Wait a Sec ... Open Your Mouth Again.

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Coke Zero's throwing weight behind tongue-piercing parlors in Brazil. Seriously.

Shops in Sao Paulo, Rio de Janeiro, Porto Alegre and Salvador are giving free piercings to people that agree to take a picture with a fresh new Coke Zero stud. Coke's calling the concept advertasting. (Not to be confused with this.)

See TV spot with talking tongues that for some reason are bitching out a bewildered-looking eyeball with legs. It (hopefully) helps if you speak Portuguese. The shop responsible: Espalhe Marketing de Guerrilha.



Inspirational Gashapons Promote Artist-Centric Shopping Mall

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For Delay No Mall, a shopping center that supports artists, Leo Burnett/Hong Kong gave away 5000 creativity-sparking Gashapons in Causeway Bay.

"Gashapon" is the word for those toys that come in eggs. (Off-topic, do L'eggs count as Gashapons? It didn't occur to us until just now how weird it is that women can buy stockings out of gigantic plastic eggs.)

Anywho, the Gashapons contained plasticine mushy stuff that people could use to create something on the fly.

The street team then took the pieces back and instantly had 5000 creative ideas. Like this seahorse.

Neat. If you're planning a Silly Putty Sculpture Jamboree. (Which we're kind of hoping Delay No Mall is.)

by Angela Natividad    Feb-27-08    
Topic: Good, Guerilla, Promotions



No Nice!: Genuine Guerrilla.

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To a fault, even. More here and here.

We've got no idea what No Nice! is. But based on the occasional martini accompanying the brand, we figure -- hope, at least -- it can get you drunk.

The, uh, campaign went down in Rome, Milan and Turin, Italy. The brand: No Nice. The "branded" vehicles: dirty cars parked on the streets.

Weeeeak.

by Angela Natividad    Feb-25-08    
Topic: Bad, Brands, Guerilla, Strange



Why Not Use Moving Steps to Illustrate Variety?

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Fresh Creation sent us this neat take on escalator advertising, a model that's been hurtin' for creativity pretty much since its inception.

The ad is for Juice Salon. Each descending step reflects how a different hairstyle can change your appearance. Neato.

by Angela Natividad    Feb-18-08    
Topic: Good, Guerilla, Promotions, Video



It's a Chest-Based Video Showdown! Cast Your Vote for Vest or Tee

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In livid response to our post on the wearable video vest, Brand Marketers opened our eyes to T-Shirt TV, which came out before the video vest and looks way better (said them, not us).

What do you think? To democratize the options, both models are worn mainly by girls with no pants. (See vest, see tee.)

Like you'd watch TV on somebody's torso otherwise. It is to scoff.

by Angela Natividad    Feb-13-08    
Topic: Guerilla, Human, Outdoor, Promotions



Forget Sandwich Boards; Why Not Wear Video?

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"If you wear it, they will watch." That's the premise behind the concept of wearable video (patent pending).

The business plan is simple enough: just slide a video vest onto "brand ambassadors," a winning euphemism for "leggy girls in bikinis and/or short skirts walking around with audio/visual torsos." Big upgrade on ye olde standby.

Online testimonials included "Hey, cool" and "I was drawn to her."

...Yeah.

by Angela Natividad    Feb-12-08    
Topic: Guerilla, Human, Outdoor, Packaging, Promotions, Video



Bush-ese Interpreted as 'Hell, High Water' by Greenpeace

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We love a little hell and high water on a Super Tuesday morning. Those things, says Greenpeace, will be the only result of Bush's big plans against global warming.

And since Bush has trouble with the "transparency" thing, GP decided to be transparent for him -- all over the Washington Monument during his "Major Economics Meeting" last week.

Politics: a damn serious business. In the same way falling facedown in a sandbox -- and stabbing your eye out with a stick -- can be considered good times.

by Angela Natividad    Feb- 5-08    
Topic: Cause, Guerilla, Outdoor, Political



Loch Ness Monster Migrates from Scotland to Tokyo

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Here's footage of the Loch Ness monster, live in Tokyo! Wait, don't pick up the crossbow just yet. It's actually just a promotion for The Water Horse.

The monster was created with help from a water screen and water jets. We hope it's not hungry for people or trucks.

Tokyo seems to be the spot where all the monsters come to play. Doesn't seeing Japanese across the screen add a realistic "monster footage!" quality to the video? We thought so, anyway.

by Angela Natividad    Jan-31-08    
Topic: Good, Guerilla, Promotions



What's that Big Dome? Oh, it's Canada

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With the help of DDB Canada, Inside Live! and Fuse OMD, the Canadian Tourism Commission erected a big dome thingy at the Canary Wharf in London. (Very Epcot.) Egged on by building projections (here and here), online ads and street activities, curious Londoners can step inside the dome and explore Canada.

The campaign lasts four weeks and is an attempt to drive more of the Queen's men and women to Canada on holiday. The dome supposedly showcases four vacation possibilities. Skiing? White water rafting? Olympic swimming? We're not sure. The possibilities hidden in that mysterious rotunda are boundless

by Angela Natividad    Jan-30-08    
Topic: Campaigns, Guerilla, Outdoor, Promotions



Bacardi Sells Rum by Hocking Mystery Suitcase

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First Bacardi told us about the mysterious travellers of Murmansk Route. Then it said the mysterious travellers of Murmansk Route have something that will change our lives.

To get it, all we have to do is bid for a locked suitcase on eBay.

Not sold? Watch the video, which actually still won't win you unless you speak Spanish, and even then, odds remain 50/50.

more »

by Angela Natividad    Jan-29-08    
Topic: Brands, Campaigns, Guerilla, Online










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