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Jalopnik reports Fiat conducted an elaborate Google Street View stunt in which the car manufacturer - with or without some inside information - was able to park a Fiat 500 outside the Volkswagen offices in Sweden just before the Google Street View camera car drove by capturing the moment.
The image is likely to be in the Google Street View database for at least a year so VW is just going to have to deal with it. Though we don't doubt many who happen to view the image will simply assume the vehicle is a VW. Fiat should have affixed a giant Fiat decal to the side of the vehicle for a bigger slap in the face.
We're quite positive we've never before heard Old MacDonald's Farm used as a method for explaining how a guerrilla marketing stunt was performed but we have to admit it works in this case. Ageisober, to explain how they created a stunt to illustrate just how real Camp Juice is, created juice boxes made out of real fruit. They created juice box molds in which the fruit was grown. They then placed the finished product in the produce sections of grocery stores.
Cool as the stunt is, our favorite part is how they decided to explain the stunt.
When we first took a look at this Sprite Shower work Ogilvy Brazil did for Sprite we wondered, "A Sprite shower? That would be a little sticky wouldn't it?" Well, luckily the fluid coming from the shower was water and not Sprite.
The installation was crafted to bring some relief to Rio do Janeiro beach goers who were sweltering under the sun. We suppose they could just go swimming in the water but whatever.
Here's a fun one. To illustrate the Fiat Uno's great fuel economy, Leo Burnett Tailor Made in Brazil launched a campaign called If Pee Were Gas. The agency installed flow monitors of sorts in urinals. Based on the amount of pee dispensed by the urinal visitor, an image of the Uno on a flat screen mounted above the urinal would travel a certain distance. The more pee, the further the car would travel. Check out the case study video below.
Check out this speech given by Union of European Football Association President Michael Platini on the topic of guerrilla marketing during championship games. Bavaria beer is said to be behind the work. Check it out.
- Paddy Power protects the English mens soccer team from feminine distraction by outfitting Polish and Ukrainian women with "goal line technology" for their vaginas.
- The top 100 digital marketing-related boards on Pinterest.
- Dior meets Depeche Mode. 11,649,743 views since May 3. Impressive.
- B-Reel created the game Battle For Everything for Coke Zero as part of its sponsorship of the movie Battleship.
- Marks & Spencer signs Rosie Huntington-Whitley...and undresses her just as Burberry did last year.
- The Swedish Armed Forces looked for recruits...by locking a guy in a box. Interesting story.
Last Thursday we reported on a stunt held at an Apple store in Sydney. Protesters hopped off a bus and stood in front of an Apple store with placards which read, "Wake Up." Samsung was thought to be behind the stunt as the date the Wake Up site was counting down to aligned with an upcoming Samsung Galaxy S3. Turns out, the date differed and actually aligned with the launch of a new OS for Blackberry.
In a statement, RIM said, "We can confirm that the Australian 'Wake Up' campaign, which involves a series of experiential activities taking place across Sydney and Melbourne, was created by RIM Australia."
Yesterday Boston-based Ole Restaurant kicked off its new bike delivery service by sending out one hot guy and one hot girl dressed only in their underwear to make surprise deliveries to startled Bostonians. Smartly, the company made its deliveries to media outlets in the city with the obvious purpose of scoring some publicity.
Note to videographer: If you're going to shoot a three minute video of barely dressed hotties, the least you could do is get a few good gratuitous shots of the pair. Way too much quick cutting here.
A YouTube video from Blunty captured a potest a few days ago outside an Apple store in Sydney, Australia. A black bus with "Wak Up" written on the side pulled up and out poured a group of black-clad protesters with signs which read, "Wake Up." The protesters proceeded to stand in front of the Apple store and shout "wake up!"
So far the Chevy Sonic has been promoted by being tossed out of a plane, creating a music video, performing a kick flip and doing a bungee jump. Now it's being promoted witha a bit more mundane but equally interesting tactic; street art. More exactly, Chevy teamed with street artist Jeff Soto to outfit a Sonic with a robot that would help Soto create a mural. The end result is pretty inspiring.