Don't Over Engineer. Flashing Hotties Can Sell Anything

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What's the best way to get attention and promote Australia's Queensland as a winter vacation destination? The same way you'd get attention or just about anything else: hot guys and girls in swimwear flashing passersby on the street. It's simple. It's low budget. It catches attention. It's fun. Why over engineer when you don't have to? And who doesn't like to ogle a hottie in the morning?

by Steve Hall    Aug-17-08    
Topic: Guerilla, Promotions, Racy



35, 85, Party Time?

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Guerrilla marketing firm CreateHere stenciled 35°85°* all over Chattanooga to promote 35°85° A Chattanooga Party, which I guess is a free house party thrown by CreateHere and other local businesses. (I concluded that based on the Facebook page and not the website, which only gave me some Wordle-looking nonsense. Who decided making readers crane their heads and squint was a smart game plan?)

Oddly (or stupidly) enough, the party is not at 35 degrees latitude and 85 degrees longitude. Google Maps says that's somewhere in China. Let's hope nobody put on their party pants and tried going.

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by Angela Natividad    Aug-14-08    
Topic: Guerilla, Promotions, Strange



Wonderbra Breaks Glass ... and Suspension of Disbelief

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Breasts break through advertising's fourth wall in this Wonderbra bus shelter ad by Publicis/Frankfurt. Just another way too much "support" makes you a hazard to yourself and others. (Thanks @benkunz for sharing.)

by Angela Natividad    Aug-11-08    
Topic: Brands, Campaigns, Guerilla, Outdoor



No Promises on a Lap Dance, But It's Better than Breadcrumbs

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Berlin-based lingerie shop Blush left a trail of striptease billboards to guide (throbbing, drooling, cash-in-hand) traffic straight into its velvety interior.

300 meters away from Blush (at a man-tastic construction site!), a model against a lilac backdrop is fully-dressed, hair tied back, breasts pushed up, choker tying it all together. At 100 meters she's in bare essentials, playing with her thigh-highs.

50 meters: toying with her bra strap. Five meters? Topless, back turned. You'll have to step into Blush for the rest of the show. (But I'm not feeling optimistic for you, unless you're in a chemise-buying mood.)

Kinda reminded us of Virgin's Fresh Footwork interactive campaign, where each click forward brought a ballerina closer to carnality.

For scooping this up for us, Adrants reader Dario of Invoke Media gets a virtual fist-bump, and possibly also an awkward hug when we finally meet.

by Angela Natividad    Aug-11-08    
Topic: Guerilla, Outdoor, Racy



Hitler Tweets, Kanye Popped, Montauk Monster Demystified

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- It's another raging Hitler appropriation. This one's called "The Rise and Fall of Twitter." Given that we've had similar spittle-fits over Twitter's goddamn down time, it's pretty funny, actually.

- Some nights you just need to pop a Kanye into your glass.

- Lack of bear at Black Bear Diner.

- So I guess the Montauk Monster is a guerrilla effort for an indie movie called Splinterheads.

- British carrier TalkTalk is trying to help fight autism with a campaign called The Forever Story. Alongside the common man, authors like Nick Hornby will contribute to a story that's supposed to go on forever. For every contribution, TalkTalk will donate 1 pound (the currency) to a charity called Treehouse.



Nike Delivers the OMG, the WTF and the Holy Crap

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Most marketers want some kind of reaction to their advertising. Desired reactions range from increased sales to increased brand awareness to changing a behavior to announcing the existence of a new product. Rarely is the desired reaction so specific as to make people say, "Holy Crap," after they see it but that's just what Nike wanted and that's what Hub Strategy did.

To call attention to Nike's sponsorship of the AST Dew Tour, Hub Strategy, which put together a concepting team consisting of an architect, an industrial designer, a planner, a graphic designer and a copywriter. The result? A tricked out extreme vehicle complete with skate ramp, wake board tower, sirk rack, skateboard rails, BMX racks, a camper and, of course, iPod goodness.

After looking at the vehicle, one would certainly have to admit to at least a tiny bit of OMG, WTF and, yes, Holy Crap.

by Steve Hall    Aug- 6-08    
Topic: Good, Guerilla



ESPN 'Lost Socks' Chide Red Sox Over Ramirez Trade

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Acting quickly following the trade of the Red Sox' Manny Ramirez to the Los Angeles Ddgers, last Thursday, ESPN agency Ground Zero, by noon Friday, had plastered laundromats around LA county with lost socks affixed to a tag which read, "Lose a sock, Boston? ESPN joins Los Angeles in welcoming Manny Ramirez." Quick thinking and wit works just about every time. Nice work.

by Steve Hall    Aug- 4-08    
Topic: Good, Guerilla, Specialty



Hot Cheerleaders Capture Attention, Misrepresent 'Friday Night Lights'

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Though it's likely they had some, Lisbon agency Torke could have used a bit more help identifying the "soul" of FOX's Friday Night Lights, which debuted locally July 20. The guerrilla campaign they created, which involved the gratuitous use of bare midriffed cheerleaders, hardly captured the essence of the show.

Oh sure, the show has cheerleaders in it and centers around a high school's quest for football greatness but those two elements are just a backdrop for the true heart of the show - an examination of family life, interpersonal relationships and life's challenges in small town Texas. The T and A aspects of this promotion hardly do the show justice.

Then again, a dissertation on the woes of abortion, racism, poverty, career choices, physical disability and the difficulties of parenthood wouldn't exactly capture the same attention a few mini-skirted, hot cheerleaders most certainly did.

by Steve Hall    Jul-31-08    
Topic: Bad, Guerilla, Promotions, Television



Microsoft: If You Can't Win 'Em, Trick 'Em

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Under the premise that if people could experience Vista firsthand, they'd love it, Microsoft decided to bamboozle a bunch of Vista-haters with The Mojave Experiment.

Groups of users were invited to try Mojave, the "newest version of Windows." After showering Vista with opinions of disdain, they gave Mojave a go and lavished it with compliments. Then they were told it was Vista.

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by Angela Natividad    Jul-30-08    
Topic: Bad, Brands, Campaigns, Guerilla, Online



Roadside Flowers Call Attention to Online Reality Show

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If you were driving to work last Friday in Cape Town, you likely saw something along the side of the highway that didn't look quite right; patches of blue and yellow cellophane flowers and tiny little windmills. No, Disney didn't invade Cape Town with It's A Small World but Can You Twist, South Africa's first online reality show which transitions episodes offline with real life, ARG-style endings.

Some of the real life endings include flowers handed out to 250 women around the country and a bank "break up letter" newspaper ad in which underlined words spelled out the site's URL. Wouldn't it be nice if you really coculd break up with your bank and leave all your debt behind? Now that would truly be a great reality show.

by Steve Hall    Jul-29-08    
Topic: Guerilla










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