Hot Guy Gets Waxed in Public

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Capitalizing on the crowds at a weekend Festival in Toronto, Lowe Roche, working with the Fuzz Bar Wax Team, created a street stunt that had a guy walking around with wax strips affixed to his body. Anyone could grab a strip and rip it off the guy (ouch!) thereby giving the guy a full body wax job. Each of the strips was coupon for 25% off a wax.

Each strip also featured a cartoon face pain indicator that corresponded with the pain of having the particular body part (on which the strip was placed) waxed. Funny phrases like "We'll take the monkey off your back" and "You'll walk a little differently" accompanied the tagline "So good, it hurts."

Personally, we prefer how an intern of ours used stickies to get herself a job.

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by Steve Hall    Jul- 9-13    
Topic: Guerilla



Flexa Logo Pops During Amsterdam Color Run

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Slow motion makes everything look better, right? Especially hundreds of woman getting powder paint tossed all over them while they participate in the Amsterdam Color Run. Normally, every last square inch of clothing is obliterated by the paint making and an all logos invisible. But Holland-based paint brand Flexa came up with an interesting idea to make their logo stand out despite the onslaught of paint.

The brand created T-shirts that were fabricated in such a manner that that paint would not adhere to the logo portion of the T-shirt thereby making their logo stand out amidst all the paint. Quite ingenious, actually.

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by Steve Hall    Jul- 3-13    
Topic: Guerilla



Molson Rejuvenates 'I Am Canadian' With Beer Fridge Stunt

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Ten years after retiring its "I Am Canadian" tagline, Molson has brought the tagline in a 90 second video entitled The Beer Fridge. In the video, we see Refrigerators full of Molson being placed in locales all over the world including Northern France, Brussels, London, Canterbury, Cassel and Belgium.

But, the refrigerators are locked and can only be opened by inserting a Canadian passport. All manner of Canadian pride ensues. A :30 version of the video ran during game six of the Stanley Cup playoffs Monday night.

The campaign was created by Rethink and video was directed by Jonty Toosey of Partners Film.

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by Steve Hall    Jun-25-13    
Topic: Guerilla



Domino's Delivers Pizza With Drone

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The impracticalities of this particular approach to delivering pizza are countless but as a publicity stunt, this is one of the better ones. Domino's in the UK, working with T and Biscuits and helicam company AeroSight, created the DomiCopter, an 8-blade drone design to deliver pizza aerially.

In a video posted Monday, we see a couple of pizzas being flown a great distance to a home at which a person takes delivery. As one YouTube commenter points out, impracticalities are many not the least of which includes the fact you can't get near these things to take delivery unless you want to risk serious injury.

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by Steve Hall    Jun- 5-13    
Topic: Guerilla



Captain American Saves Cleveland From...Well...Captain America

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It's alway cool to have a major film shot in one's home town. That is, until you have to drive to work and a 15 minute commute turns into an epic two-and-a-half hour road rage. To ease tensions, Cleveland-based Brokaw worked with Cleveland's RTA this morning to hand out vouchers for free rapid transit passes.

Cute as this promotion is, we're thinking a giant billboard of Scarlett Johansson might have done more to calm the nerves. But, hey, who doesn't love a free ride on public transportation?

by Steve Hall    Jun- 4-13    
Topic: Guerilla



280 Reasons Why Hellman's Mayonaise is Awesome

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Here's something to spice up that mundane trip to the grocery store. To prove that Hellmann's mayonaise goes with just about anything, Ogilvy Brazil created the Food Slot, a slot machine that doles out over 280 different recipes made with Hellman's.

For each one of the random 280 combinations the machine gives the shoppers a collectible recipe and an actual sample sample made with the mayonnaise.

Apparently, four months of research and development were necessary to guarantee both a working system and quality food. Unilever's chefs and the engineers and tech team of production company, Hungry Man Projects, worked together to create the machine.

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by Steve Hall    May-30-13    
Topic: Guerilla



The Ugly Truth ABout Poop And Pee

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This is hilarious! And so welcome. After years of trashing the anti-smoking Truth campaign for its idiotic use of anachronistic quotes from tobacco company executives and Derek Beckles, this new work from Arnold Worldwide made us laugh. Of course, it's 4th grade bathroom humor but no one ever really grows out of that.

Take a look at how Arnold conveys the fact methane is found in dog poop and cigarette smoke and urea (aka carbamide which is an organic chemical compound and the waste produced by the body after metabolizing protein) is found in cat pee and cigarettes. Good stuff.

by Steve Hall    May-21-13    
Topic: Cause, Guerilla



Coke Borrows From Disney's Fantasmic For Dublin Water Projection

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Stealing an idea from Disney's Hollywood Studios Fantasmic water show projection (or whomever did it before them), Coke created its own water show projection at Dublin's Grand Canal dock last Friday to kick off their summer campaign.

People from around Ireland were prompted to share a coke with someone via Twitter and then have that converted to an aquatic message using a water projection.

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by Steve Hall    May-16-13    
Topic: Guerilla



Phone Booth Swallows Up Passersby, Treats Them to Epic Adventure

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Benefit Cosmetics placed a "Temptation Telephone" in Central London for one day. Passersby brave enough to answer the ringing phone were rewarded with a "once in a life time" experience with unsuspecting members of the public taking to the stage at one of London's most iconic venues, Cafe de Paris. Singing the Whitney Houston classic "I Wanna Dance With Somebody" in front of a packed house and accompanied by a live band.

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by Steve Hall    May- 8-13    
Topic: Guerilla



Glad 'Trash Bag Tent' Solves Outdoor Event Trash Problems

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This is a great idea. Glad transformed their ForceFlex trash bags into tents that could be used by campers at music festivals and other outdoor events. The aim, of course, was to create a really simple and excuse-free approach to litter control, a big deal and large outdoor events.

Miami-based agency Alma took the concept to SXSW and displayed the tents at the music festival and surrounding camp grounds. The case study video below captures the rave reviews.

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by Steve Hall    May- 8-13    
Topic: Guerilla










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