Cadbury Enlists Canadians to Build Bicycles for Africa

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"The Bicycle Factory" is an uplifting piece about the many uses of bicycles in Africa. Under the weight of a single enterprising pedaler, one bike can deliver food and water, or play the roles of ambulance and school bus.

Put together by The Hive/Toronto for Cadbury Canada, which is raising funds to send 5000 bicycles to Africa. Whenever users enter a Cadbury UPC at thebicyclefactory.ca, they're adding a bicycle part to somebody's spiffy new ride. 100 UPCs build a complete bicycle.

Nice way to add a hands-on dynamic to a good cause. Here's hoping Cadbury gets the 500,000 UPC entries it needs to meet its goal, because boy, that's a helluva lot of Fruit & Nut bars.

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by Angela Natividad    May-14-09    
Topic: Brands, Campaigns, Cause, Good, Online, Social, Video



Stop Soot, Non-Biodegradable Barbie, Comment Troll Etiquette

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- Stop soot (by Underground Advertising of San Francisco).

- Big reveal on YouTube HD Camera Trick (kinda neat if you're an optical illusions kinda chap, plus lots of YouTube users got called out). The original video was an effort for Samsung.

- Create your own ville courtesy of Johnsonville, the creators of their own ... sausage.

- When to delete a nasty blog comment.

- Pretty paper dioramas.

- Who'd've guessed: "you guys shoulndt even put something about the barbies... they are NOT earth friendly.."

by Angela Natividad    May-12-09    
Topic: Brands, Campaigns, Cause, Online, Opinion, Trends and Culture, Video



POLL TIME! The Sexploitation Round.

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This poll was sparked by an Amnesty International effort where a woman is smushed into transparent luggage to illustrate the cause of sex trafficking.

Compare with PETA's 2008 Covent Garden stunt, where a naked mom is put on display in a plea for pigs.

Are sex trafficking cause groups walking the PETA line?
Yeah.
No.
What's wrong with PETA, bitches?
A little exploitation's cool if it gets the message across.
  
pollcode.com free polls

Granted, the causes are different -- sex trafficking versus animal rights -- but when are these types of tactics okay? Whether you do/don't have a problem with them, we wanna hear you. =P

by Angela Natividad    May-11-09    
Topic: Campaigns, Cause, Creative Commentary, Opinion



Luggage-Confined Woman Brings Sex Traffic to Top of Mind

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Probably one of the scariest things about human trafficking is that it's kinda like objectification brought to the lowest common denominator: you're not just eyeballing someone like a slab of meat; you're actually treating the person like an item on which you can impose your will.

Bringing this idea to stark relief, the German arm of Amnesty International celebrated the 60th anniversary of human rights in 2008 with "Frau im Koffer" ("Woman in Suitcase"), a guerrilla effort where a live contortionist was squeezed into a transparent suitcase and tossed onto a conveyor belt in baggage claim.

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by Angela Natividad    May-11-09    
Topic: Cause, Good, Guerilla, Strange



Support Your Vet. No, Not the One Who Spays Pets.

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The Ad Council just released a slew of Saatchi & Saatchi-created PSAs that encourage families to engage in conversation with veterans of Iraq and Afghanistan.

We like the approach; it's neither pushy nor garishly patriotic. It's gentle.

See "Signs," our favourite; more at supportyourvet.org.

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by Angela Natividad    May- 6-09    
Topic: Campaigns, Cause, Commercials, Television



Hospital Cancer Campaign Avoids Schmaltz. Still Pulls Heart Strings

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Every time we see a cancer ad, it's like "Oh please, not again with the sappy emo crap." But upon viewing these four spots for Akron Children's Hospital, we felt quite differently. Oh sure, they bring on the emotion, particularly the two featuring the brother and sister of a 3-year-old with leukemia, but they do it in a way that is entirely human and completely unproduced.

And that's because they weren't produced. More specifically, they were crafted by director of photography Andreas Von Scheele who spent 30-40 hours filming the commercial's subjects alone with no director or agency types hanging around the set. Yes, there was a director, Kevin Kerwin of Authentic Films but he stayed away from the shoot and out of sight.

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by Steve Hall    May- 4-09    
Topic: Campaigns, Cause, Commercials, Good



Child Pornographers Should Be Hung by Their Balls

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Ever want to beat the shit out of someone? You will after watching this commercial from ecpat, a French organization which fights child pornography. Pornography is one thing when it's among consenting adults. It's entirely a different (and horrific) thing when it involves children. Via.

by Steve Hall    Apr-29-09    
Topic: Cause



Pfizer Defends Merits of Dead Rat with (Over)Informative Making-Of

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A few months ago Pfizer released an ad meant to discourage people from buying prescription drugs from unregulated sources like the 'net.

In the moralistic, painfully allegorical tone cause spots sometimes adopt, it featured a man checking his mail, popping a pill and bemusedly pulling a dead rat out of his throat.

The ad naturally generated flak for the Advertising Standards Authority (ASA), which regulates ads in the UK and has, based on X number of adamant letters, banned ads for a wide variety of reasons -- from claims to increase eyelash length to, well, heresy.

The ASA ultimately decided Pfizer's counterfeit medicine ad didn't breach code, which means it can still run in the UK. But in some warped knee-jerk effort to clear the public mind of any wrongdoing on its part, the pharma decided to produce a making-of.

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by Angela Natividad    Apr-28-09    
Topic: Brands, Cause, Video



Students Urged to Take Action For Darfur

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JWT Toronto has created a new commercial for STAND (Students Take Action Now Darfur) which follows a boy and his family as his village is attacked and the boy is killed while his brother looks on. The commercial closes with the boy stating his name and the tags, "Every death has a name. Every name has a story."

The spot points to Stand For the Dead where visitors can be "assigned an individual who has been killed in the genocide and carry on their fight now they are no longer able."

The commercial is oddly soothing for something that's supposed to call attention to a horrific situation. However, it's accessible as opposed to an in-your-face live action commercial that would just come off like some action movie with no meaning. This commercial draws you in and gives personality to the issue.

by Steve Hall    Apr-28-09    
Topic: Cause, Commercials



Cool Tobacco Peeps Publish Nikoteen For Young Hipsters

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Kelliher Samets Volk has launched Nikoteen, an online magazine to help the Vermont Department of Health expose the apparently deceptive marketing practices of tobacco companies. Nikoteen mimics popular youth-oriented Web sites for music, celebrities, sports and horoscopes.

The Nikoteen site is accessible via the Web site for Our Voices Xposed. The OVX site includes information on tobacco companies as well as the opportunity to enter OVX Studios where visitors can cast actors, choose scenes and select products to place in their own movies. OVX is a youth-led, youth-run movement in Vermont that is focused on exposing the truth about the deceptive marketing practices of tobacco companies.

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by Steve Hall    Apr-28-09    
Topic: Cause










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