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Horse Armada Precedes Launch of Lancia Delta To promote the debut of the new Lancia Delta, 200 horses appeared in the city of Amsterdam. It's formidable to witness, and still more impressive is the sight of all those somber-looking Amsterdammers, taking pictures the way kids take exams. Three Lancia Deltas were hidden within the cavalry and ultimately revealead on the RAI Square, where the Netherlands' biggest car event happens every year. Heineken Lady Cider, Visa Superfreaks, Edible Business Cards - Amsterdam's Pink & Poodle takes women on for Heineken cider brand Jillz. - Sayonara to Enfatico (and about bloody time). - LA Times positions Southland ad as news story. (Via). - D*Face gives The Queen a facelift. - Seeking greener pastures on the down-low? One headhunter's business card is edible. - One prepaid mobile's bailout plan. - Reason #4320984309384 why we can't visit mom and dad after Cannes. - Visa Debit does Superfreak. We don't know why, but Morgan Freeman doesn't sound sold either.
by Angela Natividad
Apr-10-09
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Topic: Brands, Campaigns, Commercials, Guerilla, Publishing, Strange, Television FirstBank Scrimps. Like You. To show how it's all home-grown and waste-free, FirstBank blew its ad wad on a poster tied to the end of a wee biplane. The creative reads, "This is the closest thing we have to a private jet." "They're not into extravagances," explained CD Jonathan Schoenberg of TDA Advertising & Design. "They haven't taken any bailout money. And they're doing great." That's about as charming as gingham. Other witty low-budget efforts have included this ski mask thing and this reusable holiday ad thing. Homer Simpson Invades French Rail System On April Fool's Day, patrons of France's SNCF train service were greeted by the voice of Homer Simpson, who spouted frothy inanities in lieu of the feminine voice that normally makes arrival/departure announcements. Eight major stations throughout the country were audio-penetrated by the Duff guzzler. Random prattle included stuff like, "The train from Alaska is waiting on platform 7. Watch out for bears!" Swiss Elevator Riders Get Unexpected Skydive Experience Swiss Skydive, a skydiving school in Switzerland, commissioned Wirz/BBDO to outfit high-traffic elevators with a vertigo view. Using branded shots of the city from a dizzying perspective, the objective is to give elevator-riders the sense they're going into freefall. The effort resulted in some free TV and print news coverage, which is always nice. In an economic climate like this one, we're vaguely sure the average 9-to-5er -- even Swiss ones -- don't need help getting that plummeting-from-great-heights feeling. Their employers probably accomplish that just fine. Indians Let Cleveland Graffiti All Up on Public Transport Heh. The Cleveland Indians invite local natives to "join the tribe" with a series of Brokaw-brokered bus wraps that people can autograph. Neat idea; don't know if it'll generate more loyalty to the Indians, but maybe it'll hike up sales for Sharpie. KFC Mascot Gets Community Service-Savvy When we first heard that KFC Colonels were circulating Louisville and filling in potholes, we had this horrible mental image of street cavities being retrofitted into giant buckets of fried chicken. The reality behind KFC's road-refreshment project is more benign, if not as nice-smelling. To celebrate its dedication to freshness, KFC plans to re-tar potholes and refresh roads in five major cities across the nation. Instead of luring stupid-hungry drivers out of their cars with chicken in dangerous places, the filled-in holes will feature a road-stenciled "Re-freshed by KFC." (Temporary chalk, natch.) Oddly satisfying to see a corporate mascot don a yellow vest and do something for the community. What are the odds we could get Karl Lagerfeld to re-tar roadsides? Havaianas Blooms, Kevin Spacey for AA, ATL Goes Intramural - Ex-Ofsted chief proposes that kids learn social media skills -- Wikipedia, blogging, podcasting, Twitter -- in primary school, alongside other communication skills like handwriting and keyboarding. - How far would you go for some glacier-fresh Kokanee? As far as the dudes in this spec ad? (Gotta say: the premise is cheesy, but production is clean.) - Pretty spiffy ATL ad. - Havaianas footwear in full bloom around Paris. Almost too pretty to stand. - Take it straight: we fucking hate this execution. - Kevin Spacey to do Michel Gondry-directed ad for American Airlines. - Killed Idea alert: "the following ad for Krystal Hamburgers created by the Johnson Group in Chattanooga was killed for fear of 'clown retribution.'" Ever read Jpod? This sorta reminds us of that.
by Angela Natividad
Mar-25-09
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Topic: Brands, Campaigns, Celebrity, Commercials, Guerilla, Online, Television, Trends and Culture, Video Windex Cleans, PSFK Gets Newsy, G4 Gets Spankvertising - "It's so clean you can't even see it." That or it's some really good post-production work. - Every Monday, PSFK will be syndicating Media Arts Lab's weekly newsletter, Media Arts Mondays, featuring highlights and insights from the worlds of media, culture, and branding. - Spankvertising! Ouch. - Mullen is launching the Bread Art Project, an integrated social media effort for the Grain Foods Foundation to raise money for Feeding America. There's a Facebook page and a Twitter account. - More idiocy from the truth campaign. - Enfatico pitches Vonage. Now there's an unlikely pairing. Smoking is Addictive. You Know, Like Gummy Bears. The team at Truth is at it again with Infect 2009, flanked by a guerrilla team called the Infectors. In a set of five ads, two charismatic but prickly MTV hosts -- which join Truth in battle -- invade ordinary spaces with 100 Truth warriors at beck and call. Their objective is to illustrate some of the egregious claims tobacco industry executives have made over the years. See "Gummy Bears." Uh, diggin' how they're still using quotes from the late '90s. 
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Source: Viral Video Chart
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