Message Gives New Respect For Handicap Parking Spots

drunk_handicap_wexly.jpg

Here's a simple but powerful message from the folks over at the agency whose name sounds like an 80's highschool jiggle-fest movie, Wexley School for Girls. The message was applied to handicap parking spots at schools prior to a prom.

by Steve Hall    Mar- 2-06    
Topic: Good, Guerilla, Outdoor



Giant Foosball Table Attacks Venice Beach

foosball_venice_beach.jpg

It's All Advertising caught a glimpse of the gigantic foosball table Adidas erected at Venice beach in association with a World Cup promotion. The game is actually playable with giant steering wheels at the end of each rod. The table accompanied an event at which junior soccer games were played on small fields. Not a bad way to grab attention.

by Steve Hall    Feb-27-06    
Topic: Good, Guerilla, Outdoor, Promotions



Make A Disgusting Product. Get Publicity, Revel in Revenue

jones_soda.jpg

If you can't get publicity with a great product, create a crappy one and get lots of publicity. This has been Jones Soda's tactic for quite some time. Bt creating flavors such as Brussel Sprout, Broccoli Casserole and Turkey soda, Jones Soda found itself featured on Good Morning America and Jay Leno. Jones Soda Founder Peter Van Stolk thinks he has the key to publicity saying, "I've been in business 10 years and launched 80 flavors, and none of the great-tasting ones ever got on Jay Leno." While it may be stunt marketing, it's paid off handsomely with revenue jumping 18 percent to $24.7 million in the first nine months of 2005. Perhaps Hanes should sell underwear with celebrity skid marks. That's get them on Stern and the likes of Fark in no time.

by Steve Hall    Feb-27-06    
Topic: Brands, Good, Guerilla, Strange



Golden Palace Makes Olympic Closing Ceremony Appearance

golden_palace_olympic_closing.jpg

A Canadian Olympics viewer watching the closing ceremonies on the country's CBC network saw the Golden Palace casino make another Olympic appearance. The first was during a men's curling event. Reportedly, a Golden Palace t-shirt-clad man appeared on stage alongside the Italian Olympic Chairman as he was speaking during the closing ceremony. While it may be tough, it's likely this guy will be edited out by the time the broadcast airs in America. Not that he achieved much as the Golden Palace logo wasn't completely visible during his appearance.

by Steve Hall    Feb-26-06    
Topic: Guerilla, Television



Golden Palace Makes Olympic Appearance

torino_golen_palace.jpg

While we knew it was inevitable we just don't know why it took almost until the end of the Olympics for Golden Palace to unleash one of its streakers upon unsuspecting athletes and attendees. During a break in a curling match between the U.S and Great Britain, a chunky male with a Golden Palace tattoo and a rubber chicken covering his groin ran across the playing area. While the players thought it was funny and laughed, the referee thought differently and tackled the guy.

by Steve Hall    Feb-24-06    
Topic: Guerilla



The Hills Have More Than Just Eyes

hills1.JPG

Whatevs.org gets pitched by Fox Searchlight for its upcoming horror flick, The Hills Have Eyes, with a styrofoam-encased delicacy most, other than horror movie fans, would rather not see. See what's inside here.

by Steve Hall    Feb-24-06    
Topic: Direct, Good, Guerilla, Promotions, Specialty



LA Weekly Campaign Does More Than Skewer Bush

LAW_NPA_ARNY_r01_small.jpg

This campaign for LA Weekly's been running a bit and we've all seen the image of Vampire Bush but we thought we'd pull it together for you and show the other images from the campaign that endeavor to "provoke thought, stir controversy and encourage conversation." The images, which range from global to local, are running in the paper, have been affixed to the paper's sidewalk dispenser and have been wild posted around the city. See four of the images here.

by Steve Hall    Feb-23-06    
Topic: Guerilla, Newspaper, Outdoor, Poster



Agency Vandalizes Own Billboards For Client St. Louis Cardinals

bird_napper.jpg

Like stunt marketing run amok but not really, since, hey, everyone's doing it, St. Louis ageny Schupp Co. - which sounds more like a beer company than an agency - purchased a bunch of billboards for its client, the St. Louis Cardinals, then proceeded to steal the cardinal cut-out portion of the billboard. The agency, following stunt marketing protocol, created a fake MySpace (is there no other?) profile under the name of Bird Napper whose favorite activity is...wait for it...stealing birds from billboards. The profile contained other witticisms such as listing "Celebration" and "The Heat is On" as favorite songs - former pep songs for the Cardinals and for favorite movie, "anything but the last 20 minutes of Fever Pitch" - a nod to the Cardinals losss to the Red Sox in the 2004 World Series.

more »

by Steve Hall    Feb-22-06    
Topic: Guerilla, Outdoor, Weblogs



Curious George Billboard Gets Tagged

curious-worst.jpg

It seems not everyone likes the new Curious George movie and Defamer posits a few angry parents rebelled against this "mindless crap" from Hollywood and decided to add a bit of their own creativity to this billboard. Defamer has a bigger image of the board here.

by Steve Hall    Feb-21-06    
Topic: Guerilla, Outdoor



Park Pisser Pleads For Privy's

toilets2.jpg

Proving there's a cause group for every single topic in the world, The Privy Group, with help from Saatchi & Saatchi has created an outdoor campaign which consists of a life-sized cut out of a guy taking a piss in various parks throughout New York City. Advergirl has the story.

by Steve Hall    Feb-20-06    
Topic: Good, Guerilla, Outdoor








Stanton Optical


Featured FREE Resource: