Anyone who doesn't already know the ingredients of a hot dog consist mainly of the crap that falls on the floor after all the good stuff has been cut off the pig or the cow will find this new campaign informative. A billboard, located near the Indianapolis Motor Speedway, from the Cancer Project of the nonprofit Physicians Committee for Responsible Medicine reads, "Warning: Hot Dogs Can Wreck Your Health." The headline is accompanied by an image of a cigarette pack filled with hot dogs.
- Drew Barrymore will front a new campaign for Nieman Marcus.
- David Hasselhoff is making jokes with the Air New Zealand puppet.
- Campbell Mithun wants you to know they've employed the apparently never before used "flicker" effect in a new commercial for Famous Footwear.
- Vogue will top the fashion category this September with 584 ad pages.
This hilarious PSA from The Ad Council and the American Heart Association entitled Hands Only CPR aims to educate people of the proper procedure for administering CPR in a life threatening situation. The PSA features actor and comedian Ken Jeong who, along with a couple of hotties, shows up to save the day when a charades player falls to the floor.
A supporting website, created by Gotham allows visitors to practice proper CPR techniques on a selection of body types. We're not sure the work is quite as enthralling as the CPR-themed work from Fortnight Lingerie but it's far less distracting and far more likely to actually educate.
U.S. Department of Energy and the Ad Council have launched a new education campaign to educate consumers on how to save money on utility bills. The pro bono campaign, created by GSD&M are designed to help consumers save money on their energy bills by doing things such as sealing leaks in their homes and using energy efficient products.
One spot informs viewers wasting energy is like throwing away everything you could have bought with the money you spent on that wasted energy. Another spot points out how traditional light bulbs generate nine times more heat than light - enough, apparently, to cook a chicken.
The campaign directs people to energysavers.gov where information can be found on how to cut energy use.
Last week, a video was floated to YouTube that hypes an army of Russian women willing to tear off their clothes in support of Vladamir Putin running for the Russian presidency. While Putin, who has already served two terms, hasn't declared he's running, that hasn't stopped these women, referred to as Putin's Army, from asking other women to post their own videos of themselves tearing off their clothes. Reportedly, the best tearing video will win the woman an iPad2. Some reports claim women are also being urged to kill something or someone to win the contest.
Calling attention to the thoughts, hopes and fears of children, a new billboard campaign in Pittsburgh was launched last week. The campaign, part of the Hear Me project, aims to make children aware of the project and its focus on providing children means of being heard.
Of the campaign, Hear Me Director Heide Waldbaum said, "We listen to what they're talking about. They do have a voice, and they're capable of producing newsworthy content, and we should be listening to them."
The project, part of Carnegie Mellon's CREAT Lab, has 3,000 children participating who have contributed their thoughts to the campaign's billboards, website and Facebook page.
As they have in year's past, PETA, again, has dressed a few women in lettuce bikinis and sent them out to do the cause group's bidding. This time, the lettuce bikini-clad ladies handed out vegetarian hot dogs on Capitol Hill Wednesday to celebrate National Veggie Dog Day. Seriously? You have to be kidding. There's a day for hot dogs?
Of the campaign the the apparent hotness of the PETA lettuce ladies, PETA EVP Tracy Reiman said, "Our sexy vegetarians are living proof that kicking the meat habit is a great way to stay fit, trim, and energetic. And since a vegetarian diet also reduces your carbon footprint and saves animals' lives, it's a win-win situation for everyone."
Model Environment, a new cause group that uses fashion models to call attention to environmental and social causes is out with a new PSA, Helene on Toilet Paper. The PSA which shows model Helene Traasavis running through the woods in search of a toilet aims to urge people to reduce the amount of toilet paper they use.
Believe what you will about WikiLeaks but this new ad for the site, which riffs on MasterCard's Priceless theme, is quite good. The ad calls attention to the six month old banking blockage against WikiLeaks. One of the banks blocking WikiLeaks is MasterCard.
Give it a watch. We like.
This morning Greenpeace launched a guerrilla campaign attacking Volkswagen's environmental record. The campaign consisted of banners which were placed on London billboards paid for by other advertisers including Budweiser and Schweppes.
Of the campaign and the Force ad it imitates, Grenpeace's Emma Gibson said, "Volkswagen has spent millions on its new advert, using children and Star Wars iconography to persuade the public that it's a responsible company. It was a stunningly successful advert, so VW can hardly complain if we now turn its own tactics back on the company to shine a light on its poor environmental record."
The billboards feature an image of Darth Vader with the VW logo as the mouth. Copy reads, "Volkswagen. The Dark Side." Activists also dressed as Stormtroopers walked the streets in protest.
The campaign includes an online video which further pokes fun at the brand's Star Wars imagery and its alleged poor environmental performance.