"Dude ... I think the tennis player in that ad just totaled your car with his oversized ball."
"Sucks, man. Wanna play tennis?"
"Sure. But before we go, let's buy proper footwear at K-Swiss."
Orchestrated by TriBeCa for the Roland Garros French Open in Paris. More photos here and here.
Fun facts: Maybe because it's French, TriBeCa calls it "ambush marketing," not "guerrilla marketing," and the goal was to create a "Wahoo Effect."
I'm not really sure what "Wahoo" is ("Yahoo" without the awkward "Yang" association?), but maybe it has something to do with how people open their mouths and make no noise when they see something like, say, a car smashed by a giant tennis ball.
Via the hip cats at in:fluencia.
I knew this webmaster who was out in the forest one night with her digicam, taking shots of the landscape, when suddenly she realized there was something in the picture that wasn't there in real life.
"It was a UFO," she insisted, "just floating in the sky, perfectly still. And I could only see it in the photos I took."
I called bullshit at the time. But since then, Julius von Bismarck -- a seriously Che Guevara-looking dude -- invented the Image Fulgurator. It senses when a flash goes off, then projects an image onto the pictures people took.
See it in action.
Remember when Half.com and the DISH network got two towns to rename themselves after their brands? It's a terrible move for the high school football teams, but consider the perks! -- free computers, free cable, free money? You might change your name too.
With help from agency Cenergy, Jolt got Barrow, Alaska to change its name to Jolt. The town got neither cash nor technology in exchange. They got cans of Jolt on June 20, the longest day of the year.*
That lowered the standards significantly.
At left is a shot of some Barrow/Jolt townies with their fancy new moniker. The man in blue is the Mayor. Don't they look energized?
To promote its clothing line, fledgling brand NEWYORKESE poured American dollars* onto attendees of Pitti Immagine Uomo, a major fashion event.
The dollars featured the NEWYORKESE logo and the phrase "Tu vuo fa l'americano ma si Made in Italy" -- "you want to be American, but you were Made in Italy" -- the title of a song by Renato Carosone.
CEO Gianfilippo Fontana of NEWYORKESE called the effort part of a "low budget advertising campaign." She added, "Thankfully the dollar exchange was very affordable."
Don't thank us, honey. Thank the Big Man in Office.
- matrixx pulls a fast one: to score coverage for a cross-promotion between Vespa, Subway and Get Smart, it produced a write-up for us. "Please do feel free to use or rewrite the whole thing," the matrixx rep said generously. What a nifty guy. And here we were thinking we had jobs to do.
- David and Goliath put together Jack's Track, a racing game that makes the most of Jack Daniel's NASCAR sponsorship.
- MoveOn says this anti-McCain ad is its most effective ad EVAR. It involves a baby. Meh.
- Bun in the oven? Learn how to troubleshoot.
- What a strange way to market a cola. I'm disgusted. But also sold.
To promote his new book, Cognitive-Behavioral Therapy, author Tao Lin has placed stickers around New York which say, simply, Britney Spears. Apparently, his intended hipster audience will make the connection.
Last June, Gawker pretty much trashed Lin's similarly strange promotional tactics for some earlier books by posting some of his creepy emails.
Flash back to this year and Gawker recently found the door to its offices plastered with Britney Spears stickers in an apparent retaliation for Gawker's less than kind (though totally warranted) words.
Hmm...so is Tao Lin an impetuous child or brilliant marketer?
Did you ever watch the musical episode of Buffy? The one where people randomly leap into choreographed song-and-dance, betraying all their innermost thoughts and secrets, before bursting into flames?
This is kind of like that. Except there aren't any random combustion deaths, and bystanders are offered 50 percent off theatre tickets at LastMinute.com.
What's a group of poor, starving Creative Circus students to do when they find out they've just won Cannes Future Lions and really, really need to get to France by Monday? They host a bake sale, of course, selling cookies for $500 a pop.
So if there are any altruistic types out there with a spare $6,000 or so laying around to help these winners make their way to Cannes, get in touch with them here. Oh, and if you have any cash left over after than, feel free to send the Adrants crew as well.
What? Wait? Flash mobs? That's so...four years ago. Oh but wait. We're talking about advertising here. Not exactly the industry that latches onto trendlets in a timely manner. But since the press release also dubs the stunt "performance art," I guess it's OK.
To promote Taco Bell's Fruitista Freeze, Philadelphia's LevLane hired actors costumed in iced-over beachwear with their skin tinted blue who would freeze in position for hours while a support team outside Citizens Bank Park last week during an MLB Phillies home game handed out coupons for the frozen tropical beverage. Also, a flash mob in street clothes would do the same for a few minutes.
Because the stunt was, apparently, so successful and because, it seems, LevLane is so nice, the next day they did another stunt for free. Last Thursday during lunch, all agency employees wore orange t-shirts and walked to Philadelphia's City Hall. On cue, the majority froze in place while a few others handed out more Frutista Freeze coupons. Ten minutes later the mob thawed, walked to nearby Love Park and refroze.
So there you have it. The flash mob lives on. Or is it performance art? Hmm.
Showtime did it to promote Dexter. Now Universal Motown is doing it to promote Ashanti's new CD. Like the Dexter promotion, which allowed people to send customized messages that appeared to be news reports of the recipient's death by serial murder.
In the Ashanti promotion, a customized news report can be created and sent to a friend. In the report, it's noted recent murders are linked to Ashanti's new single, "The Way That I Love You," which is about how a woman gets revenge on a cheating boyfriend
Yawn. Oh, sorry. There's nothing to yawn about Ashanti. Sorry.