24 Hits Times Square, Students Hit Road Safety Sign

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- On Tuesday, Toyota sponsored the showing of a 2-minute, 20-second trailer of the upcoming season of Fox TV's action-thriller 24 in New York's Times Square where viewers could hear the audio via one of 5,000 radios given away by street teams clad in CTU uniforms.

- More contextual idiocy. Actually, this one is just plain non-sensical.

- Here's an interesting ambient campaign for road safety which, by placing a wall hanging that stick out from university hallways, students where reminded of the dangers of speeding as they walk right into the thing on the way to class.

- Adidas has launched MLSmashups, a mash up of MLS soccer team players and the "hottest local underground musicians." Yea, we didn't get it either.

- Over in Sydney, they're all excited about the upcoming TV1 Stupid Stupid Man show.

- A new book, BOOM: Marketing to the Ultimate Power Consumer -- the Baby Boomer Woman, by brand strategists Mary Brown and Carol Orsborn, Ph.D., argues that marketers focused on the 18-34 age bracket may be missing the most lucrative demographic: Baby Boomer women who are now age 45-60.

- Former GE CEO Jack Welch and Hill Holliday ad agency founder Jack Connors are putting together a group of local business people to make a bid on the Boston Globe..

by Steve Hall    Oct-25-06    
Topic: Guerilla, Outdoor



The Big Pilot's Watch, Available at a Bus Near You

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So you're commuting, right, reading a magazine and minding your own business, when you look up and - oh, man - realize you seriously dig the look of that bus strap against your wrist. In fact, you want one really, really bad.

Riders in Berlin, Germany get to try IWC's Big Pilot's watch mid-commute because bus straps have been fashioned into samplers by Jung von Matt/Alster. Neat. - Contributed by Angela Natividad

by Angela Natividad    Oct-23-06    
Topic: Good, Guerilla, Outdoor



Magazine's Culture Mixing Campaign Urges Kindness

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Sort of like Warren Beatty who, facing racial tension in the movie Bulworth said, "If we all fucked each other, we'd eventually end up the same color," this campaign for Belgian weekly teen magazine HUMO presents a culture mash-up to deliver the message that culture mixing makes everyone nicer. As CoolzOr comments, the poster portion of this campaign didn't last long as teens an college kids "borrowed" them for the bedroom and dorm room walls. The campaign appeared in HUMO magazine itself and as wild postings next to posters for candidates running in an election that occurred earlier this month. Belgian agency Mortierbrigage created the campaign. Three other posters can be seen here.

by Steve Hall    Oct-20-06    
Topic: Good, Guerilla, Magazine, Outdoor, Poster, Trends and Culture



VW Rock Campaign Gets Parking Ticket

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Adrants reader James Gardner snapped this camera phone shot of a street promotion that's part of the currently running VdubRocks Volkswagen campaign. The vehicle in the picture was outside a guitar store on Boston's Boylston street and guitars were hooked up to the car just as they are in the ads. Noting the bright orange parking ticket on the windshield, the Boston Police Department didn't take too kindly to the promotion blocking the sidewalk.

by Steve Hall    Oct-19-06    
Topic: Brands, Guerilla, Outdoor, Promotions



Billboard Scares Passersby Into Afterlife

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We're all used to people accosting us on the sidewalk to sell us the latest piece of crap but we don't usually expect street-based billboards to shock us into submission.To promote its new show, Afterlife, Britain's itv is scaring the shit out of people with billboard that, well, watch the video and experience it all for yourself. For you widget heads that will comment, "Yawn. So and so did this eons ago," save it. We still like it and think it's very effective in getting notice.

by Steve Hall    Oct-13-06    
Topic: Good, Guerilla, Outdoor, Strange



Invented Word Aims to Aid Mentally Ill

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Coast Medical Care, a Canadian organization that helps the mentally ill with housing, employment and emotional support launched, with help from Grey, a campaign that centers around the invented word, psychosiphobia. The campaign consisted of local newspaper ads, radio, television and a street campaign. The street campaign involved painting the word psychosiphobia on the pavement at a Vancouver intersection that is the dividing line between a business district and a troubled neighborhood rife with homelessness, drugs and prostitution.

more »

by Steve Hall    Oct-13-06    
Topic: Good, Guerilla, Newspaper, Radio



Walking TV Nets Nivea 6,600 Potential New Customers

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A couple years ago, we told you about a technology that mounted TV's on people so they could walk around and sell stuff. Now, everyone's doing it including Nivea who contracted with AdWalkers, trained street walking marketers who wear TV's and hand out stuff, to promote the company's "Nivea Touches New York" Exhibit.

Nivea deployed eight Adwalkers in its first week of operation and four during its second week. The Adwalkers fanned out around Chelsea, Union Square, Gramercy Park, and Herald Square on a Wednesday through Saturday basis. Of the people exposed to the AdWalkers, a total of 6,600 took a virtual tour of the Nivea exhibit and got a printout reminder/invitation to visit the West 19th Street installation.

by Steve Hall    Oct-13-06    
Topic: Good, Guerilla, Tools



Photobooths, Tongues, Giggling Make Ice Cream Hot

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Ariel points us to the oddities of ice cream marketing in Europe. Ice cream company Magnum (and yes, there's all kinds of fun stuff you can read into that name) has set up a kind of photo booth for people (mostly attractive young women, natch) to film themselves eating a big ass Magnum ice cream bars...seductively and teasingly, of course. Sweet. Hmm. Makes Hood look positively church-going.

by Steve Hall    Oct-12-06    
Topic: Good, Guerilla, Online, Strange



Hood Blimp Crashes, Billboards Vandelized, Bank Blings

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- O&M London is using a pressure washer to write ads on dirty sidewalks and the sides of buildings so as to avoid being labeled as an eco-unfriendly graf artist.

- Hood blimp crashes.

- Is it just us or is the combination of former Kiss bassist Gene Simmons and the elizabeth Glaser Pediatrics AIDS Foundation just a tad strange?

- Catherine Zeta Jones gets the boot from T-Mobile.

- Continuing its My Circle campaign, Alltel has "announced" five of its billboards have been vandalized with the word "Don't" over the headline, "Call anyone on any network for free."

more »

by Steve Hall    Sep-27-06    
Topic: Guerilla, Online, Outdoor



Amanda Congdon Video Blogs Her Way Across America For Ford

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Sponsored by the NRDC, the Environmental Countdown and Ford, former Rocketboomer Amanda Congdon is heading across America on a five week road trip in a hybrid vehicle for a project called Amanda Across America. On a blog and in videos, she'll document her trip and meetings she'll have with other bloggers, politicians and environmentalists along the way. Looking like a Loneleygirl15 spoof (intentionally), Amanda kicks off her trip with a video taken in her "Connecticut bedroom" in which she displays exuberant excitement usually reserve for, well, loneleygirl15 videos.

Anyway, Gawker wonders about the whole thing, writing, "Is she really passionate about driving cross-country on some environmentalist-sponsored road trip that landed her in Good magazine? Or is she relatively unemployed and desperate for the world not to forget that she's got a decent rack?" We think the latter but we're not going to say that because she might hang up on us like she did the radio DJ who tried to tell her she was hot.

by Steve Hall    Sep-22-06    
Topic: Guerilla, Online, Sponsorship, Video, Weblogs










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