Apparently, there's some controversy surrounding a promotion DDB New Zealand did on January 20 during a musical festival called Big Day Out, at which, according to information we can gather, the agency chartered a helicopter, flew around with a guy hanging off it until, well, he fell off. No one at DDB is talking and we've been informed the employees have been instructed not to speak with anyone about the event. We were forwarded what we were told is a taped phone conversation between, allegedly, someone at DDB and a representative of New Zealand's Civil Aviation Authority during which the CAA representative tells the person at DDB it is illegal not to report an aviation accident which, apparently, DDB failed to do.
MIT Advertising Lab points out a unique use of the ubiquitous nightclub hand stamp. In the U.K., to promote the Franz Ferdinand CD, the usually forgetful stamps became ads for the CD reminding party goers as they woke up the next day to check out the free DC offer in that day's The Guardian newspaper. The effort is up for an epica award.
OK, this one's been making the rounds for a couple days and we think it's brilliant execution of an idea. Lots of people bite their nails out of nervousness, habit or lack of anything better to do. Berlin agency Jung von Matt has created a convincing poster/bag campaign for Stop 'n Grow, a cream that must, apparently, taste so awful, no nail biter would ever again consider sticking their fingers in their mouths.
Wooden toy maker BRIO Corporation is using Flippies flip books to demonstrate unique features of its Smart Track products for the BRIO Wooden Railway System. BRIO will use the flip books to show its Smart Track train rails which make a train do different things such as blow its whistle or back up, depending on which Smart Track the train is passing over.
Here's a smart street campaign from McCann-Erikson Belgium for Durex Condoms which makes witty use of the streetscape in its design. Knob, ribs. It's all good. Full sized images here and here.
Way back in the day when marketers were reaching for any means necessary to attract attention, one company came up with the notion of assvertsing. The idea was simple. Place ad messages on the asses of hot woman and parage them around for all to gawk at. Well, as reported by The Spunker, Kodak has latched onto the tactic and recently hired some women in ridiculously short minis to bend over at photo trade show in Boston as if to pick something up only to reveal the word "Kodak" affixed to her panties.
Adrants reader tlubin writes, "A buddy of mine saw some guerrilla marketing for Saturn down in SoHo the other night...basically just a guy sitting in a truck with a nice projector on top, projecting crystal-clear ads onto buildings nearby. Would be cool if someone could investigate/get a snapshot of this if it's still going on. Indeed. If any readers saw that an caught it on disk, please send.
Wexley School for Girls, in partnership with design firm General Public created The Washington Mutual E-bus, a full size commercial bus, retrofitted as a self-contained, mobile technology center with computer workstations and Internet connectivity through satellite. The E-bus brings the bank to the people and offers access to credit reports and homeowner education
Wexley photographed a house, wrapped the bus on all sides and set a world-record for "Largest Door Mat" which measures 10 feet tall by 36 feet long. The E-bus started rolling two weeks ago, and will operate in Southern California where it will tour over the course of six months.
The sidewalks of New York are always filled with interesting postings, odd imagery and, yes, ads. Bucky Turco spotted one of those "I've lost my cat" type postings on a street pole which turned out to be a promotion for Sci Fi's new show, Triangle. The posting shows a picture of a sock with the headline "Lost" and provides tear off tags with a link to nothingstayslostforever.com, a promotional site where visitors can enter a sweepstakes to win a home theater system, a television and an Xbox 360. Actual "lost socks" with the logo were placed in various laundromats too. Cunning created and executed the promotion.
Turco didn't like the Xbox tie in but we think the over all promotion is intriguing enough to warrant notice and create awareness of the show. Only time and Nielsen will answer that question.
Apparently an avid viewer of FX's Nip/Tuck, Bucky Turco points out FOX has tapped into its own network of 25 million MySpace users and has created a profile for "The Carver."