Trade Show Booth Gets 'Muralized' During Event

freshbooks_conferece_booth.jpg

Who says your trade show booth has to be perfectly complete by the time the first conference attendee walks in? Not online billing service Freshbooks which hired Boston artist Jazz Martin to paint a mural on the booth during the HOW Design show in Boston. It's a bit long, but here's a time-lapsed video of the booth's creation over the course of the conference.

by Steve Hall    Jun- 6-08    
Topic: Events, Guerilla, Poster



Top Forty Publicity Stunts Highligthed

moonite.jpg

Trend Hunter has put together a stellar list of the top 40 publicity stunts. Broken into categories such as Shock, Big Stuff, Web 2.0, celebrity stunts, Fake People and Improv, favorites such as Honda's skydiving escapades, PETA's body parts, Improv Everywhere's blue shirt Best Buy stunt and Papa John's Pizza peep hole thing are featured.

But, but but...where's Cartoon Network Adult Swim's Aqua Teen Hunger Force Boston Bomb Scare stunt? Surely, that's got to top a list such as this one.

by Steve Hall    Jun- 6-08    
Topic: Guerilla, Promotions



Skydivers to Spell 'Honda' On Live Commercial Break

HondaAd460.jpg

Tonight, at 8:10PM on London's Channel 4, 19 skydivers will spend three minutes and 20 seconds attempting to spell out the word Honda in Britain's first live commercial. part of Honda's ongoing skydiving campaign, the ad will appear during the reality show Come Dine With Me and, as Honda Manager of Customer Communications said, "If it works, people will know who it's for. If it doesn't, they won't." Brave simplicity. Nice.

Here's hoping all 19 parachutes open successfully after the crew finishes its spelling exercise. Damn, it's almost that time there right now! Someone send us the video!

Here's the video.

by Steve Hall    May-29-08    
Topic: Commercials, Good, Guerilla, Television



Milk Men Put Empty Fridges to Good Use

lait-cartons.jpg

Quebec's Federation of Milk Producers enlisted Touche! PHD to stock showroom refrigerators with milk cartons.

Mooooo.

See more shots of cartons in fridges. (If you wondered, the cartons say "lait." That means "milk.")

by Angela Natividad    May-28-08    
Topic: Guerilla, Product Placement



Where Design's Concerned, Sharp Slices Pretty Dull

sharp-sharkbite.jpg

Design agency Sharp Communications is using temporary tattoos to promote how it "seamlessly blends HIGH OCTANE CREATIVE THOUGHT WITH BLUE CHIP STRATEGIC RIGOR." (Yeah, it was written just like that.)

The tats are objectively horrible. See the other two in the text below.

more »

by Angela Natividad    May-28-08    
Topic: Agencies, Bad, Guerilla, Strange



Zappos Catches You with Your Shoes Off!

zappos-security-bin.jpg

Through SecurityPoint Media, advertisers can buy ad space in airport security bins throughout the nation. Sony, Kyocera, Rolodex and Zappos have leaped at the chance to welcome your shoes, traveling coat and gutted laptop bag onto their witty little messages.

"With shoes in hand, it's the perfect instance to remind them they've been meaning to make time to buy a new pair. Why not Zappos?" said senior marketing manager Andy Kurlander of Zappos, whose bins say peppy things like, "Need a new case for that laptop?" and "Place shoes here. Buy shoes here: Zappos." (Come on. You knew that one was coming.)

more »

by Angela Natividad    May-27-08    
Topic: Guerilla, Outdoor



Adrants Sleeps Through Barnes & Noble Quamut Promotion

800_COPE2_Truck.jpg

Sometimes public relations professionals send things a bit early in the game so as to favor you with a scoop of sorts. Not that this was the case last week with a press release for a Barnes & Noble graffiti promotion that landed in the Adrants inbox but, for some reason, it's still sitting there, unpublished. Today, it's published on Animal.

more »

by Steve Hall    May-22-08    
Topic: Good, Guerilla, Outdoor



Forget the Snack Bars; Want Some Eye Candy with that Cuppa?

office-tea-trolley.jpg

A UK-based Kellogg's Nutri-Grain campaign aspires to bring the office tea trolley back in vogue.

I have no strong feelings about mobile snack trays, but this glorified Nutri-Grain evangelist is sizzling. (So much hotter than his American counterpart, the break room bagel guy.) He can push my trolley any day of the week -- or at least stand around pouring me tea for an indecently long time before moving onto the next hungry cog.

by Angela Natividad    May-20-08    
Topic: Brands, Campaigns, Good, Guerilla, Online



Live Performance at Airport Touts Travel Site

lastminute_airport_performance.jpg

What opportunity does the fact people routinely skip ads and the fact sitting in an airport waiting area is excruciatingly boring present? A Broadway-style commercial performed live by professional actors, of course.

Beginning with a lone actress stymied by a vending machine and progressing on to a full blown aural finale, travel site Lastminute.com delivered its message all while offering up an alternative to airport boredom at London's Stanstead airport.

by Steve Hall    May-19-08    
Topic: Good, Guerilla



Why Rubberneck from the Freeway When You Can Do it From YouTube?

crash-slowdown.jpg

Few things are more irritating than a manufactured crisis intended to scare you straight -- in this case, using the human tendency to rubberneck to guilt drivers into slowing down in less dire situations. Then again, few things are more provocative.

It's a fine line, I guess.

The stunt took place on Matakana Road in New Zealand. And if the logo on the marquee is anything to go by, I guess this was brought to New Zealanders by the Rodney District Council.

Huzzah -- I was right. Agency: Saatchi & Saatchi. Thanks in:fluencia for pushing it our way.

by Angela Natividad    May-16-08    
Topic: Cause, Guerilla










Featured FREE Resource: