Pepsi's Super Bowl Coup, Grills Gone Wild, Evil Dead Musical

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- Pepsi blocks other non-alcoholic beverages from entire first half (!!!) of next year's Super Bowl. And Halftime! Now that's just gluttonous.

- To promote its Scott Shop Towels ("like paper towels but way tougher," the PR folk explained), Kimberly Clark goes on safari for grills gone wild!.

- Bill Green lends valuable insight on how to gain a near-instant boost in Twitter followers.

- Evil Dead -- the Musical.

- If the Peanuts crew were an ad agency, Lucy would be the obnoxiously bitchy, but refreshingly honest, Christmas party organizer. And Linus would be an AD. (The security blanket should've been the tip-off.)

- Powder Blue trailer strips Jessica Biel down to her bare minerals. Eat your heart out, Natalie Portman! (Neither link is SFW.)

- Burger King's King loses wallet.



If You Can't Get into W+K, You Can At Least Get on the Window.

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London-based? Swing by 16 Hanbury St. and walk by the offices of Wieden + Kennedy, where a giant Christmas card is fusing the faces of passersby to various holiday characters. Stand there long enough, and you might see your own face appear on Santa, an elf, or some kind of creepy egg-shaped bird.

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by Angela Natividad    Dec-11-08    
Topic: Agencies, Good, Guerilla, Online



Snapple's in the Music Business Now

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Earlier this year, Snapple ran an ad to promote its new antioxidant-enriched water. It featured a guy leaping around in a bubblewrap world to the semi-infectious Cat's Meow by The Bad Eliots.

The commercial didn't exactly fare swimmingly, but Snapple's seed firm M80 claims it drummed up plenty of interest for The Bad Eliots in the blogosphere and elsewhere. So, partly to help them out and partly to make itself look more creatively robust, Snapple helped The Bad Eliots produce and release a snazzy new music video.

It's quirky and low-def, making it obvious blogger bait.

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by Angela Natividad    Dec-11-08    
Topic: Brands, Guerilla, Online, Promotions, Video



Stove Top Stuffing Keeps Bus Patrons Toasty

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There are few things more soothing than warm stuffing out of the gutted sternum of a turkey. And with help from JCDecaux, this soothingest of comfort food is warming bus patrons at 10 bus shelters in Chicago.

The Stove Top ads -- radiant with warmth -- feature a heaping bowl of stuffing, tossed and tasty looking and beckoning hungry passengers home.

"Cold, provided by winter," the ad reads. "Warmth, provided by us. It's a good night for Stove Top."

Find stuffing-hot bus shelters in the Chi through December. Reps will also be handing out (steaming?) samples. Work by DraftFCB.

by Angela Natividad    Dec- 8-08    
Topic: Brands, Campaigns, Good, Guerilla, Outdoor, Poster



One More Bedtime Pharma that Promises to Last All Night Long

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Last week pyjama-clad women on mobile beds circulated Los Angeles, using spammy typefaces and a warped colour scheme to ask the $65,000 question:

WHAT DO 75 MILLION WOMEN WANT MOST IN BED?

If you guessed fiber-rich cereal, you are so, so wrong!

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by Angela Natividad    Dec- 8-08    
Topic: Brands, Campaigns, Events, Guerilla, Strange



De Beers Exploits the Mistletoe Moment

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Betty Everett once advised a shoop-happy generation that a man's true feelings lie in his kiss. That may be so. But if social media's taught us anything, it's that you are in no position to decide by yourself.

Thankfully there's De Beers, which gave us the chance to idly pass judgment on the kisses of many, many strangers. Does hubby love you? We'll decide.

For the last two weeks De Beers has been at a New York City Park, baiting apple-cheeked couples with a giant wreath of mistletoe. In exchange for a $5 donation to the Elton John AIDS Foundation, holiday romantics can leap beneath the wreath while 60 (count 'em, 60!) cameras immortalize the smooch from all 360 degrees.

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by Angela Natividad    Dec- 5-08    
Topic: Brands, Campaigns, Events, Good, Guerilla



ATTENTION: ALL CANADIAN AGENCY EMPLOYEES

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If you don't attend Canada's first-ever Ad Week, you'll top off your creative career hustling gold watches. Or zazzing tourists over three-card monty. Or as one of those silver guys that move really, really slowly.

(Okay, probably not really, but think of the fun you could have snickering at the too-cool creative douchebags that all seem to get their retro glasses and sneakers at the same off-Broadway boutique.)

Positively charming guerrilla and print work by Bos/Toronto and Trevor//Peter Communications.

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by Angela Natividad    Dec- 3-08    
Topic: Events, Good, Guerilla, Industry Events



Stripvertising, Social Media Etiquette, Pot-Driven Cautionary Tales

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- Hurtin' for love? Advertise on a stripper's apple bottoms. Dolla make you holla! (Via.)

- BU needs money too.

- Mind your social media Ps and Qs.

- The rumours are true: it snows in Switzerland.

- Ivanka Trump blogs for Brides.com.

- Bogus Nike discount code. Boooo. (Hoooo.)

- Maybe that dam is somebody's house.

- Possibly the best marijuana PSA evar. If you watch it while high on 4/20, the universe will fold in on itself. Also, just for the record, I have ironed my hair while under the influence. It is so, so dangerous.



'LA Weekly' Shakes Ink-Splattered Death Rattle

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The economy shake-up means hard times for everybody, but print news weeklies are probably among the heaviest-laden. Few people are willing to wait a day to see news in print; fewer still have the patience for a week, not when they can load Google News and have at it instantaneously.

In a desperate bid at self-preservation, the LA Weekly has launched "LONG LIVE PRINT." Weeklyites invaded the Detour Festival in Downtown LA to wave signs, distribute bookmarks (cringe) and ink the message onto other people's shirts with a printing press (nifty!).

Other media ran on newsstands and in the LA Weekly itself. See the creative in all its grungy glory:


Cool work by Ignited LA. Painfully valiant though, given that we've never thought much about the LA Weekly, and now we associate it with the struggle of by-weeklies to remain relevant in an increasingly by-the-Tweet kind of world.

by Angela Natividad    Nov-21-08    
Topic: Brands, Campaigns, Cause, Events, Guerilla, Newspaper, Outdoor



Smoking Out Smokers, Lively Bludgeoned, Hello Kitty for Alkies

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- The American Cancer Society is hosting a Great American Smokeout today. How liberating. Excuse me while I light up.

- New Anheuser-Busch InBev logo fails to be a turn-on.

- Google is shuttering virtual world Lively, which it launched in July. Guffaw.

- Honeyshed's hurtin' for suitors.

- Clean your free t-shirt with our product. That's confidence.

- Hello Kitty Beaujolais Nouveau -- the bastard child of all things commercial, cavity-inducing and just generally wrong (or right?) with the universe.

- Oh snap, my email just went retro.

by Angela Natividad    Nov-20-08    
Topic: Campaigns, Events, Guerilla, Packaging, Strange








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