You Mean Flashmobs Still Happen...?

dodge-flashmob.png

I know. You're thinking, "Why haven't all the perpetrators of this kicked-to-death gimmick been banned to an island yet...?" The easy answer is, brands still pay for them.

We give you Dodge's Rock N' Roll Marathon Flashmob. The brand was a title sponsor for the event this year.

more »

by Angela Natividad    Jun- 9-11    
Topic: Brands, Events, Guerilla



Agency Boss Gets Tossed in Boy Scouts Promotion

21Stories1.jpg

For 2011, Partners + Napier joined forces with the Boy Scouts of America for a new initiative called "Toss Your Boss." Partners + Napier employees were challenged to raise $1,000 in donations. If they did so, Chief Creative Officer Jeff Gabel would rappel 309 feet down the First Federal Building in Downtown Rochester.

Well, the agency achieved that goal and raised over $1,000 in donations for the Seneca Waterways Council Urban Scouting Program, which serves more than 20,000 kids in the Rochester area. Thus, Jeff and six other agency employees strapped on their helmets and took the plunge a couple Fridays ago.

by Steve Hall    May-31-11    
Topic: Agencies, Cause, Guerilla



Reynolds Touts Smokeless Cigs, Country Tricked, Tweets Power Mercedes Benz

snus1.png

- With the recent expansion of anti-smoking laws in New York City, Reynolds is out with a new print campaign touting the smokeless Camel Snus.

- Prague agency Loosers tricked an entire country with a fake campaign just to call attention to the prevalence of website hijacking.

- Oakland A's make the argument peripheral vision is key to playing great baseball

- Mercedes Benz...powered by Tweets.

- T-Mobile seeks social media shop.

by Steve Hall    May-23-11    
Topic: Commercials, Guerilla, Policy, Social



Fish Sing, Skelotons Walk, Snoop Dog Smells

imalive.jpg

- Fish sing for depressing. Strange. Very strange.

- Two R/GA creatives, Fabian Berglund and Ida Gronblom. have just joined Wieden + Kennedy.

- A single click can help change the world. Some nice work that's part of the YouTube Cannes Young Lions Ad Contest. It comes from Schacar Aylon in Israel.

- Lymbix hopes to call attention to email misunderstandings and miscommunication with ToneCheck, a site that tests the tone of your email before you send it.

- If you were wondering why there were skeletons on the walk/don't walk sign in New York, here's an explanation for you.

more »

by Steve Hall    May-18-11    
Topic: Agencies, Cause, Celebrity, Guerilla, Promotions, Strange



Pissalyzer Urges Men to Call A Cab

pissalyzer.jpg

By now, we've seen all manner of urinal advertising but this one serves a beneficial purpose. While not actually measuring alcohol content, the Pissalyzer from Publicis Milan delivered a "take a cab" message to men who pissed in the urinal long enough for it to be assumed they'd consumed a pint of beer. While we're sure this is helpful, we have to wonder if a dude whose just down a few shots is going to piss long enough to get the message.

Anyway, it's a worthy effort and who doesn't like to read stuff while taking a piss. It's better than wondering if the guy in the next stall is checking out your junk.

by Steve Hall    May-18-11    
Topic: Guerilla, Specialty, Video



Yawn. Another Flashmob. Oh, Wait! This One Has Bikinis!

pacsun_flashmob.jpg

So yea. Another flashmob. Who gives a crap, right? Well, no matter how lame, boring or amateurish, anything that features hot guys and girls in their shorts and bikinis is bound to attract at least a little attention. And that's exactly what this flashmob for PacSun got when they staged a flashmob at The Grove in LA.

The work is part of the brand's Dress Irresponsibly campaign which aims to hype the brand's focus on fun and creativity.

PacSun partnered with Passion Pit to remix a PacSun track titled "My Body's Not Your Toy" featuring La Roux's "I'm Not Your Toy" versus Young the Giant's "My Body." We are told this same flashmob played out in 15 other retail oocations across the nation at the same time.

more »

by Steve Hall    May-16-11    
Topic: Guerilla



KFC Colonel Delivers Lunch to Chicago Window Washers

kfc_window_washer_lunch.jpg

Yesterday, KFC delivered lunch to window washers 40 stories above the Chicago River. Strapped to a harness a climber dressed in the Colonel's white suit hand delivered lunch to window washers at Chicago's River Bend building. Obviously the whole thing was a choreographed stunt but still, pretty cool.

by Steve Hall    May-12-11    
Topic: Guerilla



Dos Equis Challenges New Yorkers to Eat Strange Tacos

Dos_Equis_Feast_of_%20the_Brave_Taco_Truck.jpg

- If you're into tongue, cricket and veal brain tacos, you need to hunt down the Dos Equis Feats of the Brave taco truck currently touring the streets of New York.

- A new trade association made up of media-auditing firms has formed to establish ethics and best practices for this niche of the advertising world.

- "Talk to the Bird" is a campaign for Gigaset, a German phone manufacturer, which shows the bird talking to callers from around the world. Why? We have no idea.

- DeVito/Verdi has created a caption contest for Duane Reade called New York's Least Pretentious Caption Contest. Each week New Yorkers will have the chance to enter and vote for their favorite captions. Then on June 1st, 2011, a final vote will determine the best caption among all finalists.

more »

by Steve Hall    May- 4-11    
Topic: Agencies, Cause, Celebrity, Commercials, Guerilla, Promotions, Social, Tools



Drunk Valet Delivers Drink Responsibly Message

drunk_valet.jpg

You know, this is actually an effective "ad." It does three things. It makes you keenly aware of an issue. It does so with personalized one to one accuracy. And it delivers the perfect "Aha!" moment.

Bar Aurora & Boteco Ferraz hired a valet, told him to act drunk while taking people's cars to park. Shenanigans ensue. People freak out. But when the valet finally relents allowing the person to park their own car, he hands them a ticket which reads, "Never let a drunk driver take your car. Even if that driver is you." Which, of course, is a powerful reminder for a person to drink responsibly just as they are about to enter a bar...and drink.

Genius, really.

more »

by Steve Hall    Apr-21-11    
Topic: Guerilla



Slow Motion the New Flashmob Trend

samgsung_galaxy_ace_slow_mo.jpg

When is a slow motion flashmob not a slow motion flashmob? When it's recorded in slowmotion and then played in fast forward on YouTube. Which is just what Samsung did to tout the iPhone look-a-like Galaxy Ace.

In the streets of Jerez, dance troupe Colectivo De Arte were filmed doing various movements...very slowly as onlookers wondered what was going on. WHen the filming is viewed sped up, the end product resembles a stop motion film. Nifty.

more »

by Steve Hall    Mar-29-11    
Topic: Guerilla










Featured FREE Resource: