Antwerp residents: if you're wondering why firetrucks are suddenly ubiquitous, slow-moving and sponsored by Tabasco, it's because those aren't firetrucks.
It's just your local buses, dressed like the life-saving vehicles they never grew up to become.
The bus-as-firetruck campaign was put together by Duval Guillaume, which explained -- slowly, so we could understand -- that "Tabasco is so hot that you need a fire truck to cool down your mouth after you've eaten some."
I wonder if that ladder gets hop-ons.
Who says your trade show booth has to be perfectly complete by the time the first conference attendee walks in? Not online billing service Freshbooks which hired Boston artist Jazz Martin to paint a mural on the booth during the HOW Design show in Boston. It's a bit long, but here's a time-lapsed video of the booth's creation over the course of the conference.
Trend Hunter has put together a stellar list of the top 40 publicity stunts. Broken into categories such as Shock, Big Stuff, Web 2.0, celebrity stunts, Fake People and Improv, favorites such as Honda's skydiving escapades, PETA's body parts, Improv Everywhere's blue shirt Best Buy stunt and Papa John's Pizza peep hole thing are featured.
But, but but...where's Cartoon Network Adult Swim's Aqua Teen Hunger Force Boston Bomb Scare stunt? Surely, that's got to top a list such as this one.
Tonight, at 8:10PM on London's Channel 4, 19 skydivers will spend three minutes and 20 seconds attempting to spell out the word Honda in Britain's first live commercial. part of Honda's ongoing skydiving campaign, the ad will appear during the reality show Come Dine With Me and, as Honda Manager of Customer Communications said, "If it works, people will know who it's for. If it doesn't, they won't." Brave simplicity. Nice.
Here's hoping all 19 parachutes open successfully after the crew finishes its spelling exercise. Damn, it's almost that time there right now! Someone send us the video!
Here's the video.
Quebec's Federation of Milk Producers enlisted Touche! PHD to stock showroom refrigerators with milk cartons.
See more shots of cartons in fridges. (If you wondered, the cartons say "lait." That means "milk.")
Design agency Sharp Communications is using temporary tattoos to promote how it "seamlessly blends HIGH OCTANE CREATIVE THOUGHT WITH BLUE CHIP STRATEGIC RIGOR." (Yeah, it was written just like that.)
The tats are objectively horrible. See the other two in the text below.
Through SecurityPoint Media, advertisers can buy ad space in airport security bins throughout the nation. Sony, Kyocera, Rolodex and Zappos have leaped at the chance to welcome your shoes, traveling coat and gutted laptop bag onto their witty little messages.
"With shoes in hand, it's the perfect instance to remind them they've been meaning to make time to buy a new pair. Why not Zappos?" said senior marketing manager Andy Kurlander of Zappos, whose bins say peppy things like, "Need a new case for that laptop?" and "Place shoes here. Buy shoes here: Zappos." (Come on. You knew that one was coming.)
Sometimes public relations professionals send things a bit early in the game so as to favor you with a scoop of sorts. Not that this was the case last week with a press release for a Barnes & Noble graffiti promotion that landed in the Adrants inbox but, for some reason, it's still sitting there, unpublished. Today, it's published on Animal.
A UK-based Kellogg's Nutri-Grain campaign aspires to bring the office tea trolley back in vogue.
I have no strong feelings about mobile snack trays, but this glorified Nutri-Grain evangelist is sizzling. (So much hotter than his American counterpart, the break room bagel guy.) He can push my trolley any day of the week -- or at least stand around pouring me tea for an indecently long time before moving onto the next hungry cog.
What opportunity does the fact people routinely skip ads and the fact sitting in an airport waiting area is excruciatingly boring present? A Broadway-style commercial performed live by professional actors, of course.
Beginning with a lone actress stymied by a vending machine and progressing on to a full blown aural finale, travel site Lastminute.com delivered its message all while offering up an alternative to airport boredom at London's Stanstead airport.