Man Fights Woman in Cage Match For Domestic Violence Awareness Campaign

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Perhaps you heard about that mixed gender MMA fight in Brazil? As you will see in this campaign case study video, the fight never actually happened because the whole this was a domestic violence awareness campaign.

Agencia3 in Rio de Janeiro created the campaign which had the media and social media debating the notion of a man fighting a woman. Should they? Shouldn't they? What does it all mean?

The case study claims the campaign reached over 40 million people and achieving $3 million in earned media.

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by Steve Hall    May- 8-14    
Topic: Cause



This Beautifully Illustrated Video Aims to Improve the Lives of Those in East Africa

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Young & Laramore has created a beautiful and compelling video for Building Tomorrow, an organization which aims to improve the lives of those living in the countries of East Africa.

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by Steve Hall    Apr-29-14    
Topic: Cause



BBDO Marks World Autism Day With Ad Featuring Band-Aid, Campbell Soup and AT&T

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To mark World Autism Awareness month, BBDO NY and Autism Speaks have partnered to create a, one time, :60 commercial message which aims to help raise awareness of autism and to encourage parents to look for the early signs of autism because it's been shown early intervention can make a big difference.

The :60 message is actually made up of four, stand-alone, short :15 commercials woven into one story that features the same family as they take a journey through their child's upbringing. It begins with a family visit to a pediatrician, and then is followed by a series of short commercials for BBDO clients like Campbell Soup Company and AT&T Wireless.

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by Steve Hall    Apr-28-14    
Topic: Cause



Gisele Bundchen Butchers Blondie's 'Heart of Glass' For A Good Cause

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H&M hooked up with supermodel Gisele Bundchen to create a cover of Blondie's hit "Heart of Glass" which will be released on Ultra Records with proceeds going to UNICEF.

Produced by Bob Sinclar, it's all to promote H&M's summer fashion line.

Even with aggressive autotuning, the song is, shall we say, not that great. But, hey, it's for a good cause so head over to iTunes and download it. No one ever said you have to actually listen to it.

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by Steve Hall    Apr-23-14    
Topic: Cause



Pedigree Uses Other Brands' Ad Budgets to Support Its Own Adoption Drive

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Hoping to latch itself onto the belief that any video with cute pets will go viral, Pedigree, with help from Colenso BBDO, is out with a video featuring cute puppies that's part of its Adoption Drive. The brand will donate any YouTube advertising revenue generated from this video's views and earmark it for feeding dogs in need.

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by Steve Hall    Apr-15-14    
Topic: Cause



Honda Trades Death and Dismemberment For Emoticons in Safe Driving PSA

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While there have been some amazingly powerful safe driving PSAs from all over the world, most of them resort to the dramatic, real-life trauma of the crash (see the all-time classic here). But this entry from Honda takes a different approach.

The automotive brand has enlisted the power of emoticons to convey its message with a new social media program aligned with April's Distracted Driving Awareness Month to call attention to the dangers of texting while driving. In support of this first-ever National Highway Traffic Safety Administration (NHTSA) initiative, Honda is launching the "Thumbs Up" (#thumbsup) social media campaign to reach young drivers by using emoticons along with a video that illustrates the importance of safe driving.

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by Steve Hall    Apr-15-14    
Topic: Cause



See The Divinyls 'I Touch Myself' Turned Into A Touching Breast Cancer PSA

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In April of 2013, Dininyls frontwomen Chrissy Amphlett died from breast cancer after an ultrasound and mammogram missed the cancer. Later, Amphlett found a lump on her own through self-examination.

It's said that her dying wish was to have the 1990 hit, I Touch Myself, be a reminder to all women to check themselves regularly for signs of breast cancer. The Australian advocacy group, Cancer Council New South Wales, took it upon themselves to work with supporters and other singers to create this new version of the song.

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by Steve Hall    Apr-15-14    
Topic: Cause



On Chatroulette, This Girl Gets These Masturbating Guys to Check Their Balls For Cancer

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Well now at least we know Chatroulette is still thing. Who knew? We can thank Spanish ad agency VCCP for reminding us with a testicular cancer awareness campaign which made use of the chat services primary feature; guys who have no problem self-pleasuring themselves on camera.

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by Steve Hall    Apr-14-14    
Topic: Cause, Racy



Baby Chicks Take First Flight to Death in Student-Created PETA Video

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David Hakimyar, a student at the Filmadademy Baden-Wuerttemberg in Germany, created a commercial for PETA which tells the sad story of what happens to male chicks as they attempt to take first flight.

While the work is not official PETA work, the cause group did give Hakimyar permission to use the PETA logo and he tells us PETA will be posting the video on their official channel as well.

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by Steve Hall    Apr- 8-14    
Topic: Cause



Powerful Syrian Crisis PSA Asks Us to Imagine What Life Would be Like if the Crisis Were in Our Backyard

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Don't Panic is out with a powerful Save the Children PSA which calls attention to the crisis in Syria by examining what would happen to a girl in London -- one second at a time -- if the crisis came to the UK.

The 90 second video, which begins with the girl's birthday and ends with her next, starts out lovingly enough with shots of warm family life. It then shares the tragic changes to the girl's life were the crisis occurring in her own back yard.

The video ends with "Just because it isn't happening here doesn't mean it isn't happening."

The work coincides with the lead up to the third anniversary of the crisis

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by Steve Hall    Mar- 5-14    
Topic: Cause










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