Nicktoons Gets Retro With Flip Book Animations

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Going a bit retro, Nicktoons Network is giving kids everywhere a chance to learn about animation through the distribution of flip books that play back full-motion clips from two of the net's new original animated shows.

The flip books will be distributed free to kids all summer during Nicktoon Network's first cross-country mobile tour, held at Comic-Con International and during the Nicktoons Network Animation Festival at Nicktoons Studios. The flip books are a product of Flippies, an Adrants advertiser and a company that's doing some interesting things with an old-school medium.

by Steve Hall    Jul-28-06    
Topic: Cable, Events, Guerilla



Bryan Murphy Found, Helio Hits, Nike McFlies, Orbitz dances

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- On July 22, ML Rogers Art Director Bryan Murphy had some fun with his Find Bryan Murphy Project for which he posted images of his location in Manhattan, placed them on his blog and challenged people to find him. Of course it was all tied to a Yahoo and Dell promotion.

- Cool, new not-a-phone-company Helio has a couple of spots racking up some decent views on YouTube (here and here). They've always got a gatefold print campaign running in Entertainment Weekly, GQ and others.

- This is so incredibly bad but so is the compulsively obsessive belief anyone would actually want a pair of sneakers that came from a mid-eighties movie.

- Orbitz has a wedding microsite where you can upload a photo, choose a wedding dance and send it to a friend. Of course, along the way, you'll be told about travel deals on honeymoon destinations and general wedding travel.

- Hmm. Yet anoher ad blog launches.

- Chicago's Beachwood Reporter pokes holes in the math behind a Wal-Mart campaign opposing a city ordinance that sets special minimum wage for large retailers.

by Steve Hall    Jul-27-06    
Topic: Guerilla, Online



Sharks Attack New York!! Well, Sort Of

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To promote its Shark Week, airing July 30 - August 4, Discovery Channel has hung a 446 foot long inflatable shark atop its Silver Spring, MD building. They're calling it the biggest Shark Week stunt ever. To accompany the inflatable, street teams with pun-filled names like Bight University Chewleaders, will roam the streets of New York. A team of surfers with surf boards will wander about apparently to create intrigue or to cause New Yorkers to wonder if The Day After Tomorrow or Deep Impact are coming true. Bight University Faculty members will quiz New Yorkers on their knowledge of shark fact and myth. If we have a choice, we'd rather be approached by the Chewleaders rather than some surfer dude or some pocket protector-wearing professorial type.

by Steve Hall    Jul-19-06    
Topic: Good, Guerilla, Outdoor, Promotions



Vodafone Mobile Office Stretches Concept of Mobile Office

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We're not quite sure a vehicle tricked out to look like an office with Vodafone branding all over it does a very good job promoting 3G wireless services. After all, if all those 3G features are so great, why would anyone need an office in the first place? Yea, yea, yea...we get the whole "Gee, look...it's a mobile office" thing but all it does is...oh screw it...it's kinda cool. Don't listen to us.

by Steve Hall    Jul- 9-06    
Topic: Guerilla



Outdoor Posters Encourage Artistic Expressions

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Instead of encouraging people, as they previously did, to steal things from a billboard, Vancouver's ReThink has created an outdoor poster installation that encourages people to place things on the posters which have been outfitted with pedestals to hold things. The work, which carries the tagline "art that you can feel," is to promote Sculpture Biennale, an art show, made it possible for passersby to become artists as well.

by Steve Hall    Jul- 7-06    
Topic: Guerilla, Outdoor



Snapple Balloons Fly Above Bryant Park

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Three helium balloons rose above New York's Bryant Park today in an apparent promotion for, well, something. Flickr user thefangmonster snapped these shots (1, 2)

by Steve Hall    Jun-29-06    
Topic: Guerilla, Outdoor



ExatTarget Wins, Advergirl Dislikes Man Laws, Contextual Goofs

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- Email marketing provider ExactTarget which, yes, advertises on this site, is happy to announce the company's co-founder and CMO Chris Baggot was awarded Best Email Markerting Blog for his blog, Chris Baggot's Email Best Practices.

- More "Get A Girlfriend ads from Axe.

- Advergirl is happy to be a girl and isn't too pleased with Crispin Porter + Bogusky's Miller Lite Man Law campaign. If we were a girl, we'd agree.

- Someday, this industry will figure out contextual advertising but, for now, we will still have to deal with ads for movies called Water placed next to stories about tragic floods.

by Steve Hall    Jun-29-06    
Topic: Guerilla, Industry Events, Online, Outdoor



Hey, I Was Expecting A Hooker, Not A Papa Johns Pizza Guy

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When you travel a lot and sometimes find yourself peering out that tiny little fish eye hole in your hotel room door, you don't usually expect to see the Papa Johns pizza delivery man staring you back in the face. It's a little off putting especially if you don't expect it but that's exactly what Saatchi & Saatchi dod for Papa Johns and they got an awards for in at Cannes. Nice work.

by Steve Hall    Jun-27-06    
Topic: Good, Guerilla



Red Lipstick Adorns New City Coffee Cups

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If you're one of the few people daring to grab a cup of coffee from a New York Street vendor, you may receive a cup that looks like a woman wearing red lipstick has already used the cup. Makeup retailer Sephora, with help from PromoMedia Concepts produced coffee cups branded with a store opening message along with an imprint that makes the cup look like it's been sipped before. It certainly grabs the attention. After all, no one wants to drink out of someone else's coffee cup and this lipstick sure does make one look closely to make sure it's just an imprint and not the real thing.

by Steve Hall    Jun-22-06    
Topic: Good, Guerilla, Packaging, Specialty



Countdown Campaign Promises to Debunkify

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Ah, yes. Another mysterious site with a countdown clock. Don't the creators of these sites, in this case, according to Whois information, Cincinnati Ohio-based hyperQuake, know this has been done a million times before? Do they think we will actually care what the countdown leads to? Are they so bold as to assume there is something unique about what they are about to announce? Oh wait. Of course they do. This is advertising and when we create cool campaigns like this we just know the entire world will be jonesing right along with us.

The countdown site, called Debunkify, is accompanied by a video on YouTube and billboards and TV ads in several Ohio locations. The billboards proclaim, "kill the myths before they kill you" and the site indicates all will be revealed July 10. OMG, we just can't wait. Can you? Yawn.

by Steve Hall    Jun-22-06    
Topic: Campaigns, Guerilla, Online, Outdoor, Strange, Television, Viral










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