Floating MINI Hits 'Head of the Charles'

Boston's annual Fall event, the Head of the Charles crew race, had an interested "boat" make an appearance over the weekend. Floating behind crew boats was a raft made to appear as if it were a MINI. Nice stunt.

Coke Awards 'Skyfall' Tickets to Bond-Like...Actors?

Coke Zero, following its lackluster James Bond "Skyfall" tie-in commercial, has crafted an intriguing stunt that requires people to get to a particular train platform in 70 seconds. Sounds easy except for the fact there are plenty of obstacles to overcome on the way to the platform. Some have suggested the people accepting the stunt are actors, not random people. Which, of course, makes perfect sense as Coke's lawyers would certainly have something to say about placing people in harm's way just to win a free ticket to a movie.

That said, it's fun to watch and it's far more interesting than the lame commercial. And, apparently, it's been fun for many. The video has clocked 3,360,008 views since it launched October 18.

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Talking Conoco Car Gives Denver Residents Free Outdoor Gear

There have been many advertising stunts that surprise passersby with inanimate talking object. Conoco, with help fron Venables Bell & Partners, used that approach in Denver to "celebrate how Conoco helps people get out there and do the things they love to do."

The agency placed a Conoco-branded car in a public space, loaded it with all sorts of outdoor gear and had it speak with people as they passed by. After some witty banter, the car voice would invite people to take any item of their choosing from the car as a gift.

Not a bad stunt. After all, who doesn't like free stuff?

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Velux Window Stunt Leverages Instagram

As part of a project at The Copenhagen Institute of Interaction Design, Andrew Spitz and Kat Zorina developed an Instagram-based campaign for VELUX windows. Working with the knowledge that when people look up through a VELUX skylight, the have to stand a certain way. The pair called this "the VELUX pose."

To capture the VELUX pose, Spitz and Zorina crafted a device that would hold an iPhone to that people would have to look up at it. They then placed the device on the streets of Copenhagen and took pictures of people. Those whose pictures were taken could then use a connected iPad to upload images to their Instagram account and tag then with #theveluxpose. Currently, there are 55 images with that hashtag on Instagram.

We can envision a campaign like this getting some fairly decent traction with more devices and more resource. We're sure Spitz and Zorina would love to help.

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Resident Evil 6 Promoted With Human Body Parts

To hype the latest version of the video game, Resident Evil, London's Smithfield Meat Market was transformed into, well, a human meat market. Butchers at the meat market formed animal meat into meat products that looked like human body parts. The entire store was transformed into a human meat market. Check out the video below.

Proceeds from human body part sales will go to benefit the Limbless Association, a non-profit group that supports people who have lost their limbs.

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MINI Test Drive Determines Favorite Coffee

JWT Amsterdam developed a program for MINI whereby a fleet of MINIs travel to Netherlands-based offices, allow people to take a test drive and then, based on the person's driving style, offer them a suitable blend from coffee makers located in the trunk of the vehicle.

Companies can sign up to have the fleet come by on a website.

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Barbarian Group Delivers More GE Flyovers

Barbarian Group is out with some stellar new GE work that extends its recent work for the brand's GE Flyover work which takes people inside factories where GE technology is used.

In this version, visitors can select from one of three locations for each mission. These locations feature technology GE has placed in action and the goal is to highlight the people and the machines behind GE. Selections will be then voted upon and the GE helicopter will head out on its mission.

The work acts on recent GE and Buzzfeed study findings that indicate shared creative content yields far greater results than simple online paid placements.

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Honda Surprises Band, Gets Them on Jimmy Kimmel

Honda gave the LA-based band Monsters Calling Home the surprise of a lifetime last night by giving them an unsuspected break as the special musical guest on ABC's Jimmy Kimmel Live.

Part of the brand's Honda Loves You Back effort, the car maker took note of the band's Fight to Keep video which featured the band recording, performing and shooting in the band members' Accord, CR-V and Fit.

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'Yawn-vertising' Aims to Enlist PGA Golfers As BMW Brand Ambassadors

This weekend hoping to enlist PGA Tour golfers as brand ambassadors, BMW of North America, with help from Raleigh-based agency Baldwin& (no, that's not a typo), will affix posters above the beds in the Crooked Stick Golf Club in Carmel, IN that show the front grill and logo of the BMW M.

When golfers turn out the lights for the night, the vehicle's headlights will glow and a headline will appear. It reads, "Don't count sheep. Count RPMs" followed by copy which reads, "To reserve your spot at the BMW M driving experience, visit the BMW hospitality concierge."

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You Won't Ignore These Flight Safety Instructions

Once you've stepped on a plane, placed your bags in the overhead bin or under the seat in front of you and sent that last, very important "I'm on a plane" text, you sit back, relax and completely ignore the flight attendants doing their flight safety routine.

Unless, of course, the flight safety routine is really a guerrilla marketing stunt like the one in this video.

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