Leverage the long standing notion celebrities can sometimes behave like entitled jerks, New York's Department of Transportation is out with a public service campaign featuring Mario Batali, John Leguizamo, and Paulina Porizkova who...act like jerks on bikes all in the name of convincing bikers not to act like jerks when biking in the city.
Now, if only we could get motorcyclists to stop being jerks and treating cars in a traffic jam like a slalom course.
You have to wonder what sort of direction the child in this Ogilvy Dublin-created PSA for Ireland's children's rights group the Society for the Prevention of Cruelty to Children was given prior to the shoot. To be pushed and shoved and hot - albeit stunt-style safe - must have been difficult. But we suppose children in these situation have to build up certain immunities and defense mechanisms to live in a world where their parents beat them.
It's certainly attention grabbing work.
Here's another one for the ladies. Indian actor Sonu Snood is appearing bare chested in a new print ad for PETA's Go Vegetarian campaign. The actor, himself, is a vegetarian, hs appeared in Indian films since 1999 and most recently appeared in Dabangg playing a role which garnered him an Apsara award for best actor in a negative role.
Did you know that foster parents rock? According to this new PSA from SERVE Marketing for Adoption Resources of Wisconsin's Foster Care Awareness Month foster parents can also rock a child's life by giving them a safe place to live.
The :60 examines the day in the life of a boy whose life is upside down because of the uncertainty in it. Of course, the spot has a happy ending with the by coming home to a loving foster family.
Well isn't this nice of Toyota. Today, the brand announced that public voting for its "100 Cars for Good" program is now open through August 16. The program will award 100 vehicles over the course of 100 days to 100 deserving nonprofit organizations based on votes from the public.
Beginning today, five organizations per day will be profiled on Toyota's Facebook page where the public is invited to show their support by voting daily to help determine the winning nonprofit organization. Each of the 500 nonprofit organizations selected as finalists have created an online profile, which may include a video showcasing how the organization plans to use a new Toyota vehicle to do good in their local community. Voters may place one vote per day, each day, over the course of the program.
Each day, the previous day's winner will be announced and five new nonprofit organizations will be featured for voting. Winning organizations can choose from the following vehicles: Toyota Prius, Tacoma, Tundra, Highlander Hybrid, Sienna or Sienna Mobility.
- Justin Bieber posed again for PETA while in Manila for a concert and said to his Beliebers, "It's really important that people adopt. I really encourage going out to an animal shelter or a place where you can get a dog who has been abandoned or doesn't have a home."
- Here's an interesting campaign that illustrates how lots of hard work - at Gold's Gym, of course - can help literally burn food.
- Hate writing cover letters? Lisa Taylor has made the daunting process surprisingly easy.
- Here's the last entry in GE's Sock Loss campaign. Really not as good as earlier iterations but still a bit funny.
- A little morbid but practical none-the-less. The Israel Trauma Center for Victims of Terror and War has launched Facebook Blood Groups, a collection of Facebook Groups designed to make easy for people to donate and find blood of a certain type.
- And just for fun a Belgian dating site ad in which women are available for order via a gumball machine.
- British Airways has launched it first ad campaign as sponsor of the 2012 London Olympics.
Seems Sofia Vergara has been quite busy in the ad world as of late. Having just completed commercial work for Pepsi in which she appears on a beach in a bikini with David Beckham, Vergara will, for a second time, appear in the Got Milk campaign.
Dressed in a conservative white dress, the Modern Family star sports the milk mustache.
In other Sophia Vergara ad news, there was a bit of a controversy over her appearance in a print ad for Pepsi which purposefully or otherwise concealed her "assets." More of a tempest in a teapot than anything else. And she's also appeared in a Bally Fitness commercial in which her "assets" are on full display.
Rupert Grint who plays Ron Weasley in the movie series Harry Potter was tapped to appear in England's version of the Got Milk campaign. Called Make Mine Milk, the campaign does the milk mustache thing and Rupert will be seen on posters and the sides of buses all over England, Scotland and Wales.
And like a PR rep fisted a press release down the poor guy's throat, Grint said, "I come from a big family and my mum always made sure we had lots of milk to drink as kids. It's low in fat, refreshing and good for you, and really tasty too. Nowadays I still have milk with cereal for breakfast and always try to pick up a milky cappuccino when I'm on set or on a photo shoot - it's important to get your daily dose of milk."
You can, of course, see Grint on the big screen in the final chapter of Harry Potter in theaters soon with words far more eloquently placed within.
- If you're into tongue, cricket and veal brain tacos, you need to hunt down the Dos Equis Feats of the Brave taco truck currently touring the streets of New York.
- A new trade association made up of media-auditing firms has formed to establish ethics and best practices for this niche of the advertising world.
- "Talk to the Bird" is a campaign for Gigaset, a German phone manufacturer, which shows the bird talking to callers from around the world. Why? We have no idea.
- DeVito/Verdi has created a caption contest for Duane Reade called New York's Least Pretentious Caption Contest. Each week New Yorkers will have the chance to enter and vote for their favorite captions. Then on June 1st, 2011, a final vote will determine the best caption among all finalists.
Japan has had to deal with a lot of difficulty of late and the rest of the world hasn't let that go unnoticed. There's been support and aid but sometimes just a kind word or two can help a person get back on their feet. And that's exactly what Google is facilitating with Messages For Japan, a website that will translate messages from any language into Japanese.
A video, created by Johannes Leonardo, promotes the site which also accepts donations for the relief and rebuilding efforts through six organizations: the Japanese Red Cross Society, JCIE (Japan Center for International Exchange), Save the Children, International Medical Corp, Give2Asia and Globalgiving.
The launch is being touted this week though the site appears to have actually been launched last week. Oh well. We're not complaining. It's all for a good cause.