Justine Ezarik, otherwise known as iJustine, has partnered with MASScanvas, an organization that brings together celebrities, designers and charities, to launch the Fluidity Challenge. And the challenge is simple: Create a T-shirt design, in any style, that best address the theme of fluidity.
Five winners will be awarded $1,000 in cash following a public vote and final selection by Justine. And, after a 30-day period of the 5 winning designs being available for sale in the MASScanvas online store, the top-selling T-shirt designer will win an additional $1,500.
Who is Justine and why should you care about her? For those who have been living under a rock, Justine is an American viral video comedienne, actress, life-caster, vlogger, freelance graphic/web designer and video editor and, of course, famous on YouTube. She is the most subscribed to female comedienne/personality on YouTube with almost 1.9 million subscribers and over a million twitter followers.
And if you haven't already noticed, she's hot. Really hot. In the same month she was named one of the Hollywood Reporters 50 most powerful digital players, she was also named one of Maxim Magazine's Hot 100. She has worked with brands from Mattell, Ford, GE, and Carls Jr. and been featured in The Chicago Tribune, Fast Company and many others as well as made numerous guest appearances on shows including Law and Order and Criminal Minds.
In a new video for DrinkingandDriving.org, MySpace queen and reality TV star Tila Tequila says, "My name may be Tila Tequila but that doesn't mean I drink and drive." The tiniy hottie goes on to say, "If you need a ride home, it's simple. Just call a cab or have one of your sober friends take you home.
Tila joins Violet Kowal, the Salahis, January Ryan, Michael Lohan and others for the cause group's efforst against drunk driving. On May 31, the organization will host a "Celebrity Charity Tabloid Roast" to raise money for the organization.
If there's on thing about the internet it's that everything's on it and nothing is hard to find. And in the case of this campaign from anti-porn organization XXXChurch.com, porn is just a typo away. And that's exactly what two young boys find out when they misspell a few things on their laptop.
And when they do misspell a few things, they are quite surprised and who shows up at their door. To each their own in terms of what gives them a rise online but what might give adults a rise is nothing any child should see no matter how tame it is. And that's what this campaign is all about. Making sure content of a sexual nature isn't accessed by children.
In yet another sad confirmation the human race has lost its ability to appreciate humor, several cause groups have complained about a Sprint ad which ran several websites and newspapers Tuesday. The ad, which stated Sprint opposition to AT&T's proposed takeover of T-Mobile, features a man in a dress that looks like the one the T-Mobile Babe wears in the T-Mobile campaign.
A man in a dress! Now that's funny! Come on, people! But no. No one has a sense of humor anymore.
On complaint came from REC Networks Founder Michi Etre who is transgender and didn't like the ad. He issued a statement which read, in part, "We are deeply disturbed by an advertisement that was developed and approved in part by organizations including Media Access Project and the Center For Media Justice. While we do not view this as intentional transphobia on the part of MAP or the other organizations or Sprint, who purchased the advertising space, we feel that the depiction is still inappropriate."
Again. A man in a dress. What's next? Louisa May Alcott's Little Woman retitled because it offends midg...uh...little people?
Leverage the long standing notion celebrities can sometimes behave like entitled jerks, New York's Department of Transportation is out with a public service campaign featuring Mario Batali, John Leguizamo, and Paulina Porizkova who...act like jerks on bikes all in the name of convincing bikers not to act like jerks when biking in the city.
Now, if only we could get motorcyclists to stop being jerks and treating cars in a traffic jam like a slalom course.
You have to wonder what sort of direction the child in this Ogilvy Dublin-created PSA for Ireland's children's rights group the Society for the Prevention of Cruelty to Children was given prior to the shoot. To be pushed and shoved and hot - albeit stunt-style safe - must have been difficult. But we suppose children in these situation have to build up certain immunities and defense mechanisms to live in a world where their parents beat them.
It's certainly attention grabbing work.
Here's another one for the ladies. Indian actor Sonu Snood is appearing bare chested in a new print ad for PETA's Go Vegetarian campaign. The actor, himself, is a vegetarian, hs appeared in Indian films since 1999 and most recently appeared in Dabangg playing a role which garnered him an Apsara award for best actor in a negative role.
Did you know that foster parents rock? According to this new PSA from SERVE Marketing for Adoption Resources of Wisconsin's Foster Care Awareness Month foster parents can also rock a child's life by giving them a safe place to live.
The :60 examines the day in the life of a boy whose life is upside down because of the uncertainty in it. Of course, the spot has a happy ending with the by coming home to a loving foster family.
Well isn't this nice of Toyota. Today, the brand announced that public voting for its "100 Cars for Good" program is now open through August 16. The program will award 100 vehicles over the course of 100 days to 100 deserving nonprofit organizations based on votes from the public.
Beginning today, five organizations per day will be profiled on Toyota's Facebook page where the public is invited to show their support by voting daily to help determine the winning nonprofit organization. Each of the 500 nonprofit organizations selected as finalists have created an online profile, which may include a video showcasing how the organization plans to use a new Toyota vehicle to do good in their local community. Voters may place one vote per day, each day, over the course of the program.
Each day, the previous day's winner will be announced and five new nonprofit organizations will be featured for voting. Winning organizations can choose from the following vehicles: Toyota Prius, Tacoma, Tundra, Highlander Hybrid, Sienna or Sienna Mobility.
- Justin Bieber posed again for PETA while in Manila for a concert and said to his Beliebers, "It's really important that people adopt. I really encourage going out to an animal shelter or a place where you can get a dog who has been abandoned or doesn't have a home."
- Here's an interesting campaign that illustrates how lots of hard work - at Gold's Gym, of course - can help literally burn food.
- Hate writing cover letters? Lisa Taylor has made the daunting process surprisingly easy.
- Here's the last entry in GE's Sock Loss campaign. Really not as good as earlier iterations but still a bit funny.
- A little morbid but practical none-the-less. The Israel Trauma Center for Victims of Terror and War has launched Facebook Blood Groups, a collection of Facebook Groups designed to make easy for people to donate and find blood of a certain type.
- And just for fun a Belgian dating site ad in which women are available for order via a gumball machine.
- British Airways has launched it first ad campaign as sponsor of the 2012 London Olympics.