What opportunity does the fact people routinely skip ads and the fact sitting in an airport waiting area is excruciatingly boring present? A Broadway-style commercial performed live by professional actors, of course.
Beginning with a lone actress stymied by a vending machine and progressing on to a full blown aural finale, travel site Lastminute.com delivered its message all while offering up an alternative to airport boredom at London's Stanstead airport.
Few things are more irritating than a manufactured crisis intended to scare you straight -- in this case, using the human tendency to rubberneck to guilt drivers into slowing down in less dire situations. Then again, few things are more provocative.
It's a fine line, I guess.
The stunt took place on Matakana Road in New Zealand. And if the logo on the marquee is anything to go by, I guess this was brought to New Zealanders by the Rodney District Council.
Huzzah -- I was right. Agency: Saatchi & Saatchi. Thanks in:fluencia for pushing it our way.
So how to you promote the opening of a new tower at Harrah's hotel in Atlantic City? You hire hot models, have an artist paint their bodies and parade them around cities across the Northeast, of course. Oh, and you also give away...for free...all 945 rooms in the tower for one night by having the hot, painted models hand our room keys.
Yesterday, the promotion took place near Wall Street near 100 Broadway. Peter Shankman, the mastermind behind the promotion, sums up the day on his blog (with pictures of the hot models, of course) and offers up tips for those considering similar marketing events. Needless to say, the models attracted all kinds of attention and all the keys were handed out.
The Max Havelaar Foundation, a coalition of fair trade producers and initiatives worldwide, is using this video to promote fair trade practices.
I'm not really sure what's going on, aside from that a bunch of subversives seem really unhappy with what they're finding at the grocery store.
Alternatively, they could just be looking for buddies to play catch with. Reason #458 to take up Ultimate Frisbee.
Looks like Brian Collins' brand experience manifesto has made converts in the Parisian hospitality industry.
Hotel chain F1 (formerly Formule1), which targets tourists between 18-35, is promoting its "new generation" brand with the Crazy Room Tour. Bearing the slogan "Tu dormiras plus tard!" (roughly: "You'll sleep in!"), the tour will hit 18 cities with branded deejays, video games and group activities.
- Check out the projections on the fauxreel website. Not quite sure what they're all about, but watching people alter billboards at high speed can easily kill about four minutes. Without regrets.
- Dentsu Canada's got fauxreel plastering Vespa Squareheads -- Millennials with headlights and mirrored antennae, essentially -- all over Canada.
- MoveOn has finally tapped a winner for its Obama in 30 Seconds campaign. It lacks the flair of the will.i.am mashup, and it's obvious the video was picked because the subject is a converted Republican. Also, MoveOn wants $200,000 from you to help air it.
Here's a neat way to draw attention without stripping down and eating body parts. In January, Improv Everywhere got 200 ordinary-looking people to invade New York's Grand Central station and freeze on cue for five minutes.
It was pretty well-orchestrated. One guy went catatonic while picking up some papers he dropped. A couple froze mid-stride. A girl's just-peeled banana never made its mark.
Surrounding bystanders totally COULD NOT DEAL. It was like witnessing the rapture. When everyone started moving again, witnesses applauded.
Duval Guillaume, to promote the Waffles & Dinges truck in New York city, painted grates yellow and placed little signs with promotional messaging atop the grates. Neat.
They came for the smokers, and I did not speak up because I wasn't a smoker.
They came for the caffeine junkies, and I did not speak up because I drank neither coffee nor tea.
Then they came for sex, and chocolate, and my sluttiest Halloween costume, and there was no one left to speak up for me.
To propel its classic kicks back into salience, Adidas made a gigantor pair of Superstars and gave one shoe to each coast.
I did The Eyeroll when a bunch of dudes started whipping out spray paint cans because the first thing a brand does in crisis is reach for a graffiti artist. (Adidas also did the tagging thing last year and the year before. Plus, Reebok and Converse have already peed on this hydrant.)
But the resulting footwear is (of course) pretty dope. If in doubt, a whole three seconds of the video is devoted to recording some dude in a doo-rag giving Adidas props.
Sam Flores and Upper Playground designed the left coast sneak; NYC and Surface2Air, Paris handled the right. Thanks in:fluencia for pushing the news our way.