Denver to Remove 'Less' From 'Homeless,' Hopes Reality Will Follow

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The Denver Rescue Mission is in need of $12.5 million to support the needs of 10,000 homeless people who seek shelter each night in the city. To call attention to the need, the Mission asked Cultivator Advertising & Design to develop a campaign. The agency came up with an interesting outdoor and transit campaign which composed the word "Homeless" from photos the agency took of 143 Denver area homeless.

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by Steve Hall    Feb-20-08    
Topic: Cause, Good, Outdoor, Poster



More Squirrel Pity with an Eco Tint

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Because we all love a dire-straits squirrel (1, 2, 3), consider how you're robbing one of house and home the next time you get a paper bank statement.

Yeah, that's right. THIS DISMAL ALTERNATIVE FUTURE IS TOTALLY YOUR FAULT.

Anyway, the video was produced by Flow Creative, which felt compelled to do more green stuff with its spare time besides twist fluorescent bulbs into the break room.

Great, guys. Good to know you didn't waste your man-hours doing something silly like planting trees, saving the wetlands or collecting cans. We'll be sure to spread the message far and wide.

by Angela Natividad    Feb-18-08    
Topic: Agencies, Cause, Online, Video



CD-Turned-Author Self-Promotes without Spending. Much.

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CD and president Kelly Simmons of bubble, Philadelphia is sharpening her ad chops by promoting her own book, Standing Still. Released by Simon & Schuster, it's about a mom who exchanges her life for her kidnapped daughter's.

Publicity includes $200,000 of online, sweepstakes, broadcast, direct mail and guerilla efforts, allegedly all bartered.

The effort includes promotional postcards ("The ultimate beach read") stuffed in women's swimsuit orders, courtesy of Miracle Suit. A radio campaign will air on B101 FM, an indie station.

And when it rains, ziplocked flyers (via Tri-County Printers) promoting the book as "the perfect read for a stormy night" will appear on parked car windshields.

Check out Simmons' e-zine, bykellysimmons.com. You could win a Tiffany's bracelet that matches the one worn by the protagonist (product placement! Nice touch).

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Truth Campaign Explores Broadway Musical-Style Entertainment

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There was this TV show a while ago from Steven Bocho, who gave us NYPD Blue, called Cop Rock. In the show, which was a serious police drama, the character would suddenly break out in song Broadway style. The show didn't last long. On last night's Boston Legal, guest star Scott Bakula serenades Candice Bergin. While Bakula might be a great actor, we quickly fast forwarded until the cheesiness was over. Musical scenarios like this happen all the time. Unfortunately, they mostly never work.

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by Steve Hall    Feb-14-08    
Topic: Campaigns, Cause, Commercials, Strange



McCain Gets will.i.am/MoveOn Treatment, Except without the Love

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MoveOn.org is circulating this satire of will.i.am's "Yes We Can" Obama video. This time, the candidate in the spotlight is the apparently war-mongering Maniac McCain.

Nice to know the young, liberal and convicted have learned the art of killing with irony. But okay, McCain was totally asking for it when he went all-out with the "Bomb bomb Iran" song. (WHAT WAS HE THINKING?)

by Angela Natividad    Feb-12-08    
Topic: Cause, Online, Political, Spoofs, Video



It's the Regulation Eco-Take on Valentine's Day!

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Because no holiday is legitimate until it gets its own eco-spin, feast your eyes on Winterwarm by Superhero (with assistance from photographer Richie Hopson).

The premise: don't use heating this winter; hug gratuitously and NEVER LEAVE BED!

The shirts were donated by American Apparel. We didn't get why they kept changing colour at first but then we read they're supposed to be thermometers. Get it?

And in the event that you actually care, the couple really is a couple. Their names are Angeliki Chatzi and Konstantinos Dagritzikos.

Cute. In a we-don't-live-in-sub-zero-temperatures sort of way.

by Angela Natividad    Feb-11-08    
Topic: Cause, Online, Video



Dutch Elderly Make Naked Protest of Rotating Homecare

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Adfreak pointed us to this homecare ad for the Dutch Socialist Party. In it, an 86-year-old woman undresses for the camera eye to demonstrate displeasure with the government's new policy of rotating personal helpers amongst the elderly.

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by Angela Natividad    Feb- 8-08    
Topic: Campaigns, Cause, Human, Policy, Video



Incarcerated Chickens Get Tortured by KFC's Colonel

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Portraying KFC's Colonel as a sadistic prison warden, this new Kentucky Fried Cruelty campaign, in three videos, explores the supposed life of a chicken while under the control of KFC. There's kicking, beating, drugs, electrocution - all the necessary elements one might imagine in a Hostel or Saw movie.

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by Steve Hall    Feb- 7-08    
Topic: Cause, Online, Video



Boone Oakley Supports WGA With Solidarity Campaign

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While the strike may be nearing an end, Boone Oakley has come to the aid of the Writer's Guild of America with a solidarity campaign along the lines of so many other ribbon-style cause-related campaigns. The lead graphic element in the campaign is a pencil twisted into the shape of a ribbon. The campaign urges writers, directors, actors, crew and fans to wear the pin in support of the writers and to show "media moguls" the WGA is united and won't back down.

Checkout the campaign elements on the Bring Back the Dialogue site.

by Steve Hall    Feb- 7-08    
Topic: Campaigns, Cause, Good



Have a Heart; Save a Manatee for Mom

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...because she'll want you to -- way more than she wants that gold necklace, or dinner with you at her favourite restaurant, or a DVD copy of Flashdance.

There's something about this Mother's Day campaign for the Save the Manatee Club that appeals to us. And we're trying really, really hard not to believe it has anything to do with Conan's manatee fetish effort.

by Angela Natividad    Feb- 6-08    
Topic: Cause, Online, Promotions










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