The Economist Gets Cocky with the Bulls

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The Economist brought its dry, mischievous humour and trademark red to Dallas, TX for three days. Fake bulls -- labeled "Real Estate," "401(k)" and "Stock Market," respectively -- were propped up in the middle of an inflatable arena.

Across the bottom of the ring, alongside The Economist logo, is the question: "How long can you stay on?"

Thousands of people apparently saw; a few even tried riding them. You know how those Texans like their meat.

Playful, witty and wildly relevant. By BBDO/NY. Thanks to @haikalsiregar for pointing us to it.

by Angela Natividad    Jun-12-09    
Topic: Brands, Events, Guerilla



Imagine That: A Treasure-Stuffed Bag You Don't Have to Nick.

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Handbag designer Rachel Nasvik promotes fresh wares with an urban Quest for ladies that lust for free stuff.

96 of her handbags were hidden in public places around NYC, filled with girly things like lip gloss, bobby pins and personalized playlists; as well as a note spouting the campaign manifesto: "You didn't find this bag, this bag found you." Lucky finders can keep 'em.

Rachel's Twitter is loaded with cryptic clues about where the bags can be spotted; her blog also sports images of discovered ones.

by Angela Natividad    Jun-11-09    
Topic: Brands, Campaigns, Good, Guerilla, Product Placement



...But How Does This Solve the Problem of Phallus-Shaped Pop-Ups?

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Now your second head has an ally: a third eye, right where it counts. To encourage more illicit behaviour in inappropriate places, Brazillian adult site Sexy Clube sent a rear-view mirror to the homes of its customers.

The gooseneck mirror attaches by suction to the back of your monitor. Its purpose is to give you a, uh, heads-up when Bossman is about to catch you in the act of surfing titty. Thus equipped, Sexy Clube hopes it'll stimulate annual subscription renewals.

Probably doesn't help that the back of the mirror reads "Sexy Clube," though. Nothing screams "PORN ADDICT!" like porn merch!

Still, nice effort by DM9DDB/Brazil.

by Angela Natividad    Jun- 9-09    
Topic: Guerilla, Product Placement, Promotions



Ingenious Drunken Hijinks Fail to Amuse in Light of Day

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On behalf of the UK Home Office, John Luke Roberts wanders city streets in broad daylight, trying to get people to do things they only do drunk and in the safety of darkness: piss in the street, spew vom over friends, dive into vehicles with strange men and abuse strange girls with traffic cones.

For the most part he fails, but that doesn't stop him from doing it all himself.

Roberts' shenanigans look nothing short of insane, but only because we don't have the Lush Googles on. After the guy belts out a war cry and shoves a trash bin through a store window, we're graced with a simple enough tagline: "If you wouldn't do it sober...", tying it to last year's effort, similarly (though less ambiguously) titled "You Wouldn't Do It Sober."

Harrowing shit, seeded by Team Rubber.

more »

by Angela Natividad    Jun- 8-09    
Topic: Campaigns, Cause, Guerilla, Video



Don't Just Talk to Them; Bring Them Aboard.

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Based on the premise that people are more likely to watch a play if they know somebody in it, agency Happy Soldiers added a new scene to Spirithouse Theatre Company's play, "Vigil."

Spirithouse is a fairly new indy theatre company in Australia. "Prelude to Vigil," the new scene, takes five minutes and requires a fresh and local casting call every week. Spirithouse says this was a first for an independent play group.

Kind of a neat approach to (not?) advertising: personalizing an entire performance, and stimulating engagement, which in turn serves to generate word of mouth and record attendance. Apparently the play sold out in every instance.

more »

by Angela Natividad    Jun- 8-09    
Topic: Events, Guerilla, Promotions



Paul Smith Rabbit Lights Up for Scraps

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@dabitch and @leighhouse graced our morningtime desks with this rabbit rubbish bin. The bins are designer Paul Smith's contribution to Super Contemporary, an exhibit that launched at London's Design Museum this week.

The "New London Rubbish Bins" will solicit garbage over the next four months at Covent Garden and Holland Park. Ears light up when you toss a little something-something into their sacks.

More photos at High Snobiety.

Good way to bring design character to a city and reward constructive community behaviour. Here's hoping no malevolent clothes irons appear over the horizon.

by Angela Natividad    Jun- 5-09    
Topic: Campaigns, Cause, Events, Good, Guerilla



Tissue Tree Bears Silky Relief to Spontaneous Sneezers

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In time for allergy season -- which not only stimulates sneezes but generates impromptu tear-duct leakage -- Kleenex erected a Tissue Tree, swathed in silk, no less, beside Sydney's Museum of Contemporary Art.

The tree was inspired by the work of "wrapping" artist Christo and is wrapped in over a kilometer of silk. (See metric conversion here.) More importantly, it sports 700 generous tissue blossoms, which passersby can tug out at leisure.

Clever way to promote Kleenex Silk Touch, whose wares are supposed to be even softer than the average snot receptacle. Greenpeace is gonna have a helluva good time tearing the lovely idea a new one, though. We can already hear the siren song: Turning your gauche synthetic wares into fake spins on the noble arbors that fell for your cause? You sick bastards!

more »

by Angela Natividad    Jun- 4-09    
Topic: Brands, Good, Guerilla, Outdoor, Promotions



Blessed with a Superglue Account, We'd Defy Gravity, Too

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StrawberryFrog Brazil demonstrates the strength of Loctite Super Bonder by suspending the cast of reality TV show Big Brother Brazil 65 feet overhead -- with the glue itself.

This generated 36 minutes of brand exposure on the copiously-watched program, with viewership spikes during the stunt itself. That is, if this video case study is any authority.

more »

by Angela Natividad    Jun- 2-09    
Topic: Brands, Guerilla



Custom Kicks Share Carbon Footprint Stories

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There's this cute little "climate change art group" called The Canary Project, which in turn is working on something called Green Patriot Posters, which looks to me like kids marketing climate change awareness in various ways.

Look: they have billboards! And adorable little tennis shoes!

The cute custom sneaks are the work of students at McCormack Middle School in MA, which were encouraged to express their knowledge of their carbon footprints on a pair each. The sneakers now appear in associated billboards along with the tagline: "The Kids at McCormack School know their CARBON FOOTPRINT. What about YOU?"

Peruse more earnest little posters, or make your own, at the website.

by Angela Natividad    May-21-09    
Topic: Cause, Consumer Created, Guerilla, Outdoor, Packaging



Six-Packed Hunks and Bikinied Babes Commute in New York

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Casey writes, "It's got to be for something, but I'm not sure what it is..." Well thanks for the detailed information, Casey. We really appreciate it. But, yes, it's definitely for something but we know not what it is. Anyone care to shed some insight on why men and women are walking around New York today in swimwear?

Is it related to that similarly-themed promotion that had similarly-dressed men and woman wandering the streets of New York on Friday?

Either way, it's definitely a travel promotion of some sort.

by Steve Hall    May-19-09    
Topic: Guerilla, Promotions, Racy








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