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We're all used to people accosting us on the sidewalk to sell us the latest piece of crap but we don't usually expect street-based billboards to shock us into submission.To promote its new show, Afterlife, Britain's itv is scaring the shit out of people with billboard that, well, watch the video and experience it all for yourself. For you widget heads that will comment, "Yawn. So and so did this eons ago," save it. We still like it and think it's very effective in getting notice.
Coast Medical Care, a Canadian organization that helps the mentally ill with housing, employment and emotional support launched, with help from Grey, a campaign that centers around the invented word, psychosiphobia. The campaign consisted of local newspaper ads, radio, television and a street campaign. The street campaign involved painting the word psychosiphobia on the pavement at a Vancouver intersection that is the dividing line between a business district and a troubled neighborhood rife with homelessness, drugs and prostitution.
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A couple years ago, we told you about a technology that mounted TV's on people so they could walk around and sell stuff. Now, everyone's doing it including Nivea who contracted with AdWalkers, trained street walking marketers who wear TV's and hand out stuff, to promote the company's "Nivea Touches New York" Exhibit.
Nivea deployed eight Adwalkers in its first week of operation and four during its second week. The Adwalkers fanned out around Chelsea, Union Square, Gramercy Park, and Herald Square on a Wednesday through Saturday basis. Of the people exposed to the AdWalkers, a total of 6,600 took a virtual tour of the Nivea exhibit and got a printout reminder/invitation to visit the West 19th Street installation.
Ariel points us to the oddities of ice cream marketing in Europe. Ice cream company Magnum (and yes, there's all kinds of fun stuff you can read into that name) has set up a kind of photo booth for people (mostly attractive young women, natch) to film themselves eating a big ass Magnum ice cream bars...seductively and teasingly, of course. Sweet. Hmm. Makes Hood look positively church-going.
- O&M London is using a pressure washer to write ads on dirty sidewalks and the sides of buildings so as to avoid being labeled as an eco-unfriendly graf artist.
- Hood blimp crashes.
- Is it just us or is the combination of former Kiss bassist Gene Simmons and the elizabeth Glaser Pediatrics AIDS Foundation just a tad strange?
- Catherine Zeta Jones gets the boot from T-Mobile.
- Continuing its My Circle campaign, Alltel has "announced" five of its billboards have been vandalized with the word "Don't" over the headline, "Call anyone on any network for free."
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Sponsored by the NRDC, the Environmental Countdown and Ford, former Rocketboomer Amanda Congdon is heading across America on a five week road trip in a hybrid vehicle for a project called Amanda Across America. On a blog and in videos, she'll document her trip and meetings she'll have with other bloggers, politicians and environmentalists along the way. Looking like a Loneleygirl15 spoof (intentionally), Amanda kicks off her trip with a video taken in her "Connecticut bedroom" in which she displays exuberant excitement usually reserve for, well, loneleygirl15 videos.
Anyway, Gawker wonders about the whole thing, writing, "Is she really passionate about driving cross-country on some environmentalist-sponsored road trip that landed her in Good magazine? Or is she relatively unemployed and desperate for the world not to forget that she's got a decent rack?" We think the latter but we're not going to say that because she might hang up on us like she did the radio DJ who tried to tell her she was hot.
There's nothing like illustrating the strength of fine china by parking a sports car on top of four tea cups. Huh? Strength of fine china? Is that really a quality a tea cup needs to have? most people drink tea with a tea cup, not park their car on top of it. Oh...wait. This is marketing. I'm sorry. Of course you park a car on top of tea cups when you're Canadian china chain William Ashley and are trying to attract attention to your flagship store during Toronto Film Festival Week. Our bad. Great promotion.
We've all seen a person at some point who looked like an idiot because they forgot to remove the tag from that new piece of clothing they just bought. It's kind of like the fodd stuck between the teeth thing. Well, with this street campaign for Marshalls, forgetting to remove the tag is exactly why this Chicago street campaign is so interesting. The retailer sent a team out to roam the streets with gigantic price tags affixed to their clothing, making them impossible to miss and drawing attention to the clothing itself. We're told call ins to radio stations were also part of the stunt to further increase awareness. We like. See other images here.
Michael Shostack has the scoop on last week's launch a Naked Juice campaign which began with a street protest with Kiwi and green shirted women holding signs that read, "Say no to added sugar" and "Down with free radicals." The street stunt was a precursor to an outdoor campaign consisting of billboards, transit posters, wild postings and cab ads. Thirty of the 60 cabs will be fully wrapped with Naked Juice Branding. Unfortunately, there was no actual nudity promoting Naked Juice but what's up with that guy in the bannana suit? Is he hung or what?
A cometary isn't something one normally would se promoted with an ad campaign but Philadelphia's Laurel Hill Cometary, with help from Red Tettemer, has launched a promotional campaign with the tagline, "The Underground Museum." The campaign includes print, guerilla and outdoor. We especially like the toaster the agency tossed into various ponds and fountains throughout the city which included the copy, "For an easier way to get to Laurel Hill Cemetery, visit theundergoundmuseum.org.
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