Because it's hard to believe anyone would be stupid enough to think a sandwich bag filled with fake weed was real on a Prime TV billboard in New Zealand promoting the Showtime series Weeds and try to steal it, this "surveillance" video released on YouTube just seems like another planned social media promotion. Not that that's a bad thing but we just wonder about the intelligence of those in this video. The video shows people trying to pull weed-like substance out of the big bag affixed to the board and ends with "$429 Reward. To the stoner who ruined our Weeds Billboard: please call 021 682526 to return the missing buds. Please." Oh wait, those stupid people are paid social media actors. Silly us. How could we have thought otherwise? Oh wait again. This is supposed to be funny. OK, now we're laughing.
There's nothing more powerful that a Firefox lover. OK, maybe an Apple lover but they're both freaks anyway. Ariel tells us a bunch of Firefox lovers in Oregon went out an created a crop circle in the shape of the Firefox logo. A team of 12 people did it in 24 ours and it's 220 feet in diameter. If you want all the nitty gritty details on how they accomplished the task, it's all here ad-nauseam.
Thomas Christensen tells us that during Copenhagen Fashion Week, Adidas placed blue rubber ducks in a fountain with a message on the bottom that read, "I've swum too far - help me get back home! Reward for my return at adidas Original store". Upon visiting the store, Christensen ended up with a t-shirt.
Perhaps there really is some sort of cultural brick wall between New York City and Canada or at least between Montreal's National Bank marketing team and the rest of the entire world. In a laughably out of touch press release, the bank claims it is "once again on the cutting edge of advertising with a colourful new event: a flash mob, used to promote the Bank's role as the presenting sponsor of the Rogers Cup tennis tournament." Colorful new event? Hello? Flash Mobs came and went three years ago, my Canadian friends. It's 2006 this year, not 2003. If calling a three year old trendlet cutting edge weren't bad enough, the bank isn't even conducting a flash mob. All it's doing is unleashing 40 young women dressed in tennis apparel who will roam the streets of Montreal during rush hour August 9 passing out tickets to a tennis match at the Rogers Cup August 12 to 20. Idiots. That's not a flash mob. That's street marketing.
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Once again, underwear retailer Freshpair stormed New York City's Times Sqaure with its annual booty and breast fest all in the name of reminding people they really should get rid of those skid-marked undies and ill-fitting bras and drop some coin for a...uh...fresh pair. Check out all the images and video over at YesButNoButYes.
JWT Toronto has created an ambient (the word everyone outside the U.S. seems to use instead of guerilla) campaign for its client Purell, a hand sanitizer lotion. The campaign uses a simple but what would seem to be effective approach by placing stickers on magazines in doctors offices with copy such as "Thumbed through by sick people since September 2005" and "Gently sneezed on since October 2002." The stickers point to a website, washyourhands.tv, which explains the benefits of Purell. Nice work.
Creating a shopping mall campaign is usually right up there with creating a BRC for LCGC magazine but it looks like the folks over at Minneapolis-based Colle+McVoy had fun with this campaign for the area's Taubman Center shopping malls. The campiagn has a simple message: "Go." Go shopping. Poking fun at those who haven't shopped in years hence own a wardrobe worthy of a 50 year old trying to look fashionable as a chaperon at a high school dance, the campaign's message shame people into updating their wardrobe.
The campaign will appear outside of the shopping malls and consist of customized signage, door hangers, Transtops, train wraps, hot air balloons, coffee cup wraps, dry cleaning bags, bowling clearing arms, restroom mirrors and a Website. Check out the creative here.
To help spread the word about celebrity blog portal ChatWithAStar.com, a "Blogmobile" will travel throughout New York City today including Bryant Park, Union Square, Madison Square Park, Columbus Circle, etc. allowing fans to stop in and blog with their favorite celebs or pro-athlete on their way to work, during lunch or on the way home.
For the Blogmobile's launch, several New York Mets will be on hand to launch the Blogmobile, including pitcher Billy Wagner (a partner in the Chat With A Star venture), First-baseman Carlos Delgado, Shortstop Jose Reyes, Center-fielder Carlos Beltran, pitcher Tom Glavine, Manager Omar Minaya, as will Boxer Gerry Cooney, The Amazing Kreskin, Dominic Chianese, Steve Schirripa, Julia Styles, Venessa Minnillo, Carolina Bermudez, Mocean Worker, former NYC Mayor David Dinkins and supermodel Beverly Johnson.
Going a bit retro, Nicktoons Network is giving kids everywhere a chance to learn about animation through the distribution of flip books that play back full-motion clips from two of the net's new original animated shows.
The flip books will be distributed free to kids all summer during Nicktoon Network's first cross-country mobile tour, held at Comic-Con International and during the Nicktoons Network Animation Festival at Nicktoons Studios. The flip books are a product of Flippies, an Adrants advertiser and a company that's doing some interesting things with an old-school medium.
- On July 22, ML Rogers Art Director Bryan Murphy had some fun with his Find Bryan Murphy Project for which he posted images of his location in Manhattan, placed them on his blog and challenged people to find him. Of course it was all tied to a Yahoo and Dell promotion.
- Cool, new not-a-phone-company Helio has a couple of spots racking up some decent views on YouTube (here and here). They've always got a gatefold print campaign running in Entertainment Weekly, GQ and others.
- This is so incredibly bad but so is the compulsively obsessive belief anyone would actually want a pair of sneakers that came from a mid-eighties movie.
- Orbitz has a wedding microsite where you can upload a photo, choose a wedding dance and send it to a friend. Of course, along the way, you'll be told about travel deals on honeymoon destinations and general wedding travel.
- Hmm. Yet anoher ad blog launches.
- Chicago's Beachwood Reporter pokes holes in the math behind a Wal-Mart campaign opposing a city ordinance that sets special minimum wage for large retailers.
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