For years, people across the internet have been begging Nike to make the pair of shoes Marty McFly wore in Back to the Future. On September 8 the shoes made their debut on eBay. The auction of 1,500 pairs will benefit the Michael J. Fox Foundation for Parkinson's Research. 150 shoes will be auctioned off each day until September 18.
In one promotional video, Saturday Night Live's Bill Hader acts as shoe salesman to Oklahoma City Thunder's Kevin Durant. Christopher Lloyd makes a surprise appearance in full Doc Brown character.
In another video, Fox urges fans to take part in the promotion both to grab themselves a pair of the kicks as well as to donate to his foundation.
Will you buy a pair? They'll set you back approximately $2,500 at current bid levels.
- In Ukraine, AdLook ranks agencies by how hot their female employees are.
- The Festival of Media Asia 2011 has extended their entry deadline for until Friday, September 16.
- Blogworld, which takes place November 3-5 in LA, has finalized the list of speakers for its Monetization Track.
- A Calgary mother was inspired by her gay daughter's experience with bullying to launch an anti-homophobia campaign.
- Charlize Theron struts her stuff in a new Dior J'Adore ad campaign.
- Ryanair is once again stirring the pot, this time with an that urges people to "See the Frauleins With the Big Jugs" during Oktoberfest.
We guess one must feel at least a little bit nostalgic for a time when things were simpler, purer and not so...processed when viewing this new work from Chipotle which rails against industrial farming's treatment of pigs. The work is accompanied by a Willie Nelson cover of Coldplay's The Scientist.
In the two minute video which will be shown in 5,700 movie theaters, the story of a pig farmer is told. After having second thoughts over his farming practices, he returns to his roots and unboxes, as it were, his pigs and, one assumes, kills them in a more humane manner.
Thank God we don't have to witness yet another idiotic PSA about the importance of saving water. Aside from the fact it's a renewable resource and three quarters of the earth is covered with it, we're sick of being preached to like wasteful sloths who could care less about economizing on anything. Oh wait.
If you've ever tweeted, Facebook'd, Google+'d or conducted any other form of social communication while sitting on the toilet, you're the target audience for this new campaign from Give A Shit.
In a two minute video, Twilight actress Nikki Reed urges us all to...give a shit. The campaign, which is backed by MTV, aims to encourage people to...just care. Care about the various problems facing the world. Reed, with inspiration from the Dahli Lama, argues that the simple act of just caring can lead to actions being taken to cure the world of its ills. If only. But, hey, it's valiant effort that taps into everyone "God-given moment of solitude and contemplation."
Join the movement. With a movement of your own.
In its continuing effort to rid the world of every last prejudice, stereotype, human rights issue, environmental problem and other ailment facing the human race, Kenneth Cole is out with Where Do You Stand, an effort that aims to open debate on gay rights, woman's right to choose, gun control and war.
The effort is supported with an online site hooked up with which invite visitors to chime in on these topics. Offline advertising supports as well.
We're going to make one comment on one of the campaign's pieces of creative. And, in doing so, we're going to tip our hand and let you know we are decidedly pro-choice on the issue of abortion. One of the ads reads, "Should it be a woman's right to choose if she's the one carrying it all?"
Anyone who doesn't already know the ingredients of a hot dog consist mainly of the crap that falls on the floor after all the good stuff has been cut off the pig or the cow will find this new campaign informative. A billboard, located near the Indianapolis Motor Speedway, from the Cancer Project of the nonprofit Physicians Committee for Responsible Medicine reads, "Warning: Hot Dogs Can Wreck Your Health." The headline is accompanied by an image of a cigarette pack filled with hot dogs.
- Drew Barrymore will front a new campaign for Nieman Marcus.
- David Hasselhoff is making jokes with the Air New Zealand puppet.
- Campbell Mithun wants you to know they've employed the apparently never before used "flicker" effect in a new commercial for Famous Footwear.
- Vogue will top the fashion category this September with 584 ad pages.
This hilarious PSA from The Ad Council and the American Heart Association entitled Hands Only CPR aims to educate people of the proper procedure for administering CPR in a life threatening situation. The PSA features actor and comedian Ken Jeong who, along with a couple of hotties, shows up to save the day when a charades player falls to the floor.
A supporting website, created by Gotham allows visitors to practice proper CPR techniques on a selection of body types. We're not sure the work is quite as enthralling as the CPR-themed work from Fortnight Lingerie but it's far less distracting and far more likely to actually educate.
U.S. Department of Energy and the Ad Council have launched a new education campaign to educate consumers on how to save money on utility bills. The pro bono campaign, created by GSD&M are designed to help consumers save money on their energy bills by doing things such as sealing leaks in their homes and using energy efficient products.
One spot informs viewers wasting energy is like throwing away everything you could have bought with the money you spent on that wasted energy. Another spot points out how traditional light bulbs generate nine times more heat than light - enough, apparently, to cook a chicken.
The campaign directs people to energysavers.gov where information can be found on how to cut energy use.