Korea, and Australia.

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by Angela Natividad    Jan-25-08    
Topic: Brands, Campaigns, Good, Guerilla, Packaging

Fashionistas Take to Streets of Hong Kong to Promote Mall


So what do you to to promote yet another shopping mall in a place as big and busy as Hong Kong? You have models dressed in the mall's latest fashions go all guerrilla and lay down on a busy sidewalk and take a nap, have a faux picnic in the middle of a cross walk and play little street games. Created by Leo Burnett Hong Kong for Delay No Mall, the campaign is supposed to exude the non-conformity of the mall by being, well, a bit non conformist in it s approach.

We've got images of the stunts here.

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by Steve Hall    Jan-25-08    
Topic: Good, Guerilla

Cloverfield Sets Potential Audience Members on Apocalyptic Scavenger Hunt


Movie Marketing Madness wrote a really detailed column about the guerrilla campaign for Cloverfield, the New York apocalypse horror film that was seeding images of a headless Statue of Liberty long before it had a name to call its own. (Is that a metaphor for our lives?)

From what we can tell it involves a camera, a party and the end of the world. Naturally, hijinks ensue.

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by Angela Natividad    Jan-17-08    
Topic: Guerilla, Promotions

Government Says Laundromat Users Are Fat


According to the U.S. Department of Health and Human Services, those who do their laundry in a laundromat are obese. That's the message the group seems to be sending with a McCann Erickson-created pro bono guerrilla campaign which has placed tiny t-shirts in dryers throughout New York City. It's all to promote the department's Small Step site on which tips for healthy living are provided. While some might take offense to this, when worn by those who are obese only in certain areas, we think tiny t-shirts are all good.

by Steve Hall    Jan-16-08    
Topic: Guerilla

East London Decapitator May Be Girl-Targeting Killer-in-the-Make


Sometimes an innocent instance of "sticking it to the man" is not just sticking it to the man. It might be sticking it to women. Literally. Blood and all.

Words & Pictures takes a closer look at the activities of the East London Decapitator and observes the lauded ad-manipulator targets women five-to-one.

Considering the female half of Adrants is the Queen's Country right now, that's a ratio that literally hurts our necks.

Read the analysis, if only for the accompanying "DIE, BITCH" comic.

What do you think? Is this all in good fun, or the makings of a carte blanche psycho?

Advertisers Beware: The Decapitator is After Your Little Pretties


On the streets of East London, plastic heads are rolling. Blame the Decapitator, who is mutating ads for his/her own statement-making ends.

That image at left? It once was a cavity-sweet spot for High School Musical 2. And we can't even talk about what happened to that little bee from Bee Movie.

Headless bloody variants of smiling ad protagonists are applied to public posters with wheat paste, wethinks. Wired compares the work to that of New York's Splasher, who was eventually suspected of working under contract for American Apparel.

There's something romantic about street appropriations of ad messages. But marketer-on-marketer violence? That's just bitchy.

by Angela Natividad    Jan- 4-08    
Topic: Guerilla, Outdoor, Poster, Social, Strange, Trends and Culture

Robed Women Trek to Times Square For New Lifetime Series


To promote Carson Kressley's new Lifetime series How to Look Good Naked, 160 women will parade their way to New York's Times Square today via taxi and subway wearing bathrobes while conspicuously carrying their bras in one hand. One assumes, they ladies won't really be naked under their robes. One also wonders what idiot decided to stage this stunt in the middle of winter. With chilly temperatures, 360 320 (all those erect nipples distracted us from our math calculations) erect nipples are likely to knock a building or two down.

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by Steve Hall    Jan- 3-08    
Topic: Good, Guerilla

Next Time, Think Twice Before Taking on a Seven-Foot Beer!


Continuing the current fetish for encasing humans in glass to make some sort of point (child slaves, sex trafficking, cell phones), Lime designed this effort called "Trapped" for DfT Drink Drive. It appeared in Paddington Station and will be touring the UK from the 13th to the 23rd.

As you can see, a giant pint glass is separating this forlorn man from his holiday celebrations. This dramatic symbolism represents how drinking and driving can screw up all your fun and games.

We dig that grimacing old man in the background.

Lime is part of UK-based Leo Burnett Group. Photo provided by ImageWise.

by Angela Natividad    Dec-17-07    
Topic: Cause, Guerilla

Yes, a Giant Google Pin Constitutes as an Outdoor Campaign


To celebrate the debut of Google Transit, which helps commuters plan their itineraries, the Google pin took to the streets of Vancouver, which was the first Canadian city to get the Google Transit treatment.

Grey, Vancouver was responsible for the pinnage. Gawk stupidly, as we did, at this montage.

Any chance of the pin blowing up?

by Angela Natividad    Dec-10-07    
Topic: Guerilla, Outdoor

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