While in New York for the BDI Online conference called Web Video Goes Mainstream, I was on my way to meet a friend for lunch and on the way, I was approached by a guy representing The Human Rights Campaign, an organization that "envisionas an America where gay, lesbian, bisexual and transgenderpeople are insured of their basic equal rights." To fund the organization, he, of course, was trying to get people to donate. While I might donate, I told him I'd be happy to give a worthy cause some publicity. So here it is. Street marketer calls attention to equal rights for all.
We love when we get little tipster emails from people that say things like "Thought you should check out this new site..." and "Viral marketing at its best" because, inevitably, it's not and we relish the opportunity to squat down and dump all over it like a 400 pound slob who's just had an enema. This, unfortunately, is not one of those times. This viral, and we do call it viral because we're sure it's been paid for or influenced by The Coffee Bean, follows the antics of three roommates as they terrorize a fourth who is a mascot called Mr. Ice Blended for West Coast-based The Coffee Bean.
The site, Masot Roomate, has a bunch of videos that show the guys pulling various pranks on the mascot from attacking him on the job, impersonating him, placing his hands down their pants and mascot mascotnapping him. Without fail, all the guys have MySpace profiles which look like they were all recently created and, for the most part, all have the same friends. In another section. Another section of the site, called "5 mascots we wouldn't ever fuck with" explains why the Kool-Ais Man, The Fruit of the Loom Guys, Grimace, McGruff the Crime Dawg and The San Diego Chicken are off limits. Only an unleashed creative type would obsess over these icons and write such lines as, "I spent my formative years with my junk cradled in the safe confines of their white cottony briefs" about the Fruit of the Loom Guys.
- Artie Lange's promoting his upcoming movie with a NSFW pinball game which is actually kinda fun.
- Just as marketers are beginning to spread their seed all over MySpace, Thought of A Technocrat analyzes MySpace Bulletins and reminds us it can be a very seedy place indeed.
- HBO is promoting the last season of Deadwood with an online virtual poker saloon and game called Dead Man's Hand.
AdJab calls to our attention the stupidity of some of the latest work from Mike's Hard Lemonade which involves a guy holding a bottle in front of the camera and making it talk. With the word "hard" in the name, there's far better things they could have done than this.
- Once again, IKEA has taken its retail locations directly to people, this time dressing up trains as if they were one's living room.
In a newsflash of epic proportion, Copyranter reports online dating site True has placed an ad on the Internet that, stunningly, does not show a woman wearing a bikini.
Well, it's happened. A couple years ago, we said the proliferation of advertising would, one day, reach the point where people's house would be painted with a brand's logo as part of an ad campaign or promotion. To promote the Simple Life on E, an Atlanta house was decorated with the E and The Simple Life logos and the shrubs in front have been trimmed (likely pre-shaped fake bushes) to spell "Sundays". Oh sure, the whole house is just one big purchased promotion and, likely, it's not the first but it's the first we've seen. It's actually done quite well. Particularly nice job on the "broken" window. We wonder what the neighbors think though. A second photo can be seen here.
With World Cup mania taking over the world, Adidas has taken over the ceiling of a train station in Cologne, Germany and painted a beautiful fresco-style painting. This is the sort of advertising-as-art creative dream about every night.
Crew Creative helped CSI in its bid for Emmy consideration with a street stunt in Los Angeles. The stunt involved a team of "coroners" along with a branded van, body bags and stretchers, all with the message "For your Emmy consideration. See two other photos here and here.
Acknowledging the men's room is one of the last places a guy visits before driving home after a long night of drinking, Nassau County traffic safety officials have launched a talking urinal campaign using the Wizmark Urinal Communicator. The device is being distributed free to all bars located in the county. DWI fines paid for the campaign.
The message potential drunk drivers will hear is, "Hey you Yea You, having a few drinks? Then listen up! Think you had one to many then it's time to call a cab or call a sober friend for a ride home. It sure is safer and a hell of a lot cheaper than a DWI. Make the smart choice tonight, don't drink and drive."
In what BBDO Canada calls inventive, the agency has created a campaign for Pepsi's Pepsi Access Canada, a site that provides people with "access to ultra exclusive music, downloads, concerts, merchandise and events." To promote the site, BBDO Canada
seeded will seed (although BBDO, as of June 8, says the client has not yet given approval) peer to peer sites like Acquisition and Kazaa with MP3s that appear to be unreleased tracks from major artists but when the user downloads the song, this (removed from YouTube at the request of BBDO Canada) is what they hear. Basically, BBDO and Pepsi are tricking people into believing they are downloading new music when, in fact, they are downloading an ad promoting Pepsi and its association with really cutting edge groups like...oh...INXS which almost may have been cutting edge about 20 years ago.
Anyway, less "inventive" are several (1, 2, 3, 4) ads BBDO created to promote the site which humorously follow the actions of a couple guys as they try to obtain access to popular Canadian groups such as Kardinal Offishal, Swollen Members, and Dashboard Confessional.
UPDATE: The MP3 file that was to have been seeded has been removed from YouTube at the request of BBDO Canada who claims (or had to based on the choices YouTube provides when a cancellation request is made) they were used without permission even though they were sent to us by someone from BBDO Canada to be featured here on Adrants. Twisted. Consequently, because of this and other companies who have sent in content and then had other entities with the company or partner companies make complaints, our YouTube account has been closed. With bandwidth constraints in mind, we'll host what we can here or we will rely on the marketer/agency to host things themselves. The frustrating thing here is everyone wants there work seen by everyone - and we want to show it - until those nasty usage fees and other issues come into play.
UPDATE II: We've been told the file that will be seeded has not yet been approved by Pepsi and that is why BBDO Canada asked YouTube to remove the file and has asked us to clarify that here.
New Philadelphia agency Stick and Move converted two MINI Coopers into giant Bumper cars to drive around NYC and Philly to promote the Jersey Shore. The work was done for independent tourism group the Jersey Shore Alliance. The effort is part of a larger Play Therapy campaign,
Those Europeans sure do love their football and this massive and unique outdoor board from Adidas placed over a bridge construction site is a clear representation of that love. The board features German goalkeeper Oliver Kahn making a killer save. If Americans displayed their love of things this way, we'd have a gigantic image of Tom Cruise jumping over a highway shaped like a couch or a floating Army of inflatable paparazzi chasing Britney Spears and she dropped her baby from the top of the Empire State Building. Thankfully, we're just not that creative.