Hood Blimp Crashes, Billboards Vandelized, Bank Blings

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- O&M London is using a pressure washer to write ads on dirty sidewalks and the sides of buildings so as to avoid being labeled as an eco-unfriendly graf artist.

- Hood blimp crashes.

- Is it just us or is the combination of former Kiss bassist Gene Simmons and the elizabeth Glaser Pediatrics AIDS Foundation just a tad strange?

- Catherine Zeta Jones gets the boot from T-Mobile.

- Continuing its My Circle campaign, Alltel has "announced" five of its billboards have been vandalized with the word "Don't" over the headline, "Call anyone on any network for free."

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by Steve Hall    Sep-27-06    
Topic: Guerilla, Online, Outdoor



Amanda Congdon Video Blogs Her Way Across America For Ford

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Sponsored by the NRDC, the Environmental Countdown and Ford, former Rocketboomer Amanda Congdon is heading across America on a five week road trip in a hybrid vehicle for a project called Amanda Across America. On a blog and in videos, she'll document her trip and meetings she'll have with other bloggers, politicians and environmentalists along the way. Looking like a Loneleygirl15 spoof (intentionally), Amanda kicks off her trip with a video taken in her "Connecticut bedroom" in which she displays exuberant excitement usually reserve for, well, loneleygirl15 videos.

Anyway, Gawker wonders about the whole thing, writing, "Is she really passionate about driving cross-country on some environmentalist-sponsored road trip that landed her in Good magazine? Or is she relatively unemployed and desperate for the world not to forget that she's got a decent rack?" We think the latter but we're not going to say that because she might hang up on us like she did the radio DJ who tried to tell her she was hot.

by Steve Hall    Sep-22-06    
Topic: Guerilla, Online, Sponsorship, Video, Weblogs



Car Parked Atop Tea Cups Shows Important Product Trait

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There's nothing like illustrating the strength of fine china by parking a sports car on top of four tea cups. Huh? Strength of fine china? Is that really a quality a tea cup needs to have? most people drink tea with a tea cup, not park their car on top of it. Oh...wait. This is marketing. I'm sorry. Of course you park a car on top of tea cups when you're Canadian china chain William Ashley and are trying to attract attention to your flagship store during Toronto Film Festival Week. Our bad. Great promotion.

by Steve Hall    Sep-20-06    
Topic: Guerilla



Forgetting to Remove Clothing Tag A Good Thing In Street Campaign

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We've all seen a person at some point who looked like an idiot because they forgot to remove the tag from that new piece of clothing they just bought. It's kind of like the fodd stuck between the teeth thing. Well, with this street campaign for Marshalls, forgetting to remove the tag is exactly why this Chicago street campaign is so interesting. The retailer sent a team out to roam the streets with gigantic price tags affixed to their clothing, making them impossible to miss and drawing attention to the clothing itself. We're told call ins to radio stations were also part of the stunt to further increase awareness. We like. See other images here.

by Steve Hall    Sep-19-06    
Topic: Good, Guerilla



Naked Juice Protests Fake Ingredients

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Michael Shostack has the scoop on last week's launch a Naked Juice campaign which began with a street protest with Kiwi and green shirted women holding signs that read, "Say no to added sugar" and "Down with free radicals." The street stunt was a precursor to an outdoor campaign consisting of billboards, transit posters, wild postings and cab ads. Thirty of the 60 cabs will be fully wrapped with Naked Juice Branding. Unfortunately, there was no actual nudity promoting Naked Juice but what's up with that guy in the bannana suit? Is he hung or what?

by Steve Hall    Sep-18-06    
Topic: Good, Guerilla, Outdoor



Cemetery Offers Better Ways to Visit

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A cometary isn't something one normally would se promoted with an ad campaign but Philadelphia's Laurel Hill Cometary, with help from Red Tettemer, has launched a promotional campaign with the tagline, "The Underground Museum." The campaign includes print, guerilla and outdoor. We especially like the toaster the agency tossed into various ponds and fountains throughout the city which included the copy, "For an easier way to get to Laurel Hill Cemetery, visit theundergoundmuseum.org.

by Steve Hall    Sep-18-06    
Topic: Campaigns, Good, Guerilla



Evian Pops Up, Affleck Pops Up, Hispanics Pop Up

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- Jumping on the pop-up store trend, Sharpe Blackmore Euro RSCG launched the Evian Purity Spa in Toronto's Yorkville. The spa will operate for the month of September then close.

- This has absolutely nothing to do with advertising but you have to see this video of an interview Ben Affleck gave a few years a go with a Montreal-based French Canadian reporter for Jersey Girl during which he never let her off his lap.

- Caffeine Marketing offers up some important tips on requesting links from others sites to build your own site's popularity.

- Mack Simpson who works for Hispanic agency Dieste Harmel wants us to know there's an elephant inside the living room of Madison Avenue. That elephant is th burgeoning Hispanic market which is expected to have $863.1 billion in buying power by 2007 and making up 20 percent of the 20-34 population.

- Mack Simpson has also created a top ten list every young creative should heed. Don't be a dickhead, think twice/speak once and don't play politics are just a few.

by Steve Hall    Sep-12-06    
Topic: Good, Guerilla



'I Fell Down Some Stairs' Abuse Excuse Used In Ambient Campaign

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Abuse seems to be a theme lately. First, it was last week' boxer-themed One Man Fight video for Amnesty International. This week it's ambient (OK, OK, we'll start using that term) placements near the top of Boston T (subway) station stairways that read, "I fell down some stairs" for Endabuse.org.

by Steve Hall    Sep-11-06    
Topic: Good, Guerilla



42Below Held Its Cocktail World Cup

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This past weekend, New Zealand vodka maker 42Below held its its 42Below Cocktail World Cup.which took place in the mountains of Queenstown New Zealand and involved bungee jumping, rafting at 80 MPH and sliding down snow covered mountains all while mixing drinks. It's yet another way the cheeky vodka maker has a bit of fun while, at the same time, gaining some publicity. For the event, 42 bartenders from around the world battled it out. Winners will be named September 16 at the Cocktail World Cup Finals.

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by Steve Hall    Sep- 9-06    
Topic: Good, Guerilla, Promotions



Lee Jeans Take Over Streets of Paris

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Perhaps taking a lead from the Levi's Denim Monsters, French marketing firm TriBeCa, to promote the opening of a flagship LEE store, developed a street campaign for LEE jeans in which the jeans were placed over parking meters and hung from wires above the streets while manholes were painted with "LEE," banners were hung in metropolitan areas and bar coded stickers were handed out as coupons for use at retail locations. More street scene images here.

by Steve Hall    Sep- 7-06    
Topic: Good, Guerilla








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