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So yea. Another flashmob. Who gives a crap, right? Well, no matter how lame, boring or amateurish, anything that features hot guys and girls in their shorts and bikinis is bound to attract at least a little attention. And that's exactly what this flashmob for PacSun got when they staged a flashmob at The Grove in LA.
The work is part of the brand's Dress Irresponsibly campaign which aims to hype the brand's focus on fun and creativity.
PacSun partnered with Passion Pit to remix a PacSun track titled "My Body's Not Your Toy" featuring La Roux's "I'm Not Your Toy" versus Young the Giant's "My Body." We are told this same flashmob played out in 15 other retail oocations across the nation at the same time.
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Yesterday, KFC delivered lunch to window washers 40 stories above the Chicago River. Strapped to a harness a climber dressed in the Colonel's white suit hand delivered lunch to window washers at Chicago's River Bend building. Obviously the whole thing was a choreographed stunt but still, pretty cool.
- If you're into tongue, cricket and veal brain tacos, you need to hunt down the Dos Equis Feats of the Brave taco truck currently touring the streets of New York.
- A new trade association made up of media-auditing firms has formed to establish ethics and best practices for this niche of the advertising world.
- "Talk to the Bird" is a campaign for Gigaset, a German phone manufacturer, which shows the bird talking to callers from around the world. Why? We have no idea.
- DeVito/Verdi has created a caption contest for Duane Reade called New York's Least Pretentious Caption Contest. Each week New Yorkers will have the chance to enter and vote for their favorite captions. Then on June 1st, 2011, a final vote will determine the best caption among all finalists.
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You know, this is actually an effective "ad." It does three things. It makes you keenly aware of an issue. It does so with personalized one to one accuracy. And it delivers the perfect "Aha!" moment.
Bar Aurora & Boteco Ferraz hired a valet, told him to act drunk while taking people's cars to park. Shenanigans ensue. People freak out. But when the valet finally relents allowing the person to park their own car, he hands them a ticket which reads, "Never let a drunk driver take your car. Even if that driver is you." Which, of course, is a powerful reminder for a person to drink responsibly just as they are about to enter a bar...and drink.
Genius, really.
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When is a slow motion flashmob not a slow motion flashmob? When it's recorded in slowmotion and then played in fast forward on YouTube. Which is just what Samsung did to tout the iPhone look-a-like Galaxy Ace.
In the streets of Jerez, dance troupe Colectivo De Arte were filmed doing various movements...very slowly as onlookers wondered what was going on. WHen the filming is viewed sped up, the end product resembles a stop motion film. Nifty.
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Uh, no. Get your mind out of the gutter. Not for that kind of head. No. For Head, the company that makes tennis rackets. Yes, Australian Open winner Novak Djokovic climbed atop the wing of a a bi-plane to play a game of tennis at 150 miles per hour. Why? Well, conceivably to illustrate how amazing a player he is. Because no matter how amazing a tennis racquet Head may make, it's not the racquet that makes this possible. It's the player. Sorry, Adidas.
Anyway, for more Novak Djokovic craziness, see him defy the laws of physics with a perpetual motion tennis machine.Oh and this is pretty funny too.
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- A group of Toledo Jeep dealers liked Chrysler's Imported from Detroit ad, they made one of their own. Chrysler was not pleased.
- Those hotties from the sky keep falling. This time, the Axe Angels are falling to the floor of London's Victoria Station courtesy of some interesting virtual reality.
- Sixty things your husband could do if he wasn't watching TV.
- Nightclub promotion offers free boob job as prize.
- All the QR code/barcode drama reduced to a simple infographic.
- The shortlist for the Affiliate Marketing Awards is out today.
Once upon a time we were allowed to experience the glee of thousands of balloons floating through the air. We could admire their color, appreciate their beauty as they rose to the sky and wonder at the freedom of flight they represented.
Now? We get shit on by cause groups who believe balloons will be the death toll of our environment. Of course, they have a point and Environmental Defense Fund Senior Scientist Rod Fujita made that very clear to Southern California game company THQ which set loose 10,000 balloons in San Fransisco during the Game Developers Conference.
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Here's a video that answers the question all women with nice asses ask themselves each day: who is staring at my ass? As part of a promotion to pimp Levi's Curve ID Skinny Jeans, two women, Jessie and Reanin, with a lot of help from BBDO Auckland, strapped a tiny camera to their asses and took a walk. The result is unsurprising because we all know girls with nice asses get started at.
Of course, Levi's is calling this a huge success because...well, because the video has achieved almost 6 million views since it went up February 14. And that means viral success!
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First Coke's Happiness Machine was just virtual and existed only within the creativity of the brand's television commercials. Then, it took on physical form as a vending machine that would dispense everything from a simple soda to a ten foot long sub sandwich.
Now, the Coke Happiness Machine has become fully mobile in the form of a truck that dispenses everything from the ubiquitous Coke bottle to soccer balls to t-shirts all the way up to a full sized surf board to residents of Rio De Janeiro.
We like the continued effort which comes courtesy of Definition6.
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