Hahaha. Yet another We Are the World Spoof. Africa comes to the aid of Norway with...radiators because, well, it's freezing in Norway and frostbite kills too!
Oddly, Africans really have nothing at all to do with this bit of aid. It's the work of the Norwegian Student's and Academics' International Assistance Fund along with Operation Day's Work and the Norwegian Agency for Development Cooperation. Oh and the Norwegian Children and Youth Council. Hmm. That's a lot of Norway in a supposedly African-based aid program.
It would seem asking a person to stop making noise, to move a car or to put out a cigarette is cause for violence in Israel. Otherwise, why would there be a non-violence campaign addressing these scenarios? Of course, there's violence all over the world and for much smaller offenses. Hell, you can get your head cracked open just for looking at a person the wrong way.
It's sad we need campaigns like this in the first place. It's even sadder we have to risk violence just for asking a person to do what they should be doing in the first place.
Created by Y&R Israel, the campaign is for the ministry of public security.
Here's a heart warming, pro-family PSA entitled Invisible family that asks us to focus on the importance of parenthood, the choices they make, the choices that are made for them and the sacrifices they make to love their children. Enough said. Just watch.
For its latest zany effort to call attention to its causes, PETA is out with an anti-fur ad featuring a rather bushy Joanna Krupa and the headline, "Fir Trim: Unattractive. Don't Ruin Your Look With Fur Trim" Oh yes, people. We're gonna get some trim tonight but no bush because, well, bush is bad. No, that's not a political statement. It's just the latest bit of sensationalism from a brand who has so fully bought into the sex sells approach to marketing, they have no problem blatantly acknowledging it.
Of the campaign, PETA Associate DIrector of Campaigns Lindsay Rajit said, "Years ago, it was disgraceful for women to show their knees and we all laugh at that today. And I think that some day, nudity will stop being interesting...and when that happens, we will stop using that tactic. But right now, it's a really fun way to grab attention, and get people on the site. And that's why we do it."
PETA. Brining the Muff back to the Dive.
In an ad that caused on one YouTube commenter to wonder whether or not "PETA is secretly run by the American beef industry as part of a conspiracy to scare people away from vegetarianism," we are graced with a collective of delicious (or scary depending upon your viewpoint) vegetables dangling as if epic manhood ripe with veggie-fueled stamina which cause a chorus of women to sing, "Give it. I want it. I take it. I got it."
This is, perhaps the funniest and, at the same time, most horrifying work we have ever seen from PETA.
- Joanna Krupa would rather go naked than wear fur. OK, fine.
- Darigold brought a Farmalicious "Fun Fridge" event to Portland's Pioneer Courthouse Square on Saturday, September 29, 2012. The event featured a giant 16-foot fridge and several smaller ones, each with their own unique design and function.
- Draftfcb in London has created a new ad for sported., the charity which supports community and volunteer sports organizations to help vulnerable youths avoid street crime.
- To launch the new generation Hyundai i30 iLogic Agency created a real-time interactive virtual test drive game that required people to interact with and use the features of the car to play the game.
Over at BuzzFeed, Copyranter makes a great point about a recent breast cancer awareness ad from Lowe Porta, Santiago writing, "So, the spot is targeting men. Fine. What do you think the number of male viewers who jerk off to the ad will be compared to the number of male viewers who actually ask a woman to get a breast exam?"
Here's some inspiring work from john st. for War Child, an organization that provides the education, opportunity and justice children in areas of conflict need to break the cycle of poverty and violence. The work shows us a few examples of violence which magically transform into moments of childhood bliss. If only the world really was like this, Well, we can only try and that's what this War Child effort does.
Since he once worked on the Coke business while at Crispin Porter + Bogusky, one could argue Alex Bogusky is being hypocritical in creating an anti-soft drink video for the Center for Science in the Public Interest. The four minute video, which features Coke-like polar bears, is a litany of facts and figures about how sugar is wreaking havoc on humans.
Or, one could argue he's simply providing awareness to the other side of the story; the story told by various cause groups that don't have enough clout to counter the billions spent on messaging by soft drink brands.
Well this would certainly be a surprise. At several Belgian schools, Duval Guillaume pranked the girls into thinking they would be doing something special for the day while the boys headed to class. Well after thinking they'd be doing something fun, the girls were informed they'd be peeling potatoes, washing floors and cleaning toilets. Of course, they hated it.
When asked why they were being made to do these tasks, they were told, "Because you are girls." And when the boys wondered where the girls were, they were told, "The girls do girl things and the boys do boy things."