A new PSA for the UK Department of Public Health takes a long, hard look at mental illness and really hits home by illustrating just how unfunny it is how how deeply it can affect one's life. In the video, a student stands up and shares with his classmates just what his life is like. The class, initially laughing at the boy's antics, begins to understand what he's all about and what he's trying to survive. Powerful and engaging.
To call attention to the fact "men get breast cancer too," MCAC and CoppaFeel are out with with a promotional event called The Topless Female Trampolining World Championships. Yes. Seriously. Why should female breast cancer have all the boobie-based fun? OK, it's not a real event but the promotion, the girls and the cause are very real.
Nicole Kidman, Gabrielle Union, Julianne Moore, baseball legend Willie Mays and other Hollywood celebrities have lent their voice to a new PSA for Futures Without Violence's Respect Challenge. The PSA calls importance to role models in young people's lives.
The Respect Challenge was made possible by AKQA who provided strategic consultation and secured $400,000 in donated online advertising space for the campaign and contest, by Wildfire which volunteered its services to design and implement the Facebook application and by America Online's in-house creative team who offered their services to create online banners and advertising units.
Calling attention to the plight of children in Third World countries, Weapon 7 has created a Pinterest board for UNICEF that highlights the items the world's poorest children around the world need. The Pinterest board was created using the profile of Ami Musa, a real 13-year-old girl living in Sierra Leone but the focus of the effort is to call attention to children like Ami all over the globe.
All of the pins lead to a UNICEF site on which people can make donations towards helping these children. Admirable effort
Comedian Steve Hofstetter, whose birthday is today, decided to use the day for something serious. He made a video discouraging his 8 million followers from birthday wishes, instead asking for donations to a cancer org that helped his wife during a difficult time.
Eighteen months ago, Hofstetter's wife, Sara, was diagnosed with BRCA, a genetic mutation linked to breast cancer. Over the past year, Sarah underwent a double mastectomy and reconstructive surgery. She has recently fully recovered and has reduced her chances of getting breast cancer from 85 percent down to two percent.
Hofstetter would like to thank the organization, FORCE, that helped him and his wife through these difficult times by asking everyone to donate one dollar for the cause. We thought having been affected by the C word ourselves (no, not that C word, dummy), we'd help spread the word as best we could.
Eschewing fear tactics, Minneapolis marketing agency Haberman just launched Myself, My Health, a campaign for Hennepin County, MN, to promote the use of sexual health clinics by youth and young adults, particularly among audiences with higher prevalence of unplanned pregnancy.
To aid in the creation of the campaign, the agency formed a youth leadership board to give input which led to a more empowering approach to teen pregnancy prevention by emphasizing personal responsibility and knowledge.
A welcome change from Robotripping and Montana Meth.
In May, Partnership for a Drug Free America CPHA have teamed to create a cookie tossing pukefest aimed at calling attention to Robotripping, the overuse of cough medicine to get a high or sorts. And yes, poor Robitussin is the genesis of the term robotripping.
Well the two entities are at it again with three new Tribal DDB San Francisco-created pukefests, one of which take the choose your own adventure direction. But, rest assured, the puke-fest approach is still central to the campaign.
And apparently, people like to watch people puke because a couple of the videos are getting decent view counts.
In reaction to political unrest and violence in Assam, TBWA New Delhi has launched a Facebook-focused PSA which aims to caution people on how they use Facebook. Ad copy reads, "Your Like can hurt someone's feeling," "Your Like can ignite a riot" and "Your Like can lead you into danger." Each of the three ads carries the tagline, "Use your Like wisely."
Here's a simple and straightforward campaign from Serve Marketing for the United Way of Greater Milwaukee which aims to lower teen pregnancy by 46 percent by 2015. The campaign, called What You Can't Do With A Baby, consists of print ads showing just that. In one ad, we see a high school basketball shooting a basket with a baby in a baby carrier.
In another ad, we see a cheerleader mid-jump also with a baby in a baby carrier affixed to her. Copy includes, "Think your life won't change with a baby?"
Oh No. Oregon doesn't just create crappy PSAs to get kids to brush their teeth. No, no, no. They go out and remix Cali Swag District's Teach Me How to Dougie into Teach Me How to Brushy, a kid-infused rap ballad that humorously urges kids to brush their teeth.
Created by Grady Britton for the Oregon Dental Association, the video get all raptastic and throws it down big time complete with tricycle-riding kids and giant toothbrushes