Pepsi Tricks People Into Downloading Music Site Promotion

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In what BBDO Canada calls inventive, the agency has created a campaign for Pepsi's Pepsi Access Canada, a site that provides people with "access to ultra exclusive music, downloads, concerts, merchandise and events." To promote the site, BBDO Canada seeded will seed (although BBDO, as of June 8, says the client has not yet given approval) peer to peer sites like Acquisition and Kazaa with MP3s that appear to be unreleased tracks from major artists but when the user downloads the song, this (removed from YouTube at the request of BBDO Canada) is what they hear. Basically, BBDO and Pepsi are tricking people into believing they are downloading new music when, in fact, they are downloading an ad promoting Pepsi and its association with really cutting edge groups like...oh...INXS which almost may have been cutting edge about 20 years ago.

Anyway, less "inventive" are several (1, 2, 3, 4) ads BBDO created to promote the site which humorously follow the actions of a couple guys as they try to obtain access to popular Canadian groups such as Kardinal Offishal, Swollen Members, and Dashboard Confessional.

UPDATE: The MP3 file that was to have been seeded has been removed from YouTube at the request of BBDO Canada who claims (or had to based on the choices YouTube provides when a cancellation request is made) they were used without permission even though they were sent to us by someone from BBDO Canada to be featured here on Adrants. Twisted. Consequently, because of this and other companies who have sent in content and then had other entities with the company or partner companies make complaints, our YouTube account has been closed. With bandwidth constraints in mind, we'll host what we can here or we will rely on the marketer/agency to host things themselves. The frustrating thing here is everyone wants there work seen by everyone - and we want to show it - until those nasty usage fees and other issues come into play.

UPDATE II: We've been told the file that will be seeded has not yet been approved by Pepsi and that is why BBDO Canada asked YouTube to remove the file and has asked us to clarify that here.

by Steve Hall    Jun- 7-06    
Topic: Brands, Guerilla, Online, Viral



Mini Cooper Bumper Cars Promote Jersey Shore

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New Philadelphia agency Stick and Move converted two MINI Coopers into giant Bumper cars to drive around NYC and Philly to promote the Jersey Shore. The work was done for independent tourism group the Jersey Shore Alliance. The effort is part of a larger Play Therapy campaign,

by Steve Hall    Jun- 2-06    
Topic: Good, Guerilla



Giant Adidas Bridge Board Illustrates European Love Of Football

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Those Europeans sure do love their football and this massive and unique outdoor board from Adidas placed over a bridge construction site is a clear representation of that love. The board features German goalkeeper Oliver Kahn making a killer save. If Americans displayed their love of things this way, we'd have a gigantic image of Tom Cruise jumping over a highway shaped like a couch or a floating Army of inflatable paparazzi chasing Britney Spears and she dropped her baby from the top of the Empire State Building. Thankfully, we're just not that creative.

by Steve Hall    May-30-06    
Topic: Good, Guerilla, Outdoor, Trends and Culture



Book Benches Promote Reading In Istanbul

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The city of Istanbul is promoting reading with book benches. Benches that look like an open book have been placed around the city and on each bench which carry poems from 18 famous Turkish poets. You can view a larger image of the bench here.

by Steve Hall    May-25-06    
Topic: Good, Guerilla, Outdoor



Poorly Marked Netflix Insert A Promotion For VH1

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When the latest Netflix envelope arrived in the mailbox, it contained an ad on the inside sleeve promoting some sort of concert broadcast honoring Kiss, Queen, Def Leppard and Judas Priest. We saw that the broadcast was set to air Wednesday, May 31 at 9PM. Maybe we're just dumb, but we had to stare at the ad for several minutes before we figured out the broadcast was occurring on VH1. The logo was tiny and buried in a way that was very hard to see.

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by Steve Hall    May-24-06    
Topic: Bad, Cable, Direct, Guerilla, Outdoor



Nutrition Label Delivers Homeless Message

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With the health conscious continually checking the Nutrion Facts label of food packaging, the label seemed to BBDO Atlanta a likely place to put a message for helpthehomeless.com. We'd agree. AdArena, whose "sex sells" tagline sums up the entire industry, found this one.

by Steve Hall    May-24-06    
Topic: Good, Guerilla, Outdoor



Visa Funds, Leverages Starving Artists For Campaign

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Now that Visa is in on the whole graffiti thing, graffiti artists might as well throw aways their Krylon, call it a day and move on to some new, yet to be tinged by marketers form of expression. Visa, with help from artist Trish Grantham is taking its "Life Takes Visa" to Greenwich Village in the form of of a giant wall mural with the tagline, "Life Takes Expression." Below the mural, Visa will display other artwork in the form of sculpture, furniture, fashion and more graffiti from artists Christopher Natrop, Jeff Soto, Andy Diaz Hope, Anne Faith Nicholls, AXIS, Erik Pawassar, Parvez Taj, Ron Reihel, Christopher Cuseo, Eric Joyner, Elizabeth Paige Smith, Charlotte Ronson, Dario Antonioni and Hayley Starr.

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by Steve Hall    May-22-06    
Topic: Brands, Guerilla, Opinion, Outdoor, Trends and Culture



Apple New York Store Opening Crashed By Animal Magazine

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Ever the intrepid reporter, Bucky Turco weaseled his way into the exclusive Apple store opening at 58th and 5th in New York Friday night. Apparently, a snatched press pass did the trick. While inside, Turco took a bunch of pictures of the opening and of the elite crowd allowed into the store which included James Woods, Kevin Bacon, Julianne Moore and Jobs himself. If it weren't enough to worm oneself into the event, Turco, after gaining early entry, switched the homepages of as many of the computers in the store as hew could to his publication's website, Animal. Bucky knows his guerrilla marketing.

by Steve Hall    May-22-06    
Topic: Celebrity, Good, Guerilla, Point of Purchase



IKEA Improves New York Bus Shelters

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Curbed has noticed the recent bus stop installations that IKEA has placed around the New York City area making the bus a thing someone might actually want to use to get from point A to point B. Now if they could only do the same thing for cabs.

UPDATE: Deutsch, which created the campaign, informs us, "In preparation for Design Week in NYC, IKEA teamed up with Deutsch to make 'everyday fabulous' for New Yorkers. With more than 650 different experiences during this 5-day, city-wide guerilla marketing event (including padded park benches in Union Square, oven mitts in the #6 train, bus shelters designed for comfort and flair and doggie bowls for our four-legged friends) IKEA proves that good design can make every day even better."

Check out this page for some very cool images of the effort.

by Steve Hall    May-22-06    
Topic: Good, Guerilla, Outdoor



42 Below Delivers Vodka to Keith Richards In Hospital

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Those jolly 42 Below vodka folks don't miss a chance to capture publicity and this time they did it with the aid of Rolling Stone's Keith Richards who ended up in an Aukland hospital after he fell from a coconut tree in Fiji while the band was in the are for a New Zealand concert. While Richards was in the hospital, 42 Below sent cricketer Dion Nash and a woman dressed like a nurse to deliver a few bottles of vodka to Richards. Photo op and planted publicity ensued. Then, of course, the company made an ad in honor of Richards and the event.

by Steve Hall    May-18-06    
Topic: Good, Guerilla










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