Following the pop up store trend, Adidas has launched one hidden away in New York City's Chinatown. The premise behind many of these stores is to appear to be special finds that can be spread by word on mouth rather than stores that are promoted with traditional advertising. It's one natural trend as many people become immune to typical hammer to the head advertising tactics.
Who know what the right term for this stuff is anymore: ambient, experiential, transient, guerrilla, whatever. Anyway, flickr user cdfio snapped this shot of a bunch of women each encased in their own glass cube doing stretching exercises while wearinf Adidas-wear.
There's really not all that much to say about The King making an appearance during Spring Break other that to point you to the images and let you enjoy the tantalizingly, curvaceous sights.
To promote it spolygamy-themed new show, Big Love, HBO headed down the wedding-theme promotional road placing figurines atop actual wedding cakes in actual bakeries. Now, it's sending out direct mail wedding invitations which point to a website for the Henrickson wedding, Bill Paxton's surname in the series.
In mid-February, we reported BSUR Concepting, to promote the Dutch launch of Glamour, would host the Glamour Stiletto Run, a race during which women wearing heels will run a 75 meter sprint to win 10,000 Euros. Today, that event occurred and you can view it here. If anyone has a less epileptic video of the event, we'd love to see it.
See more images of the event here.
Advertising For Peanuts highlights and ongoing self-promotional campaign, Bang the Streets, for Modernista, the Boston agency that just won a big chunk of Cadillac business. The campaign encourages people to place the agency's trademark red exclamation point, which the agency will send to anyone that requests it, anywhere they like, take a picture of it, send it in and Modernista will highlight it on the Bang the Streets site. Potential Photoshop trickery and defacing public property issues aside, We kinda like this campaign.
To promote AxeFantasy, Lowe Dubai created the Axe Mmmousepad which has a bit of fun playing off the desires of men when in the presence of a short skirt. The mouse pad was placed in Internet cafes across the UAE hoping to reach young men. Once a guy puts his hand up the skirt, he discovers his Axe Fantasy. Precitably, many of the mouse pads where stolen from the cafes, perhaps for a bit of private enjoyment.
Sandeep Fernandes of Lowe Dubai tells us the effort drove over 3000 unique visitors to AxeFantasy and generated 115,000 page views during the month-long launch campaign. We're guessing these are UAE numbers since these sorts of numbers would occur in less than day for a campaign launched in the U.S. or the U.K. All the same, we like the approach. It definitely grabs attention and peaks interest. See additional images of the promotion here.
If you were a guy walking down the street and saw a girl/woman in vertical bed with the a headline over her that read, "Shop at Erawan Bangkok and spend two nights with...," what would you do? What would you think? Would you walk over and ask if you could crawl into the bed for a nooner or would you ask if her boyfriend had just kicked her out? Would you ask her if there was some new public sleeping trend you were missing out on? Girl in Bed Would you wonder why she had that headline over her head and was passing out fliers? Would you ask her how long the crazy ad agency that came up with this asked her to stand there as man-bait? Or, while we seem to doubt it, would you just walk buy and ignore it like you do with all other advertising?
Here's a simple but powerful message from the folks over at the agency whose name sounds like an 80's highschool jiggle-fest movie, Wexley School for Girls. The message was applied to handicap parking spots at schools prior to a prom.
It's All Advertising caught a glimpse of the gigantic foosball table Adidas erected at Venice beach in association with a World Cup promotion. The game is actually playable with giant steering wheels at the end of each rod. The table accompanied an event at which junior soccer games were played on small fields. Not a bad way to grab attention.