And it's neither hot nor yellow. To spread the word about sports channel/athletic lifestyle brand Extreme, London-based CURB conducted what it calls a "branding blitz" all over the city of Big Ben.
You may have heard it snowed in London on Tuesday. That same day, CURB decided to use this fresh white slate to Extreme's advantage. By late afternoon, 350 high-profile locations were slathered in more than 2000 Extreme logos.
We've seen this type of effort before, where a city is "branded" via street stencils or stickers. But we were still impressed with the speed of concept development, approval and deployment: a couple hours, more or less, to act on the rare snow day.
Last Friday, with help from 180LA, Sony deployed an army of "living" mannequins across Manhattan. Chic gamines, harder around the eyeline than usual, were seen sitting at cafes, Grand Central Station and elsewhere, blogging and updating Facebook pages from their VAIO P Series devices.
The campaign also had a Fashion Week component: the dummies were dressed by designers aiming to promote their wares in conjunction with Sony's wee VAIOs.
Hmm. Plastic chicks with hot tech toys, expensive shoes and limited maneuverability. How on earth did anyone distinguish them from the other Sex and the City groupies?
To promote an office organization product line spearheaded by Peter Walsh, this OfficeMax outdoor campaign wryly de-clutters crows, pigeons and seagulls -- a billboard's many friends.
Heh. Clever. Also, we like the rubber band ball. It's friendly.
Escalator advertising! How novel.
For Norwegian airline Avinor by Medialoop/Norway.
Oh you know you've always wanted to do this. And we're sure some of you have done it. What are we talking about?
Car wash + convertible + top down = Mini Cabrio commercial.
Yes, you read that right. Four guys hopped into a Mini Cabrio and went through a car wash with the top down. And filmed it, of course.
It's all part of a new campaign to promote the launch of the vehicle in February. We like the effort.
To generate buzz for Netherlands-based S&M rag Massad, agency New Message enlisted dour-faced porn star Sofia Valentine to wander fetish parties and brand ass, The Story of O-style.
The so-called "spankvertising whip" -- an apt expression if I ever heard one -- looks suspiciously like a cricket bat but leaves pert white derrieres branded with "Massad, the SM Magazine."
Short and to the point. Sort of like pain. See it in action.
If you arrived at work in the morning to find your computer monitor scribbled all over with crayon would you:
A.) Call HR and tell them Alev Biuky has gone insane and is roaming the hallways of random ad agencies at night?
B.) Call IT and tell them Photoshop had an orgasm last night and left the remains all over the screen?
C.) Call maintenance and tell them some kind of technicolor worm crawled all over your monitor?
D.) Bring your kid to work cuz, ya know, the crayon's not really on your computer, it's on an acetate created to promote Bring Your Kids to Work Day. At BBDO New York?
On January 15 at 11AM, a flashmob-style dance broke out in Liverpool station courtesy of T-Mobile. The point of the stunt? To illustrate the fact some things in life are worth sharing and T-mobile can help with that sharing. Simple enough. The work comes from Saatchi $ Saatchi.
And yes, before you jump all over Saatchi, they know the flashmob things has been done before.
More specifically, it wants its couches and desks and bedroom sets and carpets and oblong dishware inside the White House. (See concept design for the Oval Office, which doesn't so much say "President" as it does "patriotic single mom with puppy and kindergartener.")
And by adopting the "Change" message that worked so well for Obama, it hopes you'll help achieve its goal. Witness and wince while it slathers Washington, DC's Union Station with bright yellow propaganda:
o "The time for domestic reform is NOW!" (At left.)
o "Fiscally responsible home furnishings FOR ALL!"
o "Change Begins AT HOME!"
In an all out effort to accost, uh, make the public aware of its new logo and celebrate the "next generation's" apparent positive outlook for the coming year, Pepsi has unleashed itself upon Times Square with a week-long promotional extravaganza.
This past weekend, Pepsi, with street teams and a Times Square billboard takeover, featured its new Refresh Everything message of hope, optimism and a world made perfect through the rose colored glasses of advertising. A new television commercial, Wordplay, also made its debut.