Captain American Saves Cleveland From...Well...Captain America


It's alway cool to have a major film shot in one's home town. That is, until you have to drive to work and a 15 minute commute turns into an epic two-and-a-half hour road rage. To ease tensions, Cleveland-based Brokaw worked with Cleveland's RTA this morning to hand out vouchers for free rapid transit passes.

Cute as this promotion is, we're thinking a giant billboard of Scarlett Johansson might have done more to calm the nerves. But, hey, who doesn't love a free ride on public transportation?

by Steve Hall    Jun- 4-13    
Topic: Guerilla

280 Reasons Why Hellman's Mayonaise is Awesome


Here's something to spice up that mundane trip to the grocery store. To prove that Hellmann's mayonaise goes with just about anything, Ogilvy Brazil created the Food Slot, a slot machine that doles out over 280 different recipes made with Hellman's.

For each one of the random 280 combinations the machine gives the shoppers a collectible recipe and an actual sample sample made with the mayonnaise.

Apparently, four months of research and development were necessary to guarantee both a working system and quality food. Unilever's chefs and the engineers and tech team of production company, Hungry Man Projects, worked together to create the machine.

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by Steve Hall    May-30-13    
Topic: Guerilla

The Ugly Truth ABout Poop And Pee


This is hilarious! And so welcome. After years of trashing the anti-smoking Truth campaign for its idiotic use of anachronistic quotes from tobacco company executives and Derek Beckles, this new work from Arnold Worldwide made us laugh. Of course, it's 4th grade bathroom humor but no one ever really grows out of that.

Take a look at how Arnold conveys the fact methane is found in dog poop and cigarette smoke and urea (aka carbamide which is an organic chemical compound and the waste produced by the body after metabolizing protein) is found in cat pee and cigarettes. Good stuff.

by Steve Hall    May-21-13    
Topic: Cause, Guerilla

Coke Borrows From Disney's Fantasmic For Dublin Water Projection


Stealing an idea from Disney's Hollywood Studios Fantasmic water show projection (or whomever did it before them), Coke created its own water show projection at Dublin's Grand Canal dock last Friday to kick off their summer campaign.

People from around Ireland were prompted to share a coke with someone via Twitter and then have that converted to an aquatic message using a water projection.

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by Steve Hall    May-16-13    
Topic: Guerilla

Phone Booth Swallows Up Passersby, Treats Them to Epic Adventure


Benefit Cosmetics placed a "Temptation Telephone" in Central London for one day. Passersby brave enough to answer the ringing phone were rewarded with a "once in a life time" experience with unsuspecting members of the public taking to the stage at one of London's most iconic venues, Cafe de Paris. Singing the Whitney Houston classic "I Wanna Dance With Somebody" in front of a packed house and accompanied by a live band.

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by Steve Hall    May- 8-13    
Topic: Guerilla

Glad 'Trash Bag Tent' Solves Outdoor Event Trash Problems


This is a great idea. Glad transformed their ForceFlex trash bags into tents that could be used by campers at music festivals and other outdoor events. The aim, of course, was to create a really simple and excuse-free approach to litter control, a big deal and large outdoor events.

Miami-based agency Alma took the concept to SXSW and displayed the tents at the music festival and surrounding camp grounds. The case study video below captures the rave reviews.

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by Steve Hall    May- 8-13    
Topic: Guerilla

Newsflash! Denmark Discovers Hidden Flag in Coke Logo!


Hey, it's only the nation's flag, right? Nothing sacred about that. No problem at all stooping to semi-witty brand partnerships to pimp your country to the world as the happiest nation in the world according to the United Nations. Well, that's exactly what Demark did with help from McCann Copenhagen.

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by Steve Hall    May- 7-13    
Topic: Guerilla

Hotties And Hunks Heat Up Renault Clio Test Drive


Taking a page from Duval Guillaume's Push to Add Drama playbook, Scorch London has created what is assuredly one of the best new car test drive experiences anyone could have.

Scorch, along with Unruly, created a scenario in which a Renault Clio test drive turns into a full-on dose of France complete with backfrop of the Eiffel Tower, baguette-filled street carts, a violin troupe and, yes, red lingerie-clad hotties who clamor all over the Clio.

And before everyone scream "sexist!", there's a beefcake version for the ladies as well.

It's yet another entry in the seemingly burgeoning trend of surprising people amidst their mundane lives.

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by Steve Hall    Mar-28-13    
Topic: Guerilla

Street Marketing Alive And Well At SXSW


With SXSW getting bigger and bigger each year, it's interesting to see which marketers will stand out from the crowd. Often times, it's the little things that seem to capture attention best. At least in our opinion.

Last year, mobile parking app ParkMe placed fake paper boots on the wheels of cars all over the city of Austin to call attention to its app. It got a lot of buzz and the app is quite successful one year later.

This year, task app TaskRabbit has tricked out a vehicle to make it look like, well, a furry rabbit. With so many people out and about in the city traversing the city to attend panels which have now grown well beyond the confines of the Austin Convention Center, the streets are prime space for marketers to hype their offerings.

We're quite sure we'll see more examples of this as the week progresses.

Photo Credit: Mashable

by Steve Hall    Mar-12-13    
Topic: Guerilla, Industry Events, Outdoor

Syfy Erects Pop-Up Hotel at SXSW


As we wander around Austin during SXSW we love to spot unique marketing stunts brands activate. One such stunt comes to us courtesy of Syfy Channel. Reacting (in a way) to the lack of housing available during SXSW, the cable channel erected a pop-up hotel. Constructed out of containers (those big ones you see on ships and behind 18 wheelers), the "hotel rooms" were decked out in as posh-like a manner as is possible with, well, a metal container.

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by Steve Hall    Mar-12-13    
Topic: Guerilla, Industry Events

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